Management Communication
Communication is the enabler of all human endeavour, and more so in the field of Management. To be successful in today’s business environment, organisations and their managers need to be conversant with the science as well as practice of business communication and management communication strategy—they need to know how to plan, develop, and execute communication strategy, and must be able to analyse audiences, organize ideas effectively, select appropriate media, communicate persuasively, and be culturally effective in a global business milieu.
The Management Communication area establishes a base for research and practice in the Indian management communication space. This hitherto unserved niche in the management education segment will address the needs of all its participants, including, and not limited to, students, educators, corporate practitioners, entrepreneurs and government.
It will focus on the development of new courses for students, executive education and teachers, teaching aids and courseware based on existing scholarly research in communication sciences as well as fresh India-based research and practice.
