Recommending Books for Purchase (Bulletin 154a - May 2021): Management Collection

Title List

Becoming a Manager by Linda A. Hill
ISBN: 9781633696969
Publication Date: 2019-03-19

Description: Making the leap to management and leadership In your career, or anyone's, there is one transition that stands out as the most crucial--going from individual contributor to competent manager. New managers have to learn how to lead others rather than do the work themselves, to win trust and respect, to motivate, and to strike the right balance between delegation and control. Many fail to make the transition successfully. In this timeless, indispensable book, Harvard Business School professor and leadership guru Linda Hill traces the experiences of nineteen new managers over the course of their first year in the role. She reveals the complexity of the transition, highlighting the expectations of these managers, their subordinates, and their superiors. We hear the new managers describe how they reframed their understanding of their roles and responsibilities, how they learned to build effective cross-functional work relationships, how and when they used individual and organizational resources, and how they learned to cope with the inevitable stresses of leadership. Hill vividly shows that becoming a manager is a profound psychological adjustment--a true transformation--as well as a continuous process of learning from experience. Becoming a Manager, a veritable treasury of essential leadership wisdom, is a book you will turn to again and again no matter where you are on your career journey.
Category Management in Purchasing by Jonathan O'Brien
ISBN: 9780749482619
Publication Date: 2019-03-28

Description: Category Management in Purchasing is a comprehensive guide to strategic category management which provides a step-by-step guide to its implementation and use, and enables readers to deliver value and cost savings when sourcing and purchasing. Now in its fourth edition, this text has cemented its place as the essential reference for category management practitioners. In this new edition, Jonathan O'Brien shows how a strategic approach needs to integrate with other approaches, such as supplier relationship management and how the procurement function negotiates. Additionally, this new edition includes some new insights, based upon the experience of senior practitioners in industry, on how to make category management a success in the organization. It also includes some general updates and contextualizes the future procurement function and an ever increasing digitally enabled, de-globalized, post Brexit world. There is also additional material on the effect of international developments on procurement, updated tools and templates, and examples of how these have been successfully used in industry. Category Management in Purchasing, 4th edition connects theory and practice and provides readers with the tools to analyze complex sourcing situations quickly and clearly, and so develop innovative and creative proposals for sourcing.
Consumer behavior by Leon G Schiffman and Joseph L Wisenblit
ISBN: 9781292269245
Publication Date: 2009-01-01

Description: Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
Corporate Social Responsibility by Catherine Malecki
ISBN: 9781786433343
Publication Date: 2018-03-30

Description: Corporate social responsibility (CSR) is setting new missions for companies and shining a welcome light on issues such as the behaviour of board members, shared value, the well-being of stakeholders, the protection of vulnerable individuals and the roles played by public opinion and shareholders. This timely book seeks to lay the foundations for a sustainable corporate governance based on the European Commission definition of CSR as 'the responsibility of enterprises for their impacts on society'. More generally, this sustainable corporate governance responds to some of the pressing challenges of the 21st century, from sustainable finance and climate change to carbon reduction and population growth.The book offers a comprehensive theoretical and educational approach to CSR, with references to key international, European and national texts on this subject. It is written largely from a European and French perspective, but draws comparisons with the United Kingdom and United States. The close relationship between the demands of energy transition and corporate governance and the role of Social Responsibility Investment (SRI) and its relationship with CSR are covered in depth. In addition, the notion of a 'stakeholder', as well as changes in our understanding of this term and its impact on corporate governance, is explored in detail. This significant book offers a theoretical and dynamic approach to CSR, adopting a holistic vision that is both practical and forward-looking. Providing a wealth of reference material and highlighting areas for future research, it is an ideal tool for both students and academics studying CSR.
Culture Shift by Kirsty Bashforth
ISBN: 9781472966209
Publication Date: 2019-10-08

Description: Culture Shift is a practical guide to using behavioral economics to change organizational culture effectively and sustainably, putting culture at the core of running the business. Nowadays, stakeholder consideration focuses as much on an organization's culture as it does on the bottom line--employees want to work for a company that has clear values and an engaging environment; customers and clients want to know they're supporting a worthwhile brand; and investors look to back socially responsible companies with good organizational health. Too often, too many businesses see culture change as a project with a defined end point--once the project is considered "done," the dominant culture re-emerges and things go back to how they were.Culture Shift guides organizations on how to do things differently, ensuring that culture really does shift (with minimal budget and no external consultants) and putting culture permanently at the core of running the business. Founded on behavioral economics,Culture Shift recognizes that people do not always make average assumptions or follow rational logic. Changing a culture, therefore, is not about telling people what to do and expecting them to fall neatly in line--it's about identifying where they are now and how they make decisions, in order to help them form new habits to create a comprehensive, sustainable culture shift. Using her extensive experience, Kirsty Bashforth outlines exactly what it takes to oversee sustainable culture change in an organization, blending practical tips and illustrative stories throughout the book to drive home key points and provide a variety of perspectives and possible outcomes.
Decision Making and Business Performance by Eric J. Bolland; Carlos J. Lopes
ISBN: 9781786430151
Publication Date: 2018-05-25

Description: How and to what extent do decisions affect business performance? Despite years of study by academic researchers and industry practitioners, there still remains a need to draw a clear and established connection between decision making and performance. By closely examining consequential business decisions made by key executives, this book offers a better understanding of business performance and recommendations for improved business practices.Through the use of case studies and interviews with business leaders based on 17 theorized measures of performance, this breakthrough study not only clarifies the impact of decisions on business performance, but also defines and distinguishes decisions that lead to successful and unsuccessful performance. Recommendations are made to optimize decision making for businesses of all sizes and projections about the future of decision making and performance are provided. This book can be used both as a reference source for academic researchers and students seeking further research on the subject, and as a practical guide for leaders and business professionals seeking advancement and better decision making within the industry.
Do better with less : frugal innovation for sustainable growth by Navi Radjou and Jaideep Prabhu
ISBN: 9780670092482
Publication Date: 2019-04-25

Description: This ground breaking book, by the bestselling authors of Jugaad Innovation, shows how India can harness the three megatrends-the sharing economy, the maker movement and the circular economy-to generate jobs and drive inclusive and sustainable growth in the decades to come. The world faces a stark challenge: meeting the needs of over 7 billion people without bankrupting the planet. India, with its large population and limited resources, is at the very epicentre of this trial. India also offers a creative way out. Its resilient jugaad mindset, dynamic ecosystem of start-ups and enterprises, and the practice of working together with NGOs and government promises not only to meet its own requirements in a sustainable way but also the needs of billions around the world. Packed with over fifty case studies, Do Better with Less offers six proven principles that Indian entrepreneurs and businesses can use to co- create frugal solutions in education, energy, healthcare, food and finance that are highly relevant to India and the world.
Elgar Introduction to Organizational Discourse Analysis by Marco Berti
ISBN: 9781784717049
Publication Date: 2017-01-27

Description: Our knowledge and understanding of organizations is both enabled and constrained by an invisible relationship of power that is embedded in the ways in which we act and speak. This book offers a succinct but comprehensive introduction to the vast field of organizational discourse analysis, the approach that studies organization as a linguistic phenomenon, and offers an original approach to investigate the relationship between materiality and discourse. Three original images of discourse are employed: discourse as a map, discourse as organizing and discourse as a mask. These metaphors are used as cognitive tools to highlight different implications and perspectives on discourse. The book critically compares and contrasts various linguistic-focused approaches to the study of organizations, and proposes the use of linguistic phenomena in connection with other methodologies. One section even offers an exemplification of the proposed approach to discourse analysis, presenting a map of discursive terrain, which plays a central role in the reproduction of local organizational and management discourses.This rich and approachable introduction is targeted at graduate and doctoral students, as well as non-specialist academics who want to familiarize themselves with the organizational discourse debate.
Financial management : concepts and applications by Stephen Foerster
ISBN: 9781292077833
Publication Date: 2015-05-11

Description: For courses in Corporate Finance

A balanced overview of financial management theory and practice

Finance is one of the key drivers of a firm’s activities, and a critical component to understanding business in general. Financial Management: Concepts and Applications is designed to help students with no prior knowledge grasp the applications and relevance of finance. Author Stephen Foerster reveals the practical side of finance, rather than just its theoretical concepts, and shows how finance intersects with many other areas of business. Thoroughly integrated with the text, MyFinanceLab places personalized practice opportunities just a few clicks away and provides a truly interactive learning experience.

This program provides a better teaching and learning experience—for you and your students. It will help you to:
• Personalize learning with MyFinanceLab: This online homework, tutorial, and assessment program provides students the help they need, when they need it, and allows unlimited practice.
• Encourage students to focus on the big picture: A thematic approach helps students achieve a holistic view of how finance impacts many aspects of business.
• Highlight applications of finance: A strong emphasis on applications helps students see the relevance of finance, and keeps them interested in the course.
• Foster thorough understanding via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.

Note: If you are purchasing the standalone text or electronic version, MyFinanceLab does not come automatically packaged with the text. To purchase MyFinanceLab please visit www.myfinancelab.com or you can purchase a package of the physical text + MyFinanceLab by searching for 0133578089 / 9780133578089. MyFinanceLab¿ is not a self-paced technology and should only be purchased when required by an instructor.
Global Communication and Collaboration by Klaus-Dieter Gronwald
ISBN: 9783662531495
Publication Date: 2017-02-13

Description: Speed, social change, historical inheritance and cultural gaps are key factors which have significant impact on global collaboration and global sourcing. The author explains how working in virtual teams in a global, multicultural environment requires a significant amount of organizational and behavioral change of people and organizations. Understanding cultural differences in working styles is important for successful global project management. Major theories of international management, company internationalization, cultural dimensions and distances will be discussed to develop cross-cultural competencies and conflict management styles for international project managers. They will understand modern theories and methods of international management and will be able to apply these to practical project management problems. They understand the benefits and challenges of international cooperation and know how to identify modes of cooperation that are relevant to the needs of international teams.
Globalizing Human Resource Management by Paul Sparrow; Chris Brewster; Chul Chung
ISBN: 9781138950696
Publication Date: 2016-08-01

Description: This new edition of Globalizing Human Resource Management examines the strategic and global issues of HRM by showing how organizations address the tradeoffs between global integration and local responsiveness. Sparrow, Brewster, and Chung discuss varying methods of globalized talent management and employer branding and conclude with a multi-dimensional approach to HRM. The second edition includes: Updated analyses of talent management, employer branding, and outsourcing of HRM Broader geographic focus, including a new focus on Asian firms and other emerging markets Exploration of the impact of strategic management thinking on HR as well as the latest research in other areas, such as operations, marketing, and economic geography Complementing traditional international HRM texts, this is an ideal book for any student interested in the actual strategic logics being pursued by the HR function today.
HBR Guide to Thinking Strategically (HBR Guide Series) by Harvard Business Review Staff
ISBN: 9781633696938
Publication Date: 2019-01-08

Description: Bring strategy into your daily work. It's your responsibility as a manager to ensure that your work--and the work of your team--aligns with the overarching objectives of your organization. But when you're faced with competing projects and limited time, it's difficult to keep strategy front of mind. How do you keep your eye on the long term amid a sea of short-term demands? The HBR Guide to Thinking Strategically provides practical advice and tips to help you see the big-picture perspective in every aspect of your daily work, from making decisions to setting team priorities to attacking your own to-do list. You'll learn how to: Understand your organization's strategy Align your team around key objectives Focus on the priorities that matter most Spot trends in your company and in your industry Consider future outcomes when making decisions Manage trade-offs Embrace a leadership mindset
Internalizing a Culture of Business Excellence by Flevy Lasrado; Norhayati Zakaria
ISBN: 9780815381174
Publication Date: 2019-01-07

Description: Underline by the importance of sustainable quality management practices to contemporary organizations, this edited book complies best practice cases of leaders who have initiated and facilitated quality practices in their organizations. The cases highlight how these best practices manifested in their work cultures, values, and beliefs. Not only do they address organizational efforts towards implementation of quality practices, but they also discuss the challenges the leaders faced to instill a sense of quality in practices across the hierarchical structures of their organizations. The book highlights the profiles of quality leaders, their journey and their successes in leading quality in their organizations. A book would be an interesting read for those who are eager to integrate quality in their work culture. A key message emerging from these expertise is that 'passion' is truly behind the quality success!
Job and Work Analysis by Frederick P. Morgeson; Michael T. Brannick; Edward L. Levine
ISBN: 9781544329529
Publication Date: 2019-03-15

Description: Job and Work Analysis: Methods, Research, and Applications for Human Resource Managementby Frederick P. Morgeson, Michael T. Brannick, and Edward L. Levine provides students and professionals alike with an in-depth exploration of job analysis. Job analysis encompasses a wide range of crucial topics that help us understand what people do at work and why. This one-of-a-kind text expertly unpacks the best job analysis methods and then illustrates how to apply these methods to solve some of the most common workplace problems. Readers will learn the best practices for helping people work smarter, improving hiring and training, making jobs safer, and providing a satisfying work environment.The new Third Edition includes new references, the latest research findings, and expanded discussions of competency models, teams, and O*NET.
Learning, Unlearning and Re-Learning Curves by Alan R. Jones
ISBN: 9781138064973
Publication Date: 2018-09-13

Description: Learning, Unlearning and Re-learning Curves (Volume IV of the Working Guides to Estimating & Forecasting series) focuses in on Learning Curves, and the various tried and tested models of Wright, Crawford, DeJong, Towill-Bevis and others. It explores the differences and similarities between the various models and examines the key properties that Estimators and Forecasters can exploit. A discussion about Learning Curve Cost Drivers leads to the consideration of a little used but very powerful technique of Learning Curve modelling called Segmentation, which looks at an organisation's complex learning curve as the product of multiple shallower learning curves. Perhaps the biggest benefit is that it simplifies the calculations in Microsoft Excel where there is a change in the rate of learning observed or expected. The same technique can be used to model and calibrate discontinuities in the learning process that result in setbacks and uplifts in time or cost. This technique is compared with other, better known techniques such as Anderlohr's. Equivalent Unit Learning is another, relative new technique that can be used alongside traditional completed unit learning to give an early warning of changes in the rates of learning. Finally, a Learning Curve can be exploited to estimate the penalty of collaborative working across multiple partners. Supported by a wealth of figures and tables, this is a valuable resource for estimators, engineers, accountants, project risk specialists, as well as students of cost engineering.
Managing and Organizations by Stewart R. Clegg; Martin Kornberger; Tyrone S. Pitsis; Matthew Mount
ISBN: 9781526460097
Publication Date: 2019-05-02

Description: A realist′s guide to management, the authors capture the complex life of organizations, providing not only an account of theories, but also an introduction to their practice with examples from everyday life and culture discussing the key themes and debates along the way. Used by nearly 50,000 students and tutors worldwide, Managing and Organizations has been praised for its breadth, innovative content and application to real life. Along with its full coverage of all the essential topics of organizational behavior, the book offers a critical perspective that gives the reader the tools to question dominant assumptions about organizations. New to This Edition: A new chapter structure to create a clearer, elegant chapter navigation for students. Chapters have now been streamlined and pulled back to no more than 15,000 words each New and up to date global cases and examples to engage students (including Netflix, The Crown, Donald Trump and North Korea). Definitions in margins to support B&M learners who do not have English as a first language Updated online resources and new author videos. For students studying Organizational Behavior, Managing People in Organizations and Introductory Management courses.
Managing Change, Creativity and Innovation by Patrick Dawson; Costas Andriopoulos
ISBN: 9781473964280
Publication Date: 2017-05-05

Description: A fresh approach to managing organizational change by looking at it as complex, dynamic and messy as opposed to a series of neat, linear stages and processes leading to success. Key to the approach is the idea that change, creativity and innovation all overlap and interconnect rather than being three separate areas of study and that managing the three together is central to organizations having the competitive edge in developing new technologies and techniques, products and services. The book continues to offer practical guidelines as well as a theoretical understanding of change, creativity and innovation. It delivers an equal balance of critical perspectives and sound ideas for organizational change and development and presents the idea that change can be proactive, driven by creativity and innovation. The new edition includes additional change management content including learning, personal change, managing the self, employability, developments in conventional Organizational Development and new emergent forms including appreciative inquiry. Along with a series of rich international case studies, including TNT Australia, Amazon, Leeds Rhinos, Jerusalem Paints, Alpha Pro Pump and KPMG. It is supported by a range of learning and revision aids including reflective exercises, review and discussion questions and hands-on research tasks. All of which help students to reflect on the material covered and provide a source for more open group discussion and debate. A companion websiteaccompanies the book, with additional material including PowerPoint slides for lecturers and video links and access to SAGE journal articles for Students.Suitable for upper-level undergraduates and postgraduate students.
Marketing : real people, real choices by Michael R Solomon, Greg W Marshall and Elnora W Stuart
ISBN: 9781292221083
Publication Date: 2018-01-01

Description: For undergraduate Principles of Marketing courses.

Real people making real choices

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today.

MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.

MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Marketing Communications by John R. Rossiter; Larry Percy; Lars Bergkvist
ISBN: 9781526438652
Publication Date: 2018-09-27

Description: Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools - Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern - as well as by the London Business School, Oxford's Said Business School, and by most of the top business schools in Europe such as Erasmus University Rotterdam, INSEAD, and the Stockholm School of Economics. Key features include: An author analytical approach with checklist frameworks in chapters, providing students with a systematic guide to doing marketing communications. A managerial perspective, helping students to become a marketing manager and study as though they are in the role. Coverage of key new marketing communications topics such as branding and social media. In each of the end-of-chapter questions there are mini-cases that involve real brands, and the numerous examples throughout the text refer to globally known brands such as Gillette, Mercedes, Revlon, and Toyota. The book is supported by online instructor resources, including PowerPoint slides and teaching outlines for each chapter, multiple choice exam questions and answers, team project templates, true and false quizzes and answers, and an instructor manual.Suitable for Marketing Communications and Advertising & Promotion modules at UG and PG levels.
Mastering Catastrophic Risk by Howard Kunreuther; Michael Useem
ISBN: 9780190499402
Publication Date: 2018-06-01

Description: Risk taking is inherent in competition and managing risk well is a mark of successful firms. Doing so is increasingly challenging given the pace of change, whether financial, technological, environmental, reputational, or political. Rethinking Catastrophic Risk draws on extensive interviewswith risk managers to provide real-world insights and a framework for smart thinking and planning for possible disruptions, adverse events, or crises that could seriously harm the normal business functions or operations of a firm.Corporate leaders face a series of ever-more-challenging decisions to avoid and respond to perils that can be caused by external forces or by harmful actions within the firm. The business world is growing ever riskier given rapid changes generated by increasing concentration of populations andassets, complex interdependencies of markets and supply-chains, pressures of short-term demands for results, and the pressures of transparency combined with the prominence of social media. Some shocks can be anticipated, but many others come as a surprise and create considerable stress on decisionmakers, often leading to even worse outcomes.As leading authorities on risk management, decision processes, and leadership, Howard Kunreuther, Erwann Michel-Kerjan, and Michael Useem draw on their extensive experience to enhance understanding of risk management and call for improving resilience to future shocks as an integral part of corporatestrategy. This book is chock-full of anecdotes based on extensive interviews with leaders from all sectors of the Fortune 500 and provides a framework for linking intuitive and deliberative thinking for managing low-probability, high-consequence events. It highlights the importance of institutionalarrangements and leadership capability and will benefit managers at all levels and especially executives and directors seeking to reposition their firms to better anticipate and manage adverse events.
Nine Lies about Work by Marcus Buckingham; Ashley Goodall
ISBN: 9781633696303
Publication Date: 2019-04-02

Description: Forget what you know about the world of work You crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measured and your weaknesses shored up. Leadership is a thing. These may sound like basic truths of our work lives today. But actually, they're lies. As strengths guru and bestselling author Marcus Buckingham and Cisco Leadership and Team Intelligence head Ashley Goodall show in this provocative, inspiring book, there are some big lies--distortions, faulty assumptions, wrong thinking--that we encounter every time we show up for work. Nine lies, to be exact. They cause dysfunction and frustration, ultimately resulting in workplaces that are a pale shadow of what they could be. But there are those who can get past the lies and discover what's real. These freethinking leaders recognize the power and beauty of our individual uniqueness. They know that emergent patterns are more valuable than received wisdom and that evidence is more powerful than dogma. With engaging stories and incisive analysis, the authors reveal the essential truths that such freethinking leaders will recognize immediately: that it is the strength and cohesiveness of your team, not your company's culture, that matter most; that we should focus less on top-down planning and more on giving our people reliable, real-time intelligence; that rather than trying to align people's goals we should strive to align people's sense of purpose and meaning; that people don't want constant feedback, they want helpful attention. This is the real world of work, as it is and as it should be. Nine Lies About Work reveals the few core truths that will help you show just how good you are to those who truly rely on you.
Nonprofit Management by Michael J. Worth
ISBN: 9781506396866
Publication Date: 2018-10-01

Description: Michael J. Worth's student-friendly best-seller, Nonprofit Management: Principles and Practice, Fifth Edition, provides a broad, insightful overview of key topics affecting governance and management of nonprofit organizations. Worth covers the scope and structure of the nonprofit sector, leadership of nonprofits, managing the nonprofit organization, fundraising, earned income strategies, financial management, nonprofit lobbying and advocacy, managing international and global organizations, and social entrepreneurship. Written specifically for students, this applied text balances research, theory, and practitioner literature with current cases, timely examples, and the most recent data available. New to the Fifth Edition New cases related to accountability and governancehighlight new approaches to recent controversies and risks to nonprofits. Cases include the Wounded Warriors Project, Sweet Briar College, 4-H, Housing First, the Chan-Zuckerberg Initiative, the National Audubon Society, and an expanded study of governance issues at the Hershey Trust. Expanded discussions of risk management offer new insights on developing strategy, building capacity, and managing risk. New social networks and social media content provides students with practical strategies for using social media when fundraising and marketing. A new comprehensive caseon the Girl Scouts of the USA recounts reforms undertaken by this iconic organization and current challenges it faces. The chapter on financial management has been substantially revised to reflect new requirements for nonprofit financial statements issued by the Financial Accounting Standards Boardin 2016, as well as an expanded discussion of audits. An updated chapter on fundraising includes information on the Tax Cuts and Jobs Actpassed in December 2017, which has implications for charitable giving. New references at the end of every chapter guide readers to relevant cases in the Appendix, making it easy for instructors to incorporate the cases into classroom discussions.
Omnichannel Retail by Tim Mason; Miya Knights
ISBN: 9780749484460
Publication Date: 2019-04-28

Description: FINALIST: Business Book Awards 2020 - Sales and Marketing Category According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping. Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.
Program Evaluation and Performance Measurement by James C. McDavid; Irene Huse; Laura R. L. Ingleson
ISBN: 9781506337067
Publication Date: 2018-11-08

Description: Program Evaluation and Performance Measurementoffers a conceptual and practical introduction to program evaluation and performance measurement for public and non-profit organizations. James C. McDavid, Irene Huse, and Laura R.L. Hawthorn discuss topics in a detailed fashion, making it a useful guide for practitioners who are constructing and implementing performance measurement systems, as well as for students. Woven into the chapters is the performance management cycle in organizations, which includes: strategic planning and resource allocation; program and policy design; implementation and management; and the assessment and reporting of results. TheThird Editionhas been revised to highlight and integrate the current economic, political, and socio-demographic context within which evaluators are expected to work, and includes new exemplars including the evaluation of body-worn police cameras.
Social Marketing by Gerard Hastings; Christine Domegan
ISBN: 9781138123830
Publication Date: 2017-10-30

Description: Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support with an expanded and enhanced companion website which will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This popular introductory textbook has been thoroughly updated to enable students to challenge the bad, champion the good and become rebels with a cause. Now including more on systems thinking, evaluation and apps, Hastings and Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). This book is essential reading for all social marketing, marketing ethics, and marketing and society courses. Cover Picture: 'La Sardane de la Paix' by Pablo Picasso. The sardane is a traditional circle dance from Catalonia which has come to symbolise the struggle of ordinary people against oppression, from Napoleon through Hitler and Franco and into the modern era. The individual dancer holds his or her hands in the air in a gesture of autonomy and empowerment, and is able to maintain what would quickly become a tiring stance thanks to the supporting hands of her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such as climate change or inequalities - as with dictators - requires a combination of individual agency and collective action. It also shows that critical analysis, the questioning and challenging of the current system, lies at the heart of progressive social change, and that good social marketers should be rebels with a cause.
Social Media Marketing by Tracy L. Tuten; Michael R. Solomon
ISBN: 9781526423870
Publication Date: 2018-01-02

Description: Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."-- TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the "four zones" of social media that marketers can use to help achieve their strategic objectives: Community Publishing Entertainment Commerce The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides, and Testbank. Suitable for modules and courses on social media marketing.
The 7 principles of brand management by Nitish Rai Gupta
ISBN: 9780070680906
Publication Date: 2011-01-01

Description: The 7 Principles of Brand Management is a useful primer for any Marketer, and Gupta has done an admirable job of distilling a lot of experience and learning into an easy to use framework. The most compelling parts of the book are the varied and exhaustive case studies that both bring the principles to life and also make this an essential addition to the bookshelf of not just the professional Marketer but anyone interested in Marketing

It makes fascinating reading for every professional. It is simple and the marketing principles are very well illustrated.
The Emerald Handbook of Management and Organization Inquiry by David M. Boje (Editor); Mabel Sanchez (Editor)
ISBN: 9781787145528
Publication Date: 2019-06-06

Description: This book provides new and innovative insights into the field of management and organization inquiry through theory, method, and research. It provides extensive coverage of the 7S structure that has been so transformational for the field: Storytelling, System, Sustainability, Science, Spirit, Spirals, and Sociomateriality, showing how they evolved, how they interact, and possible futures for this discipline.These themes emerged during the 25 years of the Standing Conference for Management and Organizational Inquiry (Sc'Moi). We realized that we have to make space and time to get off the path of 'business-as-usual' ways of working. We know how to make organizations more efficient, but we cannot steer them away from a short-term, quarterly return mindset. It takes a long temporal horizon to understand how we are depleting the resources that future generations will need to survive. The Emerald Handbook of Management and Organization Inquiry shines a light on a brighter way of working for the future: one that accommodates living and working within the limits of the world's resources.
The Enlightened Leader by Frank T. Gallo (Volume Editor)
ISBN: 9781785602078
Publication Date: 2015-10-01

Description: This will be one of the very first books written in English specifically focused on executive coaching in China. It is an enormously popular subject, following the exponential growth in demand for executive coaching in China, combined with a shortage there of experienced coaches. Drawing on his many years' experience of working with both Chinese and Western executives, Frank Gallo explains the underpinnings of Chinese culture, how these impact the approach to coaching, and how typical best Western coaching practices may need to be modified in China. The book covers in detail the issues that executives in China must know how to deal with, highlighting nine key lessons. Each of these lessons is backed up by interview comments from foreign and Chinese executive coaches, several case examples, and key learnings.The Enlightened Leader provides company executives and their coaches an invaluable road map to successful coaching for leadership roles in the new China.
The Oxford Handbook of Management Ideas by Andrew Sturdy (Editor); Stefan Heusinkveld (Editor); Trish Reay (Editor); David Strang (Editor)
ISBN: 9780198794219
Publication Date: 2019-05-28

Description: Management ideas, and their associated applications, have become a prevalent feature of our working lives. While their focus is familiar, such as efficiency, motivation, and improvement, they range from specific notions such as activity-based costing, to broad movements like corporate socialresponsibility. This Handbook brings together some of the latest research from leading international scholars on how management ideas are produced, promoted, and adapted, and their effects on business and working practices and society at large.Rather than focusing on specific management ideas, this volume explores their key socio-political contexts and channels of dissemination, and is organized around four core overlapping themes. The first section sets out the research field in general, in terms of both an overall system and ofdifferent perspectives and research methods. The second section explores the role of different actors and channels of diffusion, including the consumers and producers of management ideas and "new" media, as well as traditional players in the management ideas field such as consultancies and businessschools. The third section focuses on specific features or dynamics of the management ideas system, such as their adoption, evolution, institutionalisation, and resurgence, while in the final section, critical and new perspectives on management ideas are examined, highlighting specificsocio-political contexts and the possibility of alternative ideas and forms of critique.With a broad range of perspectives represented, this Handbook provides a comprehensive, authoritative, and enduring resource for those studying management, innovation, and organizational change, as well as for those working in the management ideas industry.
The Routledge Companion to Cross-Cultural Management by Nigel Holden (Editor); Snejina Michailova (Editor); Susanne Tietze (Editor)
ISBN: 9781138363274
Publication Date: 2018-08-14

Description: This Routledge Companion provides a timely and authoritative overview of cross-cultural management as an academic domain and field of practice for academics and students. With contributions from over 60 authors from 20 countries, the book is organised in to five thematic areas: Review, survey and critique Language and languages: moving from the periphery to the core Cross-cultural management research and education The new international business landscape Rethinking a multidisciplinary paradigm. Edited by an international team of scholars and featuring contributions from a range of leading cross-cultural management experts, this prestigious volume represents the most comprehensive guide to the development and scope of cross-cultural management as an academic discipline.
The Routledge Companion to Risk, Crisis and Emergency Management by Robert P. Gephart (Editor); C. Chet Miller (Editor); Karin Svedberg Helgesson (Editor)
ISBN: 9781138208865
Publication Date: 2018-10-25

Description: This volume provides a comprehensive, up-to-date overview of the latest management and organizational research related to risk, crisis, and emergency management. It is the first volume to present these separate, but related, disciplines together. Combined with a distinctly social and organizational science approach to the topics (as opposed to engineering or financial economics), the research presented here strengthens the intellectual foundations of the discipline while contributing to the development of the field. The Routledge Companion to Risk, Crisis and Emergency Management promises to be a definitive treatise of the discipline today, with contributions from several key academics from around the world. It will prove a valuable reference for students, researchers, and practitioners seeking a broad, integrative view of risk and crisis management.
Trust Building and Boundary Spanning in Cross-Border Management by Michael Zhang (Editor)
ISBN: 9780415347563
Publication Date: 2018-03-13

Description: This edited book addresses two critical issues in international management: building trust and managing boundary spanning activities between international business partners. The duel-process of internationalization of multinational corporations (MNCs), through globalisation and regionalisation, has helped MNCs to increase their market expansion and improve the capabilities of innovation and learning. By creating various forms of international strategic alliances (ISAs), MNCs have become structurally more complex and geographically more dispersed. As a result, MNCs in general and ISAs in particular face the challenges of discerning blurred organisational boundaries, reconfiguring the control mechanisms, integrating diversified resources, and coordinating distributed activities in time and space. Research in organisation behaviour indicates that boundary spanners play critical yet unspecified roles and functions in managing cross-boundary relationships. A core boundary spanning function is to build trust relationships. When organisations engage in business transactions, members of the organisations are concerned with not only the outcomes of economic transactions but also the processes of social exchanges. Boundary spanners may succeed in building interpersonal trust in a partnership, nonetheless their effort may not lead to inter-partner trust without an effective implementation of the institutionalisation process. Whereas trustworthiness is the antecedent to trust providing the basis for trust to develop, distrust manifests itself as a separate and linked concept to trust. These dynamic features of trust, trustworthiness, and distrust are critically elaborated. Trust Building and Boundary Spanning in Cross-Border Management is dedicated to explicating these under-researched themes and contributing to the emerging streams of research in micro foundations and micro-structural approaches. It illustrates the latest research on the topic and will be of interest to both students at an advanced level, academics and reflective practitioners in the fields of organisational behaviour and theory, strategic management, international strategy and strategic alliances.
Unlocking the Customer Value Chain by Thales S. Teixeira; Greg Piechota
ISBN: 9781524763084
Publication Date: 2019-02-19

Description: Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond--as well as what potential startups must master if they hope to gain a competitive edge. As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other startups that have shaken up incumbents and threatened the status quo. For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head to head with GM but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance. In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries--and what industry leaders must do to avoid being disrupted and protect their domain.
Utilizing New Information Technology in Teaching of International Business by Fahri Karakaya (Editor); Erdener Kaynak (Editor)
ISBN: 9781138478985
Publication Date: 2020-01-23

Description: Originally published in 1985 this book looks at the way in which some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively. Including detailed case studies of both British and American companies, the book gives examples of both effective and less effective practices. The author puts forward a general framework of good practice for the benefit of both practitioners and business studies students.

Recommending Books for Purchase (Bulletin 154a - May 2021): Management Collection

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