Recommending Books for Purchase (Bulletin 180 - December 2021): IESE

Recommending Books for Purchase : (Bulletin 180 - December 2021)

Titles list

Subjects: Strategic Management, Business ethics, Entrepreneurship, Marketing, Managing people in orgnisations, Economics

Business Model Innovation Strategy by Raphael Amit; Christoph Zott
ISBN: 9781119689683

Publication Date: 2020-11-26

Description: The most comprehensive, global guide to business model design and innovation for academic and business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms in the post COVID-19 world. The book, which draws on over 20 years of the authors collaborative theoretical and rigorous empirical research, has a pragmatic orientation and is filled with examples and illustrations from around the world. This action-oriented book provides leaders with a rigorous and detailed guide to the design and implementation of innovative, and scalable business models for their companies. Faculty and students can use Business Model Innovation Strategy as a textbook in undergraduate, MBA, and EMBA degree courses as well as in executive courses of various designs and lengths. The content of the book has been tested in both degree and non-degree courses at some of the world's leading business schools and has helped students and firm leaders to develop ground-breaking business model innovations. This book will help you: Learn the basics of business model innovationÂ¯including the latest developments in the field Learn how business model innovation presents new and profitable business opportunities in industries that were considered all but immune to attacks from newcomers Learn how to determine the viability of your current business model Explore new possibilities for value creation by redesigning your firm's business model Receive practical, step-by-step guidance on how to introduce business model innovation in your own company Become well-versed in an important area of business strategy and entrepreneurship Authors Amit and Zott anchored the book on their pioneering research and extensive scholarly and practitioner-oriented publications on the design, implementation, and performance implications of innovative business models. They are the most widely cited researchers in the field of business model innovation, and they teach at the top-ranked Wharton School of the University of Pennsylvania and the prestigious global business school IESE with campuses in Barcelona, Madrid, Munich, New York, and São Paulo.
Crisis Management in the Catholic Church by Yago de la Cierva
ISBN: 9798693767836

Publication Date: 2020-10-06

Description: The 21st century is, for the Catholic Church, a very turbulent time. Crises of all kinds (sexual abuse of minors, economic corruption and mismanagement, disputes with civil authorities, controversies about ethical issues, heated doctrinal discussions about the "authentic" content of the faith, religious persecution in several countries, etc.) hit the Church deeply, often and worldwide.This book helps to understand and apply the basic elements of crisis response for a unique institution like the Catholic Church. It also provides the best practices in crisis prevention, crisis planning, communication during a crisis, evaluation and the renewal steps after a crisis for dioceses, episcopal conferences, religious orders and congregations, and other Catholic institutions such as schools, universities, seminaries, hospitals, NGOs, etc.
Practical Finance for Operations and Supply Chain Management by Alejandro Serrano; Spyros D. Lekkakos; James B. Rice (Foreword by); James B. Rice (Foreword by)
ISBN: 9780262043595

Publication Date: 2020-03-10

Description: An introduction to financial tools and concepts from an operations perspective, addressing finance/operations trade-offs and explaining financial accounting, working capital, investment analysis, and more.Students and practitioners in engineering and related areas often lack the basic understanding of financial tools and concepts necessary for a career in operations or supply chain management. This book offers an introduction to finance fundamentals from an operations perspective, enabling operations and supply chain professionals to develop the skills necessary for interacting with finance people at a practical level and for making sound decisions when confronted by tradeoffs between operations and finance. Readers will learn about the essentials of financial statements, valuation tools, and managerial accounting. The book first discusses financial accounting, explaining how to create and interpret balance sheets, income statements, and cash flow statements, and introduces the idea of operating working capital-a key concept developed in subsequent chapters. The book then covers financial forecasting, addressing such topics as sustainable growth and the liquidity/profitability tradeoff; concepts in managerial accounting, including variable versus fixed costs, direct versus indirect costs, and contribution margin; tools for investment analysis, including net present value and internal rate of return; creation of value through operating working capital, inventory management, payables, receivables, and cash; and such strategic and tactical tradeoffs as offshoring versus local and centralizing versus decentralizing. The book can be used in undergraduate and graduate courses and as a reference for professionals. No previous knowledge of finance or accounting is required.
Business Ethics in Action by Domènec Melé
ISBN: 9781137609175

Publication Date: 2019-11-06

Description: This comprehensive textbook, packed with international cases, places individual human action at the heart of ethical business, arguing that business ethics guides human excellence in businesses. With its unique person-centred approach and student-centred pedagogy, this book will help students to discover and frame ethical issues in business, allowing them to gain an understanding of the role of ethical values and moral character in leadership, reason about ethical dilemmas, and reflect on how to improve business and organizational conditions from an ethical perspective. With international and up-to-date case studies drawn from a wide range of business contexts, this book helps students to apply the foundations and principles of business ethics to real world situations. With a strong theoretical unpinning that supports positive practical action, this is an ideal textbook for Business Ethics students at undergraduate, postgraduate and MBA level. New to this Edition: - Thoroughly updated throughout - All new case studies - Increased coverage of: immigration; climate change; social networking; organizational culture; transnational corporations; ecological issues; environmental, social and corporate governance - Increased international coverage, in particular of Asia, the Middle East and Africa - A new companion website with instructor and student resources
A Catholic Spirituality for Business by Martin Schlag (Editor)
ISBN: 9780813231693

Publication Date: 2019-05-15

Description: Spirituality and gift are notions that are en vogue. Topics such as spirituality at the workplace, spirituality management, spirituality in leadership, organizational spirituality and other related topics are trending in management literature. The "logic of gift" is also appearing more frequently, especially in attempts to rethink the way our economy works in order to include the marginalized. The expression "logic of gift" was introduced into official Catholic social teaching by Pope Benedict XVI, who presented it in association with the principle of gratuitousness, which in turn is an expression of fraternity. However, before Caritas in Veritate and ever since Marcel Mauss's groundbreaking work The Gift, the importance of gift for human relationships and for the cohesion of society had been increasingly recognized. Alain Caillé and Jacques T. Godbout further fleshed out the implication of gift for contemporary society in the context of secular social sciences, striving to overcome utilitarianism. It was the "civil economy" movement, however, that exercised greatest influence on Benedict XVI's encyclical Caritas in Veritate. This present volume reflects on the general scope of these notions for business and society. This is done by structuring the book in two parts, each dedicated to one of the two concepts. Each part has two general chapters and two that apply the notions to business and to business education. The authors are a mix of well-known emeritus professors and younger talented emerging scholars. We have also been careful to combine European with American authors. A Catholic Spirituality for Business: The Logic of Gift does not seek to provide a definitive answer to all social challenges, but to make a contribution to a better understanding of Christian spirituality and gift in connection with business organizations. The authors in this book are convinced that markets can be ethical and social, that moral change towards ethical capitalism is possible.
The Value Killers. How Mergers and Acquisitions Cost Companies Billions - And How to Prevent It. by Nuno Fernandes
ISBN: 9783030122188

Publication Date: 2020-10-28

Description: In a business climate marked by escalating global competition and industry disruption, successful mergers and acquisitions are increasingly vital to the growth and profitability of many corporations. If history is any guide, 60 to 70 per cent of new mergers will fail – and will destroy shareholder value. To date, analyses of the M&A failure rate tend to focus on individual causes – e.g., culture clashes, valuation methods, or CEO overconfidence – rather than examining the problem holistically. The Value Killers is the first book based on a holistic analysis of successful and unsuccessful transactions. Based on research, interviews with top executives, and case studies, this book identifies the key causes of failures and successes and offers prescriptions to increase the odds that future transactions will deliver all the anticipated synergies.

The Value Killers offers practical advice in the form of 5 Golden Rules. These rules will help managers and boards to ensure that target companies are properly valued; potential synergies and risks are identified in advance; checks and balances are installed to make sure that the pros and cons of the transaction are rationally and objectively evaluated; mechanisms are created that will trigger termination of bad deals; and obstacles to successful post-merger integrations are assessed (and solutions developed) before the deal closes. Each chapter includes questions for executives considering future M&As to allow them to see whether they are on the right track or not.
Timing, Marketability, And Location : The New Real Estate Paradigm. by Carles Vergara-Alert and Joan Gutés
ISBN: 9781081362713

Publication Date: 2019-09-04

Description: “There are three things that matter in the property market: location, location, location.” This has been the most well-known quote in the real estate industry for decades. However, it is not all only about location anymore. The last real estate cycle has shown the importance of timing the business cycle. Most real estate investments pursued at the peak of the real estate bubble were an economic disaster, while investments made at the bottom of the business cycle were very successful regarding the location of the real estate assets involved in those investments. Moreover, the process of recovery from the last real estate crash has demonstrated that giving the optimal market use to each building plus its characteristics –we call this marketability– is an essential factor when investing in real estate. Marketability is essential because of the potential different uses of the assets, different quality standards, design, technology, and sustainability standards. As a result, marketability involves different factors that affect the assets’ valuation and profitability. In this book, we analyze the importance of timing, marketability, and location in the real estate markets. We present and discuss the basic real estate concepts and valuation methods to provide investors and managers with the fundamental tools to make decisions. This book is intended for use as a manual of real estate valuation and analyses for practitioners and academics.
How to Get Things Right : A Guide to Finding and Fixing Service Delivery Problems. by Beatriz Muñoz-Seca (Author)
ISBN: 9783030140878

Publication Date: 2019-06-27

Description: In How to Make Things Happen, we learnt that knowledge is the fundamental driver of service efficiency. In this new book, the author follows four very different companies in the finance, gas and tourism sectors as they implement the Service Problem Driven Management Model (SPDM) to improve their operations. With real examples and plenty of practical tips, anecdotes and actionable ideas for real life implementation, this book will teach you how to:

Explore hidden capacity
Implement new ideas by transforming pop-ups into prototypes
Discover knowledge pills to accelerate learning
Develop service modules and problem tracks
Put problem solving at the heart of excellent service delivery
Offering a rare insight into how to unblock service problems and the realistic challenges you will encounter along the way, this book shows you how to make things happen and more importantly, how to get them right.
Leading Companies Through Storms and Crises by Yago de la Cierva
ISBN: 9781787264274

Publication Date: 2018-09-10

Description: Companies, even excellent companies, can find themselves embroiled in crises that threaten their reputation, the achievement of results, relationships with priority stakeholders, and even their survival. As they face the threat of serious damage, the way managers react to such crises is adversely affected by the urgency of the situation, emotional tensions, and uncontrolled behaviors, both within and outside the organization. During a crisis, it is more difficult to make the right decisions.Solving serious crises always involves measures of two kinds: action that focuses on the effects of the crisis on people and things, as well as addressing the causes of the crisis; and the communication of these actions to ensure that stakeholders understand what is being done and collaborate in overcoming the problem. Crisis management without effective communication does not lead to a solution; it simply makes matters worse.Leading companies through storms and crises provides those principles and best practices that should inspire top management and corporate communicators in facing conflicts, controversies, crises and scandals.
International Human Resource Management by B. Sebastian Reiche (Editor); Anne-Wil Harzing (Editor); Helene Tenzer (Editor)
ISBN: 9781526426970

Publication Date: 2019-02-15

Description: Used by over 25,000 students across 130 countries, this bestselling text, written by leading international experts in each topic, retains its critical edge, academic rigour and breadth of coverage in the new fifth edition. The new edition reflects the contemporary debates and emerging issues in the field of International HRM, supplementing classic theories and models with recent research and international developments. Divided into three parts, the first section looks at the ways of thinking about IHRM theory and practice; the second section deals with multinational companies and how they manage their workforce around the world; the final section looks at both traditional and newer approaches to IHRM policies and practices. A selection of up-to-date examples from across the globe are used to support the text, including Uber's regulatory challenges across Europe, the gig economy, employment rights after Brexit, health insurance for part-timers in the US and EU, attracting and retaining 'millennials', the world's happiest and unhappiest countries, and CSR in Hong Kong. The book is complemented by free online resources for lecturers and students, including PowerPoint slides, additional case studies, SAGE video clips with critical thinking questions, free SAGE journal articles for every chapter, annotated useful weblinks, and suggested answers to self-assessment questions.Suitable reading for upper-undergraduate and masters level students on IHRM modules.
The 2020 Board by Pedro Nueno
ISBN: 9781912555413

Publication Date: 2019-09-24

Description: In fast-paced, turbulent business markets, company boards need greater agility and will find it necessary to be conscious of innovation and technological progress. They ought to encourage companies to explore and value creativity at all levels, to remove red tape from the company's culture and stimulate the entrepreneurial spirit.This book addresses the most pressing changes companies will undergo over the next five years. It illustrates the way directors should behave and how company boards should approach certain issues. The 2020 Board explains that the boards of directors are key to the leadership of a business and in making sure that everything is done ethically and legally in all markets where the company operates.
Readings and Cases in International Human Resource Management by Mark E. Mendenhall (Editor); Gary R. Oddou (Editor); B. Sebastian Reiche (Editor); Günter K. Stahl (Editor)
ISBN: 9781138950528

Publication Date: 2016-11-07

Description: The new edition of Readings and Cases in International Human Resource Management examines the interactions between people, cultures, and human resource systems in a wide variety of regions throughout the world. Taking account of recent developments in the international human resources management (IHRM) field, the sixth edition will enable students to meet the international challenges they will face in the workforce, and sensitize them to the complexity of human resource issues in the era of globalization. Features include: New readings and case studies that account for recent changes in the field, positioned alongside "tried and true" material. An increased focus on cross-cultural diversity and tools to bridge "social distance" between team members. Supplemental material and teaching notes, available for download, to enhance instructors' abilities to use the readings and cases with their students. With well-known contributors and field experts, this is the ideal accompaniment for any class in international human resource management, organizational studies, or international business.
And Now What? by Guido Stein
ISBN: 9781787435261

Publication Date: 2017-12-08

Description: When you start a new managerial role, there is an inevitable contrast between what you believed you would find and what you're actually faced with. And Now What?helps you manage this gap between expectation and reality, ensuring that you get off to the best possible start in your new job. This book is structured in two parts, and it begins by offering readers a panoramic perspective of what a 'landing' entails in terms of personal self-leadership and managing people and uncertainty. The first part of the book reviews the process of taking charge in your new role, from preparation through to implementation. The second part presents a range of case studies arranged in order of increasing professional responsibility, allowing the reader to take a trip from the first stages of a professional leader's life to the highest responsibilities of a chairperson's role - experiencing changes, promotions, exits, internationalizations and take-offs along the way. The most important thing for a leader is not to discover how to motivate, but to better understand their reasons for motivating others. In this way, you can think of the leadership journey as both a personal and a professional adventure.
How to Make Things Happen by Beatriz Muñoz-Seca
ISBN: 9783319854816

Publication Date: 2018-09-09

Description: This book offers models and frameworks to analyze your service delivery systems as a whole. It presents the framework to solve customer problems by delivering the right knowledge at the right time to the right place and take advantage of the efficiency that technology and algorithms offer. Why do so many brilliant plans fail to deliver in practice? Why can't your employees just do what you want them to do? In most cases, because the operations eco-system in which those plans must be deployed fails to fully understand the problem that needs to be solved. The fourth industrial revolution is seeing advances in Artificial Intelligence industrialize the service sector. But, despite the cost-cutting that these advances offer firms are still struggling to stay competitive. That is because they think that cost-cutting delivers increased efficiency whereas it is the other way around: increased efficiency cuts costs. And the heart of efficiency in delivering services is people and their knowledge. As industrialization drives ever more standardized offerings and ever little human contact it is in those rare moments of human interaction where the greatest opportunity to add or destroy value lies. It is human brains and the knowledge they contain that are best suited to problem-solving and individualizing client solutions. The real competitive edge will become the ability to foresee and individualize problem-solving. To do this, firms must start thinking of knowledge as inventory - who knows what, who needs to know what and where and when do they need to know it.
Managing Media Businesses by Mike Rosenberg (Editor); Philip H. Seager (Editor)
ISBN: 9783319847986

Publication Date: 2018-08-12

Description: This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry. Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years' time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably. Your answers to these questions that vex your media or entertainment business will depend on your frame - a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler. Those frames need to be broken if you are to survive in times of such rapid change. This book is based on IESE's Advanced Management Program in Media & Entertainment, which IESE Business School has been running in New York and Los Angeles since 2011. It combines contributions from leading professors and practitioners, as well as real-life case studies, to establish a base upon which you can start to build the set of managerial tools that you will need to manage fast-changing media and entertainment businesses.
Addiopizzo: Leveraging Consumers Responsible Purchase to Fight Mafia. by Antonio Vaccaro
ISBN: 9788448610258

Publication Date: 2016-02-04

Description: Back in June 2004 , a small group of activists from Palermo (Sicily) posted a few stickers on the walls of the city center that immediately drew the attention of fellow citizens.
Green Lies: How Greenwashing can destroy a company (and how to go green without the wash) by Pascual Berrone (Author)
ISBN: 9781523373567

Publication Date: 2016-03-10

Description: The concept of corporate sustainability has gained increasing traction over the past five decades and “green marketing” is now considered a crucial element of every marketing department’s agenda. But what happens when it comes to light—as in the Volkswagen diesel-emissions scandal of 2015—that a company has been waving a green flag in order to hide a black heart? And how can companies avoid greenwashing practices that might damage their legitimacy, reputation, and market value? Riddled with case studies, expert quotes, and infographics, Green Lies encapsulates the history of sustainability, outlines the risks of greenwashing, and most importantly proposes ways that—with the right corporate commitment—green can mean gold.
Humanism in Economics and Business: Perspectives of the Catholic Social Tradition by Domènec Melé (Editor), Martin Schlag (Editor)
ISBN: 9789402400694

Publication Date: 2019-10-09

Description: This book offers different perspectives on Humanism as developed by Catholic Social Teaching, with a particular focus on its relevance in economics and business. The work is composed of three sections, covering what is meant by Christian Humanism, how it links with economic activity, and its practical relevance in the business world of today. It reviews the historical development of Christian Humanism and discusses the arguments which justify it in the current cultural context and how it contributes to human development. The book argues that the current recognition of human dignity and the existence of innate human rights are both ultimately rooted in Christian Humanism. It sets out the importance of the concept for economic activities, and how Christian Humanism can serve as a metaphysical foundation and ethical basis for a social market economy. Applying Christian Humanism to business leads to the centrality of the person in organizations and to seeing the company as a community of persons working together for the common good. Three thought-provoking case studies illustrate the wide-reaching positive impacts of applying Christian Humanism in the organization.
Shaping Entrepreneurial Mindsets: Innovation and Entrepreneurship in Leadership Development by Jordi Canals (Editor)
ISBN: 9781137516657

Publication Date: 2015-09-29

Description: Corporate innovation and entrepreneurship are more important than ever to create and sustain growth opportunities. This book deals with the challenge of how to speed up innovation and entrepreneurial initiatives to sustain corporate growth, by focusing on developing the necessary leadership competencies.
Strategy and Sustainability by Michael Rosenberg
ISBN: 9781137501738

Publication Date: 2015-09-27

Description: Business and environmental sustainability are not natural bedfellows.Business is about making money; sustainability is about protecting the planet.Business is measured in months and quarters; sustainability often requiressignificant short term costs to secure a sometimes uncertain long-term benefit.To some activists, all executives are exploitative, selfish "1 percenters". Tosome executives, all activists are irresponsible, unyieldingextremists. And yet engaging with the issue isn't optional - all businesses musthave a strategy to deal with sustainability and, like any strategy, thisinvolves making choices. Strategy and Sustainability encourages its readers to filter out the noise and make thosechoices in a hard-nosed and clear-eyed way. Rosenberg's nuanced and fact-basedpoint of view recognizes the complexity of the issues at hand andthe strategic choices businesses must make. He blends the work of some of theleading academic thinkers in the field with practical examples from a variety ofbusiness sectors and geographies and offers a framework with which SeniorManagement might engage with the topic, not (just) to save the planet butto fulfil their short, medium, and long-term responsibilities to shareholdersand other stakeholders.
Human Foundations of Management by D. Melé; C. Cantón; César González Cantón
ISBN: 9781349350179

Publication Date: 2014-12-08

Description: Human Foundations of Management explores the human foundation of management and economic activity in a way that is accessible to readers. The structure and contents of this book examines those aspects of the human being which are relevant to management and economic activities.
Entrepreneurial Icebreakers by Julia Prats (Editor); Marc Sosna (Editor); Sylwia Sysko-Romanczuk (Editor)
ISBN: 9781137446305

Publication Date: 2014-12-18

Description: This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies - ready to use in entrepreneurship and strategy courses - that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies.
The Empowered Investor by C. Puempin; H. von Liechtenstein; F. Hashemi; Heinrich von Liechtenstein
ISBN: 9781349474318

Publication Date: 2014-01-01

Description: Take control of your investment decisions The investment industry is in a state of inertia. Recent events highlight an overreliance on mathematical foundations and flawed investment models. Investors need to find new paths to effective wealth creation. The Empowered Investor provides a proven framework for wealth creation. Built around 7 key principles and practical real-world examples, the book provides insight into the limitations of traditional investment concepts, and illustrates how investors can take control of their investments. Instead of relying on often flawed financial advice, investors need to develop their own investment approach, drawing on their unique skill sets and experiences. This book: -Presents a practical strategy for wealth creation, based on practical experience and sound theoretical foundation; -Provides real world cases and excerpts from interviews with highly successful investors; -Demonstrates how investors can build on their core strengths, exploit opportunities and differentiate their investments; -Illustrates how to protect a portfolio from threats and risks This book will help you: -Build on your core strengths; -Identify and make the most of new opportunities; -Cultivate quality networks; -Differentiate your investments; -Protect yourself against threats and risks; -Understand and manage the time dimension; -Execute with efficiency. Written in a practical and straightforward manner, The Empowered Investor provides a robust strategic toolkit for investors, bringing the individual to the core of the investment strategy and creating new opportunities for wealth creation.
Managing EHealth by M. Rosenmöller (Editor); D. Whitehouse (Editor); P. Wilson (Editor)
ISBN: 9781349478767

Publication Date: 2014-08-05

Description: This book constitutes an excellent source of information for gaining a better understanding of information technologies in healthcare; for reviewing how healthcare will change as a consequence; and how to manage these changes in order to realise eHealth's full potential in creating value for patients, professionals and the system as a whole.
Phronesis and Quiddity in Management by Kimio Kase; César González-Cantón; Ikujiro Nonaka
ISBN: 9780230348004

Publication Date: 2014-12-17

Description: Phronesis and Quiddity in Management addresses the issue of the excellence in judgment-making, its concept and characterisation. This book investigates first into what constitutes excellent managerial skills centred on leadership revolving around judgement-making (rather than decision-making) and second into whether they can be taught.
Decision-Making in an Organizational Context by J. Rosanas
ISBN: 9781349334346

Publication Date: 2013-05-14

Description: Illustrates how decision-making in organizations has to go beyond economic criteria and the individual level, due to the impossibility of making decisions that do not affect other human beings. The author reviews the conventional analyses of decision-making that do not take into account how decisions affect others and suggests an alternate model.
Expanding the Boundaries of Work-Family Research by S. Poelmans (Editor), J. Greenhaus (Editor), M. Las Heras Maestro (Editor), Mireia Las Heras Maestro (Editor)
ISBN: ‎9781349434916

Publication Date: 2013-01-02

Description: With contributions from thirty authors from fifteen countries, this is a 'white book' for international work-family research and practice. The authors offer a bold look at the future and provide guidelines for future research, focusing on applied, international work-family research.
Innovation and Marketing in the Pharmaceutical Industry by Min Ding , Jehoshua Eliashberg, et al.
ISBN: ‎ 9781493952304

Publication Date: 2016-08-23

Description: The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success―or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management
Towards Organizational Knowledge by Georg von Krogh (Editor), H. Takeuchi (Editor), Kimio Kase (Author), César González Cantón (Author)
ISBN: ‎9781349438709

Publication Date: 2013-08-15

Description: In recognition of Professor Ikujiro Nonaka's contribution to the field of Knowledge Management this book, forming part of The Nonaka Series on Knowledge and Innovation from Palgrave Macmillan, deals with a variety of aspects of the Knowledge Management (KM) theory and the knowledge-based view of the firm.