Description: This book provides an overview of climate change in India using river basin data and analytical and econometric methods. It, first, makes a quantitative assessment of how climate change affects agricultural and food production systems; second, predicts how these systems may respond to climate change; and third, suggests adaptation measures and strategies to improve the income of farmers, increase production, save water and conserve environment.The work will be greatly useful to policy-makers, researchers and teachers of agricultural economics, environmental studies and economics and development studies as also to research organizations dealing with climate modelling and resource management.
Description: Conquering the dating market--from an economist's point of view After more than twenty years, economist Paul Oyer found himself back on the dating scene--but what a difference a few years made. Dating was now dominated by sites like Match.com, eHarmony, and OkCupid. But Oyer had a secret weapon: economics. It turns out that dating sites are no different than the markets Oyer had spent a lifetime studying. Monster.com, eBay, and other sites where individuals come together to find a match gave Oyer startling insight into the modern dating scene. The arcane language of economics--search, signaling, adverse selection, cheap talk, statistical discrimination, thick markets, and network externalities--provides a useful guide to finding a mate. Using the ideas that are central to how markets and economics and dating work, Oyer shows how you can apply these ideas to take advantage of the economics in everyday life, all around you, all the time. For all online daters--and for anyone else swimming in the vast sea of the information economy--this book uses Oyer's own experiences, and those of millions of others, to help you navigate the key economic concepts that drive the modern age.
Description: This report seeks to measure economic freedom in different Indian states to show how this improves economic outcomes. Economic freedom is a concept first used by the Fraser Institute to measure the extent to which governments constrain efficient decision making and distort resource allocation. It has been used in cross-country literature to show that countries with higher levels of freedom have better development indicators. However, attempts to capture economic freedom at the subnational level of state governments are rare, although very pertinent in a federal country like India. Many areas of economic decision making in India fall under the jurisdiction of state governments and are listed in the Seventh Schedule of the Indian Constitution. This pioneering work modifies the Fraser Institute's methodology of measuring economic freedom across countries, creating a new way of measuring economic freedom across Indian states. This shows which states are getting freer or less free and demonstrates how economic freedom at the state level impacts economic development.
Description: Online social media are changing the face of politics in the United States. Beginning with a strong theoretical foundation grounded in political, communications and psychology literature, Tweeting to Power examines the effect of online social media on how people come to learn, understand and engage in politics. Gainous and Wagner propose that platforms such as Facebook and Twitter offer the opportunity for a new information flow that is no longer being structured and limited by the popular media. Television and newspapers, which were traditionally the sole or primary gatekeeper, can no longer limit or govern what information is exchanged. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, when and where people are informed. To establish this premise, Gainous and Wagner analyze multiple datasets, quantitative and qualitative, exploring and measuring the use of social media by voters and citizens as well as the strategies and approaches adopted by politicians and elected officials. They illustrate how these new and growing online communities are new forums for the exchange of information that is governed by relationships formed and maintained outside traditional media. Using empirical measures, they prove both how candidates utilize Twitter to shape the information voters rely upon and how effective this effort was at garnering votes in the 2010 congressional elections. With both theory and data, Gainous and Wagner show how the social media revolution is creating a new paradigm for political communication and shifting the very foundation of the political process.
Description: In the coming centuries, men become increasingly irrelevant and the Earth's biosphere collapses, leading to the rise of the Zon Sisterhood. Emigrating from their failing world, they land on an Earth-like planet and conquer the technologically backward natives that they contemptuously call 'barbarians'.This book takes you on a breathtaking journey into the world of the Zon and their rebellious barbarian subjects, riven with battles over power, culture, gender and will.
Description: For the first time in our history, the Indian middle class has emerged as an important player in the elections, both in terms of numerical size and the influence it wields. For the first time, a pan-Indian class, largely homogeneous, mostly educated and universally angry, is a factor in the war rooms of almost all political parties. In the era of the global middleclass revolution, will the Indian counterpart emerge as a credible game changer? Does it have a wide and inclusive agenda, strong organization, effective leadership and an alternative vision that shows up political discrimination? Or will it be mere cannon fodder for calculating, manipulative, cynical politicians? In this important and timely book, Pavan K. Varma - the most respected analyst of the middle class in India - looks at the 2014 elections as a watershed in the evolution of this class. Crucially, he argues that what the middle class does now and the choices it makes will shape the future of India, for better or for worse.
Description: is the first book in the field that uses the power of the basic models and principles to provide students and managers with an "intuitive understanding" of operations management. The book touches on nine fundamental models and principles, and outlines the key insights behind each one. Some of the very biggest names in the Management Science field have developed and carefully written these chapters on the field's basic models.
Description: What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, andnbsp; predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.
