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Recommending Books for Purchase (Bulletin - 190 February 2022): Sage Publications
Recommending Books for Purchase (Bulletin 190 - February 2022): Sage Publications
Subject Areas: Marketing, Research Methodology, Information Systems, Leadership, Entrepreneurship, Communication, Psychology, Human Resource Development, Economics & Finance, Business & Management
Digital Marketing by Annmarie Hanlon
Publication Date: 2022-03-14
Description: An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you've learnt to real-world scenarios. 'Ethical Insight' boxes provide a reflective and challenging look at social issues and the negative side of marketing. 'Digital Tool' boxes introduce professional tools, such as 'Spot the Troll', Hootsuite and Padlet. The 'Smartphone Sixty Seconds' feature provides super-quick online activities using needing only your phone. Includes a new 'Journal of Note' feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor's Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Researching Information Systems and Computing by Briony J. Oates; Marie Griffiths; Rachel McLean
Publication Date: 2022-03-07
Description: Written specifically for information systems (IS) and computing students and providing everything they need to know about executing a research project, this best-selling textbook introduces key quantitative and qualitative research methods, makes sense of underlying philosophies, and helps readers navigate and assess existing academic papers.Packed with examples from the IS and computing disciplines, definitions, evaluation guides and further reading suggestions, this fully updated second edition of Research Information Systems and Computing supports students of all levels in bridging the gap between theory and practice.
Data Science for Business with R by Jeffrey S. Saltz; Jeffrey Morgan Stanton
Publication Date: 2021-03-03
Description: Data Science for Business with R, written by Jeffrey S. Saltz and Jeffrey M. Stanton, focuses on the concepts foundational for students starting a business analytics or data science degree program. To keep the book practical and applied, the authors feature a running case using a global airline business's customer survey dataset to illustrate how to turn data in business decisions, in addition to numerous examples throughout. To aid in usability beyond the classroom, the text features full integration of freely-available R and RStudio software, one of the most popular data science tools available. Designed for students with little to no experience in related areas like computer science, the book chapters follow a logical order from introduction and installation of R and RStudio, working with data architecture, undertaking data collection, performing data analysis, and transitioning to data archiving and presentation. Each chapter follows a familiar structure, starting with learning objectives and background, following the basic steps of functions alongside simple examples, applying these functions to the case study, and ending with chapter challenge questions, sources, and a list of R functions so students know what to expect in each step of their data science course. Data Science for Business with R provides readers with a straightforward and applied guide to this new and evolving field.
Experiential Marketing by Rose Leahy; Pio Fenton; Holly Barry
Publication Date: 2022-03-14
Description: At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention? Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature of most marketing practices. This book resets the perspective on the experience as an effective means of achieving corporate marketing objectives in a way that is structured, purposeful and measurable. Featuring over 40 examples from brands such as Netflix, Lego, Coca Cola, Vans, Asics and Sweaty Betty, this book revisits the theory around this type of marketing and shows you how to better integrate experiential marketing with other areas of marketing communications. The implementation model provided will help you develop robust campaigns that support overall marketing objectives and provide clarity on effectiveness to executives through a mechanism called Return on Integrated Experience (ROIE). Experiential Marketing faces new challenges in a post-Covid era - this book will be the basis for overcoming those challenges and providing opportunities to marketers everywhere. Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University, Ireland. Pio Fenton is Head of Department of Marketing and International Business at Munster Technologicla University, Ireland. Holly Barry is a Brand Strategist at Barry Group, a leading wholesale distribution company in Cork, Ireland.
An Introduction to Management Consultancy by Marc G. Baaij
Publication Date: 2022-03-14
Description: Whether you are preparing for a management consultancy career or only want to acquire widely applicable consultancy skills, you will need a clear and concise introduction to this area. This fully updated second edition text provides you with a practical, step-by-step guide to learn the proven successful methods and techniques of the world′s leading management consultancy firms. Detailed descriptions and real-life illustrations enable you to develop consultancy skills for structured problem-solving, critical thinking, collaboration and communication. Additionally, this text provides rich insights into the latest developments in the consultancy industry and their firms. It includes alumnus of a top management consultancy firm and is essential reading for aspiring consultants as well as anyone dealing with consultants in their career.
Issues in Global Business by Sage Publishing (Editor)
Publication Date: 2021-04-05
Description: Issues in Global Business is a single-volume reference that offers relevant perspectives and explains impacts of current events such as COVID-19, Brexit, and immigration across industries and regions.Topics covered include the on-demand economy, global manufacturing, Bitcoin, data security, and more. Coupled with a comprehensive overview of the business landscape around the world by Dr. Mamoun Benmamoun, an assistant professor at the Boeing Institute of International Business at Saint Louis University, this book provides students with the essential information they need to assess business practices through an international lens.
Studying Leadership by Doris Schedlitzki; Gareth Edwards
Publication Date: 2022-02-07
Description: This book is your comprehensive guide to key leadership theories, topics and trends. It goes beyond the basics to explore contemporary issues such as power and politics, authenticity, followership, toxicity, language, identity, ethics and sustainability, enabling you to gain a deep, holistic understanding of the field.Updated throughout with new examples, Critical Thinking boxes and further reading suggestions, the third edition of Studying Leadership: Traditional and Critical Approaches is the ideal accompaniment to leadership courses across a range of subject areas, including Business & Management, Health and Education.Lecturers can access a range of useful resources, including an instructor's manual, selected SAGE Business Cases and videos, PowerPoint slides and a testbank, via the companion website.Doris Schedlitzki is Professor in Organisational Leadership at Guildhall School of Business and Law, London Metropolitan University.Gareth Edwards is Professor of Leadership and Community Studies at Bristol Business School, University of the West of England.
Leadership by Peter G. Northouse
Publication Date: 2021-02-22
Description: The market-leading Leadership: Theory and Practicepresents an academically robust account of the major theories and models of leadership with a focus on how theory can inform practice. Author Peter G. Northouse uses a consistent structure for each chapter that allows readers to easily compare and contrast different theories. Case studies and questionnaires provide students with practical examples and opportunities to deepen their understanding of their own leadership style. The fully updated Ninth Editionfeatures a new chapter on inclusive leadership, 17 new real-world cases that profile leaders from across the globe, a new discussion on leadership and morality, and examples of timely issues such as leadership during the COVID-19 pandemic.
Marketing for Entrepreneurs by Frederick G. Crane
Publication Date: 2021-10-14
Description: Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory,
Exploring Entrepreneurship by Richard Blundel; Nigel Lockett; Catherine Wang; Suzanne Mawson
Publication Date: 2021-10-11
Description: A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives.The expanded third edition of Exploring Entrepreneurship includes:* Additional coverage of entrepreneurship and the United Nations Sustainable Development Goals (SDGs), corporate entrepreneurship, variety and diversity in entrepreneurship, and entrepreneurial approaches to the delivery of public services* New and updated Case Studies that tackle cutting-edge practical issues* New and updated Researcher Profiles from leading international scholars* Enhanced Recommended Reading sections in each chapter with concise introductions to the latest research findingsEssential online resources for students, including selected SAGE journal articles, pre-reading suggestions, self-assessment questions and revision tips, plus a range of lecturer resources, are available.Suitable reading for students taking modules in Entrepreneurship or Small Business Management at upper undergraduate and postgraduate levels.
Doing Computational Social Science by John McLevey
Publication Date: 2022-02-07
Description: Computational approaches offer exciting opportunities for us to do social science differently. This beginner's guide discusses a range of computational methods and how to use them to study the problems and questions you want to research. It assumes no knowledge of programming, offering step-by-step guidance for coding in Python and drawing on examples of real data analysis to demonstrate how you can apply each approach in any discipline. The book also: Considers important principles of social scientific computing, including transparency, accountability and reproducibility. Understands the realities of completing research projects and offers advice for dealing with issues such as messy or incomplete data and systematic biases. Empowers you to learn at your own pace, with online resources including screencast tutorials and datasets that enable you to practice your skills and get up to speed. For anyone who wants to use computational methods to conduct a social science research project, this book equips you with the skills, good habits and best working practices to do rigorous, high quality work.
Events Management by Nicole Ferdinand (Editor); Paul James Kitchin (Editor)
Publication Date: 2022-02-13
Description: Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector. Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides and case studies to give students a window into the real life of a practitioner. Brand new to the third edition: - An in-depth examination of the implications of Covid-19 for international events, including sponsorship arrangements, risk management and future job prospects for events management graduates - Two brand new chapters covering developments in digital marketing and accessible events management - Case studies featuring India, Australia, Peru, Europe, UK and USA and covering events such as music festivals, Holi, Mardi Gras as well as mega events such as the Olympics - Updated theory about the critical global issues affecting events and the main drivers of change in the industry - A companion website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning. Suitable for courses in Events Management and International Events Management.
Communicating with Data Visualisation by Adam Frost; Tobias Sturt; Jim Kynvin; Sergio Gallardo
Publication Date: 2022-01-10
Description: How can you transform a spreadsheet of numbers into a clear, compelling story that your audience will want to pass on? This book is a step-by-step guide (honed through the authors′ Guardian masterclasses, workshops and seminars) to bringing data to life through visualisations, from static charts and maps to interactive infographics and motion graphics.Introducing a four-step framework to creating engaging and innovative visualisations, it helps you to:· Find the human stories in your datasets· Design a visual story that will resonate with your audience· Make a clear, persuasive visual that represents your data truthfully· Refine your work to ensure your visual expresses your story in the best possible way.This book also includes a portfolio of best-practice examples and annotated templates to help you choose the right visual for the right audience, and repurpose your work for different contexts.
The Data Revolution by Rob Kitchin
Publication Date: 2022-01-10
Description: Our world is becoming ever more data-driven, transforming how business is conducted, governance enacted, and knowledge produced. Yet, the nature of data and the scope and implications of the changes taking place are not always clear.The Data Revolution is a must read for anyone interested in why data have become so important in the contemporary era. Thoroughly updated, including ten new chapters, the book provides an accessible and comprehensive: introduction to thinking conceptually about the nature of data and the field of critical data studies overview of big data, open data and data infrastructures analysis of the utility and value of big and open data for research, business, government and civil society assessment of the concerns and risks in a data-driven world and how to prevent and mitigate them.
Qualitative Content Analysis: A Step-by-Step Guide by Philipp Mayring
Publication Date: 2021-11-27
Description: In eight clear-cut steps, this book provides a systematic introduction to qualitative content analysis and how you can use it in each stage of your research project, no matter the type or amount of data.
Developed by a leading expert in the field and based on years of teaching experience, this book offers an essential framework for interpreting qualitative data for any social sciences student or researcher.
To support you in choosing the best approach for your research, this book includes:
· Examples of how QCA can be applied to various research processes
· An introduction to text analysis and its different approaches
· Discussions of how to use QCA software to benefit your research
· An online how-to manual to help you get the most out of QCAmap software.
It also introduces the process of scientific research, and integrates qualitative and quantitative analysis into the step-by-step approach.
Managing and Organizations by Stewart R. Clegg; Tyrone S. Pitsis; Matthew Mount
Publication Date: 2021-12-17
Description: Covering all the basics in organizational behaviour, as well critically reflecting on the institutions and practices of business life, the sixth edition of Managing and Organizations: An Introduction to Theory and Practice has been updated to include: · Cutting-edge content on diversity and inclusion, design thinking, followership and deglobalization · New and updated ′In Practice′ boxes offering real-world examples · Engaging case studies, such as How to start decolonising your business, Power and empathy and How COVID-19 has changed university teaching · New 'Additional Resources' in each chapter This textbook is essential reading for anyone studying organizational behaviour at undergraduate or postgraduate level. A wealth of online resources for both students and lecturers, including a fully revised Instructor's Manual, PowerPoint slides and additional case studies, are available via the companion website. Stewart Clegg is Professor at the University of Stavanger, Norway; University of Sydney and Emeritus Professor at University of Technology Sydney, Australia Tyrone S. Pitsis is Professor of Strategy, Technology & Society at Durham University Business School. Matt Mount is Assistant Professor of Strategy and Innovation at Deakin Business School, Melbourne.
Doing Research in the Real World by David E. Gray
Publication Date: 2022-01-10
Description: From first planning to writing up your research, this complete guide will help you push your project forward. Walking you through every step you need to take, it helps you build your knowledge of theory and methods and offers straightforward guidance to empower you to make good research decisions and learn best practice. This fifth edition: Draws on over 70 case studies of research in action to demonstrate potential pitfalls - and how to avoid them. Adds a new chapter on data management, providing how-to guidance on storing your research data. Provides more than 150 activities to help you develop your understanding of key concepts and advance your research methods knowledge. Illustrates how research methods skills transfer to the workplace, helping you boost your employability. Accompanied by online resources including videos, case studies and further reading that bring methods to life, this accessible book is still the definitive research companion for any student doing a research project.
A Psychologist's Guide to EEG by Michiel Spapé
Publication Date: 2022-01-10
Description: Do you want to learn to read people′s minds?In this student-friendly, practice-focussed textbook on EEG and biosignal analysis, you will learn how to:Implement your experiment in E-Prime, PsychoPy, or OpenSesame;Run your study in the psychophysiological laboratory;Analyse data in MATLAB by following simple steps.This textbook follows a unique approach by guiding you through a single EEG study, each part introducing the relevant core knowledge and commonly available software. Practical exercises help you master the skills to independently implement every aspect of an experiment, from setting up the lab to analysing the data. Suitable for developing both basic levels of skill for undergraduates as well as advancing towards a stronger command of analysis and understanding at postgraduate level.Michiel Spapé is a Lecturer and Researcher in Psychology at the University of Helsinki.
Juvenile Justice by Steven M. Cox; Jennifer M. Allen; Robert D. Hanser
Publication Date: 2021-11-24
Description: The Tenth Editionof Juvenile Justice: A Guide to Theory, Policy, and Practiceillustrates the practical realities of the juvenile justice system and the most current topics in the field. You will not only learn about the history, process, and theories of the juvenile justice system, but also gain access to the latest crime measurements and explore important issues such as community-based sanctions, treatment and rehabilitation, gangs, and international youth crime. Emphasizing evidence-based practices, authors Steven M. Cox, Jennifer M. Allen, and Robert D. Hanser guide you through the methods and problems of the system and offer realistic insights for students interested in a career in juvenile justice.Real-life examples, excellent pedagogical features, and complete digital resources are provided to help you learn interactively.Also available as a digital option (courseware).Learn more about Juvenile Justice: A Guide to Theory, Policy, and Practice - Vantage Digital Option, Tenth Edition [ISBN: 978-1-0718-4103-7]
Selling and Sales Management by Lisa Spiller
Publication Date: 2022-01-03
Description: Packed with engaging examples and case studies from companies including Amazon, IBM, and Pepsi, as well as unique insights from sales professionals across the globe, this comprehensive textbook balances research, theory, and practice to guide students through the art and science of selling in a fast-changing and digital age. The text highlights the emerging role of storytelling, sales analytics and automation in a highly competitive and technological world, and includes exercises and role plays for students to practice as they learn about each stage of the selling process. As well as its focus on selling, the text also provides students with essential sales management skills such as onboarding, coaching, mentoring, and leading salespeople, as well as managing sales pipelines, territories, budgets, systems, and teams when not in the field. Online resources are included to help instructors teaching with the textbook, including PowerPoint slides and a testbank. Chapter overviews and teaching notes for the roleplays included in the text and suggested course projects and worksheets are also provided for instructors. Suitable for courses on selling and sales management at all college and university levels.
Human Resource Development by Eugene Sadler-Smith
Publication Date: 2021-12-06
Description: Combining theoretical rigor, practical relevance and pedagogical innovation, Human Resource Development: From Theory into Practice is an essential resource for students working towards a career in human resource development (HRD), human resource management (HRM), occupational and organizational psychology, and related areas of business management and organization. Key features: * Aligns with the CIPD Professional Standards and the CIPD's Level 7 Diploma in Learning and Development. * Covers all the basics in the fundamentals of HRD theory and practice, as well as cutting-edge topics such as the e-learning, 'hybrid learning', neuroscience and learning, 'learning ecosystems', and the 'new learning organization' science of learning. * Follows a unique framework based on the a distinction between 'micro-HRD', which zooms-in on the fine detail, meso, and 'macro-HRD', which zooms-out to look at the bigger picture. * Includes a rich array of research insights, case studies and examples from a wide range of contexts. * Offers a variety of learning features, including 'perspectives from practice' and 'in their own words', which help to bridge the gap between theory and practical application. This up-to-date and authoritative textbook is accompanied by a comprehensive instructor's manual and PowerPoint slides to support lecturers in their teaching.
Doing Rapid Qualitative Research by Cecilia Vindrola-Padros
Publication Date: 2021-09-29
Description: If you are working in a time-sensitive context, need to deliver research findings so they can be used to inform decisions, or are finding it difficult to access research funding for long-term qualitative research, this book will help you. Introducing 'rapid qualitative research', it demonstrates how you can conduct high quality qualitative research within time, access and resource constraints. The book uses real world examples to illustrate the benefits and challenges of using rapid qualitative research designs. Focusing on the when, why and how, it explains the difference between cutting corners and making quick, well-informed research choices that support rigorous, credible research. Key features of the book include discussion questions and exercises for you to reflect on and apply your learning, as well as two case study chapters of real-world research so you can see rapid research in action. Written by the world's leading expert on this subject, this book contains the theoretical and practical nuts and bolts you need to reframe existing qualitative methods, speed up your research, and make tangible contributions to your field. It is the perfect companion for any researcher, final-year undergraduate or postgraduate student looking to conduct rapid, but rigorous, qualitative research.
Family Resource Management by Tami J. Moore; Sylvia M. Asay
Publication Date: 2021-09-01
Description: Family Resource Management addresses the management of resources from a family systems perspective and focuses on not just the individual that makes a decision but the impact those decisions have on the family unit. Authors Tami James Moore and Sylvia M . Asay use their academic research, practical experiences, and active teaching knowledge to help guide students through family resource management, and provide them with the most current, accurate, and dynamic information available for future professionals in the field of family services. The Fourth Edition includes the latest cutting-edge research, analysis of social changes, economic shifts, and the emerging "new normal" as the world recovers from the COVID-19 pandemic.
Adapting Higher Education Teaching for an Online Environment by Rachel Stone; Ian Glover
Publication Date: 2021-09-29
Description: For busy academics of all subject disciplines who have been asked to convert their face to face teaching into an online model of delivery. The chapters present the steps that need to be taken to design and facilitate a high quality learning experience for students using a variety of modes and media. Each chapter includes a task and a checklist designed to help the reader through the transition process, covering such aspects as tools, structure, presentations, live and 'on demand' teaching, assessment, ideas for activities, inclusion and trouble-shooting.
Contemporary Human Resource Management by Adrian Wilkinson (Editor); Tony Dundon (Editor)
Publication Date: 2021-09-29
Description: Written by experts in the field, this well-established book provides a critical and academically rigorous exploration of the key functions, practices and issues in HRM today.The first part of Contemporary Human Resource Management covers fundamental HRM practices while the second half examines contemporary themes and issues such as work-place bullying, flexibility and emotion at work. Each chapter contains two thought-provoking case studies, encouraging readers to identify, examine and apply key concepts to real-world examples.This substantially revised sixth edition includes three completely new chapters and case studies on: HRM in SMEs The Future of Work Employee Wellbeing
Psychology for Medicine and Healthcare by Susan Ayers; Richard de Visser
Publication Date: 2021-06-15
Description: As our understanding of what constitutes 'good health' grows, so does our need to understand the psychological aspects of medicine and health, as well as the psychological interventions available in healthcare. This new edition of this bestselling textbook provides a comprehensive overview of the research, theory, application and current practices in the field, covering topics from epigenetics to social determinants of health and transdiagnostic approaches to mental health and everything in between. An essential read for all medicine and healthcare students, this text is now accompanied by a suite of online resources for all your learning needs.
Research Methods in Practice by Dahlia K. Remler; Gregg G. Van Ryzin
Publication Date: 2021-10-04
Description: Thoroughly updated to reflect changes in both research and methods, this Third Edition of Remler and Van Ryzin's innovative, standard-setting text is imbued with a deep commitment to making social and policy research methods accessible and meaningful. Research Methods in Practice: Strategies for Description and Causation motivates readers to examine the logic and limits of social science research from academic journals and government reports. A central theme of causation versus description runs through the text, emphasizing the idea that causal research is essential to understanding the origins of social problems and their potential solutions. Readers will find excitement in the research experience as the best hope for improving the world in which we live, while also acknowledging the trade-offs and uncertainties in real-world research.
Making Sense of Numbers by Jane E. Miller
Publication Date: 2021-09-27
Description: Making Sense of Numbers teaches students the skills they need to be both consumers and producers of quantitative research: able to read about, collect, calculate, and communicate numeric information for both everyday tasks and school or work assignments. The text teaches how to avoid making common errors of reasoning, calculation, or interpretation by introducing a systematic approach to working with numbers, showing students how to figure out what a particular number means. The text also demonstrates why it is important to apply a healthy dose of skepticism to the numbers we all encounter, so that we can understand how those numbers can (and cannot) be interpreted in their real-world context. Jane E. Miller uses annotated examples on a wide variety of topics to illustrate how to use new terms, concepts, and approaches to working with numbers. End-of-chapter engagement activities designed based on Miller's three decades of teaching experience can be used in class or as homework assignments, with some for students to do individually and others intended for group discussion. The book is ideally suited for a range of courses, including quantitative reasoning, research methods, basic statistics, data analysis, and communicating quantitative information. An instructor website for the book includes a test bank and editable PowerPoint slides.
A Concise Introduction to Mixed Methods Research by John W. Creswell
Publication Date: 2021-09-01
Description: For students and researchers new to mixed methods, A Concise Introduction to Mixed Methods Research 2e by renowned author John W. Creswell provides a brief and practical introduction to mixed methods. Many graduate students and researchers in the social, behavioral and health sciences may not have the time or resources to read long treatises or stacks of journal articles on mixed methods research. This text quickly describes the basics of setting up and conducting a study using this methodology. Chapters are short and follow the process of research, from ensuring skills for conducting research, acknowledging the steps in planning a study, designing studies with increasing complexity, planning sampling strategies and integration, and writing up the results of your study. New chapters separate basic and advanced mixed methods designs for more depth, while a reorganization of chapters better align with the research process. Useful templates throughout allow readers to concretely design and organize their studies. Get started in mixed methods quickly with this brief primer.
Portfolio Building Activities in Social Media by Karen Freberg
Publication Date: 2021-09-17
Description: Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows you how to communicate on social media professionally and strategically by giving you hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, Karen Freberg′s exercise guide offers you multiple opportunities to create and build your portfolio of work. Designed to be used with Freberg's Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.
Introduction to Intersectional Qualitative Research by Jennifer Esposito; Venus E. Evans-Winters
Publication Date: 2021-05-31
Description: Introduction to Intersectional Qualitative Research, by Jennifer Esposito and Venus Evans-Winters, introduces students and new researchers to the basic aspects of qualitative research including research design, data collection, and analysis, in a way that allows intersectional concerns to be infused throughout the research process. Esposito and Evans-Winters infuse their combined forty years of experience conducting and teaching intersectional qualitative research in this landmark book, the first of its kind to address intersectionality and qualitative research jointly for audiences new to both. The book's premise is that race and gender matter, and that racism and sexism are institutionalized in all aspects of life, including research. Introduction to Intersectional Qualitative Research makes those identities and structures central to the task of qualitative study. Each chapter opens with a vignette about a struggling researcher emphasizing that reflecting on your mistakes is an important part of learning. The first chapter introduces qualitative research with a discussion of the history and development of qualitative research, as well as the ways colonization shaped research. The chapters then follow the steps of the qualitative research process, from developing a theoretical framework to addressing ethical concerns, a particularly important chapter given the abuses committed against Black, Indigenous, and people of color (BIPOC). When students are ready to begin their projects, the book moves to choosing a methodology and constructing good research questions. Only those methods and methodologies that are most compatible with intersectionality are covered in this focused section, including ethnography, narrative inquiry, case study research, and arts-based research, Because students often find data analysis the most challenging part of a study, two chapters cover data analysis in depth. Two final chapters on writing and reflecting on intersectional research close out the process for students. Discussion questions at the end of each chapter help instructors generate dialogue in class or in groups. Race and gender are such an intricate and integral part of human life they can never be isolated. Introduction to Intersectional Qualitative Research shows the novice researcher how to conduct meaningful research that gives voice to all aspects of the human experience.
Social Media for Strategic Communication by Karen Freberg
Publication Date: 2021-08-20
Description: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. Author Karen Freberg combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they'll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication - from PR, advertising, and marketing, to non-profit advocacy--gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises, and increased coverage of diversity and inclusion issues and influencer marketing trends.
Analyzing and Interpreting Qualitative Research by Charles F. Vanover (Editor); Paul A. Mihas (Editor); Johnny Saldana (Editor)
Publication Date: 2021-05-14
Description: Providing insight into the wide range or approaches available to the qualitative researcher and covering all steps in the research process, the authors utilize a consistent chapter structure that provides novice and seasoned researchers with pragmatic, "how-to" strategies. Each chapter author introduces the method, uses one of their own research projects as a case study of the method described, shows how the specific analytic method can be used in other types of studies and concludes with three questions/activities to prompt class discussion or personal study.
Environmental Communication and the Public Sphere by Phaedra C. Pezzullo; Robert Cox
Publication Date: 2021-05-31
Description: The best-selling Environmental Communication and the Public Sphere provides a comprehensive introduction to the growing field of environmental communication. This groundbreaking book focuses on the role that human communication plays in influencing the ways we perceive the environment. Authors Phaedra C. Pezzullo and Robert Cox examine how we define what constitutes an environmental problem and how we decide what actions to take concerning the natural world. The Sixth Edition explores recent events and research, including fast fashion, global youth climate strikes, biodiversity loss, disability rights advocacy, single-use plastic ban controversies, and the COVID-19 pandemic.
Issues in Business Ethics and Corporate Social Responsibility by Sage Publishing (Editor)
Publication Date: 2020-05-04
Description: One need only look at the news to be bombarded with examples of corporate malfeasance and the impact such behavior has on a company's public image, customers, employees, and bottom line. And while these stories grab the headlines, some companies are adopting practices that display awareness of their impact on the globe, whether that be to the environment, its employees and suppliers, or communities in which they do business. What factors are leading to these decisions? What are the benefits and costs of making ethical business decisions and acting in a socially responsible way, however one defines it? Issues in Business Ethics and Corporate Social Responsibility explores these foundational themes across a wide range of topics, including artificial intelligence, workplace surveillance, supply chain management, big data, the finance industry, and many more. Coupled with a broad introduction by Dr. David Weitzner, a professor of management at York University, this book provides students with the essential information they need to assess business practices through the lens of ethical decision-making and corporate social responsibility.
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