Recommending Books for Purchase (Bulletin 182 - January 2022): Cambridge University Press, Routledge & Other Publisher

Recommending Books for Purchase : (Bulletin 182 - January 2022): Cambridge University Press, Routledge & Other Publisher

.

Subject Areas: Marketing, Economics and Finance, Corporate Governance, Entrepreneurship, Information Systems, Supply Chain Management, Business and Management

Remote Work Revolution : Succeeding from Anywhere by Tsedal Neeley
ISBN: 9780063242807
Publication Date: 2021-11-10

Description: ONGLISTED FOR THE FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR

“I often talk about the importance of trust when it comes to work: the trust of your employees and building trust with your customers. This book provides a blueprint for how to build and maintain that trust and connection in a digital environment.” —Eric S. Yuan, founder and CEO of Zoom

A Harvard Business School professor and leading expert in virtual and global work provides remote workers and leaders with the best practices necessary to perform at the highest levels in their organizations.

The rapid and unprecedented changes brought on by Covid-19 have accelerated the transition to remote working, requiring the wholesale migration of nearly entire companies to virtual work in just weeks, leaving managers and employees scrambling to adjust. This massive transition has forced companies to rapidly advance their digital footprint, using cloud, storage, cybersecurity, and device tools to accommodate their new remote workforce.

Experiencing the benefits of remote working—including nonexistent commute times, lower operational costs, and a larger pool of global job applicants—many companies, including Twitter and Google, plan to permanently incorporate remote days or give employees the option to work from home full-time. But virtual work has it challenges. Employees feel lost, isolated, out of sync, and out of sight. They want to know how to build trust, maintain connections without in-person interactions, and a proper work/life balance. Managers want to know how to lead virtually, how to keep their teams motivated, what digital tools they’ll need, and how to keep employees productive.

Providing compelling, evidence-based answers to these and other pressing issues, Remote Work Revolution is essential for navigating the enduring challenges teams and managers face. Filled with specific actionable steps and interactive tools, this timely book will help team members deliver results previously out of reach. Following Neeley’s advice, employees will be able to break through routine norms to successfully use remote work to benefit themselves, their groups, and ultimately their organizations.
Customer Relationship Management by Lori A. Smith; Barker & Jules (Editor)
ISBN: 9781647894184
Publication Date: 2021-03-11

Description: With the rise of artificial intelligence, social media, and digital marketing, the use of data management and Customer Relationship Management (CRM) has become more and more critical as it can have a significant impact on customer relationships. Customers now have higher expectations of a brand when considering to purchase it.
E-Commerce and Convergence: a Guide to the Law of Digital Media by Susan Singleton
ISBN: 9781526512659
Publication Date: 2021-04-22

Description: Since the last edition ten years ago the pace of technological and legal change has stepped up even more than before with previous editions. New legislation is in force such as the General Data Protection Regulation (GDPR) and UK Data Protection Act 1998 and from 1 January 2021 "UKGDPR". The UK Information Commissioner has been looking closely at "Ad Tech" and what has become known as "big data" and how data are gathered on-line. Intellectual Property law in the ecommerce area has also changed. There is a very recently agreed new EU copyright directive which is due to be implemented in the 27 EU member states (but not the UK) in 2021. The post-Brexit transition period expired on 31 December 2020 which has implications for the application of ecommerce law in a number of different areas which are all addressed in the new addition. The 2010 EU vertical regulation and guidelines have recently been built on with the EU "geo-blocking" regulation and the related EU Commission's initiatives in relation to ecommerce in the anti-trust area. In 2020 the UK implemented changes in relation to EU law in the revised 2018 Audiovisual Media Services Directive (AVMS) through the Audiovisual Media Services Regulations 2020 which are addressed in the new edition as post-Brexit the UK is retaining this legislation. Other updates include the distance selling legislation in the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015 which came into force since the last edition.
What Capitalism Needs by John L. Campbell; John A. Hall
ISBN: 9781108487825
Publication Date: 2021-09-02

Description: From unemployment to Brexit to climate change, capitalism is in trouble and ill-prepared to cope with the challenges of the coming decades. How did we get here? While contemporary economists and policymakers tend to ignore the political and social dimensions of capitalism, some of the great economists of the past - Adam Smith, Friedrich List, John Maynard Keynes, Joseph Schumpeter, Karl Polanyi and Albert Hirschman - did not make the same mistake. Leveraging their insights, sociologists John L. Campbell and John A. Hall trace the historical development of capitalism as a social, political, and economic system throughout the twentieth and early twenty-first centuries. They draw comparisons across eras and around the globe to show that there is no inevitable logic of capitalism. Rather, capitalism's performance depends on the strength of nation-states, the social cohesion of capitalist societies, and the stability of the international system - three things that are in short supply today.
Data Analysis for Business, Economics, and Policy by Gábor Békés; Gábor Kézdi
ISBN: 9781108716208
Publication Date: 2021-05-06

Description: This textbook provides future data analysts with the tools, methods, and skills needed to answer data-focused, real-life questions; to carry out data analysis; and to visualize and interpret results to support better decisions in business, economics, and public policy. Data wrangling and exploration, regression analysis, machine learning, and causal analysis are comprehensively covered, as well as when, why, and how the methods work, and how they relate to each other. As the most effective way to communicate data analysis, running case studies play a central role in this textbook. Each case starts with an industry-relevant question and answers it by using real-world data and applying the tools and methods covered in the textbook. Learning is then consolidated by 360 practice questions and 120 data exercises. Extensive online resources, including raw and cleaned data and codes for all analysis in Stata, R, and Python, can be found at www.gabors-data-analysis.com.
Seven Deadly Economic Sins by James Otteson
ISBN: 9781108843379
Publication Date: 202104-08

Description: You have heard of the Seven Deadly Sins: pride, greed, lust, envy, gluttony, wrath, and sloth. Each is a natural human weakness that impedes happiness. In addition to these vices, however, there are economic sins as well. And they, too, wreak havoc on our lives and in society. They can seem intuitively compelling, yet they lead to waste, loss, and forgone prosperity. In this thoughtful and compelling book, James Otteson tells the story of seven central economic fallacies, explaining why they are fallacies, why believing in them leads to mistakes and loss, and how exorcizing them from our thinking can help us avoid costly errors and enable us to live in peace and prosperity.
Coevolution in Economic Systems by Isabel Almudi; Francisco Fatas-Villafranca
ISBN: 9781108737999
Publication Date: 2021-01-06

Description: Coevolution in economic systems plays a key role in the dynamics of contemporary societies. Coevolution operates when, considering several evolving realms within a socioeconomic system, these realms mutually shape their respective innovation, replication and/or selection processes. The processes that emerge from coevolution should be analyzed as being globally codetermined in dynamic terms. The notion of coevolution appears in the literature on modern innovation economics since the neo-Schumpeterian inception four decades ago. In this Element, these antecedents are drawn on to formally clarify and develop how the coevolution notion can expand the analytical and methodological scope of evolutionary economics, allowing for further unification and advance of evolutionary subfields.
Entangled Life: The phenomenal Sunday Times bestseller exploring how fungi make our worlds, change our minds and shape our futures by by Merlin Sheldrake
ISBN: 9781784708276
Publication Date: 2021-10-30

Description: When we think of fungi, we likely think of mushrooms. But mushrooms are only fruiting bodies, analogous to apples on a tree. Most fungi live out of sight, yet make up a massively diverse kingdom of organisms that supports and sustains nearly all living systems. Fungi provide a key to understanding the planet on which we live, and the ways we think, feel, and behave.

In Entangled Life, the brilliant young biologist Merlin Sheldrake shows us the world from a fungal point of view, providing an exhilarating change of perspective. Sheldrake’s vivid exploration takes us from yeast to psychedelics, to the fungi that range for miles underground and are the largest organisms on the planet, to those that link plants together in complex networks known as the “Wood Wide Web”, to those that infiltrate and manipulate insect bodies with devastating precision.

Fungi throw our concepts of individuality and even intelligence into question. They are metabolic masters, earth makers, and key players in most of life’s processes. They can change our minds, heal our bodies, and even help us remediate environmental disaster. By examining fungi on their own terms, Sheldrake reveals how these extraordinary organisms - and our relationships with them - are changing our understanding of how life works.

Description:
Welfare Theory, Public Action, and Ethical Values by Roger E. Backhouse (Editor); Antoinette Baujard (Editor); Tamotsu Nishizawa (Editor)
ISBN: 9781108841450
Publication Date: 2021-03-25

Description: This innovative history of welfare economics challenges the view that welfare economics can be discussed without taking ethical values into account. Whatever their theoretical commitments, when economists have considered practical problems relating to public policy, they have adopted a wider range of ethical values, whether equality, justice, freedom, or democracy. Even canonical authors in the history of welfare economics are shown to have adopted ethical positions different from those with which they are commonly associated. Welfare Theory, Public Action, and Ethical Values explores the reasons and implications of this, drawing on concepts of welfarism and non-welfarism developed in modern welfare economics. The authors exemplify how economic theory, public affairs and political philosophy interact, challenging the status quo in order to push economists and historians to reconsider the nature and meaning of welfare economics.
China's Finance in Africa by Evelyn F. Wamboye
ISBN: 9781108789790
Publication Date: 2021-03-04

Description: This Element provides a detailed analysis of official finances from China to Africa with special attention to the question of Africa's foreign finances policy. The findings reveal that Africa has an infrastructure gap and Chinese finances are largely used to fund infrastructure projects. However, the majority of the funds are loans, which are mortgaged on Africa's natural resources. In addition, Chinese firms are the ones implementing the projects, and much of the raw material and labor is imported from China. All these calls for Africa to institute a coherent foreign finances policy that ensures African countries fully benefit from these finances.
Economic Principles of Commodity Taxation by Vidar Christiansen; Stephen Smith
ISBN: 9781009002028
Publication Date: 2021-04-22

Description: The authors provide a broad overview of economic aspects of commodity taxation, focussing in particular on theory and on policy applications in OECD countries. Some major papers in public economics have discussed whether these taxes should be levied at a uniform rate, or whether different commodities should be taxed differently, for reasons of either equity or efficiency. The authors begin with this question, and then discuss further issues, including the economic incidence of commodity taxes, the properties of the VAT, the taxation of financial services, the international aspects of commodity taxation, and environmental and health policy aspects.
Money and the Rule of Law by Peter J. Boettke; Alexander William Salter; Daniel J. Smith
ISBN: 9781108790840
Publication Date: 2021-06-03

Description: Contemporary monetary institutions are flawed at a foundational level. The reigning paradigm in monetary policy holds up constrained discretion as the preferred operating framework for central banks. But no matter how smart or well-intentioned are central bankers, discretionary policy contains information and incentive problems that make macroeconomic stability systematically unlikely. Furthermore, central bank discretion implicitly violates the basic jurisprudential norms of liberal democracy. Drawing on a wide body of scholarship, this volume presents a novel argument in favor of embedding monetary institutions into a rule of law framework. The authors argue for general, predictable rules to provide a sturdier foundation for economic growth and prosperity. A rule of law approach to monetary policy would remedy the flaws that resulted in misguided monetary responses to the 2007-8 financial crisis and the COVID-19 pandemic. Understanding the case for true monetary rules is the first step toward creating more stable monetary institutions.
Public Banks by Thomas Marois
ISBN: 9781108839150
Publication Date: 2021-06-10

Description: Public banks are banks located within the public sphere of a state. They are pervasive, with more than 900 institutions worldwide, and powerful, with tens of trillions in assets. Public banks are neither essentially good nor bad. Rather, they are dynamic institutions, made and remade by contentious social forces. As the first single-authored book on public banks, this timely intervention examines how these institutions can confront the crisis of climate finance and catalyse a green and just transition. The author explores six case studies across the globe, demonstrating that public banks have acquired the representative structures, financial capacity, institutional knowledge, collaborative networks, and geographical reach to tackle decarbonisation, definancialisation, and democratisation. These institutions are not without contradictions, torn as they are between contending public and private interests in class-divided society. Ultimately, social forces and struggles shape how and if public banks serve the public good.
One Currency, Two Markets by Edwin L. -C. Lai
ISBN: 9781108491686
Publication Date: 2021-07-08

Description: This book is for anyone who is interested in the economic analysis of the future of the international monetary system and the USD, and the rising importance of the RMB. It points out the unsustainability of the dollar standard in the long run, that China has unique incentives to internationalize its currency, and how Hong Kong plays an important role. It explains the real reasons for China to internationalize its currency, including using external commitments to force financial sector reforms ('daobi' in Chinese). It applies economic theories accessible to laymen to establish that financial development and openness are crucial for RMB internationalization to succeed, and that greater exchange rate volatility is inevitable due to the 'open-economy trilemma'. Employing the 'gravity model', the book predicts quantitatively that the RMB is likely to be a distant third payment currency after the USD and the euro, but surpassing the Japanese yen in the next decade.
The Politics of Order in Informal Markets by Shelby Grossman
ISBN: 9781108833493
Publication Date: 2021-06-24

Description: Property rights are important for economic exchange, but many governments don't protect them. Private market organizations can fill this gap by providing an institutional structure to enforce agreements, but with this power comes the ability to extort group members. Under what circumstances, then, will private organizations provide a stable environment for economic activity? Based on market case studies and a representative survey of traders in Lagos, Nigeria, this book argues that threats from the government can force an association to behave in ways that promote trade. The findings challenge the conventional wisdom that private good governance in developing countries thrives when the government keeps its hands off private group affairs. Instead, the author argues, leaders among traders behave in ways that promote trade primarily because of the threat of government intrusion.
Corporate Responsibility for Wealth Creation and Human Rights by Georges Enderle
ISBN: 9781108830805
Publication Date: 2021-01-28

Description: Georges Enderle proposes a radically new understanding of corporate responsibility in the global and pluralistic context. This book introduces a framework that integrates the ideas of wealth creation and human rights, which is illustrated by multiple corporate examples, and provides a sharp critique of the maximizing shareholder value ideology. By defining the purpose of business enterprises as creating wealth in a comprehensive sense, encompassing natural, economic, human and social capital while respecting human rights, Enderle draws attention to the fundamental importance of public wealth, without which private wealth cannot be created. This framework further identifies the limitations of the market institution and self-regarding motivations by demonstrating that the creation of public wealth requires collective actors and other-regarding motivations. In line with the UN's Guiding Principles on Business and Human Rights, this book provides clear ethical guidance for businesses around the world and a strong voice against human right violations, especially in repressive and authoritarian regimes and populist and discriminatory environments.
Race, Policing and Public Governance by Brian N. Williams; Carmen J. Williams; Domenick E. Bailey; Lana Homola
ISBN: 9781108972857
Publication Date: 2021-07-01

Description: I can't breathe a haunting phrase moaned at the intersection of past and present, serving as an audible supplement to the visual evidence to yet another collision of race and policing. This phrase reflects the current state of police-community relations in the United States. But, what lies on the other side of now? This Element examines this salient question in the context of excessive use of force and through the lenses of race, policing and public governance. We draw upon extant research and scholarship on representative bureaucracy, public engagement in the co-creation of public polices and the co-production of public services, and the emerging findings from studies in network science, coupled with insights from elite interviews, to offer implications for future research, the profession of policing, the public policymaking process, public management, and post-secondary institutions.
Policy Entrepreneurship at the Street Level by Nissim Cohen
ISBN: 9781108818865
Publication Date: 2021-05-13

Description: This Element aims to connect the literature of street-level bureaucrats with that of policy entrepreneurship in order to analyze why and how bureaucrats operating at the street level can promote policy change in public administration at the individual level. I demonstrate how street-level bureaucrats act as policy entrepreneurs in different contexts around the globe to promote policy change and analyze what they think of policy entrepreneurship and what they do about it in practice. For this purpose, I use multiple research methods: a survey, in-depth interviews, focus groups and textual analyses. I also offer recommendations to decision-makers to promote street-level policy entrepreneurship, highlighting the benefits of doing so. Lastly, I critically discuss the normative aspects of street-level policy entrepreneurship: ultimately, is it desirable?
Wining Digital Customers by Howard Tiersky; Michelle McKenna (Foreword by)
ISBN: 9781734558531
Publication Date: 2021-01-04

Description: THE WALL STREET JOURNAL BESTSELLER with a foreword by the CIO of the NFL."No matter how experienced you are, you will learn something important from this book!"--SPRINT Chief Digital Officer, Rob RoyCustomers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include: * Organizational resistance,* Outdated technology,* Inadequate funding,* The wrong talent, and* Lack of alignment on what the vision for the future should be.All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.Howard Tiersky has been named one of the Top 10 Digital Transformation Influencers to follow today by IDG.As an entrepreneur, he has launched two successful companies that help large brands transform to thrive in the digital age. His dozens of Fortune 1000 clients have included Verizon, NBC, Viacom, Avis, Universal Studios, JPMC, Facebook, Spotify, and Amazon.In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will:* Maximize their competitiveness in the market,* Identify the quick wins that will help them out of the gate, and * Ultimately drive the transformation needed to bring their company into alignment with today's digital world. As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more predictably drive business results.In the book's Foreword, written by Michelle McKenna, former Disney Executive, the technology leader behind The Wizarding World of Harry Potter, and the current CIO of the National Football League, McKenna says this about Tiersky and his approach:"Howard Tiersky has been my secret weapon every place I've been because he is, I think, one of the brightest, most collaborative and best creative thinkers I've ever worked with. I'm happy that he's now writing it all down and that others can now know what up until now has been known only to his clients. This book provides a very readable, but detailed, pragmatic guide to how to drive digital transformation in the 'real world,' including both specific steps to follow and many anecdotes to put them in context. You will find methodologies, techniques and formerly top-secret tricks that can make a huge difference for you. Even if you've already hired the best agency or consultancy in the field, reading this book and applying its principles will help you understand and manage your transformation in a way that you get real sustainable change that can survive and thrive long after the last consultant leaves the building."
How Things Work by Charles F. Bowman
ISBN: 9780367567316
Publication Date: 2021-08-01

Description: "Its axiomatic to state that people fear what they do not understand-this is especially true when it comes to technology. However, despite their prevalence, computers remain shrouded in an air of mystery, and many users feel apprehensive when interacting with them. Smartphones have only exacerbated the issue. Indeed, most users of these devices leverage only a small fraction of the power they hold in their hands. How Things Work: The Computer Science Edition will serve as a roadmap for readers who want to overcome their technophobia and harness the full power of everyday technology. Beginning with the basics, it will demystify the mysterious world of computer science, explain its fundamental concepts in simple terms, and answer the questions many users feel too intimidated to ask. After finishing the book, readers will understand how computers and smart devices function and, more importantly, how they can make these devices work for them. To complete the picture, it will also introduce readers to the darker side of modern technology: security and privacy concerns, identity theft, and threats from the Dark Web"
Multidimensional Modulations in Optical Communication Systems by Silvello Betti; Pierluigi Perrone; Giuseppe Giulio Rutigliano
ISBN: 9780367433338
Publication Date: 2021-08-01

Description: "This book analyzes novel possibilities offered to the telecommunication engineer in designing tomorrows optical networks. Currently, optical and optoelectronic technologies make possible the realization of high-performance optical fiber communication systems and networks with the adoption of WDM configurations and both linear and nonlinear optical amplifications. The last step for increasing network throughput is represented by the implementation of multidimensional modulation formats in coherent optical communication systems, which enable increasing the bit rate/channel toward 400 Gbit/s/channel and beyond. Following this approach, the main emphasis is placed on innovative optical modulations. Multidimensional Modulations in Optical Communication Systems is an essential guide to the world of innovative optical communications from the point of view of growing capacity and security. It guides researchers and industries with the aim to exploring future applications for optical communications"
The House of Gucci [Movie Tie-in] by Sara Gay Forden
ISBN: 9780063242821
Publication Date: 2021-11-26

Description: On March 27, 1995, Maurizio Gucci, heir to the fabulous fashion dynasty, was slain by an unknown gunman as he approached his Milan office. In 1998, his ex-wife Patrizia Reggiani Martinelli—nicknamed “The Black Widow” by the press—was sentenced to twenty-nine years in prison, for arranging his murder. Did Patrizia murder her ex-husband because his spending was wildly out of control? Did she do it because her glamorous ex was preparing to marry his mistress, Paola Franchi? Or is there a possibility she didn’t do it at all? The Gucci story is one of glitz; glamour; intrigue; the rise, near fall, and subsequent resurgence of a fashion dynasty. Beautifully written, impeccably researched, and widely acclaimed, The House of Gucci will captivate readers with its page-turning account of high fashion, high finance, and heart-rending personal tragedy.
Strategies for the Global Economic System For 2030 by Elena G. Popkova (Editor); Artem I. Krivtsov (Editor); Aleksei V. Bogoviz (Editor)
ISBN: 9783110650822
Publication Date: 2021-07-19

Description: This book series presents new achievements in the scientific thought of the 21st century in the spheres of management, economics, and law, aimed at enhancing the potential of the global economic system's development in modern economic conditions and providing solutions to the complex problems it faces. The books in this series will have a wide international outlook with a focus on both macro and micro issues, placing emphasis on a wide range of global, regional and national threats and opportunities for economic sectors and systems. By unifying the scholarly efforts of academics from adjacent spheres of socio-humanitarian sciences (management, economics, and law), the series will allow for coverage of a plethora of organizational and managerial, financial and economic, and normative and legal issues and present multi-disciplinary approaches and original solutions to the pressing problems of modern economic theory and practice. Series editors Elena G. Popkova is a leading researcher of the Center for applied research of the chair "Economic policy and public-private partnership" of Moscow State Institute of International Relations (MGIMO), Moscow, Russia. Artem Krivtsov, Moscow State Institute of International Relations (MGIMO), Moscow, Russia.
Information and Communication by Binxing Fang (Editor); Yan Jia (Editor); Publishing House Publishing House of Electronics Industry (Contribution by)
ISBN: 9783110756302
Publication Date: 2021-09-07

Description: The three volume set provides a systematic overview of theories and technique on social network analysis. Volume 3 of the set mainly focuses on the propagation models and evolution rules of information. Information retrieval and dissemination, topic discovery and evolution, algorithms of influence maximization are discussed in detail. It is an essential reference for scientist and professionals in computer science.
Blockchain and Supply Chain Management by Nir Kshetri
ISBN: 9780323899345
Publication Date: 2021-03-02

Description: Blockchain and Supply Chain Management combines discussions of blockchain and supply chains, linking technologies such as artificial intelligence, Internet of Things, satellite imagery, and machine vision. The book examines blockchain's basic concepts, relevant theories, and its roles in meeting key supply chain objectives. The book addresses problems related to inefficiency, opacity, and fraud, helping the digitization process, simplifying the value creation process, and facilitating collaboration. The book is balanced between blockchain and supply chain application and theory, covering the latest technological, organizational and regulatory developments in blockchain from a supply chain perspective. The book discusses the opportunities, barriers, and enablers of blockchain in supply chain policy, along with legal and ethical implications. Supply chain management faces massive disruption with the dynamic changes in global trade, the impact of Covid-19, and technological innovation. Entire industries are also being transformed by blockchain, with some of the most promising applications in supply chain management.
Quantum marketing: mastering the new marketing mindset for tomorrow's consumers by Raja Rajmannar
ISBN: 9781404116191
Publication Date: 2021-02-15

Description: Raja rajamannar, chief marketing Officer of mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or fifth paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As chief marketing Officer of mastercard—one of the world’s most recognisable and decorated brands—raja rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. Readers will: understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking in order to compete in modern business. Gain perspective from top marketers across industries. Quantum marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new World will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.
Brand new nation: capitalist dreams and nationalist designs in twenty-firstcentury India by Ravinder Kaur
ISBN: 9789354227417
Publication Date: 2021-07-01

Description: The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage.

Brand New Nation reveals the on-the-ground experience of the relentless transformation of the nation-state into an attractive investment destination for global capital. The infusion of capital not only rejuvenates the nation, it also produces investment-fuelled nationalism, a populist energy that can be turned into a powerful instrument of coercion.

Grounded in the history of modern India, the book reveals how the forces of identity economy, identity politics, publicity, populism, violence and economic growth are rapidly rearranging the liberal political order the world over.
The Complete Financial History of Berkshire Hathaway: A Chronological Analysis of Warren Buffett and Charlie Munger's Conglomerate Masterpiece by Adam J. Mead
ISBN: 9789354893889
Publication Date: 2021-11-03

Description: The first comprehensive and detailed financial history of Berkshire Hathaway in one book, in chronological format.

For the first time the complete financial history of Berkshire Hathaway is available under one cover in chronological format. Beginning at the origins of the predecessor companies in the textile industry, the reader can examine the development of the modern-day conglomerate year-by-year and decade-by-decade, watching as the struggling textile company morphs into what it has become today.

This comprehensive analysis distils over 10,000 pages of research material, including Buffett's Chairman's letters, Berkshire Hathaway Annual Reports and SEC filings, annual meeting transcripts, subsidiary financials, and more. The analysis of each year is supplemented with Buffett's own commentary where relevant, and examines all important acquisitions, investments, and other capital allocation decisions.

The appendices contain balance sheets, income statements, statements of cash flows, and key ratios dating back to the 1930s-materials brought together for the first time. The structure of the book allows the new student to follow the logic, reasoning, and capital allocation decisions made by Warren Buffett and Charlie Munger from the very beginning. Existing Berkshire shareholders and long-time observers will find new information and refreshing analysis, and a convenient reference guide to the decades of financial moves that built the modern-day respected enterprise that is Berkshire Hathaway.
Kamala Harris: Phenomenal Woman by Chidanand Rajghatta
ISBN: 9789354227653
Publication Date: 2021-10-28

Description: 'We not only dream, we do. We not only see what has been, we see what can be. We shoot for the moon ... We are bold, fearless, and ambitious. We are undaunted in our belief that we shall overcome; that we will rise up.' - Kamala Harris; Inauguration night address On 20 January 2021, Kamala Harris was sworn in as the Vice President of the United States of America, making her the first person of Indian descent, and the first woman to reach this position. This was hardly surprising, for Kamala - the daughter of a breast-cancer scientist Indian mother and a Stanford University emeritus professor of economics Jamaican father - has been known to blaze a trail for herself in her chosen fields. Fun 'momala' and aunt at home but hard-nosed, unsparing prosecutor and senator elsewhere, Kamala dons many hats. This biography focuses on the micro-histories that shaped Kamala Harris and celebrates her Asian and Jamaican heritage - with special attention to her India connect - and her barrier-shattering ascent as a woman of colour coming to occupy one of the highest offices in the USA. Chidanand Rajghatta's masterful chronicling of Kamala's life - her rise to candidature, the struggles and triumph in a messy, hard-won election despite coming from a 'non-traditional' background - delivers an inspirational story of a phenomenal woman.
I Came upon a Lighthouse: a Short Memoir of Life with Ratan Tata by Shantanu Naidu; Sanjana Desai
ISBN: 9789390327522
Publication Date: 2021-06-29

Description: An endearing portrait of an Indian legend I told him that when I write a book, I would write about another side of him and not just historic events or business milestones. I would write about us and our adventures together, and how I saw him, colours and shades of him unknown to the world. Life beyond the great steel wall of 'industry doyen'. He agreed. 'There cannot be one book that captures everything ... So you do your thing, give your perspective.' It was their shared empathy for homeless dogs that sparked an unlikely friendship. In 2014, Shantanu Naidu, an automobile design engineer in his early twenties, developed an innovation to save the local strays from being run over by speeding cars. Ratan Tata, himself known for his compassion for stray dogs, took note. Impressed, he not only decided to invest in the venture, but over the years became a mentor, boss and an unexpectedly dear friend to Shantanu. I Came Upon a Lighthouse is an honest, light-hearted telling of this uncommon bond between a millennial and an octogenarian that gives glimpses of a beloved Indian icon in a warm light.
Business Continuity Management: A Practical Guide to Organizational Resilience and ISO 22301 by James Crask
ISBN: 9781789668131
Publication Date: 2021-04-27

Description: Implement practical solutions in business continuity management and organizational resilience guided by international best practice from ISO 22301:2019. Business continuity management and resilience are critical to maintaining a healthy business, but many organizations either do nothing (leaving themselves exposed to disruption), take short cuts (leaving major gaps) or fail to properly engage senior stakeholders. This book is a straightforward guide to delivering an effective business continuity capability, including practical solutions built from the author's personal experience managing hundreds of projects in a variety of business settings. Business Continuity Management compares incident management, crisis response and business continuity and how to explain their importance to senior decision makers to ensure appropriate investment. Readers will benefit from case studies of organizational crises and disruptions, including Home Depot, Nissan, RBS, Facebook, Equifax and KFC, and an exploration of lessons learned from the COVID-19 pandemic. With key performance indicators, templates and checklists covering planning, response, reporting and assurance, this book is the essential reference for business continuity and resilience which can be tailored to any organization.
An Incomplete Life: The Autobiography by Vijaypat Singhania
ISBN: 9789389109832
Publication Date: 2021-10-1

Description: 'If only I knew then what I know now, my life would be completely different.’

In February 2015, an unforeseen setback cost Vijaypat Singhania, the erstwhile Chairman Emeritus of Raymond Group, the work of his life and his cherished family home. One of India’s most legendary industrialists, today he is fighting a battle to recover all that he has lost. In his first and only autobiography, he traces his extraordinary life from an anguished childhood to the many dynamic decades he spent at Raymond and the tumultuous years after.

Born into the famed Singhania family, Vijaypat was always expected to take up the storied family business. But not one to be deterred from pursuing his own passions, he also nurtured his love for adventure in the skies and broke two world records as an aviator, served a brief stint as a professor and even became the sheriff of Mumbai for a time. All the while, under his stewardship, the Raymond Group diversified into new segments, with Raymond soon being recognized as one of India’s most trusted apparel brands. And then a singular misstep set in motion a grave misfortune ...

Intimate, candid and deeply moving, An Incomplete Life is in fact a rare glimpse into a life lived to the fullest but marked by the painful sting of regret and heartbreaks.
Working Backwards: Insights, Stories, and Secrets from Inside Amazon by Colin Bryar
ISBN: 9781529033830
Publication Date: 2021-10-18

Description: Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives. Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts—a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life—Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business. Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time.
Wisdom for Start-Ups from Grown-ups by R. Narayanan
ISBN: 9780670091539
Publication Date: 2021-08-01

Description: What makes some companies survive the test of time while others struggle and perish? Corporations do not exist in isolation; they are always part of something else, something bigger-an ecosystem. Inspired by the secrets of shinise (Japanese companies dating back to the time of samurais), R. Gopalakrishnan and R. Narayanan take a deep dive into the art of growing and sustaining a business. Over the forty-eight years of his close association with Unilever and Tata, Gopalakrishnan has gathered experiences and know-how about what makes companies tick, while Narayanan, having worked with Coca-Cola, Nestlé and then two start-ups of his own, has developed keen insights about angel investing and mentoring. Wisdom for Start-ups from Grown-ups is the culmination of their collaborative effort to bring the best of what grown-ups have to offer to start-ups, presented in the form of all-important lessons.
Business Process Management by S. A. Kelkar
ISBN: 9789390669011
Publication Date: 2021-07-30

Description: Business Process Management (BPM) is about managing all the work that is necessary for delivering an end product or service. This book is well-suited for teaching an academic course as a part of a final year Bachelor and Master Degree programs in ITC, Management, and also, other related disciplines. It can also be used for conducting an equivalent training programme for in-house professionals. Although no book can be a substitute for the wide and varied experience of an instructor, this book will help the instructor to concentrate on teaching rather than worrying about creating the teaching material and assembling the student material. In view of the likely differences in background of the readers, some material has been placed into appendices to enable them to read on a need to know basis. Besides, this book, in its present form, is equally useful for the professionals, who wish to grasp the essentials of BPM without attending a formal instructional course. Key features Chapters are appropriately organized as per the process life cycle Written in bullet format for easy grasping Comprises theory and its applications systematically Emphasizes relevant deployment issues Separate chapter on Performance Monitoring Highly illustrative with diagrams and sketches Separate appendix on BPMS.
Adjudicating Global Business in and with India: International Commercial and Investment Disputes Settlement by Leïla Choukroune and Rahul Donde (Editor)
ISBN: 9780367359003
Publication Date: 2021-07-23

Description: This edited collection on international commercial and investment disputes in, and with, India examines past and present landmark legislative and regulatory reforms initiated by the Indian government, including the 2015 new Bilateral Investment Treaty (BIT) model, the 2015 amendments to the 1996 Arbitration Act and the 2013 amendments to Section 135 of the Companies Act on Corporate Social Responsibility (CSR), as well as the most recent amendments to the same.

The book also includes recent developments in the dispute resolution arena, regional, and international negotiations involving India, the legal profession’s response to these developments, and civil society’s comments. In addition, it addresses contemporary problems of key importance and at the centre of today’s discussions, from the legitimacy and relevance of Investor–State Dispute Settlement (ISDS) to the denunciation of Bilateral Investment Treaties (BITs), and the role arbitration should play in emerging economies now leaders in world trade. In creating bridges between commercial and investment arbitration, it also renews the conceptual approach to these too often artificially isolated fields of law.

The volume provides an accurate and updated account of the many fascinating conceptual and practical evolutions, which already impact the world of international dispute resolution far beyond the borders of India. This unique and exhaustive study will be of great appeal to a vast range of readers from practitioners to academia.
Economic Change and Wellbeing by Fabio DOrlando; Francesco Ferrante; Albertina Oliverio
ISBN: 9780367862985
Publication Date: 2021-09-01

Description: "Technological progress and globalization have generated indisputable benefits, but also relevant costs, such as growing economic inequality, economic fluctuations and financial instability. Mainstream economics has usually considered these costs as temporary, evenly distributed and more than compensated by the gains of the phases of economic expansion. In this book, which focuses mainly (though not only) on the labor market, the authors contend that the major costs of the intensified process of creative destruction, through which economic change proceeded, have been ignored and the benefits overrated, thus incorrectly estimating the net impact of economic growth on subjective wellbeing. The book argues that the positive consequences of economic change and globalization do not compensate for the negatives, because psychological losses are felt more strongly than gains (due to loss aversion) and the costs are unequally distributed (those on low incomes disproportionately suffer more). The result is an overall reduction in well-being and therefore appropriate policies are necessary to allow more people to enjoy the benefits of technological progress without suffering the costs. The authors develop a comprehensive framework in which the socio-psychological context and educational level of a community determine the most suitable policies both for the short and for the long run. The book makes an invaluable contribution to the literature on economic growth and development, labor economics, the economics of well-being, and applications of behavioral economics. The readers that may be interested in this book are economists and other social scientists, but also general readers, since the analysis is maintained simple and accessible. University teachers can use the book for courses on economic growth and development, on labor economics, on economics of human capital, on economics of well-being, and on applications of behavioral economics"
Economic Growth and Convergence: Global Analysis through Econometric and Hidden Markov Models by Michał Bernardelli, Mariusz Próchniak and Bartosz Witkowski
ISBN: 9780367774882
Publication Date: 2021-07-01

Description: There are many different types of convergence within economics, as well as several methods to analyse each of them. This book addresses the concept of real economic convergence or the gradual levelling-off of GDP (gross domestic product) per capita rates across economies.

In addition to a detailed, holistic overview of the history and theory, the authors include a description of two modern methods of assessing the occurrence and rate of convergence, BMA-based and HMM-based, as well as the results of the empirical analysis. Readers will have access not only to the conventional econometric approach of β convergence but also to an alternative one, allowing for the convergence issue to be expressed in the context of automatic pattern recognition. This approach is universal as it can be adapted to a variety of input data. The lowest aggregation level study investigates regional convergence through the case of Polish voivodships, where convergence towards the leader is tested. On a higher level of aggregation, the authors examine the existence of GDP convergence in such groups as the EU28, North Africa and the Middle East, sub-Saharan Africa, South America, Caribbean, South-East Asia, Australia and Oceania, or post-socialist countries. For each group, the real β convergence is tested using the two above-mentioned approaches. The results are widely discussed, broadly illustrated, interpreted, and compared. The analysis allows readers to draw interesting conclusions about the causes of convergence or the drivers behind divergence. The book will stimulate further research in the field, but the research was conducted from the point of view of individual countries.
Environmental Protection, China and International Trade: Greening the WTO Ban on Chinese Export Duties by Fengan Jiang
ISBN: 9780367753832
Publication Date: 2021-07-08

Description: This book argues for a balanced approach to ‘greening’ the World Trade Organization (WTO) ban on China’s export duties without opening the floodgates to protectionism.

As a result of the China―Raw Materials and China―Rare Earths decisions, China is largely prohibited from using export duties to address environmental problems, including those associated with climate change. This is despite a number of climate studies having suggested that Chinese export duties could be useful for reducing carbon leakage, an issue of international concern. This book puts the case for a more balanced approach. It shows that a harsh ban on China’s export duties constrains its policy space to protect the environment, particularly in the context of climate change. The work presents feasibility tests for various legal solutions that have been discussed for adjusting the ban, and it accordingly proposes a more feasible approach that would allow China to help protect the environment without advancing protectionism. The proposed legal option provides a less protectionist alternative to export duties, namely ‘export duties plus’: export duties in combination with supplementary restrictions on Chinese consumption. This analysis also yields insights regarding ways to correct WTO precedents, which suggests a moderate alternative response to an important issue behind the Appellate Body crisis.

The book will be a valuable resource for academics, researchers and policymakers in the areas of International Trade Law, Environmental Law and China. This book argues for a balanced approach to ‘greening’ the World Trade Organization (WTO) ban on China’s export duties without opening the floodgates to protectionism.

As a result of the China―Raw Materials and China―Rare Earths decisions, China is largely prohibited from using export duties to address environmental problems, including those associated with climate change. This is despite a number of climate studies having suggested that Chinese export duties could be useful for reducing carbon leakage, an issue of international concern. This book puts the case for a more balanced approach. It shows that a harsh ban on China’s export duties constrains its policy space to protect the environment, particularly in the context of climate change. The work presents feasibility tests for various legal solutions that have been discussed for adjusting the ban, and it accordingly proposes a more feasible approach that would allow China to help protect the environment without advancing protectionism. The proposed legal option provides a less protectionist alternative to export duties, namely ‘export duties plus’: export duties in combination with supplementary restrictions on Chinese consumption. This analysis also yields insights regarding ways to correct WTO precedents, which suggests a moderate alternative response to an important issue behind the Appellate Body crisis.

The book will be a valuable resource for academics, researchers and policymakers in the areas of International Trade Law, Environmental Law and China.
European Advanced Technology: A Programme For Integration by Christopher Layton
ISBN: 9781032049243
Publication Date: 2021-08-08

Description: First published in 1969, European Advanced Technology expounds a programme of action for Europe to tackle the challenge posed by American technology in the 1960s. It analyses first the nature of the American predominance in science and technology and goes onto describe the efforts of the major European states to counter it on their own. It then explains the limitations of these efforts at the level of the nation state and shows how European countries have gone on to work together in certain key sectors: high energy physics, nuclear power, aircraft, space, electronics, transport and communications. The history of these programmes is examined carefully and the book describes a wider strategy. It deals with larger questions like how Europe can develop a common science and technology policy; what should be done to promote industrial integration and European companies, and what individual companies and the British government can and should do? This book will be an essential read for scholars and researchers interested in the history of European Union, European history, international organisations and European Politics.
Export-Import Theory Practices and Procedures by Belay Seyoum
ISBN: 9780367896812
Publication Date: 2021-05-01

Description: "This book remains the sole export-import textbook aimed squarely at the academic audience. Discussing theoretical issues in depth, while maintaining a practical approach, it offers a comprehensive exploration of import procedures and export regulations. In addition to updated cases, this new edition includes: New major developments in bilateral and regional trade agreements Changes to INCOTERMS 2010 Coverage of the role of e-commerce Expanded updates on methods of payment, export pricing and government export finance This clearly written and comprehensive textbook will ground students in theory and prepare them for the realities of a career in this fast-moving field. Suitable for upper-level undergraduates and postgraduates of international trade, the book stands alone in its blend of conceptual frameworks and cogent analysis. A related website, filled with export-import resources, opinion pieces, cases, and the latest news is located at: www.export-importtradecenter.com"
Foundations of a Sustainable Economy by Umar Burki; Toseef Azid; Robert Dahlstrom
ISBN: 9780367818784
Publication Date: 2021-07-01

Description: "This book addresses current practices related to sustainable development, its challenges, and the future. People belonging to different genders regardless of their age, social class and education should be equal as citizens and individuals, and identical in their rights and responsibilities. The business sector, authorities, societies, and religious circles have the potential to play a fundamental role in curbing social ills and the degradation of the environment in this modern world. The authors of this book argue that without good governance, the status of a human being is unlikely to improve. They make the case that to achieve sustainability, government, society and the economy must ensure a platform for people to participate in decision-making and benefit from the rights they are accorded. By covering a range of perspectives across economic, social and moral life, the book will shed light on the problems and possible solutions to sustainable development and the triple bottom line (TBL), of people, planet and profit, under the umbrella of morals and divine law. This will be a useful guide for undergraduate and postgraduate students across multiple disciplines, such as economics, religious studies, business studies, political science, anthropology and sociology"
Management Education and Automation (Routledge Advances in Management and Business Studies) by Denise Tsang and Hamid H. Kazeroony (Editors)
ISBN: 9780367861117
Publication Date: 2021-08-27

Description: Due to automation, nearly half of the jobs will vanish over the next two decades in the US. However, the problem is not confined to any particular country. Management educators in higher education are faced with two fundamental questions: (a) how we prepare our students for new required technology competencies when conducting international business and (b) how we work with new technologies to prepare our students. While the next generation of employees requires competencies in working with artificial intelligence relying on data analytics, the emergence of artificial intelligence and new technologies in augmenting teaching is changing the nature of higher education across the globe.

Management Education and Automation explores international management education in light of exponential development of artificial intelligence, big data, demographic shifts, expansion of robotic utilization in many economic sectors, aging populations and negative population growth in developed economies, multipolar international political systems, migration patterns, and fundamental shifts in individual and social interactions via digital media.

It shows the latest state of knowledge on the topic and will be of interest to researchers, academics, policymakers, and students in the fields of international business and management, globalization, management education, and management of technology and innovation.
Managing Start-ups for Success: Entrepreneurship in Difficult Times by Rajat Kanti Baisya Publisher
ISBN: 9780367433468
Publication Date: 2021-07-06

Description: World economics and the industrial environment has recently created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product.

It highlights

• Robust methods for keeping up with innovation;

• Designing new ways to grow, improve and market your product; and

• Managing the changes in the business environment, market dynamics and other uncertainties.

The volume is rich with examples and case studies of many small and large businesses. It further reflects on the business and entrepreneurship ecosystem, the challenges and opportunities in India, entrepreneurship and women, e-commerce, the new generation of entrepreneurs, and exit strategies for entrepreneurs.

An essential guide for entrepreneurs and professionals working in business management and marketing communications, as well as scholars of business administration and financial sciences, this book by an industry expert offers many new and practiced approaches, examples and lessons for innovative thinking and breaking new ground in business.
New Consumer Culture in China: The Flower Market and New Everyday Consumption by Xi Liu
ISBN: 9780367235178
Publication Date: 2021-07-20

Description: This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.

The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers’ motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers’ aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets.

Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.
North Eurasian Trade in World History, 1660–1860: The Economic and Political Importance of the Baltic Sea by Werner Scheltjens
ISBN: 9780367683467
Publication Date: 2021-07-30

Description: This book offers the first long-term analysis of the protracted struggle between Britain, France, Prussia, Russia, and Sweden for economic power and political influence in the northern part of the Eurasian continent between 1660 and 1860. This book shows how their commercial, diplomatic, and military entanglements determined the course of Baltic trade from the late seventeenth to the mid-nineteenth century, provoking, among other things, the decline of the Dutch Republic and the partitions of Poland-Lithuania.

The author conceptualizes the Baltic Sea as one of North Eurasia’s western border basins, alongside the White, Black, and Caspian Seas, and employs novel statistical series of Baltic trade as a proxy for the long-term development of North Eurasian trade in world history. Based on extensive quantitative evidence and sources for the history of international relations, this book outlines how North Eurasian trade became an object of growing tensions between various larger and smaller powers with a stake in North Eurasia’s riches. The book addresses the long-term impact of mercantilist policies, territorial greed, and military conflicts in North Eurasia’s border basins, and accentuates the significance of developments in the preindustrial transport and commercial infrastructure of the North Eurasian landmass. Employing the concept of North Eurasia and its different borderlands and border basins, this book overcomes previous limitations in the historiography of globalization and sheds light on a large, continental landmass, which researchers tend to leave aside for the benefit of a predominant maritime perspective in historical studies of globalization.

North Eurasian Trade in World History, 1660–1860 will be invaluable reading for students and scholars interested in world history, East European history, and the history of international relations and trade.
Pandemic Economics by Thomas R. Sadler
ISBN: 9780367679040
Publication Date: 2021-07-28

Description: Pandemic Economics applies economic theory to the Covid-19 era, exploring the micro and macro dimensions of the pre-pandemic, pandemic, and post-pandemic phases.

Using core economic tools such as marginal analysis, cost-benefit analysis, and opportunity cost, this book explores the breadth of economic outcomes from the pandemic. It shows that a tradeoff between public health and economic health led to widespread problems, including virus infections and unemployment. Taking an international and comparative approach, the book shows that because countries implemented different economic policies, interventions, and timelines during the crisis, outcomes varied with respect to the extent of recession, process of recovery, availability of medical equipment, public health, and additional waves of the virus.

Pedagogical features are weaved throughout the text, including country case studies, key terms, suggested further reading, and discussion questions for solo or group study. On top of this, the book offers online supplements comprising PowerPoint slides, test questions, extra case studies, and an instructor guide.

This textbook will be a valuable resource for advanced undergraduate and postgraduate courses on pandemic economics, macroeconomics, health economics, public policy, and related areas.
The Fashion Business: Theory and Practice in Strategic Fashion Management by Dario Golizia
ISBN: 9780367490553
Publication Date: 2021-07-19

Description: This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.

Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.

Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion. This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.

Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.

Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.
Emerging Market Multinationals in Europe by Louis Brennan and Caner Bakir (Editors)
ISBN: 9781032097817
Publication Date: 2021-07-30

Description: This book makes a timely and highly stimulating contribution to the discourse on emerging-market multinationals, (EMNCs), as Foreign Direct Investment (FDI) in Europe from emerging countries (especially from the　BRICs - Brazil, Russia, India, China) continues to grow in significance. Unsurprisingly, the emergence of　EMNCs from emerging economies raises a wide range of challenges and opportunities for scholars, business professionals, and policymakers alike.
While explaining the sudden rise of these companies has become a major concern among scholars, we have very limited knowledge on drivers, motivations, strategies, and impact of these　EMNCs in Europe and their policy implications. This volume provides fresh insights into　EMNCs activities and their impact in Europe. The contributors argue that　EMNCs combine various country specific advantages, existing firm-specific advantages (exploitation), and/or new　FSAs (exploration) in their FDI, and that there is considerable heterogeneity across EMNCs, even those from the same southern economy.
Highlighting the importance of considering this divergent　behaviour when implementing future European　FDI policies, this book will be of interest to students and scholars of European Politics, International Political Economy, International Business and European Integration.
Cash, Corruption and Economic Development by Vikram Vashisht
ISBN: 9781032096889
Publication Date: 2021-06-30

Description: Have you ever asked yourself what gives comfort to someone who demands and accepts a bribe, sells drugs or commits professional crimes for money? The majority of these people are not wealthy, and they accept small amounts of money every day from their victims.

Cash, Corruption and Economic Development examines the causes of corruption and crime and highlights what brings comfort to all those who accept bribes and kickbacks, arguing that it is paper currency because it does not leave a signature of its movement from one entity to another. The author proposes that today, with the technology available, we can make the transition to a paper currency-free economy, which will help reduce corruption and crime and give a boost to economic development. The book analyses the causes of corruption and presents a replacement for the current model, to be implemented by a central bank and followed by banks operating within its jurisdiction.

This book will be of interest to economists, students of economics and finance, and all those who have suffered as a result of corruption and professional crime and want these practices to end.
Understanding Mega Free Trade Agreements: The Political and Economic Governance of New Cross-Regionalism by Jean-Baptiste Velut, Louise Dalingwater, Vanessa Boullet and Valérie Peyronel (Editors)
ISBN: 9781032096469
Publication Date: 2021-06-30

Description: The rise of cross-regional trade agreements is a defining trend of the current international trade system as shown by the signing of the Trans-Pacific Partnership (TPP) in 2015, the negotiations for the Transatlantic Trade and Investment Partnership (TTIP) between the USA and the EU as well as the Regional Comprehensive Economic Partnership (RCEP) between countries in Asia and Oceania. These differ from previous agreements in their economic significance and large geographic scale, and the wide scope of trade-related issues.

The current rise of nationalist and isolationist ideologies across Europe and the USA has raised questions on the future of cross-regional trade deals and made the need to understand their implications for economic and political governance ever more urgent. Two main forms of governance that are central to this volume are the democratic tensions over new generation trade deals on the one hand, and their geopolitical ramifications on the other, which have come into collision to herald the advent of a highly uncertain period of world politics. Many of the questions tackled in this volume, surrounding the democratic governance of trade agreements – whether long-held debates on the inclusion of workers’ voices, controversies on intrusive "behind the border" provisions undermining national sovereignty and local autonomy or new questions on digital rights – are crucial to understand the ebbing popular support for far-reaching trade agreements.

This book will be a useful learning tool for students and scholars in a wide range of fields, including Globalisation, Global Governance, International Political Economy, International Trade and Investment and International Law, and should also be of interest to EU trade negotiators, international policymakers and business associations.
Accounting for Biological Assets by Rute Gonçalves and Patrícia Lopes
ISBN: 9781032096223
Publication Date: 2021-07-30

Description: This book explores accounting for biological assets under IAS 41 – Agriculture, and explains the recent adjustments introduced by the IASB which allow firms to choose between cost or revaluation models concerning mature bearer plants.

Identifying the firm and country-level drivers that inform the disclosure and measurement practices of biological assets, this concise guide examines the value relevance of measuring those assets at fair value. It also analyses how firm and country-level drivers explain the differences in the disclosure level and practices used to measure biological assets under IAS 41. Finally, it evaluates whether there is a difference in the relevance of biological assets among the listed firms with high and low disclosure levels on biological assets.

Based on a major international study of a wide selection of firms and country-level drivers, this book is vital for standard setters, stakeholders, students, accountants and auditors who need to understand disclosure and measurement practices of biological assets under IAS 41.
Global Business: Competitiveness and Sustainability by Riad A. Ajami and G. Jason Goddard
ISBN: 9781032096209
Publication Date: 2021-07-30

Description: Globalization has been under extreme pressure in the wake of the financial crisis. Multinational firms are weighing the costs and benefits of international scale and scope, and are increasingly under pressure to hire local, to source local, and to pay taxes domestically. At the same time global competitive pressures have intensified.

This book reviews international business practices from the multinational firm perspective, and provides pathways forward concerning competitiveness and sustainability in global markets. What sets this book apart from others is that the benefits and pitfalls of globalization are addressed. Chapter coverage focuses on the functional areas of the business and how they are impacted by international expansion. Practical case studies supplement chapter coverage and highlight both positive and negative developments in the global business arena. Readers should expect to be challenged on what will be the limits of the multinational firm in the future, and how multinational firms can continue to prosper while at the same time adhere to sustainable business initiatives.

Equally useful to both undergraduate and graduate students of international business as well as professional development programs, Global Business: Competitiveness and Sustainability provides a necessary tonic for dealing with today’s troubled seas of globalization.
Smartphone Communication: Interactions in the App Ecosystem by Francisco Yus
ISBN: 9781032060668
Publication Date: 2021-09-06

Description: This book offers a unique model for understanding the cognitive underpinnings, interactions and discursive effects of our evolving use of smartphones in everyday app-mediated communication, from text messages and GIFs to images, video and social media apps.

Adopting a cyberpragmatics framework, grounded in cognitive pragmatics and relevance theory, it gives attention to how both the particular interfaces of different apps and users’ personal attributes influence the contexts and uses of smartphone communication. The communication of emotions – in addition to primarily linguistic content – is foregrounded as an essential element of the kinds of ever-present paralinguistic and phatic communication that characterises our exchange of memes, GIFs, "likes," and image- and video-based content. Insights from related disciplines such as media studies and sociology are incorporated as the author unpacks the timeliest questions of our digitally mediated age.

Aimed primarily at scholars and graduate students of communication, linguistics, pragmatics, media studies, and sociology of mass media, Smartphone Communication traffics in topics that will likewise engage upper-level undergraduate students.
Quantitative Methodologies using Multi-Methods: Models for Social Science and Information Technology Research by Sergey Samoilenko and Kweku-Muata Osei-Bryson
ISBN: 9780367903961
Publication Date: 2021-08-23

Description: Quantitative Methodologies using Multi-Methods is a multifaceted book written to help researchers. It is a user-friendly introduction to the popular methods of data mining and data analysis. The book avoids getting involved into details that are more suitable for more advanced users; it is written for readers who have, at most, a surface-level knowledge of the methods presented in the book. The book also serves as an introductory guide to the subject of complementarity of the tools and techniques of data analysis. It shows how methods could be used in synergy to offer insights into the issues that could not be dissected by any single method alone.

This text can also be used as a set of templates, where, given a set of research questions, the investigator could identify a set of methodological modules for answering the research questions of interest. This is not entirely unlike the relationship between the analysis and design phases of the systems development life cycle—where the What of the analysis phase has to be translated into the How of the design phase. The book can guide the identification of modules (the How) that are suitable for answering research questions (the What). It can aid in transitioning a conceptual domain of the research questions into a scaffolding of data analytic and data mining methods.
The book is also a guide to exploring what data under investigation holds. For example, an investigator may use the methodological modules presented in this book to generate a set of preliminary questions which, after a careful consideration and a requisite culling, could be formulated into a set of questions consistent within a selected theory or a framework. Finally, the book can be used as a generator of new research questions. Applying every method in each of the book’s modules opens a new dimension ripe with follow-up questions such as, Why is this so? The answers to this question may provide new insight and lead to the development of a new theory.
7 Fundamentals of an Operationally Excellent Management System by Lutchman Chitram Publisher
ISBN: 9780367783600
Publication Date: 2021-03-31

Description: Developing and maintaining a disciplined management system provides any organization with a blueprint for exceptional performance and success. Indeed, for larger multinational corporations, a management system is a critical component for sustainable growth and performance management. In this book, the authors discuss a series of fundamentals for creating an operationally excellent management system (OEMS). The book also examines the business performance impact of an OEMS across leading gas and oil organizations, such as Exxon Mobil, BP, Suncor, and Chevron.

In 7 Fundamentals of an Operationally Excellent Management System, the authors discuss each fundamental in detail and provide the supporting training and workshop materials that are essential for integrating these fundamentals into the business processes of the organization. The seven fundamentals identified by the authors provide a sequential approach for developing and executing an OEMS across any organization. Integrating sound organizational and business practices with personnel and process safety management principles, the book is an invaluable resource for organizations seeking operational discipline and excellence.

Well-supported with graphics and practical examples, the book provides a simple pathway for an organization to evolve its management system into an OEMS designed to reduce workplace incidents and improve business performance on a sustainable basis. The management system principles discussed in the book are intended for the business leader who is motivated to transition his or her organization from ordinary, through best in class, to an organization of world-class stature and performance.