Recommending Books for Purchase (Bulletin 175 - November 2021): Latest Titles

Recommending Books for Purchase : (Bulletin 175 - November 2021)

Title List

Subject Areas

Marketing, Finance & Accounting, Economics and Finance

A Guide to the New Language of Accounting and Finance by Roger Hussey; Audra Ong
ISBN: 9781637421291
Publication Date: 2021-11-05

Description: The disciplines of accounting and finance have been rapidly changing in recent years. The methods and techniques now being used have created a new language for managers, students, practitioners, academics and all those who are connected in some way with business and investment activities. To understand and work within an environment that is in a constant state of flux can be challenging and this book provides a resource of information and guidance. The Guide focuses specifically on the terms used in accounting and finance. Important terms and phrases are identified but with a much longer, in-depth explanation than you would normally find in a dictionary. Not only does each entry gives a thorough explanation of each term, most entries provide two or more references to academic articles that go into much greater depth. Hence, the entries give the reader immediate access to the literature. The Guide also comments on the contribution of the articles which adds to our knowledge. This approach allows the reader to obtain a much deeper level of understanding much more quickly than is available from the usual dictionary. At the end of the book, the full reference to all the articles that have been cited in the text is given including a list of the many acronyms used in the world of accounting and finance.
Crypto Trading: A Guide for Beginners to Know About Cryptocurrency Market, Crypto Investing, and Cryptocurrency Mining by Andrew Elder
ISBN: 9781803032627
Publication Date: 21-10-19

Description: Are you looking to make some quick cash? Do you enjoy the thrill of trying your luck at games of chance? If so, trading cryptocurrencies might be for you.
Keep reading to know more!
This book will talk about what cryptocurrency trading is and what it takes to become a successful trader.Crypto-trading (or just "trading") is an activity that involves buying and selling cryptocurrencies in an attempt to make some money on the fluctuations in the price of these digital assets.There are many ways to get into this rather fast-growing market, whether you choose to buy cryptocurrencies directly on an online exchange or in one of the many crypto-to-crypto trading services such as Coinbase, Kraken, or Bittrex.The risks involved in trading cryptocurrencies are not insignificant. At the same time, it can be very lucrative for some traders; there are plenty of stories of traders who have lost everything.The market movement of cryptocurrencies is extremely volatile so that trading can be quite risky. However, following the tips we'll present below will help you make more money over time.Crypto-trading works by buying a cryptocurrency when it is relatively low and selling it after some time when the price has reached a certain level. To make more money, you need to predict exactly when the coin price will reach that level.Crypto-traders aim to be able to buy low and sell high, otherwise, you wouldn't have anything else to trade in the first place!Suppose you don't have the skills or experience necessary for this kind of activity. In that case, you can still participate in trading by buying and selling coins from other traders. As traders buy and sell cryptocurrencies on an exchange, the prices can change rather quickly.You can make money by buying and reselling coins at a higher price, taking a small profit from the rise in value.This book covers the following issues:
- What Is a Cryptocurrency?
-Why Make Trading in Crypto?
- Recognizing the Risks of Cryptocurrency
- Looking About the Hood: Blockchain Technology
- How Does Cryptocurrency Work?
- Crypto Mining
- Crypto Futures and Options
- Resources for Personal Portfolio Management
- Tips for Getting Started With Cryptocurrency
And much more!
Trading cryptocurrencies is a good way to generate passive income. It's something that works for you while you sleep, without you having to do anything else!So, what are you waiting for? Click the "BUY NOW" button to get a copy of this wonderful nook today!
Money: From Bronze to Bitcoin, the True Story of a Made-up Thing by Jacob Goldstein
ISBN: 9781786495723
Publication Date: 2021-07-10

Description: Humans invented money from nothing, so why can't we live without it? And why does no one understand what it really is? In this lively tour through the centuries, Jacob Goldstein charts the story of this paradoxical commodity, exploring where money came from, why it matters and whether bitcoin will still exist in twenty years.Full of interesting stories and quirky facts - from the islanders who used huge stones as a means of exchange to the merits of universal basic income - this is an indispensable handbook for anyone curious about how money came to make the world go round.
The Complete Financial History of Berkshire Hathaway: A Chronological Analysis of Warren Buffett and Charlie Munger's Conglomerate Masterpiece by Adam J. Mead
ISBN: 9789354893889
Publication Date: 2021-03-11

Description: The first comprehensive and detailed financial history of Berkshire Hathaway in one book, in chronological format.For the first time the complete financial history of Berkshire Hathaway is available under one cover in chronological format. Beginning at the origins of the predecessor companies in the textile industry, the reader can examine the development of the modern-day conglomerate year-by-year and decade-by-decade, watching as the struggling textile company morphs into what it has become today.This comprehensive analysis distils over 10,000 pages of research material, including Buffett's Chairman's letters, Berkshire Hathaway Annual Reports and SEC filings, annual meeting transcripts, subsidiary financials, and more. The analysis of each year is supplemented with Buffett's own commentary where relevant, and examines all important acquisitions, investments, and other capital allocation decisions.The appendices contain balance sheets, income statements, statements of cash flows, and key ratios dating back to the 1930s-materials brought together for the first time. The structure of the book allows the new student to follow the logic, reasoning, and capital allocation decisions made by Warren Buffett and Charlie Munger from the very beginning. Existing Berkshire shareholders and long-time observers will find new information and refreshing analysis, and a convenient reference guide to the decades of financial moves that built the modern-day respected enterprise that is Berkshire Hathaway.
Madhukar Hiregange's A Practical Guide to GST Audits and Certification (5th edition) by CA Madhukar Hiregange, CA Ravi Kumar Somani (Author), & 2 More
ISBN: 9789390513390
Publication Date: 2021-09-20

Description: The fifth edition of this book has been written with a perspective to enable the taxpayers to ensure compliance with the applicable provisions of GST related to filing of annual returns and self-certified Form GSTR-9C. The vast experience of the four authors totaling about one hundred years in consulting, adjudicating, judging and implementation of indirect taxes would immensely help the professionals implement GST provisions and conduct of audit in an easier way while providing value to their clients/employers.The book is divided into 6 parts as follows:Part 1 - Overview of GST law and insights on good accounting practices, record maintenance and documentation to facilitate returns filing, reconciliation and professional opportunities from the perspective of GST Audit.
An Illustrated Guide to Business Valuation, 3e by B D Chatterjee
ISBN: 9789390358489
Publication Date: 2021-08-30

Description: In the complex world of business today, valuation has become an integral part of every sphere of day to day business activities. The term "fair value" is frequently used (and often misused) in every business transaction we enter into. The concept of "business valuation" in its various forms like historical cost, replacement value, net realisable value and present value are being used and interpreted to meet the requirements of varied and complex business transactions. On top of this, the onset of the pandemic (COVID-19) has thrown the business entities around the world into a whirlwind of uncertainties and challenges and has pushed the business valuation exercise into uncharted territories.Keeping this in view, this body of work explains and interprets the following in reader-friendly and lucid form:
- All the concepts revolving around business valuation,
- Extensive illustrations and case studies related to various methods of business valuation,
- Application of Ind AS, AS, IFRS and ICDS with respect to fair value measurement,
- Valuation of tangible assets, intangible assets and goodwill,
- Valuation of liabilities and provisions,
- Valuation of shares, valuation of brands and business which are used as basic ingredient to corporate restructuring,
- Concept of Economic Value Added (EVA),
- Valuation in Merger & Acquisitions,
- Salient features of the Valuation Standards issued by ICAI and International Valuation Standards issued by the International Valuation Standards Council,
- Significant judicial pronouncements related to business valuation,
- Possible impact of the pandemic on the business valuation of a target organization,
- Application of valuation concepts to distressed assets and start-up entities,
- General case studies on valuation.
Personal Finance: Six Simple Steps to Take Full Control of Your Finances, Gain Financial Freedom, and Retire Early by OA Inc
ISBN: 9781739945701
Publication Date: 2021-08-16

Description: In the "Personal Finance - Six simple steps to take full control of your finances, gain financial freedom and retire early" you'll discover....
- The single but effective way to plan your finance
- Steps to take to be able to live within your means
- Simple but very effective ways to pay off debt, loans and mortgages
- All you need to know when paying your taxes
- Secret steps to take to improve your savings
- Powerful strategies to adopt when investing that will increase your portfolio

- How and where to invest
- The most important insurance and covers to sign up that will save you tons of money many years down the line.
- Very important legal aspect to look out for when taking out insurance and cover
- 5 mistakes to avoid before you retire
If you take these steps highlighted in this book, you will see the transformation you desire in your finances that will set you apart from the crowd.
These steps are so simple anyone can do them:
- Even if you feel you are dis-organised.
- No matter how much your current take home pay is.
- Even if you have tried and failed before
Finance and Investing for the Long Run: Investing for Young Adults to Make the Most of Their Money by Kendrick Fernandez
ISBN: 9781922659088
Publication Date: 2021-09-29

Description: An investment in knowledge pays the best interest.
This quote, from Benjamin Franklin, has held true over the centuries. Every book you read, every expert you talk to, every piece of financial knowledge that you learn has compounded returns. Because you can use that knowledge over time. You can use it multiple times over your lifetime, and thus compounded the use of knowledge.
When it comes to financial knowledge, it helps you compound your money over time. This book will be a significant source of knowledge in your financial journey. It teaches you about the importance of financial planning and how to customize to your individual and family goals.Learn how you can use the principle of compounding in your regular investments to multiply your returns.Budgeting, increasing income and lowering debt are a struggle for many because they haven't developed the right mindset, and most people have basically given up. They don't realize that implementing certain strategies will ensure that they approach their finances with the right frame of mind. And this will help them achieve their goals.Portfolio allocation and cash management are strategies that have divided financial experts over the years. This book goes through different allocation options and looks to customize it to your particular needs.This book also delves into Precious Metals Investing and Value Investing, which are critical to every long term investor.
Banking Corrupt Practices by Arko A
ISBN: 9781482879063
Publication Date: 2021-10-07

Description: The book attempts to decode real acts of corrupt practices that have caused huge financial losses to Banks & Insurance sector across many countries. Although these practices originated from the Indian business community operating in India and overseas but have wide ramifications for all international banks. In fact, many global players might already be using the same methods - supplemented with documentary evidence in respect of case studies in the book. The issues also relate to money laundering through trade route that are so large and require adequate attention from regulators, some steps for which have been suggested. If implemented effectively, it may bring some major changes in international trade documentation, mitigating the risk of future frauds/ dubious methods.
Horngren's Financial & Managerial Accounting, The Financial Chapters, Global Edition by Tracie Miller-Nobles, Brenda Mattison,Ella Mae Matsumura
ISBN: 9781292412320
Publication Date: 2021-08-24

Description: Expanding onproven success with Horngren's accounting
Horngrens Financial and Managerial Accounting, The Financial Chapters presents the core contentof principles of accounting courses in a fresh format designed to help todayslearners succeed. As teachers first, the author team knows the importance ofdelivering a student experience free of obstacles. Their pedagogy and content usesleading methods in teaching students critical foundational and emerging topics(e.g., data analytics and employability skills) in the field of accounting, andconcentrates on improving student results all tested in class by the authorsthemselves. With this in mind, the 7th Edition continuesto focus on readability and student comprehension and takes this a step furtherby employing a new theme to help students see how accounting is used as a toolto help all business people make decisions. By providing more meaningfullearning tools, this title gives professors the resources needed to helpstudents clear hurdles inside and outside of the classroom, like never before.
Business Credit The Complete Step-By-Step Guide by Fried
ISBN: 9781803964744
Publication Date: 2021-10-21

Description: This step by step guide will show you why business credit is so important, how to obtain it, why you should monitor it and where it can take you!

Everything from beginning vendors to revolving credit is covered in depth.
OECD Business and Finance Outlook 2021 AI in Business and Finance by OECD
ISBN: 9789264644694
Publication Date: 2021-10-08

Description: The OECD Business and Finance Outlook is an annual publication that presents unique data and analysis on the trends, both positive and negative, that are shaping tomorrow's world of business, finance and investment. Artificial Intelligence (AI) has progressed rapidly in recent years and is being applied in settings ranging from health care, to scientific research, to financial markets. It offers opportunities, amongst others, to reinforce financial stability, enhance market efficiency and support the implementation of public policy goals. These potential benefits need to be accompanied by appropriate governance frameworks and best practices to mitigate risks that may accompany the deployment of AI systems in both the public and private sphere. Using analysis from a wide range of perspectives, this year's edition examines the implications arising from the growing importance of AI-powered applications in finance, responsible business conduct, competition, foreign direct investment and regulatory oversight and supervision. It offers guidelines and a number of policy solutions to help policy makers achieve a balance between harvesting the opportunities offered by AI while also mitigating its risks.
Accounting & Finance for Bankers 2021 by IIBF
ISBN: 9789387687226
Publication Date: 2021-01-01

Description: This book is a practical handbook that takes the reader through accounting and financial techniques in an easy to follow, progressive way. The concepts involved in the subject are explained in a lucid manner to enable students from a non-commerce background to understand the intricacies involved in the subject. Throughout the book, examples are given to the readers’ understanding of the annual accounts-profit and loss accounts, balance sheets, accounting ratios, cash flow, financial reporting standards besides banking operations.
The Essentials of Contemporary Marketing by Mo Willan
ISBN: 9781472988577
Publication Date: 2021-10-05

Description: As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The channels used to underpin these strategies are also radically different from traditional methods - placing emphasis upon platforms such as social media. Designed for both undergraduate and postgraduate students, as well as those in executive education and general business,The Essentials of Contemporary Marketing covers a wide range of themes, including: - Consumer behaviour - The latest marketing research - Services marketing - Brand management - Global marketing, and - Ethics in marketing. Each chapter includes case studies to illustrate and contextualise the topics covered, featuring companies as diverse as Amazon, McLaren, Unilever, UBS and Virgin Money. In alignment with its subject matter,The Essentials of Contemporary Marketing prioritises practicality over theory-based content - providing a comprehensive and contextualised insight into how marketing is developing in the 21st century.
Marketing Strategies That Work: 13 Tried & Tested Strategies to Become a Pro Marketer by Ashish Gupta
ISBN: 9781685865054
Publication Date: 21-10-13

Description: Successful Marketing is all about having right strategies in place. If you are a marketing professional or a marketing enthusiast, this book will certainly be very helpful for you to learn & set up right strategies to acheive your marketing goals.
E-Commerce Business through Social Media Marketing: Simple Steps to Start your E-Commerce Brand/Company through Facebook and Instagram Marketing by Goldink Books
ISBN: 9781956913125
Publication Date: 21-10-16

Description: Are you confused about what kind of marketing strategy you should invest in?
Do you also have a limited marketing budget and want to spend it wisely?
If answers to the above questions are YES, I have found a really wise way to spend your limited marketing budget and, in return, gain a really impressive marketing method through social media.
The use of social media platforms to interact with your audience in order to develop your brand, boost sales, and drive website traffic is known as social media marketing. Publishing excellent content, listening to and interacting with your followers, evaluating your outcomes, and executing social advertising are all part of this process. Over time, the idea of social media marketing has changed. The primary aim of utilizing social media platforms a few years ago was to increase website traffic. It has evolved into much more than simply a platform for content distribution.Social media marketing gives you access to tools and strategies that make it simple to reach out to a new audience. You may utilize material on Facebook and other social media sites to interact with prospective customers and warm them up. While it may be difficult to attract people's attention, interesting material can help you stand out. Rethink your perception of social media marketing as only about selling and advertising. To create long-term connections, successful businesses interact and engage with their social media consumers.
In this book, you will learn about the following topics in detail:
Basic Understanding of Ecommerce
How to Build Your Own Ecommerce Business?
What is Ecommerce Marketing?
How can You Market Your Ecommerce Business through Facebook and Instagram?
So, do not waste your time and get this book now!!!
Word of Mouth Marketing: Discover the Secrets of Cheapest & Most Effective Way of Marketing by Ashish Gupta
ISBN: 9781685869328
Publication Date: 21-10-16

Description: Best form of Marketing is free. Best form of Marketing is when people talk about you. And that's what this book is all about. To help you learn about Best Form of Marketing - Word of Mouth Marketing

This book explains human behavior, things that create buzz & strategies to help you get better results from your future marketing campaigns.
Full Circle Marketing by Wayne Mullins
ISBN: 9780578976518
Publication Date: 21-10-03

Description: Over the pages of this Full Circle Marketing you're going to discover two fundamental marketing strategies. Marketing strategies that work every single time they are used, and in many ways, these two fundamental strategies are like natural laws. And just like natural laws, you can choose to ignore them, or even pretend they don't exist, but your decision doesn't invalidate the laws. Jump out of an airplane, and you don't invalidate the law of gravity; you prove it. The same is true for the strategies you'll discover in the pages of this book. You can ignore them, or even intentionally violate them, but your decision won't invalidate their reality. Instead your results, or lack thereof, will merely confirm their existence.
Branded in History: Fresh Marketing Lessons From Vintage Brands by Ramya Ramamurthy
ISBN: 9789388322683
Publication Date: 2021-10-25

Description: What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country?
Lux soaps, Jabakusum hair oil, Woodward’s Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles – these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux.
Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands – both home-grown and foreign – were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy.
From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.
Be A Social Media Millionaire by Deepak Bajaj
ISBN: 9789355430151
Publication Date: 2021-10-06

Description: HOW TO BUILD A LARGE AND SUCCESSFUL ONLINE DIRECT SELLING BUSINESS WITH POPULAR SOCIAL MEDIA PLATFORMS, USING JUST YOUR CELLPHONE Online Social Media platforms are today the best means of reaching out to the most number of people in the shortest time and at the lowest possible cost. These technologically advanced but easy-to-use digital tools are ideal for rapid and effective networking, and can have immense impact on the Direct Selling business. Ironically, they also pose a big challenge to it. Because of the lack of proper understanding of the limitless possibilities and unique advantages that each Social Media platform offers, and not knowing even basic aspects like how, when and what to post, a large number of Direct Sellers tend to lose valuable time and money by using Social Media inadequately – often risking their credibility in the industry. Through simple-to-understand and easy-to-apply concepts detailed here, anyone can learn to exploit the immensely powerful potential of Social Media to exponentially sky-rocket their Direct Selling business online, without having to hire additional staff or spend any extra money. Be a Social Media Millionaire will teach you how to: • Follow cardinal rules of using Social Media optimally; • Set up interesting profiles that attract new followers organically; • Decide when and what to post, and how to create engaging, effective and varied content; • Make sleek, professional-looking videos at an affordable budget with the help of your cellphone; • Use the 5-step brand-building model developed exclusively by the author to help you expand your list; • Apply valuable, fail-proof tips on prospecting and closing a sale; • Use the Social Media Sales Funnel; • Apply other ways of business multiplication through Social Media… and much more.
Green Marketing - Concepts, Literatures and Examples by P.RAVI , M. MEERA
ISBN: 9789354461279
Publication Date: 2021-08-10

Description: Marketing involves we know the famous and the basic four Ps; product, price, promotion and place. The book is true to the spirit of the four Ps. This book doesn’t claim that its comprehensiveness is complete because in the present context academics explosion shatters the past concepts and brings in newer dimensions. All the same, what matters for a book is the sincerity of approach and the genuineness of information. On that score the book does not fall short at all. Attention is given to details as well as to organization of the details keeping in mind the reader. We hope this book will engage with vital facts and aesthetic organization.
Digital Marketing: Turn your Online Business, Social Media Agency or Personal Brand into a Money Printing Machine - Best Online Marketing Strategies for Beginners Included by John Shackelford
ISBN: 9781915168054
Publication Date: 21-11-02

Description: Effectively select, align and manage social media and digital operations using this great digital marketing guide.This accessible, step-by-step framework enables the planning, integration, and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.Ranging from social media, SEO, content marketing and user experience to customer loyalty, automation, and personalization, this digital marketing guide features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies.This book is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. It includes practical implementation guides spanning SEO, paid search, email, lead generation, and more.
The End of Marketing by Carlos Gil
ISBN: 9781398601345
Publication Date: 2021-10-26

Description: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category In a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human. In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage. This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to; they want to be engaged.
Get Different by Mike Michalowicz
ISBN: 9780593330630
Publication Date: 2021-09-21

Description: In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humour and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate?, 2. Does it attract?, 3. Does it direct?
The Ultimate Marketing Engine by John Jantsch
ISBN: 9781400224777
Publication Date: 2021-09-21

Description: A STEP-BY-STEP SYSTEM FOR CREATING CUSTOMERS AND CLIENTS FOR LIFE. It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine promises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. Introducing the Customer Success Track The Ultimate Marketing Engine introduces an innovative new approach to marketing strategy that will transform how readers view their business, their marketing and perhaps, even how they view every customer. Readers will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell - and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This book will help readers take control of their marketing while creating ridiculously consistent business growth.
Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You're Not Using by Chris West
ISBN: 9781544523552
Publication Date: 21-09-09

Description: A great brand voice grabs attention, persuades your audience, and builds loyalty. But as the number of brand channels explodes, organisations are finding it harder than ever to create a consistent, differentiated brand voice and express exactly what they stand for.In Strong Language, international tone of voice expert Chris West walks you through the process of creating a compelling brand voice - and getting everyone to use it from day one.Discover the three levels that every brand voice operates on, and learn step-by-step how to create practical tone of voice guidelines, flex your brand voice for different situations, and get organisational support to create the change you want.Drawing on his experience working with hundreds of brands - including Alphabet's Moonshot Factory, Harry Winston, the world's biggest carmaker, and startups in fintech, edtech, and skincare - Chris West's Strong Language framework will guide you to the breakthrough voice you need to outsmart and outperform your competitors.
Big Data Analytics for Creative Marketers: Money Spinner by Jieun Kang
ISBN: 9780228850885
Publication Date: 21-10-13

Description: This book is mainly for marketers who want to drive business growth using big data. Many people talk about big data analysis and many want to get strategic insight from data analysis, but it's not easy and not many best practices are introduced. In this situation, I dare say that I am the one who has been building a career in marketing analytics and want to share my experience.
The Gold Standard by Colin Cowie
ISBN: 9781400224005
Publication Date: 2021-09-07

Description: Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable "wow" events for the world's most demanding clients. If you're searching for ways to ensure your customers walk away from your company with a smile on their face and a plan to return, you found it. And any business organization can adapt the tools and techniques in this book. Colin Cowie, one of the world's most sought-after event planners, shares the hard-won and hard-nosed advice he has learned through entertaining and engaging stories and examples. He gives readers the indisputable blueprint for creating a customer service culture that anyone can tailor to their own needs, whether you're a shopkeeper, corporate marketing director, or budding event planner Upon coming to the United States from South Africa with $400 in his pocket, Colin built his highly successful catering and event planning business from the ground up to become event planner to the most respected tastemakers and personalities in the world--including Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, and Kim Kardashian, to name a few. In this book, you will: Learn how to formulate your own vision, mission statements, and guiding principles, and effectively communicate them to your team. Learn how you can align your vision with your essential mission statement. Discover the core values, including service and accountability, that fuel Colin's customer care ethos, and how you can apply those values to your own business. Have a renewed understanding of how vitally important it is that you take good care of the people who work for you so they, in turn, can care for your customers. Become armed to inspire and empower your team. Be guided to create your own 'bible' of scripts, protocols, and procedures that will streamline customer care situations while making every customer feel like their individual desires are being taken care of. Learn how to use every complaint as an opportunity, as well as why you should be more afraid of a client who doesn't complain when something goes wrong than one who does.
Paid Attention by Faris Yakob
ISBN: 9781398602502
Publication Date: 2021-11-30

Description: The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide. Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication. This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today's crowded attention marketplace.
Market Research in Practice by Paul Hague
ISBN: 9781398602823
Publication Date: 2021-11-30

Description: Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.
Brands Don't Win: How Transcenders Change the Game by Stan Bernard
ISBN: 9781544522319
Publication Date: 21-10-10

Description: How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other "transcender" companies do not play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules.Brands Don't Win reveals the proven, practical three-step Transcender System that leading companies use to transcend their rivals and own their markets. Learn step by step how to use and apply the Transcender System, considered by top executives to be the world's most powerful winning system for companies and their products.