Recommending Books for Purchase (Bulletin 163 - September 2021): Business, Management, Economics

Title List

Brand new start: fast-start your career with the power of personal branding by Mainak Dhar
ISBN: 9789390513048
Publication Date: 2021-01-18

Description: Studying in college or business school and wondering what it takes to land your dream job?
Early in your career and wondering how to set yourself up for success?
Feeling off-track after just a couple of years of working and wondering how to find an opportunity that fits you better?

If you find yourself nodding to any of these questions, then this is the book for you. Brand New Start teaches you that a lot of success at the start of your career hinges on how well you understand, articulate and present the most important brand you can work on.

You.

Combining the wisdom and experience of a CEO gained over two and a half decades in the corporate world with the accessible and engaging storytelling of a bestselling novelist, Brand New Start is a unique book. It will make you reflect, smile, rethink some things you've taken for granted, and ultimately equip you with practical advice on how to build a more authentic, more compelling and more differentiated personal brand as a cornerstone of your career success.
Quantum marketing: mastering the new marketing mindset for tomorrow's consumers by Raja Rajmannar
ISBN: 9781404116191
Publication Date: 2021-02-15

Description: Raja rajamannar, chief marketing Officer of mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or fifth paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As chief marketing Officer of mastercard—one of the world’s most recognisable and decorated brands—raja rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. Readers will: understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking in order to compete in modern business. Gain perspective from top marketers across industries. Quantum marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new World will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.
Harvard Business Review Family Business Handbook by Josh Baron; Rob Lachenauer
ISBN: 9781633699045
Publication Date: 2021-01-26

Description: Navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business—and business family. Though "family business" may sound like it refers only to mom-and-pop shops, businesses owned by families are among the most significant and numerous in the world. But surprisingly few resources exist to help navigate the unique challenges you face when you share the executive suite, financial statements, and holidays. How do you make the right decisions, critical to the long-term survival of any business, with the added challenge of having to do so within the context of a family? The HBR Family Business Handbook brings you sophisticated guidance and practical advice from family business experts Josh Baron and Rob Lachenauer. Drawing on their decades-long experience working closely with a wide range of family businesses of all sizes around the world, the authors present proven methods and approaches for communicating effectively, managing conflict, building the right governance structures, and more. In the HBR Family Business Handbook you'll find: A new perspective on what makes family businesses succeed and fail A framework to help you make good decisions together Step-by-step guidance on managing change within your business family Key questions about wealth, unique to family businesses, that you can't afford to ignore Assessments to help you determine where you are—and where you want to go Stories of real companies, from Marchesi Antinori to Radio Flyer Chapter summaries you can use to reinforce what you've learned Keep this comprehensive guide with you to help you build, grow, and position your family business to thrive across generations. HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack—whatever your role.
Wisdom for Start-Ups from Grown-ups by R. Narayanan
ISBN: 9780670091539
Publication Date: 2021-08-01

Description: What makes some companies survive the test of time while others struggle and perish? Corporations do not exist in isolation; they are always part of something else, something bigger-an ecosystem. Inspired by the secrets of shinise (Japanese companies dating back to the time of samurais), R. Gopalakrishnan and R. Narayanan take a deep dive into the art of growing and sustaining a business. Over the forty-eight years of his close association with Unilever and Tata, Gopalakrishnan has gathered experiences and know-how about what makes companies tick, while Narayanan, having worked with Coca-Cola, Nestlé and then two start-ups of his own, has developed keen insights about angel investing and mentoring. Wisdom for Start-ups from Grown-ups is the culmination of their collaborative effort to bring the best of what grown-ups have to offer to start-ups, presented in the form of all-important lessons.
Transformational Leadership in Banking by Anil K. Khandelwal (Editor)
ISBN: 9789353887568
Publication Date: 2021-04-09

Description: Transformational Leadership in Banking: Challenges of Governance, Leadership and HR in a Digital and Disruptive World by Anil K. Khandelwal offers a roadmap on leadership which is all about converting adversity into an opportunity for transformation. Through an excellent set of articles, case studies and interviews, this book offers a way forward for transformational leadership of the Indian banks.Despite their many achievements, public sector banks continue to face several challenges, such as increasing non-performing assets, depleting market share and low market capitalization. In the context of competition and digitalization requiring new business models, this book argues for a fundamental shift in the structure and process of governance, including board-level autonomy, CEOs tenure and compensation, people process, talent development and building a leadership pipeline, to make banks resilient, strong and future-proof. A must-read for anyone interested in the health of Indian banking.
Comparative Development of India and China by Neena Sondhi (Editor); Ramakrushna Panigrahi (Editor); Miao Pang (Editor); Rajashri Chatterjee (Editor)
ISBN: 9789353886066
Publication Date: 2021-04-09

Description: The prodigious economic growth of India and China over the last three decades has ensured their rightful prominence in the global economic order. The two players opened up their respective economies to liberalization and market regulations, which led to a tectonic shift from agriculture-based economies to manufacturing and service-based economies. In this context, Comparative Development of India and China offers contemporary research on economic, technological, sectoral and sociocultural issues by highlighting the opportunities as well as vulnerabilities in the development of the two fastest growing nations in the world. It unveils the similarities of thought and practices, and explores the plethora of possibilities for collaborative effort that may serve to contribute to the prosperity and progress of both the countries. The perspectives presented by various Indian and Chinese scholars in this edited volume provide varied outlooks and insights on these two nations, albeit within a single thematic framework.
Intelligent Marketing by V. Kumar
ISBN: 9789353887094
Publication Date: 2021-04-09

Description: Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies?Some companies adapt. Others miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era.Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.
An Economist's Lessons on Happiness by Richard Easterlin
ISBN: 9783030619619
Publication Date: 2021-03-02

Description: Once called the "dismal science," economics now offers prescriptions for improving people's happiness. In this book Richard Easterlin, the "father of happiness economics," draws on a half-century of his own research and that conducted by fellow economists and psychologists to answer in plain language questions like: Can happiness be measured? Will more money make me happier? What about finding a partner? Getting married? Having a baby? More exercise? Does religion help? Who is happier--women or men, young or old, rich or poor? How does happiness change as we go through different stages of life? Public policy is also in the mix: Can the government increase people's happiness? Should the government increase their happiness? Which countries are the happiest and why? Does a country need to be rich to be happy? Does economic growth improve the human lot? Some of the answers are surprising (no, more money won't do the trick; neither will economic growth; babies are a mixed blessing!), but they are all based on reason and well-vetted evidence from the fields of economics and psychology. In closing, Easterlin traces the genesis of the ongoing "Happiness Revolution" and considers its implications for people's lives down the road.
Impact of Covid-19, reforms and poor governance on labour rights in India by K. R. Shyam Sundar
ISBN: 9788194843078
Publication Date: 2021-01-01
Organising entrepreneurship and MSMEs across India by Leo-Paul Dana (Editor)
ISBN: 9780000989925
Publication Date: 2021-01-01

Description: In order to sustain their ventures in the Indian market, businesses developed an ecosystem to promote their current and future business. Over time, more and more small business owners emerged and organised their own settings to sustain business activities. Contemporary times challenge emerging economies — like India — to adopt entrepreneurship in order to boost its economy. Micro, small and medium enterprises (MSMEs) are the preferred way of addressing these challenges; however, the ecosystem required to promote these MSMEs poses significant challenges and requires change to be sustainable. This book examines original case studies, Quantitative studies and qualitative research highlighting the organisation of new business, reflecting a wide range of sectors across India. The book offers new insights to budding entrepreneurs to help organise new and established firms to infuse entrepreneurial intentions among the workforce.
Brand new nation: capitalist dreams and nationalist designs in twenty-firstcentury India by Ravinder Kaur
ISBN: 9789354227417
Publication Date: 2021-08-04

Description: The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage.

Brand New Nation reveals the on-the-ground experience of the relentless transformation of the nation-state into an attractive investment destination for global capital. The infusion of capital not only rejuvenates the nation, it also produces investment-fuelled nationalism, a populist energy that can be turned into a powerful instrument of coercion.

Grounded in the history of modern India, the book reveals how the forces of identity economy, identity politics, publicity, populism, violence and economic growth are rapidly rearranging the liberal political order the world over.
Mathematics and R Programming for Machine Learning by William B. Claster
ISBN: 9780367507855
Publication Date: 2020-10-08

Description: Based on the author's experience teaching data science for more than 10 years, Mathematics and R Programming for Machine Learningreveals how machine learning algorithms do their magic and explains how logic can be implemented in code. It is designed to give students an understanding of the logic behind machine learning algorithms as well as how to program these algorithms. Written for novice programmers, the book goes step-by-step to develop coding skills needed to implement algorithms in R. The text begins with simple implementations and fundamental concepts of logic, sets, and probability before moving to coverage of powerful deep learning algorithms. The first eight chapters deal with probability-based machine learning algorithms, and the last eight chapters deal with artificial neural network-based machine learning. The first half of the text does not require mathematical sophistication, although familiarity with probability and statistics is helpful. The second half is written for students who have taken one semester of calculus. The book guides students, who are novice R programmers, through algorithms and their application to improve the ability to code and confidence in programming R and tackling advance R programming challenges. Highlights of the book include: More than 400 exercises A strong emphasis on improving programming skills and guiding beginners on implementing full-fledged algorithms. Coverage of fundamental computer and mathematical concepts including logic, sets, and probability In-depth explanations of the heart of AI and machine learning as well as the mechanisms that underly machine learning algorithms
R markdown cookbook by Yihui Xie
ISBN: 9780367563837
Publication Date: 2020-10-20

Description: This new book written by the developers of R Markdown is an essential reference that will help users learn and make full use of the software.

Those new to R Markdown will appreciate the short, practical examples that address the most common issues users encounter. Frequent users will also benefit from the wide ranging tips and tricks that expose ‘hidden’ features, support customization and demonstrate the many new and varied applications of the software.

After reading this book users will learn how to:

Enhance your R Markdown content with diagrams, citations, and dynamically generated text
Streamline your workflow with child documents, code chunk references, and caching
Control the formatting and layout with Pandoc markdown syntax or by writing custom HTML and LaTeX templates
Utilize chunk options and hooks to fine-tune how your code is processed
Switch between different language engineers to seamlessly incorporate python, D3, and more into your analysis
Supervised Machine Learning by Tanya Kolosova; Samuel Berestizhevsky
ISBN: 9780367277321
Publication Date: 2020-09-30

Description: AI framework intended to solve a problem of bias-variance tradeoff for supervised learning methods in real-life applications. The AI framework comprises of bootstrapping to create multiple training and testing data sets with various characteristics, design and analysis of statistical experiments to identify optimal feature subsets and optimal hyper-parameters for ML methods, data contamination to test for the robustness of the classifiers. Key Features: Using ML methods by itself doesn't ensure building classifiers that generalize well for new data Identifying optimal feature subsets and hyper-parameters of ML methods can be resolved using design and analysis of statistical experiments Using a bootstrapping approach to massive sampling of training and tests datasets with various data characteristics (e.g.: contaminated training sets) allows dealing with bias Developing of SAS-based table-driven environment allows managing all meta-data related to the proposed AI framework and creating interoperability with R libraries to accomplish variety of statistical and machine-learning tasks Computer programs in R and SAS that create AI framework are available on GitHub
Detecting Regime Change in Computational Finance by Edward Tsang; Jun Chen
ISBN: 9780367536282
Publication Date: 2020-09-01

Description: "Based on interdisciplinary research into "Directional Change", a new data-driven approach to financial data analysis, Detecting Regime Change in Computational Finance: Data Science, Machine Learning and, Algorithmic Trading applies machine learning to financial market monitoring and algorithmic trading. Directional Change is a new way of summarizing price changes in the market. Instead of sampling prices at fixed intervals (such as daily closing in time series), it samples prices when the market changes direction ("zigzag"). By sampling data in a different way, the book lays out concepts which enable the extraction of information that other market participants may not be able to see. The book includes a Foreword by Richard Olsen and explores the following topics: Data science: as an alternative to time series, price movements in a market can be summarised as directional changes Machine learning for regime change detection: historical regime changes in a market can be discovered by a Hidden Markov Model Regime characterisation: normal and abnormal regimes in historical data can be characterised using indicators defined under Directional Change Market Monitoring: by using historical characteristics of normal and abnormal regimes, one can monitor the market to detect whether the market regime has changed Algorithmic trading: regime tracking information can help us to design trading algorithms It will be of great interest to researchers in computational finance, machine learning, and data science"--
Understanding artificial intelligence by Nicolas Sabouret
ISBN: 9780367524357
Publication Date: 2020-12-10

Description: Artificial Intelligence (AI) fascinates, challenges and disturbs us. There are many voices in society that predict drastic changes that may come as a consequence of AI – a possible apocalypse or Eden on earth. However, only a few people truly understand what AI is, what it can do and what its limitations are.

Understanding Artificial Intelligence explains, through a straightforward narrative and amusing illustrations, how AI works. It is written for a non-specialist reader, adult or adolescent, who is interested in AI but is missing the key to understanding how it works. The author demystifies the creation of the so-called "intelligent" machine and explains the different methods that are used in AI. It presents new possibilities offered by algorithms and the difficulties that researchers, engineers and users face when building and using such algorithms. Each chapter allows the reader to discover a new aspect of AI and to become fully aware of the possibilities offered by this rich field.
Market Analysis for Real Estate by Rena Mourouzi-Sivitanidou; Petros Sivitanides (Editor)
ISBN: 9780367233501
Publication Date: 2020-08-07

Description: Market Analysis for Real Estateis a comprehensive introduction to how real estate markets work and the analytical tools and techniques that can be used to identify and interpret market signals. The markets for space and varied property assets, including residential, office, retail, and industrial, are presented, analyzed, and integrated into a complete understanding of the role of real estate markets within the workings of contemporary urban economies. Unlike other books on market analysis, the economic and financial theory in this book is rigorous and well integrated with the specifics of the real estate market. Furthermore, it is thoroughly explained as it assumes no previous coursework in economics or finance on the part of the reader. The theoretical discussion is backed up with numerous real estate case study examples and problems, which are presented throughout the text to assist both student and teacher. Including discussion questions, exercises, several web links, and online slides, this textbook is suitable for use on a variety of degree programs in real estate, finance, business, planning, and economics at undergraduate and MSc/MBA level. It is also a useful primer for professionals in these disciplines.
Business and Environmental Sustainability by Sigrun M. Wagner
ISBN: 9781138632424
Publication Date: 2020-08-10

Description: Environmental sustainability is increasingly important to organisations, whether for regulatory, financial or ethical reasons. Business and Environmental Sustainability looks at the environmental aspect of sustainability for all organisations pursuing competitive advantage. The book provides theoretical foundations from science, economics, policy and strategy, introduces three environmental challenges (climate change, pollution and waste), and looks at how corporate functions can address these. This textbook provides a thorough foundation by introducing readers to the science, reasoning and theory behind environmental sustainability, and then delves into how these ideas translate into principles and business models for organisations to actually use. Next, it covers environmental challenges from climate change, pollution and waste, and then goes on to examine the different corporate functions (from supply chain management to human resources) to illustrate how environmental sustainability is managed and put into practice in organisations. Finally, a set of integrative case studies draw everything together and enable the reader to apply various analytical tools, with the aim of understanding how companies can not only reduce their environmental footprint but can positively contribute to environmental sustainability. Written by an award-winning lecturer, Business and Environmental Sustainability boasts a wealth of pedagogical features, including examples from a range of industries and countries, plus a companion website with slides, quiz questions and instructor material. This will be a valuable text for students of business and environmental sustainability and will also be suitable for broader courses on corporate responsibility and sustainability across environmental studies, political science and engineering.
Demystifying Social Finance and Social Investment by Mark Salway; Jim Clifford (Editor); Paul Palmer (Editor); Peter Grant (Editor)
ISBN: 9780367556280
Publication Date: 2020-10-06

Description: Social finance and social investment are not challenging concepts to grasp. They use commercial-style investment tools to create a social as well as a financial return. The application, however, is not always as straightforward. This book begins in the wider field of social finance but focuses primarily on social investment as a tool. The reader is helped to understand this from different angles: introducing social investment, discussing social investment and taking a 'deep-dive' into it to bring it to life. This unique book takes the reader on a journey from first principles to detailed practical application. This book examines the policy context and asks why social investment has only recently become so popular, when in reality this is a very old concept. This is linked to the agenda of making charities more 'business-like', set against the changing face of investment, as charities can no longer rely on donations and grants as guaranteed income. The work they do is more important than ever and social investment, used with care, offers a new opportunity that is further explored in this text. Mark Salway, Paul Palmer, Peter Grant and Jim Clifford will help readers understand how a small amount of borrowing, or a different business model focused away from grants and donations, could be transformational for the non-profit sector.
The Economics of Venture Capital Firm Operations in India by Kshitija Joshi
ISBN: 9781108836340
Publication Date: 2020-10-29

Description: This book studies diverse categories of venture capital (VC) firms in India based on their ownership type (domestic vs foreign), stage of investment (early vs growth stage) and VC investment team composition (entrepreneurial experience vs investing experience). For each category of VC firms, the nuances in their investment, portfolio involvement and exit strategies are separately analysed. Employing the framework of information asymmetry, the book studies how different categories of VC firms rely on distinct mechanisms such as deal syndication and domain specialization to address the ensuing adverse selection and agency risks. It also delves into the macro context by assessing whether the emergence of VC in India has been driven by 'pull' or 'push' factors. This is accomplished by analysing in depth the supply and demand of VC funds. Finally, it critically reviews the existing policies of entrepreneurial finance and arrives at recommendations for future directions of the same.
Just Enough R! by Richard J. Roiger
ISBN: 9780367439149
Publication Date: 2020-06-15

Description: Just Enough R! An Interactive Approach to Machine Learning and Analyticspresents just enough of the R language, machine learning algorithms, statistical methodology, and analytics for the reader to learn how to find interesting structure in data. The approach might be called "seeing then doing" as it first gives step-by-step explanations using simple, understandable examples of how the various machine learning algorithms work independent of any programming language. This is followed by detailed scripts written in R that apply the algorithms to solve nontrivial problems with real data. The script code is provided, allowing the reader to execute the scripts as they study the explanations given in the text. Features Gets you quickly using R as a problem-solving tool Uses RStudio's integrated development environment Shows how to interface R with SQLite Includes examples using R's Rattle graphical user interface Requires no prior knowledge of R, machine learning, or computer programming Offers over 50 scripts written in R, including several problem-solving templates that, with slight modification, can be used again and again Covers the most popular machine learning techniques, including ensemble-based methods and logistic regression Includes end-of-chapter exercises, many of which can be solved by modifying existing scripts Includes datasets from several areas, including business, health and medicine, and science About the Author Richard J. Roiger is a professor emeritus at Minnesota State University, Mankato, where he taught and performed research in the Computer and Information Science Department for over 30 years.
Environmental finance for the developing world by Michael Curley
ISBN: 9780367336868
Publication Date: 2020-05-01

Description: Financing the Global Environment examines the financial techniques and strategies necessary to obtain funding to undertake infrastructure and environmental projects. Despite conventional notions that monies are typically not readily available for large-scale environmental projects, the book explains how this is usually not the case, and will provide the necessary steps, tools, and organizational methods necessary for successful project finance in any region. It demonstrates how the largest possible projects could be undertaken at the lowest possible cost and how a utility's excess operating income could be used to improve the system. Features: Presents methods for the sourcing of funds and for maximizing income Defines what types of income can be used for making debt service payments and how it can be estimated Explains the basic concepts of loans and debt, as well as the present value theory of money This book serves as a useful guide for practicing professionals, industry executives, and government officials who work with water and wastewater utilities and infrastructure and are involved with financial project preparation.
The Context Marketing Revolution by Mathew Sweezey
ISBN: 9781633694026
Publication Date: 2020-03-24

Description: In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Customer Data and Privacy: the Insights You Need from Harvard Business Review by Christine Moorman; Thomas C. Redman; Harvard Business Review; Timothy Morey; Andrew Burt
ISBN: 9781633699861
Publication Date: 2020-09-22

Description: Collect data and build trust. With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust? Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencies and complexities of this evolving issue. The lessons in this book will help you develop strategies that allow your company to be a good steward, collecting, using, and storing customer data responsibly. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.
Battling Eight Giants by Guy Standing
ISBN: 9780755600632
Publication Date: 2020-03-19

Description: Today in one the richest countries in the world, 60% of households in poverty have people in jobs, inequality is the highest it has been for 100 years, climate change threatens our extinction and automation means millions are forced into a life of precarity. The solution? Basic Income. Here, Guy Standing, the leading expert on the concept, explains how to solve the new eight evils of modern life, and all for almost zero net cost. There is a better future, one that makes certain all citizens can share in the wealth of the modern economy. Far from being a new idea, Standing shows how the roots of basic income go back to the Charter of the Forest, one of two foundational documents of the state - the other, sealed on the same day, being the Magna Carta. All citizens have a right to the wealth created by capitalism, and all - left or right, rich or poor - can benefit from a dynamic and ecologically grounded economy created by the guarantee of subsistence to all.
Consumerist Encounters by Sreedeep Bhattacharya
ISBN: 9780190125561
Publication Date: 2020-12-01

Description: Economic liberalization and globalization in India in the early 1990s resulted in a whirlwind of consumerist activities. New material and visual temptations swamped the markets. Expanding field of commodification infiltrated consumer minds through media imageries. New objects of desire arousedinhibited cravings. This engendered an accelerated and intensified relationship with things and images that permeate our everyday lives.Consumerist Encounters elucidates how our all-consuming relationship with objects and their representations have transformed rapidly over the last few decades in contemporary urban India. It argues that ephemerality, frivolousness, and multiplicity of choice regulate our flirtatious encounters withcommodities and their images as we restlessly use, exhaust, dispose, and move on. Such a trend is illustrated by examining a plethora of commodity-centric phenomena such as exclusion through apparel, eroticization of body images, population of the T-shirt surface with graphics and text, rise ofbusiness process outsourcing, instantaneous seeing and sharing of images, and rejection of material goods in junkyards and ruins. These explorations collectively shed light on the constant negotiation of our identities, statuses, and mobilities in the image-saturated commodity landscape.
Female Entrepreneurs in the Long Nineteenth Century by Jennifer Aston (Editor); Catherine Bishop (Editor)
ISBN: 9783030334116
Publication Date: 2020-07-30

Description: "This volume challenges those who see gender inequalities invariably defining and constraining the lives of women. But it also broadens the conversation about the degree to which business is a gender-blind institution, owned and managed by entrepreneurs whose gender identities shape and reflect economic and cultural change." - Mary A. Yeager, Professor Emerita, University of California, Los Angeles This is the first book to consider nineteenth-century businesswomen from a global perspective, moving beyond European and trans-Atlantic frameworks to include many other corners of the world. The women in these pages, who made money and business decisions for themselves rather than as employees, ran a wide variety of enterprises, from micro-businesses in the 'grey market' to large factories with international reach. They included publicans and farmers, midwives and property developers, milliners and plumbers, pirates and shopkeepers. Female Entrepreneurs in the Long Nineteenth Century: A Global Perspective rejects the notion that nineteenth-century women were restricted to the home. Despite a variety of legal and structural restrictions, they found ways to make important but largely unrecognised contributions to economies around the world - many in business. Their impact on the economy and the economy's impact on them challenge gender historians to think more about business and business historians to think more about gender and create a global history that is inclusive of multiple perspectives. Chapter one of this book is available open access under a CC BY 4.0 license at link.springer.com.
Strategies for human development and people's participation in rural India by Yatindra Singh Sisodia (Editor)
ISBN: 9789390022144
Publication Date: 2020-07-01

Description: Human development is the process of enlarging possibilities, to enhance human choices. In a developing country like India several initiatives have been undertaken in rural areas to do so. However, after seven decades of planned development, several challenges still remain. One of the major factors for the successful implementation of human development policies is the active participation of the people for whom the development initiatives are meant. Strategies for Human Development and People’s Participation in Rural India unravels the in-depth dynamics of people’s participation in the processes of human development initiatives in rural India. This book analyses contemporary perspectives and the present scenario of human development; prospects and challenges in human development initiatives and people’s participation in human development initiatives in rural India, related to education, employment, health, livelihood, nutrition, and grassroots governance. Strategies for Human Development and People’s Participation in Rural India will be of immense interest to researchers, bureaucrats, policy makers, planners, practitioners, academia, and those interested in rural development and public policy.
Global Political Economy by Robert O'Brien; Marc Williams
ISBN: 9781352009507
Publication Date: 2020-04-03

Description: Offering an accessible introduction to both the historical roots and the contemporary dynamics of today's world economy, the extensively revised sixth edition of this bestselling textbook continues to lead the way in equipping students with the knowledge required to make sense of the fast-paced discipline of Global Political Economy. Illustrating the breadth of the subject, the book's authors - both highly regarded experts in the field - show how the national and international interact, while also placing an emphasis on the historical evolution of the world economy in order to appreciate the nuances of today's economic structures. The global economy is traced from the Industrial Revolution through each phase of a shifting world order to the modern day. Then follows an engaging exploration of the dynamics of today's economy, including: trade, production, finance, labour, gender, development, the environment, security and governance. This takes into account the latest developments in the global economy, from automation and the challenges posed to the labour force, to artificial intelligence and the increasing complex, global supply chains of modern transnational firms. This is the most authoritative and accessible textbook on global political economy, making it the ideal companion for students at undergraduate and postgraduate levels, on Politics, International Relations and related degrees.
Contemporary Issues in Work and Organisations by Russell D. Lansbury (Editor); Anya Johnson (Editor); Diane van den Broek (Editor)
ISBN: 9781138341937
Publication Date: 2020-08-27

Description: In a complex and interconnected world, work and organisations are rapidly changing. This book addresses key emerging issues by adopting an imaginative and innovative approach. Its comprehensive coverage on work and organisations aim to: provide understanding of the external forces and institutions that are changing workplaces and organisations; examine how organisations are being managed from within and how this reshapes the way individuals and groups relate to each other, whether they be employers, employees, independent professionals or contingent workers; and integrate these two perspectives to show how both internal and external forces are interconnected and influence each other. By combining theory and case studies, the book illuminates how ideas and concepts can be applied to work and organisations in a variety of contexts.
6 Building Blocks for Successful Innovation by Massimo Garbuio; Moritz Dressel
ISBN: 9780367234614
Publication Date: 2020-07-30

Description: Innovation is about ideas that make life better. But what does it really take to deliver innovative propositions? And what separates companies that drive their industries forward from those that simply talk the talk? This book takes you inside the minds of the world's most effective innovators to answer these questions and more. In real stories from industries as diverse as healthcare, finance, technology, and telecommunications, business leaders reveal what it takes to bring new products and services to life. They weigh in on the big debates: how to design an innovative organization of diverse voices, how to protect and grow ideas so they succeed, and how to tune corporate radar to inspiration and turn the signals received into new value. An essential resource for leaders, aspiring leaders and students of entrepreneurship, business management, HRM, technology and innovation management, and design thinking, the book enables the reader to: Hear from leaders with direct responsibility for innovating in a wide range of industries and learn how they do it See how to structure for innovation, gain momentum inside an organization and use ideas to shift companies and industries Gain insight into what innovators look for when they sense the environment and learn to avoid common pitfalls and misconceptions that stop great ideas coming to life Approach innovation in a more balanced way with the 6 Building Blocks helping you prioritize execution and value delivery from inspiration to implementation
Coaching and Mentoring for Work-Life Balance by Julie Haddock-Millar; Eliot Tom
ISBN: 9780367235628
Publication Date: 2020-08-12

Description: The coaching and mentoring profession is facing a major challenge - helping clients cope effectively with life's complexities and conflicting demands in a rapidly changing environment. Conversations around work-life balance need to address not only the interconnectedness of work, leisure, home, and social life but also the fact that these elements are in flux and require continuous rebalancing. This book is a practical and evidence-based resource to help coaches and mentors in supporting clients to achieve greater work-life balance. Written by an experienced academic-practitioner team, this book provides coaches and mentors with a way of addressing work-life tensions with their clients. It is grounded in research and practice and offers a wide range of tools and techniques which are supported with real-life case studies illustrating how they can be employed. On top of this, readers are also supported with reflective questions to enhance understanding and a series of downloadable worksheets for practical use. Coaching and Mentoring for Work-Life Balance is essential reading for professional coaches and mentors who are helping their clients to develop personal resilience and will also be a valuable resource for students in postgraduate coaching and mentoring courses. The authors present some of the latest thinking on this topic, underpinned by their own research and model for work-life balance, making the book indispensable to all those engaged in leadership, coaching, mentoring, and supervision.
Public Policy Praxis by Randy S. Clemons; Mark K. McBeth
ISBN: 9780367180348
Publication Date: 2020-03-10

Description: Public administration and policy analysis education have long emphasized tidiness, stages, and rationality, but practitioners frequently must deal with a world where objectivity is buffeted by, repressed by, and sometimes defeated by value conflict. Politics and policy are "messy" and power explains much more about the policy process than does rationality. Public Policy Praxis, now in a thoroughly revised fourth edition, uniquely equips students to better grapple with ambiguity and complexity. By emphasizing mixed methodologies, the reader is encouraged, through the use of a wide variety of policy cases, to develop a workable and practical model of applied policy analysis. Students are given the opportunity to try out these globally applicable analytical models and tools in varied case settings (e.g., county, city, federal, international, plus urban and rural) while facing wide-ranging topics (starving farmers and the red panda in Nepal, e-cigarettes, GMOs, the gig economy, and opioid abuse) that capture the diversity and reality of public policy analysis and the intergovernmental and complex nature of politics. The fourth edition expands upon its thorough exploration of specific tools of policy analysis, such as stakeholder mapping, content analysis, group facilitation, narrative analysis, cost-benefit analysis, futuring, and survey analysis. Along with teaching "how to," the authors discuss the limitations, the practical political problems, and the ethical problems associated with different techniques and methodologies. Many new cases have been added, along with clear instructions on how to do congressional research and a Google Trends analysis.　 An expanded online Teaching Appendix is included for adopters, offering original cases, answers to problems, alternative approaches to case use, teaching exercises, student assignments, pedagogical ideas, and supplemental material directly tied to concepts covered in the text.　 With an easily accessible and conversational writing style,　Public Policy Praxis　is an ideal textbook for undergraduate and graduate courses in public policy analysis, community planning, leadership, social welfare policy, educational policy, family policy, and special seminars.
Principles of Marketing for a Digital Age by Tracy L. Tuten
ISBN: 9781526423344
Publication Date: 2020-01-03

Description: **Winner of the TAA 2021 Most Promising New Textbook Award**"Principles of Marketing for a Digital Age is a wonderful introduction for an aspiring marketer that rightfully places the customers and their needs as the primary focal point for the inception of any marketing strategy."Textbook and Academic Authors Association (TAA) Judges PanelStudent-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Nutella, Google, L'Oreal, Netflix, Airbnb, BirchBox, Uber, FitBit, Visit California and Coca-Cola. It also takes a social view of marketing, featuring cases tied to the UN's PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, weblinks, a glossary and SAGE journal articles for students. To find out more and for a quick sneak peek, watch our video on the book′s story and watch Tracy Tuten′s acceptance speech at the TAA Awards ceremony: https://www.youtube.com/watch?v=IpOeAUP0ZbI
Social Media for Academics by Mark Carrigan
ISBN: 9781526459121
Publication Date: 2020-11-20

Description: Social media has become an inescapable part of academic life. It has the power to transform scholarly communication and offers new opportunities to publish and publicise your work, to network in your discipline and beyond and to engage the public. However, to do so successfully requires a careful understanding of best practice, the risks, rewards and what it can mean to put your professional identity online. Inside you′ll find practical guidance and thoughtful insight on how to approach the opportunities and challenges that social media presents in ways that can be satisfying and sustainable as an academic. The guide has been updated throughout to reflect changes in social media and digital thinking since the last edition, including: The dark side of social media - from Trump to harassment Emerging forms of multimedia engagement - and how to use to your advantage Auditing your online identity - the why and how Taking time out - how to do a social media sabbatical. Visit Mark′s blog for more insights and discussion on social media academic practice.
Recruitment and Selection by Carrie A. Picardi
ISBN: 9781483385396
Publication Date: 2020-04-15

Description: The workforce is changing and talent management is more important than ever. Recruitment and Selection: Strategies for Workforce Planning & Assessment unpacks best practices for designing, implementing, and evaluating strategies for hiring the right people. Using a proven job analysis framework, author Carrie A. Picardi uses her academic and industry experience to teach students how to assess candidates in an accurate, legal, and ethical manner. With clarity and relevance, this book truly bridges theory and concept with practice in an engaging manner and will benefit students who need to hit the ground running to successfully manage workforce needs and activities in a myriad professional settings.
Managing Diversity and Inclusion by Jawad Syed; Mustafa Ozbilgin
ISBN: 9781526458896
Publication Date: 2020-01-14

Description: Written and edited by leading experts in the field, this authoritative account sets UK and European practices firmly within a global context. It offers an in-depth and contextual account of enduring, contemporary and cutting edge theories and approaches to diversity and inclusion management.With workforce demographics changing rapidly, high-profile cases of discrimination in the news and new legislation coming into force, it is more crucial than ever that organisations understand and effectively manage workplace diversity - not only to increase business outcomes, but to create an inclusive workplace in a socially responsible manner. This second edition includes an engaging new chapter on social class and diversity, as well as a range of new mini case studies on contemporary issues and themes such as intersectionality and autism employment. Packed with learning features to encourage critical analysis and help you link theory to real-world practice, Managing Diversity and Inclusion offers an in-depth and contextual account of enduring and cutting edge discussions and approaches to diversity and inclusion management. Go online to access additional resources to support your study: https://study.sagepub.com/syed2e
Strategic Social Marketing by Jeff French; Ross Gordon
ISBN: 9781526446046
Publication Date: 2020-12-19

Description: Adopting an international approach and offering a broader and contemporary perspective, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: New ideas introducing core values and ways of thinking about behaviour and social change Integration of the latest concepts, research, and frameworks informing behaviour and social change efforts New vignettes and short case studies from leading thinkers in the field to illustrate concepts and ideas throughout the text The authors explore the reasons why social marketing should be an integral component of all social programme design and delivery when looking to achieve social good. They comprehensively explain the nature and application of social marketing; reconceptualising 'value', 'systems thinking', 'the social marketing intervention mix', and 'critical social marketing', in the social context. They then lay out strategy, plans, frameworks and tactics that policymakers, practitioners, students and indeed any social change agents can use to effect change for social good.
Venture Capital Investments by Raj Kumar; Manu Sharma
ISBN: 9789353884154
Publication Date: 2020-07-31

Description: Venture Capital is a form of financing provided by wealthy investors, investment banks and other financial institutions to start-ups and small- to medium-sized enterprises with strong growth potential in exchange of private equity stakes. These investors are also known as venture capitalists. With the rise of start-ups and small ventures, the market of venture capitalist and the interest of people in venture capitalism are also increasing. The valuation of the firms done by the venture capitalist at the beginning is not just a betting game. It is a thorough research done using different strategies and computing formulas.Venture Capital Investments gives a fundamental understanding of various aspects of venture capital covering the nature of investments, deal evaluation, structure, economics and fundraising. It discusses the challenges a venture capitalist faces right from raising funds to evaluating a potential deal and exit valuation. The book begins by covering the difference between the private market and the public market. Finally, it discusses fund economics and fund structure in venture capital firms. The book will be a helpful read for entrepreneurs who want to get into the shoes of a venture capitalist and understand how they valuate a firm or a start-up. It will also be an informative read for the aspiring venture capitalists who are interested to enter the venture capital market.
Energy economics and the environment: conservation preservation and sustainability by Mohammad Younus Bhat (Editor)
ISBN: 9789353883102
Publication Date: 2020-07-29

Description: Energy is a basic prerequisite for the growth and development of National wealth. Based on primary research, energy economics and the environment integrates a network of diverse disciplines to provide a theoretical and practical understanding of the constantly neglected challenges associated with conservation, preservation and sustainability of environment and energy. It highlights the issues and prospects in safeguarding environmental biodiversity and renewable energy efficiency, ecosystem chains and human living standards. This book studies the vulnerability associated with global climate alterations that limits direct social and economic benefits from ecosystem Goods and Services, and presents significant methods through illustrative case studies to tackle energy and Environmental questions. In its final analysis, The book proposes possible unconventional mitigation strategies to restore sustainable biodiversity of ecosystems.
How AI Is Transforming the Organization by MIT Sloan Management Review
ISBN: 9780262538398
Publication Date: 2020-02-18

Description: A clear-eyed look at how AI can complement (rather than eliminate) human jobs, with real-world examples from companies that range from Netflix to Walmart.Descriptions of AI's possible effects on businesses and their employees cycle between utopian hype and alarmist doomsaying. This book from MIT Sloan Management Review avoids both these extremes, providing instead a clear-eyed look at how AI can complement (rather than eliminate) human jobs, with real-world examples from companies that range from Netflix to Walmart. The contributors show that organizations can create business value with AI by cooperating with it rather than relinquishing control to it. The smartest companies know that they don't need AI that mimics humans because they already have access to resources with human capability-actual humans. The book acknowledges the prominent role of such leading technology companies as Facebook, Apple, Amazon, Netflix, and Google in applying AI to their businesses, but it goes beyond the FAANG cohort to look at AI applications in many nontechnology companies, including DHL and Fidelity. The chapters address such topics as retraining workers (who may be more ready for change than their companies are); the importance of motivated and knowledgeable leaders; the danger that AI will entrench less-than-ideal legacy processes; ways that AI could promote gender equality and diversity; AI and the global loneliness epidemic; and the benefits of robot-human collaboration. Contributors Cynthia M. Beath, Megan Beck, Joe Biron, Erik Brynjolfsson, Jacques Bughin, Rumman Chowdhury, Paul R. Daugherty, Thomas H. Davenport, Chris DeBrusk, Berkeley J. Dietvorst, Janet Foutty, James R. Freeland, R. Edward Freeman, Julian Friedland, Lynda Gratton, Francis Hintermann, Vivek Katyal, David Kiron, Frieda Klotz, Jonathan Lang, Barry Libert, Paul Michelman, Daniel Rock, Sam Ransbotham, Jeanne W. Ross, Eva Sage-Gavin, Chad Syverson, Monideepa Tarafdar, Gregory Unruh, Madhu Vazirani, H. James Wilson
The Future of Work by Adalberto Perulli (Editor); Tiziano Treu (Editor)
ISBN: 9789403528533
Publication Date: 2020-12-10

Description: Studies in Employment and Social Policy Volume 56 Digitalization, far from being solely a technological issue, has broad implications in the social, labour, and economic spheres. It leads to dangers as well as to new chances for the workforce, and thus labour law must develop effective ways to both protect workers and allow them to profit from new technological developments. The most thorough book of its kind, this collection of expert essays provides an abundance of well-thought-out material for understanding the consequences of digitalization for the labour market and industrial relations. Recognizing that only an international perspective can make it possible to face the challenges of the present (and the future), renowned authorities from the International Labour Organization and the International Society for Labour and Social Security Law, as well as outstanding labour law professors, examine in depth such salient issues as the following: transformation of production systems; the spread of artificial intelligence; precariousness and exploitation in the gig economy; lessons learned from COVID-19; employment status of platform workers; new cross-border issues; rights to trade union association and collective bargaining; role of the State in the new digital labour market; and blurred lines between work and private life. Thanks to the international team of contributors, the issues are dealt with from a variety of overlapping perspectives and points of view, combining aspects of labour law, commercial law, corporate governance, and international law. Highlighting the need to adapt, especially through the right to training, work, and professionalism with respect to the new technological landscape, the book draws on legislative, judicial, and theoretical initiatives suggesting ways of responding positively to the requests for protection that arise in the new forms of production. A uniquely valuable tool for study and reflection for policymakers and academics, the book is also sure to be valued by entrepreneurs, managers, consultants, corporate lawyers, judges, human rights experts, and trade unionists who are interested in the issues of labour, industrial relations, and social rights in European and international contexts.
Enterprise risk management by David L. Olson
ISBN: 9780000988607
Publication Date: 2020-01-01

Description: Risk is inherent in business. Without risk, there would be no motivation to conduct business. But a key principle is that organizations should accept risks that they are competent enough to deal with, and “out source” other risks to those who are more competent to deal with them (such as Insurance companies). enterprise risk management (2nd edition) approaches enterprise risk management from the perspectives of accounting, supply chains, and disaster Management, in addition to the core perspective of finance. While the first edition included The perspective of information systems, The second edition views this as part of supply chain management or else focused on technological specifics. It discusses analytical tools available to assess risk, such as balanced scorecard, risk matrices, multiple criteria analysis, simulation, data envelopment analysis, and financial risk measures.
The Oxford Handbook of Industrial Hubs and Economic Development by Arkebe Oqubay (Editor); Justin Yifu Lin (Editor)
ISBN: 9780198850434
Publication Date: 2020-09-23

Description: Industrialization supported by industrial hubs has been widely associated with structural transformation and catch-up. But while the direct economic benefits of industrial hubs are significant, their value lies first and foremost in their contribution as incubators of industrialization,production and technological capability, and innovation. The Oxford Handbook of Industrial Hubs and Economic Development adopts an interdisciplinary approach to examine the conceptual underpinnings, review empirical evidence of regions and economies, and extract pertinent lessons for policyreasearchers and practitioners on the key drivers of success and failure for industrial hubs.This Handbook illustrates the diverse and complex nature of industrial hubs and shows how they promote industrialization, economic structural transformation, and technological catch-up It explores the implications of emerging issues and trends such as environmental protection and sustainability,technological advancement, shifts in the global economy, and urbanization.