Recommending Books for Purchase (Bulletin 152 - May 2021): Digital Commerce

Title List

Careers in E-Commerce by Pat Rarus
ISBN: 9781682826119
Publication Date: 2019-08-01
Print Book Price(hbk.): $29.95

Description: With online shopping now a way of life for millions of consumers, careers in e-commerce are thriving. Search engine optimization specialists, business analysts, and supply chain managers are just a few of the jobs profiled in Careers in E-Commerce. What the jobs entail, what they pay, and future prospects are discussed along with insights from industry insiders.
Digital Business and e-Commerce Management by David Chaffey; Tanya Hemphill; David Edmundson-Bird
ISBN: 9781292193335
Publication Date: 2019-11-01
Print Book Price(hbk.): ₹ 6394.00

Description: Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Digital Business and Electronic Commerce by Bernd W. Wirtz
ISBN: 9783030634810
Publication Date: 2021-03-29
Print Book Price(hbk.): $159.99

Description: This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Digital Commerce a Complete Guide - 2019 Edition by Gerardus Blokdyk
ISBN: 9780655810063
Publication Date: 2019-06-30
Print Book Price(hbk.): $89.00

Description: What will drive digital commerce change? How is the way you as the leader think and process information affecting your organizational culture? Has a cost benefit analysis been performed? What data do you need to collect? Can you add value to the current digital commerce decision-making process (largely qualitative) by incorporating uncertainty modeling (more quantitative)? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Digital Commerce investments work better. This Digital Commerce All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Digital Commerce Self-Assessment. Featuring 997 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Digital Commerce improvements can be made. In using the questions you will be better able to: - diagnose Digital Commerce projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Digital Commerce and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Digital Commerce Scorecard, you will develop a clear picture of which Digital Commerce areas need attention. Your purchase includes access details to the Digital Commerce self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Digital Commerce Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Digital Commerce Marketing a Complete Guide - 2019 Edition by Gerardus Blokdyk
ISBN: 9780655825630
Publication Date: 2019-07-17
Print Book Price(hbk.): $89.00

Description: Is the scope clearly documented? What would be a real cause for concern? How are policy decisions made and where? Do vendor agreements bring new compliance risk ? To whom do you add value? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Digital Commerce Marketing investments work better. This Digital Commerce Marketing All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Digital Commerce Marketing Self-Assessment. Featuring 946 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Digital Commerce Marketing improvements can be made. In using the questions you will be better able to: - diagnose Digital Commerce Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Digital Commerce Marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Digital Commerce Marketing Scorecard, you will develop a clear picture of which Digital Commerce Marketing areas need attention. Your purchase includes access details to the Digital Commerce Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Digital Commerce Marketing Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Digital Commerce Platforms a Complete Guide - 2019 Edition by Gerardus Blokdyk
ISBN: 9780655828150
Publication Date: 2019-07-18
Print Book Price(hbk.): $89.00

Description: When you map the key players in your own work and the types/domains of relationships with them, which relationships do you find easy and which challenging, and why? What defines best in class? How do you verify if digital commerce platforms is built right? What are the usability implications of digital commerce platforms actions? How do you manage scope? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Digital Commerce Platforms investments work better. This Digital Commerce Platforms All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Digital Commerce Platforms Self-Assessment. Featuring 949 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Digital Commerce Platforms improvements can be made. In using the questions you will be better able to: - diagnose Digital Commerce Platforms projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Digital Commerce Platforms and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Digital Commerce Platforms Scorecard, you will develop a clear picture of which Digital Commerce Platforms areas need attention. Your purchase includes access details to the Digital Commerce Platforms self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Digital Commerce Platforms Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Digital Commerce Strategy a Complete Guide - 2019 Edition by Gerardus Blokdyk
ISBN: 9780655834984
Publication Date: 2019-07-28
Print Book Price(hbk.): $89.00

Description: Is a digital commerce strategy breakthrough on the horizon? What details are required of the digital commerce strategy cost structure? What are you verifying? How do you verify and validate the digital commerce strategy data? Is it needed? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Digital Commerce Strategy investments work better. This Digital Commerce Strategy All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Digital Commerce Strategy Self-Assessment. Featuring 946 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Digital Commerce Strategy improvements can be made. In using the questions you will be better able to: - diagnose Digital Commerce Strategy projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Digital Commerce Strategy and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Digital Commerce Strategy Scorecard, you will develop a clear picture of which Digital Commerce Strategy areas need attention. Your purchase includes access details to the Digital Commerce Strategy self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Digital Commerce Strategy Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Digital Commerce Technologies a Complete Guide - 2019 Edition by Gerardus Blokdyk
ISBN: 9780655817512
Publication Date: 2019-07-07
Print Book Price(hbk.): $89.00

Description: Do vendor agreements bring new compliance risk ? What are your current levels and trends in key digital commerce technologies measures or indicators of product and process performance that are important to and directly serve your customers? Which digital commerce technologies solution is appropriate? What are strategies for increasing support and reducing opposition? Will digital commerce technologies deliverables need to be tested and, if so, by whom? This best-selling Digital Commerce Technologies self-assessment will make you the assured Digital Commerce Technologies domain master by revealing just what you need to know to be fluent and ready for any Digital Commerce Technologies challenge. How do I reduce the effort in the Digital Commerce Technologies work to be done to get problems solved? How can I ensure that plans of action include every Digital Commerce Technologies task and that every Digital Commerce Technologies outcome is in place? How will I save time investigating strategic and tactical options and ensuring Digital Commerce Technologies costs are low? How can I deliver tailored Digital Commerce Technologies advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Digital Commerce Technologies essentials are covered, from every angle: the Digital Commerce Technologies self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Digital Commerce Technologies outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Digital Commerce Technologies practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Digital Commerce Technologies are maximized with professional results. Your purchase includes access details to the Digital Commerce Technologies self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Digital Commerce Technologies Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Digital Economics (First Edition) by Dave Seng (Editor)
ISBN: Print Book Price(hbk.): $76.95
Publication Date: 2019-09-19
Print Book Price(hbk.): $89.00

Description: Digital Economics is an innovative anthology that explores the intersection of economics and the digital reality of everyday life. Through a collection of carefully curated readings, the volume examines the impact of consumer information, e-commerce, and information and communication technology on the economy and our modern, information-fueled society. The text features three distinct units. Unit I focuses on the nature of information in the digital economy, the unique properties of information goods, and the market structures of information producers. In Unit II, students read articles centered about the role of product versioning and the kinds of business models most often found in the information marketplace. The final unit examines recent developments in digital economics, namely Bitcoin and blockchain, demonstrating how the field continues to evolve and where it may go in the future. Each unit is supplemented with post-reading questions to encourage critical thinking and reinforce learnings. A timely resource that fills a gap in current literature in the discipline, Digital Economics is an ideal text for courses in digital commerce and modern economics.
Digital Marketing for Dummies by Ryan Deiss; Russ Henneberry
ISBN: 9781119660484
Publication Date: 2020-08-25
Print Book Price(pbk.): $25.00

Description: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You'll learn how to identify the digital markets and media that work best for your business--no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer--this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
E-Commerce and Convergence: a Guide to the Law of Digital Media by Susan Singleton
ISBN: 9781526512659
Publication Date: 2021-04-22
Print Book Price(hbk.): $200.00

Description: Since the last edition ten years ago the pace of technological and legal change has stepped up even more than before with previous editions. New legislation is in force such as the General Data Protection Regulation (GDPR) and UK Data Protection Act 1998 and from 1 January 2021 "UKGDPR". The UK Information Commissioner has been looking closely at "Ad Tech" and what has become known as "big data" and how data are gathered on-line. Intellectual Property law in the ecommerce area has also changed. There is a very recently agreed new EU copyright directive which is due to be implemented in the 27 EU member states (but not the UK) in 2021. The post-Brexit transition period expired on 31 December 2020 which has implications for the application of ecommerce law in a number of different areas which are all addressed in the new addition. The 2010 EU vertical regulation and guidelines have recently been built on with the EU "geo-blocking" regulation and the related EU Commission's initiatives in relation to ecommerce in the anti-trust area. In 2020 the UK implemented changes in relation to EU law in the revised 2018 Audiovisual Media Services Directive (AVMS) through the Audiovisual Media Services Regulations 2020 which are addressed in the new edition as post-Brexit the UK is retaining this legislation. Other updates include the distance selling legislation in the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015 which came into force since the last edition.
Electronic Word of Mouth As a Promotional Technique by Chu Shu-Chuan and Others
ISBN: 9780367584764
Publication Date: 2020-04-17
Print Book Price(hbk.): $5.94

Description: Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM) communications have become a very important to the success of products. In today’s cluttered environment, it is especially important to study how the practice of eWOM advertising operates, and how marketers can influence eWOM in social media and other online sites.

This volume starts with a chapter on the current state of knowledge on eWOM and then turns its attention to current research articles on a variety of eWOM formats. These include the posting of selfies on social media, the influence of review types on consumer perception and purchase intention, the effects of preannouncement messages, and how user-generated content can be used to induce effectiveness of eWOM on social media. The relationship of eWOM to brand building is emphasized in several of the chapters.

This book was originally published as a special issue of the International Journal of Advertising.
EU Internet Law in the Digital Era by Tatiana-Eleni Synodinou (Editor); Philippe Jougleux (Editor); Christiana Markou (Editor); Thalia Prastitou (Editor)
ISBN: 9783030255787
Publication Date: 2019-11-01
Print Book Price(pbk.): $119.99

Description: The book provides a detailed overview and analysis of important EU Internet regulatory challenges currently found in various key fields of law directly linked to the Internet such as information technology, consumer protection, personal data, e-commerce and copyright law. In addition, it aims to shed light on the content and importance of various pending legislative proposals in these fields, and of the Court of Justice of the European Union's recent case law in connection with solving the different problems encountered. The book focuses on challenging legal questions that have not been sufficiently analyzed, while also presenting original thinking in connection with the regulation of emerging legal questions. As such, it offers an excellent reference tool for researchers, policymakers, judges, practitioners and law students with a special interest in EU Internet law and regulation.
Natural Monopolies in Digital Platform Markets by Francesco Ducci
ISBN: 9781108491143
Publication Date: 2020-07-23
Print Book Price(hbk.): $80.35

Description: Competition policy debates on digital platform markets are often premised on the idea that market fragmentation and the standard forces of competition and entry may provide a potential solution to excessive concentration and market power. In this work, Francesco Ducci provides readers with a different perspective based on the theoretical lens of natural monopoly. Ducci explores this framework through the development of three case studies on horizontal search, e-commerce marketplaces, and ride-hailing platforms, investigating the strength and limit of potential (and often heterogeneous) sources of natural monopoly at play in each industry. Building on these case studies, the book then derives from the application of the natural monopoly framework general policy implications for digital industries by identifying the respective institutional flaws and shortcomings of ex ante and ex post approaches to market power as one of the central challenges in digital platform markets.
Packaging design in the digital age : a systemic approach to e-commerce by Silvia Barbero, Amina Pereno
ISBN: 9788835111146
Publication Date: 2020-11-16
Print Book Price(pbk.): $16.97

Description: This volume offers a critical reading of Packaging Design in the Digital Age, tackling the issue of packaging for e-commerce and the strategies that designers can put in place with a view to sustainable innovation. Then the book explores the main types of e-commerce system to identify the existing material and immaterial flows and the related problems, from which the authors set out future systemic visions towards sustainable development. Case studies of packaging and e-commerce systems complement the different chapters to offer practical examples of innovation.
Point of Sale by Daniel Herbert (Editor, Contribution by); Meredith A. Bak (Contribution by); Courtney Brannon Donoghue (Contribution by); Tim J. Anderson (Contribution by); Lynn Comella (Contribution by); Benjamin Woo (Contribution by); Nasreen Rajani (Contribution by); Erin Hanna (Contribution by); Evan Elkins (Contribution by); Marc Steinberg (Contribution by); Derek Johnson (Editor, Contribution by); Emily West (Contribution by); Greg Steirer (Contribution by); Heikki Tyni (Contribution by); Olli Sotamaa (Contribution by); Elizabeth Affuso (Contribution by); Avi Santo (Contribution by); Ethan Tussey (Contribution by)
ISBN: 9780813595535
Publication Date: 2019-12-13
Print Book Price(pbk.): $19.57

Description: Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries. The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meaning and interactional participation for consumers. In addition to examining how industries connect books, DVDs, video games, lifestyle products, toys, and more to consumers, it also interrogates the changes in media circulation driven by the collision of digital platforms with existing retail institutions. By grappling with the contexts in which we buy media, Point of Sale uncovers the underlying tensions that define the contemporary culture industries.
Social Media Marketing by Tracy L. Tuten
ISBN: 9781529731996
Publication Date: 2020-11-26
Print Book Price(pbk.): $179.00

Description: **Winner of the TAA 2017 Textbook Excellence Award**"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."TAA Judges PanelThe market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.A must-have text for those studying social media marketing.
Social Media Strategy by Keith A. Quesenberry
ISBN: 9781538138168
Publication Date: 2020-08-12
Print Book Price(pbk.): $77.31

Description: Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. This book contributes to everything we are trying to teach our students, not just the latest in advertising techniques. In fact, the book is exceptionally comprehensive.... By focusing on core social science concepts, Quesenberry solidifies his lessons expertly. Quesenberry wraps up the text with a discussion on integrating social media across organizations and pulling his wide-ranging topics together. This conclusion demonstrates that the academic field is full of us marketing-professionals-turned-professors, and this is a text for us! It presents real-world problems in academic ways perfect for the classroom... [A]fter assigning it in the classroom, I have no doubt that my students will keep this book on their first office bookshelf. (Previous Edition Praise) - Journalism & Mass Communication Quarterly Provides a solid foundation for introducing the complexity of social media strategy to students... [and] an outstanding introduction to the types of social media engagement and their representative platforms. ... While choosing a social media textbook often deserves the status of 'It's Complicated', any professor looking for a quality introductory textbook for social media would do well to be 'In a Relationship' with Quesenberry's contribution. (Previous Edition Praise) - Journal of Advertising Education Professor Quesenberry makes an important contribution in helping instructors to engage students in learning social media planning and strategy. Social Media Strategy helped my students present a real-world plan to our clients. The second edition adds important depth to the excellent framework for moving from theory to practice. - Jeremy Lipschultz, Isaacson Professor, University of Nebraska at Omaha After reviewing the second edition, I was impressed by the increased breadth and depth that are covered in this update. The new edition offers a thorough discussion of emerging trends in social media marketing as well as extensive coverage of platforms and topics that were just gaining momentum a few years ago, including live-streaming videos, Snapchat, Messenger, influencer marketing, and online reviews. I highly recommend Keith's book to both educators and practitioners of social media marketing alike. It is a must-have guide for anyone in the field. - Ai Zhang, Stockton University
Taxing Global Digital Commerce by Arthur Cockfield; Walter Hellerstein; Marie Lamensch
ISBN: 9789041167095
Publication Date: 2019-11-07
Print Book Price(hbk.): $213.34

Description: Digital commerce - the use of computer networks to facilitate transactions involving the production, distribution, sale, and delivery of goods and services - has grown from merely streamlining relations between consumer and business to a much more robust phenomenon embracing efficient business processes within a firm and between firms. Inevitably, the related taxation issues have grown as well. This latest edition of the preeminent text on the taxation of digital transactions revises, updates and expands the book's coverage. It includes a detailed and up-to-date analysis of income tax and VAT developments regarding digital commerce under the OECD and G20 Base Erosion and Profit Shifting (BEPS) reforms. It explores the implications of digital commerce for US state sales and use tax regimes resulting from the 2018 US Supreme Court decision in Wayfair. It discusses cross-border tax in the United States while continuing to focus on tax developments throughout the world. Analysing the practical tax consequences of digital commerce from a multijurisdictional perspective, and using examples to illustrate the application of different taxes to digital commerce transactions, the book offers in-depth treatment of such topics as the following: how tax rules governing cross-border digital commerce are increasingly applied to all cross-border activities; how tax rules and institutional processes have evolved to confront challenges posed by digital commerce; how an emerging 'tax war' is developing whereby different countries are unilaterally imposing new tax rules on cross-border digital commerce; how technology enhances tax and cross-border tax information exchanges; how technology reduces both compliance and enforcement costs; cross-border consumption tax issues raised by cloud computing; and different approaches to the legal design of VAT place of taxation rules. The authors offer insightful views on the likely development of new approaches to taxing cross-border digital commerce. This edition, while building on the analysis of the relationship between traditional tax laws and the Internet in the first edition and its predecessors, contains a more explicit and systematic consideration of digital commerce issues and the ongoing policy responses to them. Tax professionals and academics everywhere will welcome the important contribution it makes towards the design of cross-border tax rules that are both conceptually sound and practical in application. 'A tour de force ... much larger and richer than its predecessors ... a massive contribution to the growing literature on the taxation of e-commerce.' - Rita de la Feria, British Tax Review 'Provides important understandings for ongoing policy discussions ... I would warmly recommend.' - P. Rendahl, World Journal of VAT/GST Law
The Impact of the Sharing Economy on Business and Society by Abbas Strømmen-Bakhtiar (Editor); Evgueni Vinogradov (Editor)
ISBN: 9780367264284
Publication Date: 2020-01-14
Print Book Price(hbk.): $111.69

Description: The emergence of new platform business models, notably the sharing economy, is impacting the economy in various ways, altering the structure of many industries, and raising a number of economic and political issues. This book investigates the widespread influence of the sharing economy on businesses and society, as well as examining its underpinning economic principles and development. This volume presents an exhaustive review of the existing knowledge on the sharing economy and addresses several major areas of concern for incumbent businesses. It also explains the business models for those who are interested in embarking on their own ventures and provides an excellent source for further research. It takes an in-depth look at controversial labour policies, such as using labour as self-employed contractors or using regulatory grey areas to expand in markets. It is highly multidisciplinary, establishing links between economics, finance, marketing and consumer behaviour. This contribution on the sharing economy will enable researchers and graduate and doctoral students to expand and improve their understanding of this topic and identify new research problems in all of these areas. The book will also appeal to policy makers, regional and local government decision makers, and those interested in labour markets transformation.
The Social Structure of Online Communities by William Bainbridge
ISBN: 9781108499132
Publication Date: 2020-04-16
Print Book Price(hbk.): $49.99

Description: With great potential benefit and possible harm, online social media platforms are transforming human society. Based on decades of deep exploration, distinguished scholar William Sims Bainbridge surveys our complex virtual society, harvesting insights about the future of our real world. Many pilot studies demonstrate valuable research methods and explanatory theories. Tracing membership interlocks between Facebook groups can chart the structure of a social movement, like the one devoted to future spaceflight development. Statistical data on the roles played by people in massively multiplayer online games illustrate the Silicon Law: information technology energizes both freedom and control, in a dynamic balance. The significance of open-source software suggests the traditional distinction between professional and amateur may fade, whereas web-based conflicts between religious and political groups imply that chasms are opening in civil society. This analysis of online space and the divergent communities is long overdue.
Trust Agents by Chris Brogan; Julien Smith
ISBN: 9781119665960
Publication Date: 2020-07-21
Print Book Price(hbk.): $41.95

Description: The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust. In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace. Celebrating a decade in print, this New York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide: Provides expert advice on creating and growing brand influence Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more Discusses the six main tenets of trust agents and their use Explores online tools that foster better relationships, increased sales, and greater profits Explains the relationship between trust, social capital, and media The 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of knowledge for any organization operating in the Digital Age.
Ultimate Guide to Facebook Advertising by Perry Marshall; Thomas Meloche; Bob Regnerus
ISBN: 9781599186757
Publication Date: 2020-10-27
Print Book Price(hbk.): $24.99

Description: New Customers Are Waiting...Find Them On Facebook Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition,Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after--10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight
Digital Trust: Social Media Strategies to Increase Trust and Engage Customers by Barry Connolly
ISBN: 9781472981868
Publication Date: 2020-02-18
Print Book Price(pbk.): ₹ 364.00

Description: Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms.

With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.

Recommending Books for Purchase (Bulletin 152 - May 2021): Digital Commerce

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