Recommending Books for Purchase (Bulletin 204- May 2022): Sage & Emerald

Recommending eBooks for Purchase (Bulletin 204 - May 2022): Sage & Emerald

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Subject Areas: Finance, Marketing, Business & Management, Digital Marketing, Financial Management

Marketing Accountability for Marketing and Non-Marketing Outcomes by V. Kumar (Editor); David W. Stewart (Editor); Naresh K. Malhotra (Editor-In-Chief)
ISBN: 9781838675646
Publication Date: 2021-09-27

Description: This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomesis divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and quality of life. Measures of firm performance covered include the marketing implications of financial accounting, customer feedback metrics, drivers of brand equity, brand failure, market orientation capabilities, and multichannel attributions. Measures of social interaction encompass environmental and social performance, social networks, and attitudinal word-of-mouth drivers. The final chapter is devoted to measures related to societal outcomes and focuses on attractiveness of inner city for society. Each chapter presents thought-provoking discussions and new insights which will be relevant to researchers, professionals and students of marketing, branding and consumer behaviour
Small Business Management and Control of the Uncertain External Environment by Konstantinos Biginas (Editor); Stavros Sindakis (Editor); Antonia Koumproglou (Editor); Vlasios Sarantinos (Editor); Peter Wyer (Editor)
ISBN: 9781839096259
Publication Date: 2022-03-15

Description: From the vagaries of the economy, through to varying degrees of social unrest, to the impact of adverse weather, businesses of all forms and sizes across the globe must cope with ongoing change, uncertainty, and risk. In this unpredictable environment, how can SMEs react and control external factors? This edited collection investigates the potential impact of long-term planning and strategic awareness on the ability of SMEs to remain competitive in a highly competitive world. The authors and editors demonstrate that whether SMEs are able to identify and act upon externally imposed forces and factors, or not, is the defining indicator of their likelihood to struggle, survive, or even thrive. Outlining the integral development opportunities or threats to existing business activity inherent to the external environment, this book offers a multidisciplinary insight, which brings together different lenses to explore a range of cutting-edge themes from both research and practitioner perspectives. The book also looks ahead, examining the broad market reaction to external forces in order to predict future implications. Given the significance of SMEs for the global economy, the range of different views offered, including but not limited to people management, entrepreneurship and education, provide genuine insights for a diversity of audiences and readers.
Industry 4. 0 and Global Businesses by Enis Yakut (Editor)
ISBN: 9781801173278
Publication Date: 2022-01-21

Description: Industry 4.0 has transformed how businesses work. It has revolutionized conventional production processes in an innovative way, enabling greater levels of efficiency across business functions as well as facilitating a more accurate and precise decision-making process. It has changed how businesses approach, understand, and use Internet and Big Data. Previously seen as a means of communication, internet today is the very heart of Industry 4.0 as it has become the ultimate conduit to businesses creating value and leveraging competitive advantage. Industry 4.0 is already hitting the headlines on a global scale by introducing new possibilities and prospects across a variety of disciplines. However, it is not a unidimensional phenomenon. Quite the contrary, a holistic approach is essential to fully comprehend its individual, societal, and environmental repercussions which the previous three industrial revolutions failed to neither pay attention to nor to resolve. Industry 4.0 and Global Businesses: A Multidisciplinary Investigationprovides a multidisciplinary perspective on the transformative effects of Industry 4.0 by aggregating original theoretical, conceptual, and empirical research. This book highlights topics ranging from international trade, b2b marketing, supply chain management, blockchain systems, big data analytics, sustainability, individuals with disabilities to smart factories, and it aims to guide researchers, practitioners as well as students.
Building Business Value through Talent: The CEO and CHRO Partnership Guide by Thomas McGuire, Linda Brenner
ISBN: 9781800431164
Publication Date: 04 May 2021

Description: Building Business Value through Talent uniquely describes how a CEO and CHRO can accelerate business growth by working together to design and operationalize value-driven talent strategies.

CEOs focus on decisions that will drive the business strategy forward while HR leaders routinely try to satisfy the needs of the largest number of employees. Often, the two align superficially or in administrative ways – and to put out the occasional flash fire. This book changes that dynamic by unlocking the investment potential of HR and empowering an unprecedented, tangible and measurable partnership between CEOs and CHROs. Framed as a product guide, the "product" is visualized as the HR Operating Model necessary to succeed in our modern economy: a business-based talent planning and investment strategy to sustain talent solutions and intellectual capital growth.

This product guide provides the tools and insights that business leaders are seeking in order to win the ever more challenging battles in their war for talent. Learning and adopting these winning practices will provide a visible testament to the effective leadership of any CEO and CHRO team.
Developing Digital Marketing by Park Thaichon (Editor); Vanessa Ratten (Editor)
ISBN: 9781800713499
Publication Date: 2021-06-11

Description: Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms that are derived from digital marketing functions. Themes explored throughout the book include: * Service Encounters via Social Media and Customer Relationships * Digital and Organizational Storytelling * Artificial Intelligence and Customer Experience * Sustainability Project Partnerships As the nature of these digital practices is evolving Developing Digital Marketing: Relationship Perspectivesviews the concept of digital marketing as now in constant flux, with the edited chapters paving the way to a better appreciation of how digital marketing is changing particularly through issues such as environmental sustainability in the current business environment.
Developing an Effective Model for Detecting Trade-Based Market Manipulation by Jose Joy Thoppan; M. Punniyamoorthy; K. Ganesh; Sanjay Mohapatra
ISBN: 9781801173971
Publication Date: 2021-05-05

Description: Stock market manipulation is detrimental to traders and corporations, causes unnecessary price fluctuations, and only benefits financial criminals. The research presented here determines an appropriate model to help identify stocks witnessing activities that are indicative of potential manipulation through three separate but related studies. In Developing an Effective Model for Detecting Trade-Based Market Manipulation, classifiers based on three different techniques namely discriminant analysis, a composite classifier based on Artificial Neural Network and Genetic Algorithm and support Vector Machines is proposed. The proposed models help investigators, with varying degree of accuracy, to arrive at a shortlist of securities which could be subject to further detailed investigation to detect the type and nature of the manipulation, if any. Following a fluid outline, Developing an Effective Model for Detecting Trade-Based Market Manipulation, introduces the topic, explores the aims and scopes of the research, before delving into the data and modelling to explore their application to the stock market to detect price manipulation.
Rethinking Finance in the Face of New Challenges by David Bourghelle (Editor); Roland Pérez (Editor); Philippe Rozin (Editor)
ISBN: 9781801177894
Publication Date: 2021-10-25

Description: Rethinking Finance in the Face of New Challengesprovides an overview of the new research perspectives devoted to financial activity, reconsidering the opposition between orthodox and heterodox schools of finance. The purpose is to identify new theoretical and practical issues around the concepts of values, radical uncertainty, and financial instability, but also to examine the consequences of the financialisation process on the dynamics of organisations and markets, as well as on value production mechanisms. This fifteenth volume of Critical Studies on Corporate Responsibility, Governance and Sustainabilitybegins by exploring the globalisation and financialisation of economies, central banks and corporate strategies before switching to focus on financial value as a historically situated social construct. The book then examines the relationship between finance, social value and sustainable development and presents several avenues for reflection with a view to a paradigmatic renewal of research and teaching in finance. At a time when an unprecedented infectious and sanitary crisis is generating disastrous financial, economic, social and societal repercussions, the work presented in this book will stimulate reflection and contribute to the renewal of a Finance that now has to face many new social, societal and environmental challenges.
The Power of Inclusion in Family Business by Rosa Nelly Trevinyo-Rodríguez (Editor); Miguel Ángel Gallo (Editor)
ISBN: 9781801175791
Publication Date: 2022-02-14

Description: Nothing but good ownership makes long-lasting family companies. Yet, during our international consulting, research, and teaching engagements, we have encountered many ill-equipped next generation owners or owners-to-be, especially among women. We coined this phenomenon 'the daughters' inclusion challenge'. The Power of Inclusion in Family Businessis a guide for grooming the next generation of responsible women owners, so they can thrive, achieve, and become leaders and wealth stewards in their multigenerational family businesses and family offices. We aspire to help enterprising families come across the power of including valuable women pertaining to the business-owning family in the family firm management, governance, ownership, and investment structures. In this book, outstanding global family business scholars and practitioners from 10 different countries, come together to serve a common purpose: provide novel insights, gender sensitive-consulting practices and culturally-adapted recommendations to advance the daughters' inclusion challenge and to shape a more inclusive family-in-business and family firm environment.
Digital Marketing by Annmarie Hanlon
ISBN: 9781529742800
Publication Date: 2022-03-01

Description: An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you've learnt to real-world scenarios. 'Ethical Insight' boxes provide a reflective and challenging look at social issues and the negative side of marketing. 'Digital Tool' boxes introduce professional tools, such as 'Spot the Troll', Hootsuite and Padlet. The 'Smartphone Sixty Seconds' feature provides super-quick online activities using needing only your phone. Includes a new 'Journal of Note' feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor's Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Marketing Planning and Strategy by John Dawes
ISBN: 9781529760132
Publication Date: 2022-03-01

Description: We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience. Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly. Supported by online resources for lecturers including PowerPoint slides, an instructor's manual and a suggested syllabus. Suitable reading for marketing planning and marketing strategy courses.
Family Business Management by Rajiv G. Agarwal
ISBN: 9789354793318
Publication Date: 2022-02-14

Description: A textbook that offers a lucid and comprehensive understanding of family-owned business. Family business is the most common business form in the world, ranging from millions of small local businesses to giants such as Reliance. The purpose of this textbook is to build an understanding of and learn how to tackle the challenges faced by family-owned businesses while continuing to significantly contribute to the national economy. It emphasizes practice along with theories and concepts, using cases and reflection questions to illustrate key topics. With a focus on leadership and positioning for the future, this textbook illustrates how the family enterprise can achieve sustained growth and continuity through generations. The book is designed especially for the family business courses offered across Indian colleges and institutes. It will be useful to MBA students, executive education participants and readers interested in understanding family business.Key Features:* First-of-its-kind textbook on family business management in India* Includes cases and examples from multiple industries* Covers the most important managerial challenges facing family businesses
Financial Management for Public, Health, and Not-for-Profit Organizations by Steven A. Finkler, Thad D. Calabrese and Daniel L. Smith
ISBN: 9781071835333
Publication Date: April 2022

Description: Reflecting recent changes in accounting standards, this Seventh Edition of Financial Management for Public, Health, and Not-for-Profit Organizations provides a comprehensive yet practical introduction to the financial decision-making and management skills required of students and practitioners in the public, health, and not-for-profit sectors. Assuming that readers have no prior training in financial management, the authors artfully combine the principles, theory, and analytics of accounting and finance. In every chapter, a wide range of exercises, case studies, and problems help students develop strong financial assessment and judgment proficiencies while reinforcing the essential mechanics of accounting.
Cases in Financial Management by Mayank Joshipura; Sachin Mathur
ISBN: 9789354793240
Publication Date: 2022-03-16

Description: This book includes contemporary and industry-relevant cases of financial management in the Indian context.Case discussion has emerged as a powerful tool to aid understanding of concepts, theories and frameworks and their application to solve real-life business problems. With rapid industrial development, students are expected to step into the industry-fluent practical solutions that can be implemented in the real world. This book caters to the students' and instructors' need for quality case studies to illustrate theoretical ideas taught in the classroom.Divided into six modules, Cases in Financial Management covers all dimensions of financial decision-making ranging from strategic financial management to corporate finance. The cases in the book, presented in the context of Indian businesses, promise to prepare students for facing the workplace challenges.Key Features:* Contains 60 cases that cover the nuances of financial management across spectrum of industries * Provides case analysis spreadsheets and other instructor resources to help implement case-based teaching-learning process. * Relates cases to familiar theoretical structures to facilitate easy comprehension* Contextual presentation of data to aid retention and easy understanding
Creativity and Marketing by Eleonora Pantano (Editor)
ISBN: 9781800713314
Publication Date: 2021-08-02

Description: Creativity and Marketing: The Fuel for Successpresents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in management and communication as well as creativity in new product development, Creativity and Marketingexamines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation. This collection will bridge theory and practice in a fast moving and exciting field and will provide scholars of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields.
The Creative Industries and International Business Development in Africa by Nnamdi O. Madichie; Robert Ebo Hinson
ISBN: 9781800713031
Publication Date: 2022-01-21

Description: The international business environment has undergone major turbulence in 2020 following the onset of lockdowns, travel restrictions and social distancing all prompted by Covid-19. These restrictions have limited the revenue generation capacity of both countries and businesses - large and small. While the winners have been mostly those sectors with a digital footprint such as streaming services and video-conferencing giants, the creative industries have felt a much harder blow. Against this backdrop, The Creative Industries and International Business Development in Africatakes an unorthodox approach to showcasing the trends and challenges of the contemporary creative economy with a view to positioning the sector for a global audience. Drawing upon the categorisations of the Creative Industries Federation, the book interrogates, and highlights, the challenges, and opportunities of the creative industries in Africa. This is with a view to aggregating how the sector has coped with a myriad of challenges even before the pandemic. Discussions across the chapters document the changing landscape of the sector, capturing insights from the global value chain to everything digital - from arts to publishing, fashion, film and music production and distribution. Further insights are discussed around recent events such as the take-off of the African Continental Free Trade Area (AfCFTA) and the exit of Britain from the EU - with the latter event reinvigorating the Commonwealth Agenda and renewed interest in Africa's creative industries.
Sustainability Marketing by Rishi Raj Sharma; Tanveer Kaur; Amanjot Singh Syan
ISBN: 9781800712454
Publication Date: 2021-05-05

Description: With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. Sustainability Marketing: New directions and practicesexplores how an increase in customer's desire for sustainable products can form a key part of new marketing strategies. The authors shed new light on strategies that capture the benefits of sustainability from an ecological, social and profitability standpoint in business, while explaining the strategic intent required for building marketing strategies that will provide a competitive advantage. The book harnesses the Triple Bottom Line concept by highlighting the significance of developing, refining, and implementing marketing strategies with a key focus on sustainability, in order to leave a positive impact upon the planet and people. Sustainability Marketingprovides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.
Strategic Outlook in Business and Finance Innovation by Hasan Dinçer (Editor); Serhat Yüksel (Editor)
ISBN: 9781800434455
Publication Date: 2021-04-06

Description: Financial markets have developed rapidly since the 1980s, crossing national borders, and a new financial order has emerged. As a result of increasing competition in this new market, financial institutions and companies have had to improve and renew themselves. The emergence of new financial products has become essential. One of the recent trends observed in financial markets is in financial innovation, with the purpose of ensuring markets are efficient and competitive, along with increasing profitability and reducing risk. Strategic Outlook in Business and Finance Innovation: Multidimensional Policies for Emerging Economies, edited by Hasan Dinçer and Serhat Yüksel, brings together new theoretical frameworks and develops appropriate strategies to improve the performance of firms globally. Vital issues are examined, including customer retention policies, generating new products based on customer needs, clarifying organizational goals, active participation of all organization for idea generation, analysing industry trends and benchmarking in competitive market environments. In this collection, global perspectives are offered with contributions and examples from Asia, Eastern Europe, Latin America and Africa, as well as other emerging economies, which give illuminating insights for scholars of business, management and finance.
New Perspectives on Critical Marketing and Consumer Society by Elaine L. Ritch (Editor); Julie McColl (Editor)
ISBN: 9781839095573
Publication Date: 2021-03-01

Description: Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by international, social and technological advances. New Perspectives on Critical Marketing and Consumer Societyis a groundbreaking textbook allowing readers to understand, critique and engage with this disrupted context. Editors Elaine L. Ritch and Julie McColl bring together a range of specialist contributors to identify and examine widespread social and technological disruptions in the marketplace, covering new topics that illustrate new consumer values, through chapters examining: disruptive innovation 'woke' branding data ethics social shopping inclusive identities retail spaces as examples of disruption innovation. The work presents an in-depth discussion of the newest social and technological developments around marketing and consumption across core three themes, 'Disruption and the digital landscape', 'Pseudo Modernity and co-creation of experiences', 'Evolutionary societies and woke branding'. Chapters illustrate how current advances in business and marketing are looking at different approaches for a radically new landscape in marketing and consumer behaviour. New Perspectives on Critical Marketing and Consumer Societyprovides an illuminating, challenging and thought-provoking guide through changing and fast moving business and retail contexts for all upper-level students of marketing, branding and consumer behaviour.
Multidimensional Strategic Outlook on Global Competitive Energy Economics and Finance by Hasan Dinçer (Editor); Serhat Yüksel (Editor)
ISBN: 9781801178990
Publication Date: 2022-02-18

Description: Economical energy supply is vital for a country's financial success, and factors such as price, continuity, environmental pollution and the country's own energy resources are important contributors. Multidimensional Strategic Outlook on Global Competitive Energy Economics and Financeanalyses current trends in energy production and use, with a focus on technological developments that contribute to the reduction of price in energy production and renewable energy sources that provide continuity in energy production and do not emit carbon into the atmosphere. Expanding on the current literature, this book focuses purely on current issues that can increase energy efficiency, while proposing strategies to use energy more effectively and efficiently. The strategies presented in this book will be a significant guide to both academics and industry professionals.
Perspectives on International Financial Reporting and Auditing in the Airline Industry by Can Öztürk
ISBN: 9781789737608
Publication Date: 2022-02-03

Description: Perspectives on International Financial Reporting and Auditing in the Airline Industrydraws on the framework of financial reporting in the global airline industry for the year 2018 and focuses on the airline financial reporting based on International Financial Reporting Standards (IFRSs) and audit of airline financial reporting based on International Standards on Auditing (ISAs). Contributing to the accounting policy choice debate from a sector-specific perspective, this book considers the existing policy choices under IFRSs, in order to observe the diversity, and comparability in the airline industry. It analyses the cumulative of effect of the adoption of IFRS 15 Revenue from Contracts with Customers and IFRS 16 Leases in the airline industry, including the case of Air France - KLM and it takes a picture of segment reporting in terms of diversity and comparability in the airline industry. Finally, it analyzes audit reports of airlines reporting under IFRS in terms of International Standards on Auditing, in terms of diversity of audit practices. This book provides valuable insights into perspectives on international financial reporting and auditing in the airline industry and is essential reading for both researchers and professionals.
Transforming Africa by Dana T. Redford (Editor); Grietjie Verhoef (Editor)
ISBN: 9781802620542
Publication Date: 2022-01-26

Description: Formal financial systems are emerging rapidly in Africa, driven by rising financial literacy and technological innovation, and accelerated by informal savings groups that foster inclusive growth across the continent. While prevalent among the poor, the savings groups phenomenon extends to Africa's growing, yet still fragile, middle class, underpinning economic resilience and providing a tool for community participation as well as cooperative entrepreneurial development. These groups are also becoming important agents for social and economic empowerment, independent of age and gender. Transforming Africa: How Savings Groups Foster Financial Inclusion, Resilience and Economic Development gives voice to the local and international agents of grassroots economic empowerment initiatives that thrive in Africa. Presenting a unique through in-depth empirical research into savings group activities in over a dozen African countries, this book explores savings groups through the lens of financial inclusion, reflecting on formal finance, economic and social outcomes. SG4Africa was launched in April 2018 to explore these dimensions of savings groups and provide novel, empirically-grounded research across different geographies in Africa. Led jointly by the Policy Experimentation; Evaluation Platform and the University of Johannesburg, the SG4Africa consortium includes members from more than a dozen African countries.
Insurance and Risk Management for Disruptions in Social, Economic and Environmental Systems by Simon Grima (Editor); Ercan Özen (Editor); Rebecca E. Dalli Gonzi (Editor)
ISBN: 9781801171403
Publication Date: 2022-01-24

Description: Challenges destabilize the norm and create distresses and disruptions in, for example, the culture, the technology, regulations, the environmental, etc. that influence the pace of finance and economic activities. This book is a collection of 13 chapters and studies about Insurance and Risk management in response to disruptions caused by social, economic, and environmental challenges to try and stabilize the economy in an effort to ensure sustainability. Insurance and Risk Management for Disruptions in Social, Economic and Environmental Systemsbrings together studies from scholars, researchers and professionals with different disciplinary backgrounds to highlight discuss and exchange ideas on these challenges, which may seem a danger, but offer prospects for economic and business development. Books in theEmerald Studies In Finance, Insurance, And Risk Managementseries collect quantitative and qualitative studies in areas relating to finance, insurance, and risk management. Subjects of interest may include banking, accounting, auditing, compliance, sustainability, behaviour, management, and business economics.
Towards a Post-Covid Global Financial System by M. Kabir Hassan (Editor); Aishath Muneeza (Editor); Adel M. Sarea (Editor)
ISBN: 9781800716261
Publication Date: 2022-01-20

Description: The impact of COVID-19 has exposed major cracks in the global financial system and has severely undermined global financial stability. Never have the shortcomings of universal financialization - the dominant principle of the global financial system for the past thirty-odd years - been more obvious or more painful. Islamic finance provides ways forward: based on commercial and social modes of risk-sharing and financing, it offers radical structural solutions to the health, human and financial crises faced in this unprecedented time. In Towards a Post-Covid Global Financial System: Lessons in Social Responsibility from Islamic Finance, an international team of experts explore how COVID-19 has affected the most vulnerable parts of the global economy; how it has been met by Islamic banking and finance specifically; and how the principles of Islamic social finance could be used to have a fairer, more resilient Islamic finance system for all.
Historical Developments in the Accountancy Profession, Financial Reporting, and Accounting Theory by C. Richard Baker; Martin E. Persson
ISBN: 9781801178051
Publication Date: 2021-11-15

Description: This latest volume of Studies in the Development of Accounting Thought, edited by Martin E. Persson, contains ten manuscripts, seven being previously unpublished, authored by C. Richard Baker during an academic career that spans four decades. Historical Developments in the Accountancy Profession, Financial Reporting, and Accounting Theoryis divided into two thematic sections. The first covers developments in accounting thought on financial reporting and the accountancy profession, whereas the second section covers developments related to accounting measurements and theory. The historical examination of the development of accounting thought serves as a unifying theme throughout this edited volume, which attempts to pick up on various understudied threads of academic and professional initiatives over the past several hundred years. The material is of value to anyone interested in the intellectual history of the accounting discipline.
A New Social Street Economy by Simon Grima (Editor); Osman Sirkeci (Editor); Kamuran Elbeyoğlu (Editor)
ISBN: 9781801171243
Publication Date: 2021-07-15

Description: A New Social Street Economy: An Effect of The COVID-19 Pandemicexplores the impact of the Corona crisis on the capitalist world and the developments that have taken place throughout the world. Uniquely, this book considers the street economy in terms of how it relates to the social economy and how it contributes to the four main dimensions of social economy; which are supply of needs, social benefit production, fair distribution and sustainability. Reciprocity is the mechanism that makes relational and organizational life possible. When reciprocity finds an economic expression for providing goods and services to people and communities, the conclusion is a working social economy. In these difficult times, we witness both the best and worst aspects of human nature. The street economy is the most basic component, indicator and guarantee of an egalitarian, solidarist, sharing and truly participative social economy and democracy in an epidemic environment that supports all groups in need without questioning the identity or origins of the groups in need.
New Challenges for Future Sustainability and Wellbeing by Ercan Özen (Editor); Simon Grima (Editor); Rebecca E. Dalli Gonzi (Editor)
ISBN: 9781800439696
Publication Date: 2021-05-21

Description: Our current economic systems have become addicted to growth at all costs, as measured by Gross Domestic Product (GDP). They assume that GDP growth is synonymous with increased wellbeing and prosperity. However, this approach has led to growing inequality, an escalating climate crisis, and the depletion of natural and social capital. Our approach to economics and development needs to be fundamentally transformed. New Challenges for Future Sustainability and Wellbeingis a collection of 25 studies about sustainability and the related challenges, such as income, wealth, social aspects, the environment, education and regional equality that influence the pace of economic development and deteriorates well-being of people and organisations all over the world. This book provides a platform for scholars, researchers and professionals from different disciplinary backgrounds to discuss, highlight and exchange ideas on these challenges and prospects for both economic and business development.
Radical Business by John A. Davis
ISBN: 9781802628081
Publication Date: 2022-04-19

Description: We live in an age of global crises, from spiralling income inequality to the climate emergency. Businesses have been major contributors to the problems we face, but they are also uniquely well-placed to effect positive change. So what can businesses do to shift from being a makers of goods to a force for good? In Radical Business, John Davis argues the changes needed are surprisingly simple. The difficulty lies in the effort to change human behavior and to dismantle decades of investment that reinforces obsolete practices. He offers examples of companies that are already taking action and presents a simple framework to help C-suite leaders and executive teams develop their own blueprint for putting societal value at the heart of their business.; We can no longer ignore that established ways of doing business pose real existential threats to humankind. We cannot change what has occurred, but we can change how we do things from now on.
International Business in Times of Crisis by Rob van Tulder (Editor); Alain Verbeke (Editor); Lucia Piscitello (Editor); Jonas Puck (Editor); Geoffrey Jones (Honored or dedicated to)
ISBN: 9781802621648
Publication Date: 2022-03-14

Description: This sixteenth volume in the PIBR series, International Business in Times of Crisis, is dedicated to Professor Geoffrey Jones from the Harvard Business School, and to the importance of historical scholarship in International Business (IB) studies. The global Covid-19 crisis triggered a profound economic crisis, with a decline in global economic activity on a scale not seen since the Great Depression. This pandemic revealed systems failures and fragilities closely related to the organization of global economic, financial, political, and social systems. It has confronted the world with fundamental questions regarding how the global community, as well as companies in general and multinational enterprises (MNEs) in particular, should design global responses to crises. A multi-level and longitudinal approach to studying crises in IB is clearly necessary. This book classifies studies of crises relevant to IB research and will hopefully be helpful to IB scholars, as they reflect on the type of crises they want to study as part of their future research agenda. "The main point coming out of this brief description of my own intellectual journey is to emphasize that crises have been the norm rather than the exception in the history of international business. They have taken many forms and building a typology of crises would be a helpful next step in new research."Geoffrey Jones (in this volume)
The Corporation by Renate E. Meyer (Editor); Stephan Leixnering (Editor); Jeroen Veldman (Editor)
ISBN: 9781800433779
Publication Date: 2022-01-27

Description: For more than a century, the corporation has shaped our thinking of organizations. This deeply institutionalized form is still regarded as both the iconic business organization and the core structural unit of our economic order. Today, however, it stands at a crossroads. Economic, social, and environmental failures of the recent past as well as misconduct and scandals are widely associated with deficits of the corporate form and its governance. The Corporationengages with current issues of the corporation as an institutionalized organizational form, approaching the concept from the backgrounds of organization theory, law, and economics, combining different theoretical views and empirical approaches. This volume addresses the corporation's entanglement with capitalism, examines a spectrum of constitutive features and purposes of the corporate form, offers historical perspectives on its emergence, and provides reflections on its future development. Encouraging you to rethink the corporation, each contribution also adds to the conceptual development of the corporate form as the iconic business organization.
Business Diplomacy by Multinational Corporations by Huub Ruël
ISBN: 9781801176835
Publication Date: 2022-01-27

Description: Over the past two decades, increasing attention has been paid to the concept of business diplomacy. This is becoming more important for multinational corporations (MNCs) as they deal with an increasingly demanding and dynamic international business arena. Despite the growing literature on this phenomenon, there is no sound theory-based business diplomacy model that can help to understand MNCs' relationship-building activities in the global society and provide a normative, moral guide for MNCs on how to conduct business diplomacy successfully. In Business Diplomacy by Multinational Corporations, Huub Ruël turns to Catholic Social Thought (CST), an intellectual tradition extending back 2000 years that promotes the key principles of human dignity, the common good, solidarity and subsidiarity. According to CST, a business is a community of people and its purpose is to serve the common good. This clearly diverges from the dominant shareholder view of business and CST provides a basis for a normative business diplomacy model. This in turn provides a clear, distinctive instrument for MNCs to reflect on their purpose and role in the global society while also guiding and directing their relationship-building actions with other actors in the global society. This book is essential reading for researchers studying ethics and morality from an international business viewpoint.
Strategic Entrepreneurial Ecosystems and Business Model Innovation by Vanessa Ratten (Editor)
ISBN: 9781803821382
Publication Date: 2022-05-23

Description: Entrepreneurial ecosystems require business model innovation as part of their evolution. This means when discussing any form of entrepreneurship that involves change, we should consider the role of business models. Strategic Entrepreneurial Ecosystems and Business Model Innovationis the first collection to focus both on entrepreneurial ecosystems and business model innovation, thereby taking a novel and new approach to entrepreneurship and strategic management. Whilst the research on entrepreneurial ecosystems is new the practice has been around for a long time. This means it is important to consider historical developments of entrepreneurial ecosystems with new trends in the form of digitalization. Recognising the need to stress the way business models have altered because of the increase in the knowledge economy, business model innovation is a useful way to consider how entrepreneurial ecosystems develop based on knowledge exchanged in the global business environment. Each chapter of this edited collection focuses on a different area of interest regarding entrepreneurial ecosystems and business model innovation, fusing the literature of both streams of thought in terms of how entrepreneurship evolves based on contextual change.
Globalization, Political Economy, Business and Society in Pandemic Times by Pervez Ghauri (Series edited by); Tony Fang (Editor); Jon Hassler (Editor)
ISBN: 9781800717923
Publication Date: 2021-12-08

Description: Globalization, Political Economy, Business and Society in Pandemic Timesis a product of the 5th Emerging Markets Inspiration Conference (EMIC) at Stockholm University during May 14-15, 2020. The purpose of the book is to arrive at a holistic understanding of the impact of the COVID-19 pandemic on politics, economies, business, and society in a globalized world. The scientific community acted swiftly to study COVID-19 and its various possible societal correlations. This edited collection contributes to the growing literature on COVID-19 through a multidisciplinary approach by addressing both macro and micro issues from both local and global angles in both critical and self-critical tones.
Social Entrepreneurship by David M. Wasieleski (Editor); James Weber (Editor)
ISBN: 9781800437913
Publication Date: 2021-11-24

Description: The Business and Society(BAS) 360 book series is an annual publication targeting cutting-edge developments in the broad business and society field, such as stakeholder management, corporate social responsibility and citizenship, business ethics, sustainability, social entrepreneurship and others. Each volume will feature a comprehensive discussion and review of the current "state" of the research and theoretical developments in a specific business and society area. Volume Five focuses on research drawn from work grounded in Social Entrepreneurship. Leading scholars in this discipline contribute to a 360-degree evaluation of theory, including cross-discipline research, empirical explorations, cross-cultural studies, literature critiques, and meta-analysis projects. Social Entrepreneurship will be useful for emerging and senior business school educators researching and teaching in the business and society field, as well as doctoral and masters level students across the business, social sciences and natural sciences seeking to learn about this multi-discipline and sustained field of management study.
Experiential Marketing by Rose Leahy; Pio Fenton; Holly Barry
ISBN: 9781529742183
Publication Date: 2022-03-14

Description: At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention? Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature of most marketing practices. This book resets the perspective on the experience as an effective means of achieving corporate marketing objectives in a way that is structured, purposeful and measurable. Featuring over 40 examples from brands such as Netflix, Lego, Coca Cola, Vans, Asics and Sweaty Betty, this book revisits the theory around this type of marketing and shows you how to better integrate experiential marketing with other areas of marketing communications. The implementation model provided will help you develop robust campaigns that support overall marketing objectives and provide clarity on effectiveness to executives through a mechanism called Return on Integrated Experience (ROIE). Experiential Marketing faces new challenges in a post-Covid era - this book will be the basis for overcoming those challenges and providing opportunities to marketers everywhere. Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University, Ireland. Pio Fenton is Head of Department of Marketing and International Business at Munster Technologicla University, Ireland. Holly Barry is a Brand Strategist at Barry Group, a leading wholesale distribution company in Cork, Ireland.
The Digital Marketing Planner by Annmarie Hanlon
ISBN: 9781529742787
Publication Date: 2022-03-14

Description: Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes 'Annmarie's Advice', where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you'll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you've learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.
Social Entrepreneurship and Innovation by Carole Carlson
ISBN: 9781071811597
Publication Date: 2022-02-28

Description: Social Entrepreneurship and Innovation equips students with the theories, models, tools, and templates they need to generate ideas and shape opportunities into impactful social enterprises. Author Carole Carlson uses a variety of real-world examples, cases, and profiles to illustrate how entrepreneurs around the world are changing their communities. Exercises allow students to practice developing their entrepreneurial skillset as they learn the fundamentals of structuring, financing, marketing, and scaling social ventures.
Introduction to Global Sustainable Management by Colin Combe
ISBN: 9781529771732
Publication Date: 2022-05-09

Description: At a time when the effects of climate change are becoming all too real for ordinary citizens around the world, this essential textbook offers insight into how managers can shape and influence the development of sustainability practices as a means of tackling some of the most pressing social, economic, and environmental challenges.Featuring a distinctly international array of case studies and examples, as well as learning outcomes, definitions, questions, tasks and further reading, Introduction to Global Sustainable Management provides readers with a valuable understanding of how sustainable management practices can be implemented in different industry sectors across the globe.Suitable for upper-level undergraduate and postgraduate students of sustainable management-related courses.A Tutor's Guide, PowerPoint slides and selected SAGE Business Cases are available to instructors via the companion website.Colin Combe is a senior lecturer in strategic management at Glasgow Caledonian University, UK.
Entrepreneurship and Sustainable Development in Africa by Paschal Anosike
ISBN: 9781526469380
Publication Date: 2022-04-11

Description: High foreign aid dependence, poor human capital, rising high youth unemployment and poverty are just some of the reasons that Africa represents such a striking symbol of global inequality today.In this book, the author draws on his research and experience of working with key stakeholders to explore how Africa can take advantage of the knowledge economy and 4th Industrial Revolution opportunities to rebuild from the Covid-19 pandemic and empower its people and encourage entrepreneurship.Entrepreneurship and Sustainable Development in Africa is a book the African political class, economic policy and development experts, the donor community, academic researchers and students of business and international development can rely on for a better understanding and solutions to Africa's historical and contemporary socio-economic problems.Paschal Anosike is Associate Professor of Entrepreneurship and Innovation and the founding Director of Centre for African Entrepreneurship and Leadership (CAEL) at the University of Wolverhampton.
Managing Careers and Employability by Yehuda Baruch
ISBN: 9781529751840
Publication Date: 2022-04-11

Description: Combining a strong theoretical underpinning with a wide range of case studies and practical examples, this authoritative textbook provides a deep understanding of career systems, on both an individual and an organizational level.Taking a global approach, Managing Careers and Employability looks at recent labour market developments and explores contemporary topics such as entrepreneurial careers, career ecosystems and the dark side of careers. A wide range of learning features including reflective questions, key terms and exercises, empower you to reflect on and manage your own career.Online resources include a Tutor's Guide, containing teaching notes for each chapter, as well as PowerPoint slides that can be adapted and edited to suit specific teaching needs.Suitable for undergraduate and postgraduate students studying career management and related courses.Yehuda Baruch is Professor of Management at Southampton Business School, the University of Southampton.
Events Management by Nicole Ferdinand (Editor); Paul James Kitchin (Editor)
ISBN: 9781529730791
Publication Date: 2022-04-07

Description: Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector. Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides and case studies to give students a window into the real life of a practitioner. Brand new to the third edition: - An in-depth examination of the implications of Covid-19 for international events, including sponsorship arrangements, risk management and future job prospects for events management graduates - Two brand new chapters covering developments in digital marketing and accessible events management - Case studies featuring India, Australia, Peru, Europe, UK and USA and covering events such as music festivals, Holi, Mardi Gras as well as mega events such as the Olympics - Updated theory about the critical global issues affecting events and the main drivers of change in the industry - A companion website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning. Suitable for courses in Events Management and International Events Management.
Understanding Research for Business Students by Jonathan Wilson
ISBN: 9781473953574
Publication Date: 2022-03-01

Description: Are you conducting business research for the first time and aren′t sure where to begin? This book gives you everything you need to successfully complete your research project. From choosing a direction for your research and considering ethics to data collection and presenting your results, it offers straightforward guidance on every step of the research process. Covering topics such as social media research, group working and how to research your own organisation, it provides a thorough view of research for business and management students. The book: Enables you visualise how each stage of research links to the next, and makes sure you don′t miss a step with a handy ′Research Project Wheel′ Empowers you to increase your employability and develop transferable skills, such as proposal writing and data analysis Provides student research examples that show common challenges you might face - and how to address them. Key features include research snapshots, offering short how-to examples for doing real research, and concept cartoons, which put forward different views about research so you can broaden your knowledge. It also has end-of-chapter questions, online multiple choice questions and Kahoot! questions so you can test your understanding. Guiding you through working with and understanding both primary and secondary data, this book is the perfect companion for any undergraduate conducting a business and management research project.
Leadership: Theory, Application, & Skill Development, seventh edition by Robert N. Lussier
ISBN: 9781544389172
Publication Date: 24 March 2022

Description: Leadership: Theory, Application, and Skill Development offers an applied introduction to leadership theories and concepts. Bestselling authors Robert N. Lussier and Christopher F. Achua use current, real-world examples and step-by-step behavioral models to help prepare readers for a wide range of leadership situations and challenges. The Seventh Edition equips students with the leadership skills they need to thrive in today's business world with 23 new cases profiling a diverse group of leaders as well as new coverage of crisis leadership, servant leadership, social impact, and high-performing organizations.
Supply Chain Management by Ray R. Venkataraman; Ozgun C. Demirag
ISBN: 9781544375571
Publication Date: 2022-02-03

Description: Supply Chain Management: Securing a Superior Global Edgetakes a holistic, integrated approach to managing supply chains by addressing the critically important areas of globalization, sustainability, and ethics in every chapter. Authors Ray Venkataraman and Ozgun C. Demirag use a wide variety of real-world cases and examples from the manufacturing and service sectors to illustrate innovative supply chain strategies and technologies. With a focus on decision-making and problem-solving, Supply Chain Managementprovides you with the tools you need to succeed in today's fiercely competitive, interconnected global economy.
Advertising Creative by Tom Altstiel; Jean M. Grow; Dan Augustine; Joanna L. Jenkins
ISBN: 9781071846650
Publication Date: 2022-06-01

Description: Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use.
Studying Leadership by Doris Schedlitzki; Gareth Edwards
ISBN: 9781529752885
Publication Date: 2022-02-07

Description: This book is your comprehensive guide to key leadership theories, topics and trends. It goes beyond the basics to explore contemporary issues such as power and politics, authenticity, followership, toxicity, language, identity, ethics and sustainability, enabling you to gain a deep, holistic understanding of the field.Updated throughout with new examples, Critical Thinking boxes and further reading suggestions, the third edition of Studying Leadership: Traditional and Critical Approaches is the ideal accompaniment to leadership courses across a range of subject areas, including Business & Management, Health and Education.Lecturers can access a range of useful resources, including an instructor's manual, selected SAGE Business Cases and videos, PowerPoint slides and a testbank, via the companion website.Doris Schedlitzki is Professor in Organisational Leadership at Guildhall School of Business and Law, London Metropolitan University.Gareth Edwards is Professor of Leadership and Community Studies at Bristol Business School, University of the West of England.
International Human Resource Management by Miguel Martínez Lucio (Editor); Robert MacKenzie (Editor)
ISBN: 9781529734973
Publication Date: 2022-05-09

Description: Written by an internationally renowned team of experts and underpinned by cutting-edge research, International Human Resource Management tackles a broad range of controversial and often marginalised issues associated with globalisation and its impact on multinational companies and employees.Updated throughout with brand-new case studies, reflective questions and recommended reading, the second edition includes coverage of:* International assignments and worker mobility* The development of new technology and its impact on work* International HRM and the platform economy* The nature of organisational change* The role of sustainability and social responsibility within the firmThis innovative and thought-provoking textbook is suitable for students of International Human Resource Management and Employment Relations. Lecturers can visit study.sagepub.com/martinezlucio2e to access PowerPoint slides and additional case study material.Miguel Martínez Lucio is a Professor at the University of Manchester (Alliance Manchester Business School), UK.Robert MacKenzie is Professor of Working Life Science at Karlstad Business School, Karlstad University, Sweden.
Intercultural Management : Concepts, Practice, Critical Reflection by Dirk Holtbrügge
ISBN: 9781529789744
Publication Date: 30 March 2022

Description: This textbook explores the reasons for intercultural differences and their effects on the behavior of individuals and organizations within the context of management. The text embraces the presence of ambiguity and complexity and encourages critical thinking when it comes to intercultural relations in order to avoid ethnocentrism, stereotyping and prejudice, as well as overly simplistic solutions.

Integrating findings from management, but also the humanities and social sciences, as well as politics and popular culture, intercultural management is understood as a phenomenon that transcends disciplinary boundaries and includes questions around identity constructions, power relations, and ethics. This makes intercultural management a fascinating and rewarding subject to study. Throughout, the author encourages an analytical approach to intercultural management built upon strong methodological foundations, and draws on examples from a wide range of different contexts and cultures to help reflectively translate research and concepts into practice in a way that is lively and engaging.

This textbook is essential reading for students taking university courses related to intercultural management. Lecturers can visit the companion website to access a Teaching Guide and PowerPoint slides that can be adapted and edited to suit teaching needs.
Advances in Pacific Basin Business, Economics and Finance by Cheng-Few Lee (Editor); Min-Teh Yu (Editor)
ISBN: 9781801173131
Publication Date: 2022-03-15

Description: Advances in Pacific Basin Business, Economics and Finance(APBBEF) is an annual series designed to focus on interdisciplinary research in finance, economics, and management among Pacific Rim countries. All articles published are reviewed and recommended by at least two members of the editorial board. Topics of interest include, but are not limited to, the following: 1. Policy and management on financial markets and financial institutions; 2. Options, futures, and other derivatives markets; 3. Corporate finance and investment decisions; 4. Insurance and risk management; 5. Accounting, auditing, and taxation; 6. Marketing, supply chain management, and business policies; 7. Artificial intelligence and new technology in finance; 8. Monetary and foreign exchange policy; 9. Income, employment, and education; 10. Other economic policies among the Pacific Rim countries. APBBEF is indexed in ABI/INFORM, EconLit, EBSCO, ProQuest, ResearchGate, and Google Scholar. Manuscript submission: mtyu@nctu.edu.tw.
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Advances in Business and Management Forecasting by Kenneth D. Lawrence (Editor); Ronald K. Klimberg (Editor)
ISBN: 9781839820915
Publication Date: 2021-09-01

Description: Volume 14, Advances in Business and Management Forecastingis a blind refereed serial publication. It presents state-of-the-art studies in the application of forecasting methodologies in such areas as financial forecasting, market demand analysis, executive compensation forecasting, data analysis, forecasting improvement with interpolation and cluster analysis. This is a key text for academics and researchers of financial forecasting, market demand forecasting and executive compensation forecasting.
Managing Diversity by Michalle E. Mor Barak
ISBN: 9781544333076
Publication Date: 2022-02-16

Description: The award-winning Managing Diversity: Toward a Globally Inclusive Workplaceuses an interdisciplinary approach to provide you with an understanding of diversity from a global perspective. Author Michalle E. Mor Barak offers practical guidelines to help managers create an inclusive workplace and develop an organizational culture that embraces diversity. TheFifth Editionincludes expanded coverage of environmental justice, disability diversity, LGBTQ+ diversity, and inclusive leadership.
Cross-Cultural Social Media Marketing by Emi Moriuchi
ISBN: 9781838671761
Publication Date: 2021-06-22

Description: To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's brand voice and presence. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally. Marketers must be strategic in how they utilize these platforms by first understanding their consumers, while at the same time, meeting their business goals and objectives. Case studies on companies that use social media and advanced technologies to increase their brand awareness, engagement and conversion are discussed in this book. As businesses globalize, many marketers are struggling to establish a presence outside of the United States. Thus, this book also discusses the cultural differences in each country and how these differences matter when considering the usage of each of the social media platforms in certain countries. In this new work, digital marketing expert Emi Moriuchi educates business owners, marketing practitioners, students, as well as marketing researchers in understanding the usage of social media strategy . Containing both evergreen content as well as trending knowledge in the consumer market, this is a must-read for understanding social media marketing for domestic and international market.