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Recommending Books for Purchase (Bulletin 186 - January 2022): Wiley
Recommending Books for Purchase (Bulletin 186 - January 2022): Wiley
Subject Areas: Marketing Management, Supply Chain, Industries, Communication, Leadership, Economics and Finance, Business and Management
Strategic Market Management by David A. Aaker; Christine Moorman
Publication Date: 2017-09-18
Description: Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
Selling Your Startup by Alejandro Cremades
Publication Date: 2021-07-27
Description: Learn how to sell your startup from an acquisition expert Many entrepreneurs dream of the day their company is acquired and they secure a perfect exit. But information about the process of getting your business acquired usually comes from expensive investment bankers who typically advise late-stage startups. In Selling Your Startup, serial entrepreneur Alejandro Cremades delivers an accessible guide on how to sell your startup. With first-hand experience as a fully exited entrepreneur, investment banker, and lawyer, Cremades describes the tips and tricks startup founders need to sell their early-stage to growth-stage business. In this book, you'll discover: The role that investment bankers play in the acquisition process, how they add value, and how to break down their fees Preparing your company for sale, including compiling a pitch book, putting its finances in order, and building a target list of potential acquirers How to get to a Letter of Intent, perform due diligence, and reach a purchase agreement Perfect for entrepreneurs of all kinds, Selling Your Startup is a must-have roadmap to the practical realities of company acquisition and contains proven guidance on crafting your perfect exit.
Digital Customer Service by Rick DeLisi; Dan Michaeli
Publication Date: 2021-08-31
Description: Digital Customer Service is the new standard for creating a 5-star customer experience As much as technology has improved our lives, for many people customer service experiences remain unnecessarily frustrating. But the advent of Digital Customer Service (DCS) promises to make these interactions seamless and effortless by creating experiences that occur entirely on a customer's own screen, even in situations where it is preferable to speak to an agent. Digital Customer Service: Transforming Customer Experience for an On-Screen World traces the evolution of customer service--as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world. Written for Customer Service and Customer Experience leaders as well as C-suite executives (CEOs, CFOs, CIOs), Digital Customer Service helps business leaders balance three critical priorities: Creating an excellent experience for customers that increases customer loyalty and profitability Driving down the cost of Customer Service/Support interactions, while increasing revenue through Sales interactions Moving quickly toward the goal of "digital transformation" We have discovered--in our research and our first-hand experience--that when companies commit to achieving true Digital Customer Service, they can make significant progress toward all three of these goals at once. Digital Customer Service provides the roadmap for how your company can get there. And when you do, who wins? EVERYONE.
Supply Chain Costing and Performance Management by Gary Cokins; Terry Pohlen; Tom Klammer
Publication Date: 2021-06-22
Description: A "how-to" guide for supply chain professionals who need accurate cost information for end-to-end processes With the increasing pace of globalization, supply chain professionals find that they have less and less margin for error in their decisions making. Competition is getting more intense, and, unfortunately, CFOs and accountants do not currently provide supply chain managers with the information required to make better decisions. Supply Chain Costing and Performance Management, 2nd Edition, will show you (and the executives you report to) how to understand and apply various enterprise and corporate performance management (EPM/CPM) methods related to costs and profit margins and performance measurements. This book is a "how-to" guide to assist supply chain managers and employee teams to obtain interenterprise cost information on supply chain processes. It provides techniques for obtaining accurate cost and performance information on the activities performed within your firm and on activities performed by trading partners. The techniques and approaches in this book were developed from supply chain costing practices implemented by leading-edge firms. You will learn how you can gain access to reasonably accurate costs and profit margins involved with suppliers, products, stock keeping units (SKUs), service-lines, channels, and customers. In addition, you will gain insight into the activity costs in end-to-end business processes, including the "drivers" for each type of cost. Learn how to access accurate cost and pricing information related to both your company and your trading partners Overcome siloed information by creating your own costing practices using proven methods drawn from leading firms Understand what drives activity costs for each step in end-to-end business processes Assess the performance of your costing activities with step-by-step measurement guidelines Make better decisions and improve performance and profitability with clearer, more transparent cost and price data The information in this book will empower supply chain managers with the ability to make better decisions and improve their organizations' performance and profitability.
Risk Parity by Alex Shahidi
Publication Date: 2021-12-29
Description: Target high returns and greater consistency with this insightful guide from a leading investor The market volatility exacerbated by the COVID-19 pandemic has led many to question their exposure to risk in their own portfolios. But what should one do about it? In Risk Parity: How to Invest for All Market Environments, accomplished investment consultant Alex Shahidi delivers a powerful approach to portfolio management that reduces the potential for significant capital loss while maintaining an attractive expected return. The book focuses on allocating capital amongst four diverse asset classes: equities, commodities, Treasury bonds, and Treasury Inflation Protected Securities. You'll learn about: The nature of risk and why traditional approaches to risk management unnecessarily give up potential returns or inadequately protect against catastrophic market events Why proper risk management is more important now than ever How to efficiently implement a risk parity approach Perfect for both individual and professional investors, Risk Parity is a must-have resource for anyone seeking to increase consistency in their portfolio by building a truly balanced asset allocation.
Master Planning and Scheduling by Eric Deutsch; John F. Proud
Publication Date: 2021-12-02
Description: Discover the practical, real-world advantages of the Oliver Wight master planning and scheduling methodology. The newly revised Fourth Edition of Master Planning and Scheduling: An Essential Guide to Competitive Manufacturing delivers a masterful exploration of today's master planning and scheduling techniques, as well as an insightful discussion of the future of the master planning and scheduling processes and profession. Written in the context of an ever-evolving digital environment and augmented with new and critical information required to implement best practices, the book is a guide for practitioners and leaders on the principles of master planning and scheduling and its application in modern and future work environments. In this book, readers will learn: Insights regarding top-down, bottom-up, and side-to-side integration of business practices in support of a company's strategic direction and tactical deployment The critical link between time-phased integrated business planning, master planning, master scheduling, capacity planning, and material planning "How-to" details and examples to support master planning and scheduling implementation and enhancements within the company's demand and supply organizations Master Planning and Scheduling is an indispensable guide for supply chain professionals, planners and schedulers in all functional domains of a business. It also belongs on the bookshelves of any executive or manager who seeks to improve their understanding of best practice planning and scheduling processes and how those processes enable a business to outperform the competition through alignment, integration and synchronization across all functions in an organization.
Reimagining Industry Growth by Daniel A. Varroney
Publication Date: 2022-01-12
Description: Tap into the potential of strategic partnerships with industry associations in this groundbreaking new book Reimagining Industry Growth offers readers a blueprint to harnessing the power of leading industry associations as strategic partners. By utilizing those partnerships, business leaders will become able to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position their industries for growth. The book provides an overview of strategic partnerships, how they work, and how they can be applied to industry relationships with trade associations. It includes: Illuminating and factual case studies outlining strategic partnerships in five different industry segments Roadmaps for executives to apply the lessons learned from industry success stories on leveraging relationships with trade associations Advice on how to move the needle for entire industries via effective strategic partnerships and achieve unprecedented growth Ideal for executives, managers, business leaders of all kinds, business students and professors, and association executives. Reimagining Industry Growth is required reading for anyone who hopes to tap into the potential strength and value of effective strategic partnerships.
Joint Ventures Involving Tax-Exempt Organizations by Michael I. Sanders
Publication Date: 2021-12-29
Description: Preface Acknowledgments Chapter 1: Introduction: Joint Ventures Involving Exempt Organizations § 1.4 University Joint Ventures § 1.5 Low-Income Housing and New Markets Tax Credit Joint Ventures § 1.6 Conservation Joint Ventures § 1.8 Rev. Rul. 98-15 and Joint Venture Structure § 1.10 Ancillary Joint Ventures: Rev. Rul. 2004-51 § 1.14 The Exempt Organization as a Lender or Ground Lessor § 1.15 Partnership Taxation § 1.17 Use of a Subsidiary as a Participant in a Joint Venture § 1.22 Limitation on Private Foundation''s Activities That Limit Excess Business Holdings § 1.24 Other Developments (Revised) Chapter 2: Taxation of Charitable Organizations § 2.1 Introduction § 2.2 Categories of Exempt Organizations (Revised) § 2.3 § 501(c)(3) Organizations: Statutory Requirements (Revised) § 2.4 Charitable Organizations: General Requirements § 2.6 Application for Exemption (Revised) § 2.7 Governance § 2.8 Form 990: Reporting and Disclosure Requirements (Revised) § 2.10 The IRS Audit (Revised) § 2.11 Charitable Contributions (Revised) Chapter 3: Taxation of Partnerships and Joint Ventures § 3.1 Scope of Chapter § 3.3 Classification as a Partnership § 3.4 Alternatives to Partnerships § 3.7 Formation of Partnership § 3.8 Tax Basis in Partnership Interest § 3.9 Partnership Operations § 3.10 Partnership Distributions to Partners (New) § 3.11 Sale or Other Disposition of Assets or Interests § 3.12 Other Tax Issues Chapter 4: Overview: Joint Ventures Involving Exempt Organizations § 4.1 Introduction § 4.2 Exempt Organization as General Partner: A Historical Perspective § 4.6 Revenue Ruling 2004-51 and Ancillary Joint Ventures § 4.9 Conversions from Exempt to For-Profit and from For-Profit to Exempt Entities § 4.10 Analysis of a Virtual Joint Venture Chapter 5: Private Benefit, Private Inurement, and Excess Benefit Transactions § 5.1 What Are Private Inurement and Private Benefit? § 5.2 Transactions in Which Private Benefit or Inurement May Occur § 5.3 Profit-Making Activities as Indicia of Nonexempt Purpose § 5.4 Intermediate Sanctions (Revised) § 5.7 State Activity with Respect to Insider Transactions Chapter 6: Engaging in a Joint Venture: The Choices § 6.1 Introduction § 6.2 LLCs § 6.3 Use of a For-Profit Subsidiary as Participant in a Joint Venture(Revised) § 6.5 Private Foundations and Program-Related Investments § 6.6 Nonprofits and Bonds § 6.7 Exploring Alternative Structures § 6.8 Other Approaches (Revised) Chapter 7: Exempt Organizations as Accommodating Parties in Tax Shelter Transactions § 7.2 Prevention of Abusive Tax Shelters § 7.3 Excise Taxes and Penalties Chapter 8: The Unrelated Business Income Tax § 8.1 Introduction § 8.3 General Rule § 8.4 Statutory Exceptions to UBIT § 8.5 Modifications to UBIT § 8.7 Calculation of UBIT (Revised) Chapter 9: Debt-Financed Income § 9.1 Introduction § 9.2 Debt-Financed Property § 9.6 The Final Regulations Chapter 10: Limitation on Excess Business Holdings § 10.1 Introduction § 10.2 Excess Business Holdings: General Rules § 10.3 Tax Imposed § 10.4 Exclusions (Revised) Chapter 12: Healthcare Entities in Joint Ventures § 12.1 Overview § 12.2 Classifications of Joint Ventures § 12.3 Tax Analysis § 12.4 Other Healthcare Industry Issues § 12.5 Preserving the 50/50 Joint Venture § 12.9 Government Scrutiny § 12.11 The Patient Protection and Affordable Care Act of 2010: § 501(r) and Other Statutory Changes Impacting Nonprofit Hospitals § 12.12 The Patient Protection and Affordable Care Act of 2010: ACOs and Co-Ops: New Joint Venture Healthcare Entities Chapter 13: Low-Income Housing, New Markets, Rehabilitation, and Other Tax Credit Programs § 13.2 Nonprofit-Sponsored LIHTC Project § 13.3 Low-Income Housing Tax Credit (Revised) § 13.4 Historic Investment Tax Credit § 13.6 New Markets Tax Credits (Revised) § 13.10 The Energy Tax Credits § 13.11 The Opportunity Zone Funds: New Section 1400Z-1 and Section 1400Z-2 (Revised) Appendix 13B Chapter 14: Joint Ventures with Universities § 14.1 Introduction (Revised) § 14.3 Colleges and Universities IRS Compliance Initiative § 14.5 Faculty Participation in Research Joint Ventures § 14.6 Nonresearch Joint Venture Arrangements § 14.7 Modes of Participation by Universities in Joint Ventures Chapter 15: Business Leagues Engaged in Joint Ventures § 15.1 Overview § 15.2 The Five-Prong Test § 15.3 Unrelated Business Income Tax Chapter 16: Conservation Organizations in Joint Ventures § 16.1 Overview § 16.2 Conservation and Environmental Protection as a Charitable or Educational Purpose: Public and Private Benefit § 16.3 Conservation Gifts and § 170(h) Contributions (Revised) § 16.7 Emerging Issues Chapter 17: International Joint Ventures § 17.5 General Grantmaking Rules (Revised) § 17.11 Application of Foreign Tax Treaties Chapter 19: Debt Restructuring and Asset Protection Issues § 19.1 Introduction § 19.2 Overview of Bankruptcy § 19.3 The Estate and the Automatic Stay § 19.4 Case Administration § 19.5 Chapter 11 Plan § 19.6 Discharge § 19.7 Special Issues: Consequences of Debt Reduction Index
The Resilient Founder by Mahendra Ramsinghani
Publication Date: 2021-12-29
Description: Managing your own psychology is the hardest skill for any founder As acclaimed investor and entrepreneur Ben Horowitz once stated, managing your own psychology is the hardest skill for any founder or CEO. In The Resilient Founder: Lessons in Endurance from Startup Entrepreneurs, Mahendra Ramsinghani gathers insights from over a hundred founders to deliver an intuitive and insightful guide to understanding our psychology and navigating the psychological pressures of startup leadership. Venture backed companies are expected to grow at high velocity, raise large amounts of capital, build teams effectively to achieve unicorn, no decacorn status. Yet the journey is long, filled with uncertainties, extremities and black swan events. It can wear out the best and the brightest. On the outside, a CEO can demonstrate sheer bravado, an invincible spirit as they behead dragons in the business battlefield. And on the inside, they deal with their dark side, subconscious struggles, emotional barriers, shame or guilt. The role of a founder can be lonely, frustrating and filled with high-highs and low-lows - all of this leading to anxiety, depression even suicide. This book addresses the fundamentals of understanding our own inner workings and explores practical ways of overcoming our inner hurdles. Filled with simple, yet concrete strategies, lessons and insights, founders and business leaders can work with stress, anxiety, and other mental challenges presented by the life of an entrepreneur. In this book, readers will learn to: Understand the basics of founder psychology, and how our inner workings can help or hurt us The importance of building a healthy ego, leading to resilience Draw on the lessons of established startup leaders on how to wrestle with their own mental and emotional challenges Written for founders, entrepreneurs and Chief Executive Officers, The Resilient Founder leads a gentle path to self-awareness, compassionate soul-care and inner wellbeing. Entrepreneur, Investor and author Brad Feld calls this book "dynamite". Case studies, philosophical perspectives and a generous dose of poetry is sprinkled across this book, which can be a companion for all those misfits, rebels and the crazy ones. For all those perpetually hitched on the roller coaster ride of entrepreneurial journey, this book is first of a kind to delve into the dark side and present a balanced approach to building your inner core as you build your company. This is no quick-fix guide, and we are perpetual work-in-progress. Today is Day One. Let us start the journey.
Negotiate Without Fear by Victoria Medvec
Publication Date: 2021-07-14
Description: The tools you need to maximize success in any negotiation, at any level With Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success in negotiation. In this book, readers will discover unique and proprietary negotiation strategies honed over decades advising Fortune 500 clients on high-stakes, complex negotiations. Negotiate Without Fear provides readers at all levels of negotiation skill the ability to increase their negotiating confidence and maximize their negotiation success. You'll learn how to: Put the right issues on the table by defining your objectives for the negotiation Analyze the issues being negotiated with an Issue Matrix to ensure you have the right issues to secure what you want Establish ambitious goals using a proprietary tool to identify the weaknesses in the other side's best outside alternative (BATNA) Leverage a unique architecture for creating and delivering Multiple Equivalent Simultaneous Offers (MESOs) Negotiate Without Fear belongs on the bookshelves of executives and all the dealmakers who work for them. Additionally, specific advice is provided in every chapter for individuals who are negotiating for themselves and in the everyday world. This book is an invaluable guide for anyone who hopes to sharpen their negotiating skills and achieve success in any arena.
Stop Playing Safe by Margie Warrell
Publication Date: 2021-08-09
Description: Have you ever looked back and wished you'd been braver? Today's culture of fear is constantly bombarding you with reasons to play it safe. Yet, is it keeping you living too safely, procrastinating and not taking the very actions that would help you enjoy greater self-confidence, professional success and personal fulfillment. If you ever hold back from making changes or taking chances, Stop Playing Safe is for you. In this fully updated 'post-pandemic' edition, Dr Margie Warrell challenges you to 'rethink risk' and back your boldest goals with braver action. Drawing on her diverse global experience working in coaching, psychology and with trailblazing leaders such as Richard Branson and Bill Marriott, this book will empower you to master fear and 'take the chance' when it matters most. Margie will get to the heart of what's holding you back, giving you proven strategies to: find your 'Why' to do more of what ignites your passion (and less of what doesn't!) uncover your blind spots to make smarter decisions, faster apply four simple steps to build resilience and manage your 'stress triggers' activate 'post traumatic growth' to turn your toughest problems into your greatest growth nail difficult conversations to resolve conflict, build trust, and strengthen relationships be an inspiring leader who emboldens others to think bigger, learn faster, and accomplish more. Whether you're a business owner, climbing the corporate ladder or embarking on an entrepreneurial endeavor, Stop Playing Safe is powerful reading for anyone who doesn't want to settle for less than the biggest life they're capable of living.
Business Financial Information Secrets by Tage C. Tracy
Publication Date: 2021-06-29
Description: Gain a comprehensive understanding of how businesses produce, report, and utilize essential financial information! In this companion to How to Read a Financial Report, 9th Edition, bestselling financial author Tage Tracy delivers timeless knowledge on one of the most important functions of every business operating within the free market. Designed for managers, entrepreneurs, investors, and others who deal with vital financial information and the production of financial statements & reports "on the inside," Business Financial Information Secrets shows you how to produce, understand, and utilize financial information to the greatest effect for your business and the economy at large. This book guides you through the surprisingly clean and simple process of proper accounting and reporting, regardless of your organization's size or structure. Cash flow and business capital management are covered extensively throughout the book as without a thorough understanding of these all-important concepts, you could be lacking critical information about the lifeline of your business. To sharpen your business skills and avoid preventable losses, read Business Financial Information Secrets. You'll learn everything you need to know about Profit & Loss Statements, Balance Sheets, and Cash Flow Statements, along with externally produced reports, additional internal financial information, and all the ins and outs of ensuring that reports are always 100% accurate. Topics include: Producing best-in-class financial information by learning finance terms, calculations, and standard reports Understanding where financial information originates and how it flows from one type of report to the next Analyzing financial information so you can generate meaningful insights for internal and external stakeholders Discovering why financial information is so critical and learning how to use it to your advantage Expanding your knowledge of how a business generates and consumes cash including the secrets to successfully raising debt or equity capital Deciphering how companies can "Engineer" financial results and when profits are real versus manufactured Use this book for cost-effective solutions to provide reliable and timely financial information to shareholders, investors, lenders, analysts, government agencies, and beyond.
Epidemic Leadership by Larry McEvoy
Publication Date: 2021-08-31
Description: A science-based leadership framework for building capacity and overcoming exhaustion in today's complex world Epidemic Leadership introduces an adaptive leadership approach designed to help you (and your followers) thrive and influence in today's complex age. This book provides a how-to methodology for simply and practically putting the principles of epidemic phenomena into successful practice. By understanding their function in adaptive systems and applying their organizing principles to daily work, you can lead more effectively for greater results, more agile responsiveness, and deeper vitality. Epidemic Leadership synthesizes science, stories of leadership experience, and practical technique to shape the challenge of "leading in complex environments" into a compelling field guide for leaders who seek to improve results and contribute to a healthier world. You will be inspired, challenged, and practically equipped to begin a journey toward exponential positive impact in this pivotal era. Discover a novel leadership approach that's particularly applicable to tackling the big problems in your workplace and world Realize better performance and enhance your ability to create results sooner and more sustainably, across a wider array of processes and topics Restore vitality in yourself and those you lead, for renewed hope, enthusiasm and engagement Companies and institutions will benefit from the deep capacities Epidemic Leadership builds. For leaders who struggle to find enough time and energy to create the impact they seek, this book offers a unique path for our challenging times.
Investment Banking by Joshua Pearl; Joshua Rosenbaum
Publication Date: 2021-07-07
Description: Investment Banking Praise for Investment Banking, UNIVERSITY EDITION "This book will surely become an indispensable guide to the art of buyout and M&A valuation, for the experienced investment practitioner as well as for the non-professional seeking to learn the mysteries of valuation." --David M. Rubenstein, Co-Founder and Co-Executive Chairman, The Carlyle Group Host, The David Rubenstein Show: Peer to Peer Conversations "The two Joshes present corporate finance in a broad, yet detailed framework for understanding valuation, balance sheets, and business combinations. As such, their book is an essential resource for understanding complex businesses and capital structures whether you are on the buy-side or sell-side." --Mitchell R. Julis, Co-Chairman and Co-CEO, Canyon Partners, LLC "Investment Banking provides a highly practical and relevant guide to the valuation analysis at the core of investment banking, private equity, and corporate finance. Mastery of these essential skills is fundamental for any role in transaction-related finance. This book will become a fixture on every finance professional's bookshelf." --Thomas H. Lee, President, Lee Equity Partners, LLC Founder, Thomas H. Lee Capital Management, LLC "As a pioneer in public equities, Nasdaq is excited to be partnering with Rosenbaum and Pearl on Investment Banking as they break new ground on content related to IPOs, direct listings, and SPACs. We recommend the book for any shareholder and senior executive looking to take a company public, as well as their bankers and lawyers." --Adena Friedman, President and CEO, Nasdaq "Investment Banking requires a skill set that combines both art and science. While numerous textbooks provide students with the core principles of financial economics, the rich institutional considerations that are essential on Wall Street are not well documented. This book represents an important step in filling this gap." --Josh Lerner, Jacob H. Schiff Professor of Investment Banking, Harvard Business School Co-author, Venture Capital and Private Equity: A Casebook "Valuation is the key to any transaction. Investment Banking provides specific step-by-step valuation procedures for LBO and M&A transactions, with lots of diagrams and numerical examples." --Roger G. Ibbotson, Professor in the Practice of Finance, Yale School of Management Chairman and CIO, Zebra Capital Management, LLC Founder, Ibbotson Associates "Investment Banking provides fresh insight and perspective to valuation analysis, the basis for every great trade and winning deal on Wall Street. The book is written from the perspective of practitioners, setting it apart from other texts." --Gregory Zuckerman, Special Writer, The Wall Street Journal Author, The Greatest Trade Ever, The Frackers, and The Man Who Solved the Market Also available from the authors: Investment Banking WORKBOOK Investment Banking FOCUS NOTES Investment Banking ONLINE COURSE www.efficientlearning.com/investment-banking
The Act of Leadership by Dan Haesler
Publication Date: 2021-08-09
Description: Unlock your true leadership potential with this insightful guide In The Act of Leadership, acclaimed leadership and performance coach Dan Haesler shares the insights, techniques and habits you need to thrive, professionally and personally. By combining real-life case studies, cutting-edge research and incisive coaching techniques this one-stop leadership playbook will help you better understand yourself and the people around you, so you can be not only the leader you want to be, but the person your people need you to be, both at work and at home. As a leader, you might know exactly what you need to do, but might be less clear on how to do it. You might know you need to have that difficult conversation, but you're less sure about how to have it. You might know you need to hold your team accountable, but don't know how to do it in a manner that builds authentic engagement rather than mere compliance. The Act of Leadership goes beyond the theory. It is a coaching playbook designed to empower you to be the leader you want to be, and the leader your people need you to be. Most books explain the what and the why of leadership, The Act of Leadership demonstrates the how. Author Dan Haesler takes a coaching approach, combining his years of experience as an educator and now coach to corporate leaders, elite athletes, teams and educators, to reveal the pivotal insights and enlightening case studies that will help you to define what kind of leader you want to be and understand how to get the best out of yourself and the people around you. You will also discover the importance of thinking and acting mindfully, instead of on autopilot, using the mindfulness techniques used by World Champions to lead in the moment, sharpen your intent, and increase your impact. Let go of your biases and assumptions and see the impact we have on others Take on a growth mindset to help you deal with setbacks and mistakes Create organizational change that actually succeeds, by engaging people so that change is done with them not to them Adopt a coach-like mentality and use engaging techniques to improve your day-to-day interactions with the people you lead With each chapter serving as a one-on-one coaching session, The Act of Leadership will help you create new habits and new ways of being in your day-to-day leadership, as well as life away from work, that are actionable, immediately. Perfect for leaders, professionals, educators, and athletes seeking to improve their own performance, The Act of Leadership will also earn a place in the libraries of anyone hoping to improve the lives of the people who follow them, in business, sport, and life.
Safe Haven by Nassim Nicholas Taleb (Foreword by); Mark Spitznagel
Publication Date: 2021-08-17
Description: What is a safe haven? What role should they play in an investment portfolio? Do we use them only to seek shelter until the passing of financial storms? Or are they something more? Contrary to everything we know from modern financial theory, can higher returns actually come as a result of lowering risk? In Safe Haven, hedge fund manager Mark Spitznagel--one of the top practitioners of safe haven investing and portfolio risk mitigation in the world--answers these questions and more. Investors who heed the message in this book will never look at risk mitigation the same way again.
Employee Resource Group Excellence by Robert Rodriguez
Publication Date: 2021-10-19
Description: Unlock the potential of employee resource groups with advice from an accomplished industry thought leader In Employee Resource Group Excellence, renowned management and diversity expert Dr. Robert Rodriguez delivers a comprehensive exploration of the current state of employee resource groups (ERGs) in corporate America and a step-by-step roadmap to elevating their performance. The book draws on the author's extensive experience in consulting with America's most well-known companies to discuss successful and current ERG initiatives in corporations, universities and nonprofits, as well as ERG efforts being undertaken outside the United States. You'll also discover: In-depth case studies highlighting ERG best practices, current trends and metrics Common pitfalls and mistakes that derail ERGs from achieving their goals Insights from the "The 4C Assessment," the only ERG evaluation tool on the market today that has been completed by over 250 corporations and which examines the ERG pillars of careers, culture, community, and commerce Perfect for Chief Diversity Officers, ERG program managers, and ERG leaders in companies of all kinds, Employee Resource Group Excellence is also a must-have resource for HR professionals and other corporate executives interested in unlocking the full potential of these powerful groups as they strive to reach excellence.
Alternative Investments Workbook by CFA Institute
Publication Date: 2021-11-23
Description: Hands-on practice with alternative investments based on real-world scenarios Alternative Investments Workbook provides the key component of effective learning--practice. Designed for both students and investment professionals, this companion workbook conveniently aligns with the Alternative Investments text chapter-by-chapter, offers brief chapter summaries to refresh your memory on key points before you begin working, and explicitly lays out the learning objectives so you understand the "why" of each problem. This workbook helps you: Synthesize essential material from the Alternative Investments text using real-world applications Understand the key characteristics of non-traditional investments Work toward specific chapter objectives to internalize important information CFA Institute is the world's premier association for investment professionals, and the governing body for the CFA® Program, CIPM® Program, CFA Institute ESG Investing Certificate, and Investment Foundations® Program. Those seeking a deeper understanding of the markets, mechanisms, and use of alternatives will value the level of expertise CFA Institute brings to the discussion as well as the extra practice delivered in Alternative Investments Workbook based on real scenarios investors face every day.
Leading with Empathy by Gautham Pallapa
Publication Date: 2021-12-09
Description: Learn to lead others through adversity with the power of human connection. In Leading with Empathy: Understanding the Needs of Today's Workforce, acclaimed strategist and business leader Dr. Gautham Pallapa presents an insightful roadmap to leading people through adversity and empowering humans in the workplace, the home, and society. Through this book, the distinguished author examines the impact of recent world-shaking events and how they have impacted us as a species and as individuals. He explores how empathy can help alleviate some of the more harmful effects of hardship and offers key actions that empathic leaders can take to inspire their followers. Finally, the book describes how to transform the way we work by rethinking and reimagining existing processes and innovatively introducing strategic disruption. Leading with Empathy also includes: Stories, anecdotes, and personal musings that grant visibility and validation to the suffering of others Exercises and strategies to reduce stress, anxiety, and improve happiness and positivity Actions that enable leaders to empower people through empathy, collaboration, and communication. An essential read for executives, managers, and business leaders of all types, Leading with Empathy will also earn a place on the bookshelves of military, athletic, and educational leaders who seek to inspire their followers and empower humanity in the face of adversity.
Uncommon Accountability by Brian P. Moran; Michael Lennington
Publication Date: 2021-12-29
Description: Own your choices and discover the true meaning of accountability The implementation of true, organization-wide accountability has the potential to transform your firm's--and your personal--performance. Unfortunately, the word "accountability" often has negative connotations, including blame, fear, and conflict. In Uncommon Accountability, best-selling authors and leadership strategists Brian Moran and Michael Lennington compellingly argue for a positive and affirming conception of accountability--one that stands for personal ownership of one's goals, actions, and progress. The authors show you how to harness the power of accountability, with all of its built-in potential to enable growth and learning, improve well-being, reduce stress, and drive results. You'll also learn to: Manage negative consequences by "holding others capable" and stop playing the blame game Shift your thinking to take real advantage of simple behavior changes that improve results and engagement Emphasize the power and importance of personal choice in every interaction Containing real-world case studies that show you how to apply the principles contained within to your own circumstances, Uncommon Accountability is the perfect tool to unlock the potential of your team members.
The Elements of Investing by Burton G. Malkiel; Charles D. Ellis
Publication Date: 2021-12-02
Description: Seize control of your financial future with rock-solid advice from two of the world's leading investment experts Investors today are bombarded with conflicting advice about how to handle the increasingly volatile stock market. From pronouncements of the "death of diversification" to the supposed virtues of crypto, investors can be forgiven for being thoroughly confused. It's time to return to the basics. In the 10th Anniversary Edition of The Elements of Investing: Easy Lessons for Every Investor, investment legends Burton G. Malkiel and Charles D. Ellis deliver straightforward, digestible lessons in the investment rules and principles you need to follow to mitigate risk and realize long-term success in the markets. Divided into six essential elements of investing, this concise book will teach you how to: Focus on the long-term and ignore short-term market fluctuations and movements Use employer-sponsored plans to supercharge your savings and returns and minimize your taxes Understand crucial investment subjects, like diversification, rebalancing, dollar-cost averaging, and indexing So, forget the flavor of the week. Stick with the timeless and invaluable advice followed by the world's most successful retail investors.
Signals by Jeff Desjardins
Publication Date: 2021-12-14
Description: Discover the trends shaping our world, and explore the data underlying them, in this fascinating, visual journey. In Signals, Visual Capitalist founder and editor-in-chief Jeff Desjardins and his team explore the 27 most important trends shaping the future of our global economy. This striking book draws on the oceans of data we're all surrounded by to extract insights about where we are and where we are headed--from society and demographics to the environment, digital tech, the markets, and more. It also includes: Infographics, charts, and other data visualizations that identify signals hiding in the data Discussions about the impact trends are having on the world around us A full bibliography with references to the data sourced by the author Signals is a must-read for entrepreneurs, executives, policymakers, and regulators--or simply, anyone seeking to navigate a complex world.
Practical Risk-Adjusted Performance Measurement by Carl R. Bacon
Publication Date: 2021-10-18
Description: Explore different measures of ex-post risk-adjusted performance measurement and learn to choose the correct one In the newly revised Second Edition of Practical Risk-Adjusted Performance Measurement, accomplished risk and investment expert Carl R. Bacon delivers an insightful, accessible, and real-world guide to ex-post risk measurement. The author bridges the gap between theory and practice, showing you how to apply the former to the latter without introducing unnecessary mathematical complexity. The book describes the fundamentals of risk in the asset management context and the descriptive statistics used to describe it. It builds on that foundation with detailed examinations of concepts like regression, drawdown, and partial moments, before moving on to topics like fixed income risk and Prospect Theory. With helpful additions that include recently developed measures of risk, supplementary explanatory sections, and six brand-new chapters, this book also offers: A practical classification of all ex-post risk measures and how they connect to one another An explanation of how risk-adjusted performance measures impact performance fees A discussion of risk measure dashboard designs Instructions on how appraisal measures should be used for manager selection Perfect for portfolio managers, asset owners, risk controllers, and investment performance analysts, Practical Risk-Adjusted Performance Measurement is an indispensable resource for anyone looking for a hands-on exploration of the buy-side, asset management perspective.
Hire with Your Head by Lou Adler
Publication Date: 2021-09-22
Description: Discover the secrets of one of the world's leading talent acquisition experts In the newly revised Fourth Edition of Hire With Your Head: Using Performance-Based Hiring to Build Great Teams, influential recruiting and hiring expert Lou Adler delivers a practical guide to consistently identifying and hiring the best people and scaling that process throughout your company. This book will help you address your hiring and recruitment issues, not just by making you more efficient, but also by reforming your entire process to align with how top talent actually look for new jobs, compare offers, and select opportunities. You'll discover: Discover what it takes to ensure more Win-Win Hiring outcomes by hiring for the anniversary date rather than the start date How to use a "High Tech, High Touch" approach to raise the talent bar Expand the talent pool to include more outstanding, high potential and diverse talent by defining work as a series of key performance objectives Perfect for hiring managers, recruiters, and HR and business leaders, Hire with Your Head is a must-read resource for anyone seeking to improve their ability to find, attract, and retain the top talent the world has to offer.
Industrial Data Analytics for Diagnosis and Prognosis by Shiyu Zhou; Yong Chen
Publication Date: 2021-07-21
Description: Discover data analytics methodologies for the diagnosis and prognosis of industrial systems under a unified random effects model In Industrial Data Analytics for Diagnosis and Prognosis - A Random Effects Modelling Approach, distinguished engineers Shiyu Zhou and Yong Chen deliver a rigorous and practical introduction to the random effects modeling approach for industrial system diagnosis and prognosis. In the book's two parts, general statistical concepts and useful theory are described and explained, as are industrial diagnosis and prognosis methods. The accomplished authors describe and model fixed effects, random effects, and variation in univariate and multivariate datasets and cover the application of the random effects approach to diagnosis of variation sources in industrial processes. They offer a detailed performance comparison of different diagnosis methods before moving on to the application of the random effects approach to failure prognosis in industrial processes and systems. In addition to presenting the joint prognosis model, which integrates the survival regression model with the mixed effects regression model, the book also offers readers: A thorough introduction to describing variation of industrial data, including univariate and multivariate random variables and probability distributions Rigorous treatments of the diagnosis of variation sources using PCA pattern matching and the random effects model An exploration of extended mixed effects model, including mixture prior and Kalman filtering approach, for real time prognosis A detailed presentation of Gaussian process model as a flexible approach for the prediction of temporal degradation signals Ideal for senior year undergraduate students and postgraduate students in industrial, manufacturing, mechanical, and electrical engineering, Industrial Data Analytics for Diagnosis and Prognosis is also an indispensable guide for researchers and engineers interested in data analytics methods for system diagnosis and prognosis.
High Ten by Martin Rooney
Publication Date: 2021-07-07
Description: Harness the power of Martin Rooney's acclaimed "Culture Coach" philosophy to build the culture of your dreams Building a great team culture doesn't happen overnight. Culture is hard to create, and even harder to change. Great culture is a key component for success at home, on the sports field, and at the workplace. In a time when people seem to be more divided than ever, leaders who can build strong and lasting cultures are essential. No one knows this better than internationally-renowned coach, in-demand speaker, and bestselling author Martin Rooney--dedicating his life to coach elite athletes, Fortune 500 executives, military leaders, and every kind of team imaginable to their highest level of performance. In High Ten: An Inspiring Story About Building Great Team Culture, Martin draws from his extensive experience developing top-level teams around the world to help leaders of all kinds foster and sustain winning cultures. This engaging, easy-to-read parable shows you that every business, sports team, and family has a culture. Whether you deliberately created it or not, it's always there and it didn't come with a manual. That's where High Ten comes in. This must-have book is your personal leadership manual. Stop spending your day unhappy or complaining about a dream that hasn't come true. High Ten will help you: Create an environment where your people work towards common goals with friends they trust--have fun doing it Develop clarity about the culture you want and put the processes in place to make it happen Ensure your culture reflects core values and aligns with your organization's mission and vision Transform your culture into the "immune system" for your team or business Learn about the "3 Cornerstones of Culture" and eliminate the "5 Culture Killers" High Ten: An Inspiring Story About Building Great Team Culture is an invaluable resource for all coaches and leaders striving to achieve the highest level of culture--one where everyone feels like a valuable part of the team and consistently produces exceptional results.
Get Hired Now! by Ian Siegel
Publication Date: 2021-04-13
Description: A Wall Street Journal Bestseller Accelerate your job search, stand out, and land your next great opportunity In Get Hired Now!, ZipRecruiter founder and CEO Ian Siegel tells you exactly how to find a new job fast. With an insider's view of how over a million employers really make hires, Ian pulls insights from the data to give you step-by-step instructions for writing a resume that works, finding the right jobs to apply to, acing a job interview, and negotiating a job offer. Debunk the conventional wisdom Break the unconscious habits that are sabotaging your success Get hired in record time Relevant for every stage of your career and for every industry, Get Hired Now! is a one-stop resource for job seekers looking to level up, stand out, and land the job.
It's Time to Talk about Race at Work by Kelly McDonald
Publication Date: 2021-06-09
Description: It's time the business world got the actionable, impactful, no-cost strategies needed to increase diversity and inclusion in the workplace Many white leaders want to create change but don't know how to do so appropriately and effectively. How do you know where the blind spots are that can create obstacles for people of color? Your intentions may be sincere and heartfelt, but intentions aren't enough. In It's Time to Talk about Race at Work, acclaimed speaker and bestselling author Kelly McDonald delivers a much-needed roadmap for business people. This book will help you successfully create a fair and equitable workplace that recognizes diverse talent and fosters productive and constructive conversations in your organization. It's Time to Talk about Race at Work does not approach diversity from the standpoint of social activism or an HR perspective. Instead, this book shows you exactly what to do and how to do it so that you can make real progress on diversity and inclusion, regardless of the size of your organization. The author's clear, "real talk" style makes it easy to learn: The costs and risks you're incurring if your organization lacks diversity How people who don't consider themselves to be racist may still have diversity blind spots How to start the hard conversations you may not know how to approach The STARTING Method--an eight-step framework that shows you how to ensure your diversity and inclusion efforts are effective How to recognize the excuses people use to avoid taking action on diversity and inclusion How to address the issues and comments that come up when employees feel nervous, resentful, or uncomfortable as you make headway on diversity in your organization Perfect for executives, managers, and leaders in organizations of all types and sizes, It's Time to Talk about Race at Work is also for employees who want to improve their organization by leading by example.
Project Management in Practice by Jack R. Meredith and others
Publication Date: 2021-09-01
Description: Project Management in Practice, 7th Edition presents an applied approach to the essential tools, strategies, and techniques students must understand to achieve success in their future careers. Emphasizing the technical aspects of the project management life cycle, this popular textbook offers streamlined, student-friendly coverage of project activity, risk planning, budgeting and scheduling, resource allocation, project monitoring, evaluating and closing the project, and more.
Providing new and updated content throughout, the seventh edition’s concise pedagogy and hands-on focus is ideally suited for use in one-semester courses or modules on project management. Clear and precise chapters describe fundamental project management concepts while addressing the skills real-world project managers must possess to meet the strategic goals of their organizations. Integrated throughout the text are comprehensive cases that build upon the material from previous chapters—complemented by wealth of illustrative examples, tables and figures, review questions, and discussion topics designed to reinforce key information.
Hiring for Diversity by Arthur Woods; Susanna Tharakan; Jennifer Brown (Foreword by)
Publication Date: 2021-08-10
Description: You want to build a more diverse organization, but how will you shift your hiring practices? Learn the playbook from the world's top talent executives and the global leader in diversity recruiting. Hiring for Diversity: The Guide to Building an Inclusive and Equitable Organization brings together the most cutting-edge practices for implementing a diversity hiring strategy that leaves your organization with a comprehensive view and an actionable plan. Using the author's research-backed Equal Hiring Index ® and work with hundreds of leading employers, the book offers readers the most actionable examples of the policies and practices that inclusive hiring leaders employ today. You'll learn: How to take stock of your existing hiring and retention practices to identify the most urgent and high impact opportunities Where to enact tactical changes to your hiring practices and policies that will reduce bias and improve accessibility How to develop a comprehensive diversity sourcing strategy by building a holistic understanding of underrepresented communities How to shift the mindset and behavior of people in your organization to collectively advance your diversity hiring efforts How to measure your progress and report your impact in your diversity hiring Perfect for human resources professionals, managers, executives, and board members, and existing and aspiring leaders passionate about diversity, Hiring for Diversity will also earn a prominent spot on the bookshelves of anyone interested in making the company they work in more inclusive, fair, and equitable.
Amplifiers by Tom Finegan
Publication Date: 2021-10-19
Description: Wall Street Journal bestseller Discover how to enable strategic change efforts by relying on your best people In Amplifiers, entrepreneur and expert management and technology consultant Tom Finegan delivers an insightful new way to think about human behavior in the execution of corporate transformations. Through an exploration of the career journeys of several leaders and analyses of "True Amplifiers" in action, the book demonstrates how to deliver strategic and transformative change by relying on the efforts of key, exemplary followers. This important book: Explains the different ways that being a true amplifier is experienced by different ethnicities and genders Describes the "Cell Concept" of amplifiers, and how they interact with other stakeholders of your organization Discusses the work of amplifiers across global industries and organizations Perfect for executives, managers, and other business leaders responsible for change management and strategic execution, Amplifiers also belongs on the bookshelves of anyone who hopes to contribute to or lead organizations as they change direction.
Value-Based Fees by Alan Weiss
Publication Date: 2021-09-22
Description: The latest edition of the leading guide to consulting engagement pricing, from the "Rock Star of Consulting" Alan Weiss In the newly revised Third Edition of Value-Based Fees: How to Charge - and Get - What You're Worth, best-selling author, speaker and renowned consultant Dr. Alan Weiss delivers a thoroughly updated guide to proposing, and receiving, consistently high fees that are based on the value you deliver to each client you serve. The author walks you through the many reasons that time-and-materials pricing models are outdated and inadequate and how to convert existing clients to your new value-based fee model. He also discusses fundamental new developments in consulting, including the remote delivery of services, the waning market power of the consulting giants, economic globalization, and the shift from project work to advisory work. Among the step-by-step techniques and strategies provided in the book, you'll find: How to establish value-based fees, including determining your unique value and creating a "good deal" dynamic How to create, capitalize on, and market to trusted advisor relationships How to implement fee increases immediately, prevent and rebut fee objections, create consulting products, and explore lucrative new fields Perfect for newcomers to the consulting field as well as time-tested veterans, Value-Based Fees is an indispensable guide for every solo consultant, entrepreneur, and small consulting firm.
Advice for a Successful Career in the Accounting Profession by Jerry Maginnis
Publication Date: 2021-10-12
Description: Practical guidance to optimize the benefits of your accounting degree--no matter what stage of your career! Originally conceived and designed to provide helpful advice to college and university accounting majors and early-career professionals, this book evolved into a valuable resource for those groups as well as others who may be further along in their accounting careers. It contains many practical examples and real-life experiences from a long and successful career in the profession that you won't find in any accounting, auditing, or tax textbook. And it is written in a fun and engaging style with a simple goal in mind: to share lessons learned and insights that will help accountants of all ages optimize their career opportunities! Jerry Maginnis, CPA, the former Office Managing Partner for the Philadelphia office of KPMG, one of the "Big Four" Accounting Firms, currently serves as the "Accounting Executive in Residence" at Rowan University in Southern New Jersey. In this role, he has counseled and mentored dozens of students and early career professionals. The book leverages Jerry's real-world experience and his advice and counsel is delivered in a fashion that will make you feel like you are having a one on one conversation with him! Readers will also enjoy: Advice delivered concisely: each chapter is succinct and provides essential takeaways and action plans for all points in a career A guidebook that is efficiently organized into three sections--for college and university students, for early-career professionals, for accountants of all ages and experience levels--allowing the reader to focus on the sections that are most applicable to them An excellent refresher or reminder of concepts or principles that are important to even the most successful and experienced accountants Loaded with "real world" tips and techniques, Advice for a Successful Career in the Accounting Profession is an ideal resource for accountants and auditors, tax and advisory professionals, and University professors and high school instructors teaching Accounting, undeclared business majors, underrepresented populations, and students aspiring to become CPAs.
Ten Laws of Operational Risk by Michael Grimwade
Publication Date: 2022-01-04
Description: TEN LAWS OF OPERATIONAL RISK Unlike credit and market risk, operational risk currently lacks an overarching theory to explain how and why losses occur. As a result, operational risk managers have been forced to use unsatisfactory tools and processes that fail to add sufficient commercial value. In Ten Laws of Operational Risk: Understanding its Behaviours to Improve its Management, Michael Grimwade delivers an insightful discussion of the nature of operational risk and a groundbreaking redesign of the profession''s existing tools. The author''s Ten Laws are grounded on the business profiles of firms and the human and institutional behaviours that drive operational risk. They are underpinned by taxonomies for the causes; the inadequacies or failures that constitute both control failures and events; and the impacts of operational risks. Drawing on twenty-five years of first-hand experience and research, this book explains the patterns and trends that are apparent in the historical data and offers solutions to the persistent problems inherent in risk appetite, RCSAs, scenario analysis, reputational risk, stress testing, capital modeling, and insurance. It also provides fresh insights into the everyday activities of risk managers with respect to predictive key risk and control indicators, root cause analysis, why controls fail, the risks posed by change, and product risk profiles. Ten Laws of Operational Risk presents a structured and evidence-based approach to identifying emerging risks and predicting future behaviours related to pandemics, climate change, cybercrime, artificial intelligence, and machine learning. It includes revealing industry data, in-depth case studies, and real-world examples that shed light on recurring and obstinate problems in operational risk management. A must-read resource for Chief Risk Officers and other risk professionals, as well as regulators, management consultants, and students and scholars of operational risk, Ten Laws of Operational Risk provides an invaluable new, systematic, and rigorous approach to operational risk management. PRAISE FOR TEN LAWS OF OPERATIONAL RISK Operational Risk can no longer be described as a new concept, but as a discipline few attempts have been made to really understand its behaviour. In his book Michael does this very successfully, blending extensive practical experience with analytical thought leadership to propose a set of laws that explain why and how Operational Risks arise, and what can be done to manage them. Assertions are evidence based, with numerous real examples used to underpin his hypotheses. This is a valuable addition to Operational Risk thinking and is recommended for experienced professionals and novices alike. Dr Luke Carrivick, Director of Research & Information, ORX Michael has established himself as one of Operational Risk''s foremost thinkers. His ability to use historical data to analyse events is unrivalled. In this must-read book, he identifies ten fundamental laws that provide every Operational Risk practitioner with a clear set of rules they can use to understand current events and predict their impacts. Andrew Sheen, former Head of the FSA''s Operational Risk Review team Michael is one of the most prominent thinkers in Operational Risk. He combines a long career in Operational Risk management and measurement with a deep, long-standing reflection on the fundamental causes, dynamics and patterns in the manifestation of Operational Risk events. He produces, with this book, a remarkable synthesis of his insightful and innovative work. Dr Ariane Chapelle, Honorary Reader, University College London; Managing Partner, Chapelle Consulting Michael is a highly respected expert in the field of Operational Risk, who has developed some ground-breaking frameworks for analysing this risk and guiding better risk management decisions. As a working practitioner in the field he brings many insights that will appeal to other practitioners as well as regulators, students and scholars. Professor Elizabeth Sheedy, Macquarie Business School Michael''s views and analysis challenge the traditional Basel II views of Operational Risk and are genuinely thought-provoking. His book on the Ten Laws of Operational Risk will give financial services clarity and a practical view, where it has been previously lacking, on how best to manage such risks. Tin Lau, Group Head of Financial and Strategic Risk, TP ICAP
What Retirees Want by Ken Dychtwald; Robert Morison
Publication Date: 2021-11-24
Description: "Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers." --Daniel Goleman, PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth - yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution. What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, Ph.D., and author and consultant Robert Morison. It explains how the aging of the Baby Boomers will forever change our lives, businesses, government programs, and the consumer marketplace. This exciting new stage of life, the "Third Age," poses daunting questions: What will "old" look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will need to be adjusted. What new products and services will boom as a result of this coming longevity revolution? What unconscious ageist marketing practices are hurting people - and business growth? Will the majority of elder boomers outlive their pensions and retirement savings and how can this financial disaster be prevented? What incredible new technologies of medicine, life extension, and human enhancement await us in the near future? What purposeful new roles can we create for elder boomers so that the aging nations of the Americas, Europe, and Asia capitalize on the upsides of aging? Which pioneering organizations and companies worldwide have created marketing strategies and programs that resonate with the quirky and demanding Boomer generation? In this entertaining, thought-provoking, and wide-ranging book, Dychtwald and Morison explain how individuals, businesses, non-profits, and governments can best prepare for a new era - where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.
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