IIMB LIBRARY
The Consumer Panel Data include information about product purchases made by a panel of consumer households across all retail outlets in all US markets. It covers longitudinal data beginning in 2004 with annual updates. The data represent approximately 40,000 - 60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets.
The Retail Scanner Data consist of weekly purchase and pricing data generated from participating retail store point-of-sale systems in all US markets. Data are included from approximately 35,000 grocery, drug, mass merchandiser, and other stores. Products from all Nielsen-tracked categories are included in the data, such as food, non-food grocery items, health and beauty aids, and select general
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