Print Books New Arrivals 2014: Sep

Print Books New Arrivals September 2014

1

Models for Intensive Longitudinal Data by Theodore A. Walls (Editor); Joseph L. Schafer (Editor)
Call Number: 300.727 WAL
ISBN: 9780195173444
Publication Date: 2006-01-19
Description: Rapid technological advances in devices used for data collection have led to the emergence of a new class of longitudinal data: intensive longitudinal data (ILD). Behavioral scientific studies now frequently utilize handheld computers, beepers, web interfaces, and other technological tools for collecting many more data points over time than previously possible. Other protocols, such as those used in fMRI and monitoring of public safety, also produce ILD, hence the statistical models in this volume are applicable to a range of data. The volume features state-of-the-art statistical modeling strategies developed by leading statisticians and methodologists working on ILD in conjunction with behavioral scientists. Chapters present applications from across the behavioral and health sciences, including coverage of substantive topics such as stress, smoking cessation, alcohol use, traffic patterns, educational performance and intimacy. Models for Intensive Longitudinal Data (MILD) is designed for those who want to learn about advanced statistical models for intensive longitudinal data and for those with an interest in selecting and applying a given model. The chapters highlight issues of general concern in modeling these kinds of data, such as a focus on regulatory systems, issues of curve registration, variable frequency and spacing of measurements, complex multivariate patterns of change, and multiple independent series. The extraordinary breadth of coverage makes this an indispensable reference for principal investigators designing new studies that will introduce ILD, applied statisticians working on related models, and methodologists, graduate students, and applied analysts working in a range of fields. A companion Web site at www.oup.com/us/MILD contains program examples and documentation.

5

Understanding the Music Industries by Chris Anderton; Andrew Dubber; Martin James
Call Number: 338.4778 AND
ISBN: 9781446207956
Publication Date: 2013-06-26
Description: Everyone knows music is big business, but do you really understand how ideas and inspiration become songs, products, downloads, concerts and careers? This textbook presents a full overview of the many elements of the music industries, and offers a sustained focus on 'understanding' the processes that have driven and continue to drive the development of those industries. More than just an expose or 'how to' guide, this book gives students the tools to make sense of technological change, socio-cultural processes, and the constantly shifting music business environment. The crucial focus on research and analysis means readers can understand and track the ongoing development of the music industries and place themselves in the front line of innovation and entrepreneurship in the future. Packed with case studies, this book: Takes the reader on a journey from Glastonbury and the X-Factor to house concerts and crowd-funded releases Demystifies management, publishing and recording contracts, and the world of copyright, intellectual property and music piracy Explains how digital technologies have changed almost all aspects of music making, performing, promotion and consumption Explores all levels of the music industries, from micro-independent businesses to corporate conglomerates Enables students to meet the challenge of the transforming music industries. This is the must-have primer for understanding and getting ahead in the music industries. It is essential reading for students of popular music in media studies, sociology and musicology.

9

Statistics in Market Research by Chuck Chakrapani
Call Number: 658.83015195 CHA
ISBN: 9780470689370
Publication Date: 2009-12-14
Description: Offering a comprehensive overview of statistics in market research Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those in the field with the basic information they'll need to solve marketing problems and can be applied to promotion, branding, advertising, segmenting, sales forecasting, and a host of other marketing issues. The book covers an overview of the use of statistics in marketing and then moves on to specific topics, including interdependence techniques, dependence techniques, and more advanced statistics techniques. Taken together, the reader is provided with an excellent learning tool and resource for future problem solving.

13

National Geographic. Around the World in 125 Years by Reuel Golden (Editor); Benedikt Taschen (Editor)
Call Number: 910.9 GOL
ISBN: 9783836549981
Publication Date: 2013-12-01
Description: Limited edition of 125,000 copies worldwide!For five generations, National Geographic magazine has dazzled and educated people with its incredible photographs, illustrations, and gripping stories from the four corners of the earth. Combining travel, wildlife, science, history, culture, and conservation, the National Geographic Society s trailblazing magazine has inspired millions of readers to explore and take an interest in the planet we inhabit. Now, in celebration of its 125th anniversary, National Geographic has given TASCHEN complete access to its archives to distill the journey of a lifetime into three prodigious volumes featuring photographs many unpublished almost as rich, deep, and colorful as the world itself.Our trans-continental trip starts in the Americas and Antarctica (Volume 1); we then cross the Atlantic to Europe and Africa (Volume 2); and finally sail the Indian Ocean to Asia and Oceania (Volume 3). From evocative early black-and-white pictures to autochromes, from the golden age of Kodachromes to digital, National Geographic invented the aesthetic of the photo essay, while pushing the technical boundaries of the medium. Readers will discover how the magazine evolved from presenting a romantic view of the world subjects posed and smiling to edgier stories reflecting political turmoil, social issues, and environmental threats. Of course, the journey would not be complete without prime examples of the magazine s revered groundbreaking underwater and wildlife photography, so we ve included plenty of such treasures as well. This world class set is a cultural investment to be cherished, shared, and passed down to future generations.Features:1,404 pages of photos in three volumesIncludes photos by Steve McCurry, Frans Lanting, George Rodger, James Nachtwey, and dozens of National Geographic staffers who covered the world from Timbuktu to TuvaluIntroductory essays by Douglas BrinkleyPhotographer biographiesEach slipcase converts into its own bookstand because these treasures deserve to be put on display! While his or her coffee table may groan under the weight of this opus, it s a sumptuous future heirloom that begs to be displayed. The Globe and Mail, Toronto This first class publication is an investment in culture to take good care of, share and pass on to future generations. Traveler, Barcelona An epic voyage around the globe. The Lady, London It s the photography book of the year and a towering achievement in every way _ If you are interested in photography and humanity and can afford it this will provide a lifetime s pleasure. Evening Standard, London An exhilarating armchair adventure. USA Today, New York While his or her coffee table may groan under the weight of this opus, it s a sumptuous future heirloom that begs to be displayed. The Globe and Mail, Toronto

2

The Oxford Handbook of Comparative Politics by Carles Boix (Editor); Susan C. Stokes (Editor)
Call Number: 320.3 BOI
ISBN: 9780199566020
Publication Date: 2009-09-07
Description: The Oxford Handbook of Comparative Politics offers a critical survey of the field of empirical political science through the collection of a set of chapters written by 48 top scholars in the discipline of comparative politics. Part I includes chapters surveying the key research methodologies employed in comparative politics (the comparative method; the use of history; the practice and status of case-study research; the contributions of field research) and assessing the possibility of constructing a science of comparative politics. Parts II to IV examine the foundations of political order: the origins of states and the extent to which they relate to war and to economic development; the sources of compliance or political obligation among citizens; democratic transitions, the role of civic culture; authoritarianism; revolutions; civil wars and contentious politics. Parts V and VI explore the mobilization, representation and coordination of political demands. Part V considers why parties emerge, the forms they take and the ways in which voters choose parties. It then includes chapters on collective action, social movements and political participation. Part VI opens up with essays on the mechanisms through which political demands are aggregated and coordinated. This sets the agenda to the systematic exploration of the workings and effects of particular institutions: electoral systems, federalism, legislative-executive relationships, the judiciary and bureaucracy. Finally, Part VII is organized around the burgeoning literature on macropolitical economy of the last two decades.

6

Prospect Theory by Peter P. Wakker
Call Number: 338.5 WAK
ISBN: 9780521748681
Publication Date: 2010-07-22
Description: Prospect Theory: For Risk and Ambiguity provides the first comprehensive and accessible textbook treatment of the way decisions are made both when we have the statistical probabilities associated with uncertain future events (risk) and when we lack them (ambiguity). The book presents models, primarily prospect theory, that are both tractable and psychologically realistic. A method of presentation is chosen that makes the empirical meaning of each theoretical model completely transparent. Prospect theory has many applications in a wide variety of disciplines. The material in the book has been carefully organized to allow readers to select pathways through the book relevant to their own interests. With numerous exercises and worked examples, the book is ideally suited to the needs of students taking courses in decision theory in economics, mathematics, finance, psychology, management science, health, computer science, Bayesian statistics, and engineering.

10

Advertising Theory by Shelly Rodgers (Editor); Esther Thorson (Editor)
Call Number: 659.101 ROD
ISBN: 9780415886628
Publication Date: 2012-02-23
Description: Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire¿s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory ¿ and across advertising contexts ¿ both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.

14

History and Popular Memory by Paul A. Cohen
Call Number: 907.2 COH
ISBN: 9780231166362
Publication Date: 2014-04-29
Description: When people experience a traumatic event, such as war or the threat of annihilation, they often turn to history for stories that promise a positive outcome to their suffering. During World War II, the French took comfort in the story of Joan of Arc and her heroic efforts to rid France of foreign occupation. To bring the Joan narrative more into line with current circumstances, however, popular retellings modified the original story so that what people believed took place in the past was often quite different from what actually occurred. Paul A. Cohen identifies this interplay between story and history as a worldwide phenomenon, found in countries of radically different cultural, religious, and social character. He focuses here on Serbia, Israel, China, France, the Soviet Union, and Great Britain, all of which experienced severe crises in the twentieth century and, in response, appropriated age-old historical narratives that resonated with what was happening in the present to serve a unifying, restorative purpose. A central theme in the book is the distinction between popular memory and history. Although vitally important to historians, this distinction is routinely blurred in people's minds, and the historian's truth often cannot compete with the power of a compelling story from the past, even when it has been seriously distorted by myth or political manipulation. Cohen concludes by suggesting that the patterns of interaction he probes, given their near universality, may well be rooted in certain human propensities that transcend cultural difference.

3

The Fraud of Money and Banking by Jose M. Paulino
Call Number: 332.4 PAU
ISBN: 9781440463471
Publication Date: 2009-03-02
Description: This is the book that will explain the deception of how you have been bankrupted by the criminal elite. Learn the answers to such questions as:-Was the economic collapse purposely engineered?-Who really owns the Federal Reserve?-Was President Kennedy Killed by the International Banking Cartels because of Executive Order 11110?-What do the Signs and Symbols of the Dollar Bill and the Treasury Department really mean?Learn the answers to all these questions and much, much more!

7

Key Performance Indicators (KPI) by Bernard Marr
Call Number: 658.4013 MAR
ISBN: 9780273750116
Publication Date: 2012-02-16
Description: By identifying and describing the most powerful financial and non-financial KPIs, this book will make life easier for you by defining them, explaining how and when they should be used and providing a rich library of KPIs that have been proven to significantly improve performance. The book presents case examples to illustrate the selection and use of the KPIs and provides tools such as KPI selection templates and Key Performance Questions to help you apply the most appropriate KPIs effectively in your business.

11

Becoming a Public Relations Writer by Ronald D. Smith
Call Number: 659.2 SMI
ISBN: 9780415888028
Publication Date: 2011-11-23
Description: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fourth edition has been updated to reflect significant developments in the public relations field, including: New chapter on multimedia and social media releases New chapter on websites, blogs, and wikis Expansion of the chapter on direct mail and online appeals Updated examples of actual pieces of public relations writing A companion website including writing exercises, PowerPoint presentations, and relevant links Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

4

Indian Stock Market by Gourishankar S. Hiremath
Call Number: 332.64254 HIR
ISBN: 9788132215899
Publication Date: 2013-11-12
Description: India is one of the major emerging economies of the world and has witnessed tremendous economic growth over the last decades. The reforms in the financial sector were introduced to infuse energy and vibrancy into the process of economic growth. The Indian stock market now has the largest number of listed companies in the world. The phenomenal growth of the Indian equity market and its growing importance in the economy is indicated by the extent of market capitalization and the increasing integration of the Indian economy with the global economy. Various schools of thought explain the behaviour of stock returns. The Efficient Market Theory is the most important theory of the School of Neoclassical Finance based on rational expectation and no-trade argument. The book investigates the growth and efficiency of the Indian stock market in the theoretical framework of the Efficiency Market Hypothesis (EMH). The main objective of the present study is to examine the returns behaviour in the Indian equity market in the changed market environment. A detailed and rigorous analysis, made with the help of the sophisticated time series econometric models, is one of the key elements of this volume. The analysis empirically tests the random walk hypothesis and focuses on issues like nonlinear dynamics, structural breaks and long memory. It uses new and disaggregated data on recent reforms and changes in the market microstructure. The data on various indices including sectoral indices help in measuring the relative efficiency of the market and understanding how liquidity and market capitalization affect the efficiency of the market.

8

Ingredient Branding by Philip Kotler; Waldemar Pfoertsch
Call Number: 658.827 KOT
ISBN: 9783642042133
Publication Date: 2010-06-08
Description: An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.

12

Moved by the Past by Eelco Runia
Call Number: 901 RUN
ISBN: 9780231168205
Publication Date: 2014-05-06
Description: Historians go to great lengths to avoid confronting discontinuity, searching for explanations as to why such events as the fall of the Berlin Wall, George W. Bush's invasion of Iraq, and the introduction of the euro logically develop from what came before. Moved by the Past radically breaks with this tradition of predating the past, incites us to fully acknowledge the discontinuous nature of discontinuities, and proposes to use the fact that history is propelled by unforeseeable leaps and bounds as a starting point for a truly evolutionary conception of history. Integrating research from a variety of disciplines, Eelco Runia identifies two modes of being "moved by the past": regressive and revolutionary. In the regressive mode, the past may either overwhelm us--as in nostalgia--or provoke us to act out what we believe to be solidly dead. When we are moved by the past in a revolutionary sense, we may be said to embody history: we burn our bridges behind us and create accomplished facts we have no choice but to live up to. In the final thesis of Moved by the Past, humans energize their own evolution by habitually creating situations ("catastrophes" or sublime historical events) that put a premium on mutations. This book therefore illuminates how every now and then we chase ourselves away from what we were and force ourselves to become what we are. Proposing a simple yet radical change in perspective, Runia profoundly reorients how we think and theorize about history.

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