Print Books New Arrivals 2021: Nov2021

Print Books New Arrivals November 2021

1

The ministry for the future by Kim Stanley Robinson
Call Number: 813.54 ROB
ISBN: 9780356508863
Publication Date: 2020-10-01

Description: CHOSEN BY BARACK OBAMA AS ONE OF HIS TOP READS OF 2020

Established in 2025, the purpose of the new organisation was simple: To advocate for the world's future generations and to protect all living creatures, present and future. It soon became known as the Ministry for the Future, and this is its story.

From legendary science fiction author Kim Stanley Robinson comes a vision of climate change unlike any ever imagined.

Told entirely through fictional eye-witness accounts, The Ministry For The Future is a masterpiece of the imagination, the story of how climate change will affect us all over the decades to come.

Its setting is not a desolate, post-apocalyptic world, but a future that is almost upon us - and in which we might just overcome the extraordinary challenges we face.

It is a novel both immediate and impactful, desperate and hopeful in equal measure, and it is one of the most powerful and original books on climate change ever written.

'The Ministry for the Future ranks among Robinson's best recent works, a collection of actions and observations that adds up to more than the sum of its eclectic and urgent parts' Sierra

'A breathtaking look at the challenges that face our planet in all their sprawling magnitude and also in their intimate, individual moments of humanity' Booklist (starred review)

'Gutsy, humane... This heartfelt work of hard science-fiction is a must-read for anyone worried about the future of the planet' Publishers Weekly (starred review)

'Portrays a vision of the near future where, if some people work hard enough, maybe everything won't come to an end' Entertainment Weekly

5

Flight behaviour : a novel by Barbara Kingsolver
Call Number: 813.54 KIN
ISBN: 9780571290802
Publication Date: 2013-11-01

Description: Set in the present day in the rural community of Feathertown, Tennessee, this novel tells the story of Dellarobia Turnbow, a petite, razor-sharp 29-year-old who nurtured worldly ambitions before becoming pregnant and marrying at seventeen. Now, after more than a decade of tending to small children on a failing farm, oppressed by poverty, isolation and her husband's antagonistic family, she has mitigated her boredom by surrendering to an obsessive flirtation with a handsome younger man. In the opening scene, Dellarobia is headed for a secluded mountain cabin to meet this man and initiate what she expects will be a self-destructive affair. But the tryst never happens. Instead, she walks into something on the mountainside she cannot explain or understand: a forested valley filled with a lake of silent red fire that appears to her a miracle. In reality, the forest is ablaze with millions of butterflies. Their usual migratory route has been disrupted, and what looks to be a stunningly beautiful view is really an ominous sign, for the Appalachian winter could prove to be the demise of the species. Her discovery of this phenomenon ignites a media and religious firestorm that changes her life forever. After years lived entirely in the confines of one small house, Dellarobia finds her path suddenly opening out, chapter by chapter, into blunt and confrontational engagement with her family, her church, her town, her continent, and finally the world at large.

9

The Economics of Venture Capital Firm Operations in India by Kshitija Joshi
Call Number: 332.041540954 JOS
ISBN: 9781108836340
Publication Date: 2020-10-29

Description: This book studies diverse categories of venture capital (VC) firms in India based on their ownership type (domestic vs foreign), stage of investment (early vs growth stage) and VC investment team composition (entrepreneurial experience vs investing experience). For each category of VC firms, the nuances in their investment, portfolio involvement and exit strategies are separately analysed. Employing the framework of information asymmetry, the book studies how different categories of VC firms rely on distinct mechanisms such as deal syndication and domain specialization to address the ensuing adverse selection and agency risks. It also delves into the macro context by assessing whether the emergence of VC in India has been driven by 'pull' or 'push' factors. This is accomplished by analysing in depth the supply and demand of VC funds. Finally, it critically reviews the existing policies of entrepreneurial finance and arrives at recommendations for future directions of the same.

13

Women, Power, and Property by Rachel E. Brulé
Call Number: 305.40954 BRU (C)
ISBN: 9781108835824
Publication Date: 2020-10-22

Description: Quotas for women in government have swept the globe. Yet we know little about their capacity to upend entrenched social, political, and economic hierarchies. Women, Power, and Property explores this question within the context of India, the world's largest democracy. Brulé employs a research design that maximizes causal inference alongside extensive field research to explain the relationship between political representation, backlash, and economic empowerment. Her findings show that women in government - gatekeepers - catalyze access to fundamental economic rights to property. Women in politics have the power to support constituent rights at critical junctures, such as marriage negotiations, when they can strike integrative solutions to intrahousehold bargaining. Yet there is a paradox: quotas are essential for enforcement of rights, but they generate backlash against women who gain rights without bargaining leverage. In this groundbreaking study, Brulé shows how well-designed quotas can operate as a crucial tool to foster equality and benefit the women they are meant to empower.

17

How I Built This by Guy Raz
Call Number: 658.11 RAZ
ISBN: 9781529026306
Publication Date: 2020-09-15

Description: WALL STREET JOURNAL #1 Bestselling Business Book Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture. Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy's Pita Chips). Award-winning interviewer and podcast creator Guy Raz has interviewed more than 350 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

21

Industrial Clusters and Regional Business Networks in England, 1750-1970 by John F. Wilson and Andrew Popp (Editors)
Call Number: 338.0942 WIL
ISBN: 9781138271326
Publication Date: 2017-05-16

Description: Although economists have long recognised industrial districts as one of the key features of many economies, it is only recently that attention has been focused on the region as an effective means of generating accurate insights into the larger picture of economic performance. This renewed interest in regional issues has also placed at centre stage the role played by networks as a principal organisational feature of the local business community, providing scholars with a rich topic for investigation and debate. Recent work has shown that universal generalisations concerning the impact of networking on the performance of industrial clusters lack credibility, highlighting the consequent need to compare the role played by business networks in a variety of regions. Using a copious range of research material examining several British regions, this volume poses a series of fundamental questions about the nature of industrial clusters and networks. Particular attention is paid to identifying the basic characteristics of a network, outlining how they evolved in key industrial clusters, and assessing their impact on industrial performance, both regionally and nationally. The durability of such networks is another key thread that runs through the essays, prompting comparison with industrial clusters in Britain and abroad. These are issues which stimulate discussion on a wide range of factors within the disciplines of business, economic and social history.

25

Investment: a History by Norton Reamer; Jesse Downing
Call Number: 332.609 REA
ISBN: 9780231801447
Publication Date: 2016-02-19

Description: Investing--the commitment of resources to achieve a return--affects individuals, families, companies, and nations, and has done so throughout history. Yet until the sixteenth century, investing was a privilege of only the elite classes. The story behind the democratization of investing is bound up with some of history's most epic events. It is also a tale rich with lessons for professional and everyday investors who hope to make wiser choices. This entertaining history doubles as a sophisticated account of the opportunities and challenges facing the modern investor. It follows the rise of funded retirement; the evolution of investment vehicles and techniques; investment misdeeds and regulatory reform; government economic policy; the development of investment theory; and the emergence of new investment structures. Norton Reamer and Jesse Downing map these trends and profile the battle between low cost index and exchange-traded funds, on the one hand, and the higher-fee hedge funds and private equity, on the other. By helping us understand this history and its legacy of risk, Reamer and Downing hope to better educate readers about the individual and societal impact of investing and ultimately level the playing field.

29

The Family Business Map by M. Bennedsen; J. Fan
Call Number: 658.045 BEN
ISBN: 9781349479986
Publication Date: 2014-01-01

Description:
Combining the expertise of two consultants and academics from East and West, this book provides an international guide for family businesses, showing how to identify and implement the best governance strategies. Packed with case studies and interviews, this is the ultimate guide for family businesses wanting to achieve long-term success.

33

Varieties of Family Business by Hartmut Berghoff; Ingo Kohler
Call Number: 658.045 BER
ISBN: 9783593512464
Publication Date: 2021-02-13

Description: The idea of a business owned by a family and passed down from generation to generation sits firmly in our cultural imagination. And family businesses are of central importance in both Germany and in the United States. Still, there are significant differences in the two nations, both in terms of corporate and family cultures as well as in terms of the institutional environment, political clout, and the longevity of companies. Varieties of Family Business analyzes the differences and similarities in the development of family businesses in Germany and the United States from the middle of the nineteenth to the beginning of the twenty-first century. This historical long-term study investigates the causes and effects of the different corporate landscapes. It will be valuable for people interested in family-owned business or in the similarities and differences between American and German business expectations.

37

Bombay Brokers by Lisa Björkman (Editor)
Call Number: 305.800954 BJO
ISBN: 9781478011491
Publication Date: 2021-05-21

Description: A political party worker who produces crowds for electoral rallies. A "prison specialist" who serves other people's prison sentences in exchange for a large fee. An engineer who is able to secure otherwise impossible building permits. These and other dealmakers--whose behind-the-scenes expertise and labor are often invisible--have an intrinsic role in the city's functioning and can be indispensable for navigating everyday life in Bombay, one of the world's most complex, dynamic, and populous cities. Bombay Brokers collects profiles of thirty-six such "brokers." Written by anthropologists, artists, city planners, and activists, these character sketches bring into relief the paradox that these brokers' knowledge and labor are simultaneously invisible yet essential for Bombay's functioning. Their centrality reveals the global-scale paradoxes and gaps that these brokers mediate and bridge. In this way, Bombay Brokers prompts a reconsideration of what counts as legitimate and valuable knowledge and labor while offering insight into changing structures of power in Bombay and around the globe. Contributors. Anjali Arondekar, Sarthak Bagchi, Tobias Baitsch, Sangeeta Banerji, Srimati Basu, Tarini Bedi, Amita Bhide, Lisa Björkman, Uday Chandra, Simon Chauchard, Ka-Kin Cheuk, Michael Collins, Daisy Deomampo, Maura Finkelstein, Ajay Gandhi, Rupali Gupte, Kathryn C. Hardy, Lalitha Kamath, Prasad Khanolkar, Bhushan Korgaonkar, Ratoola Kundu, Ken Kuroda, Annelies Kusters, Lisa Mitchell, Shailaja Paik, Gautam Pemmaraju, Lubaina Rangwala, Llerena Guiu Searle, Atreyee Sen, Prasad Shetty, Rohan Shivkumar, Edward Simpson, David Strohl, Rachel Sturman, R. Swaminathan, Aneri Taskar, Yaffa Truelove, Sahana Udupa, Lalit Vachani, Leilah Vevaina

41

The Growth Hacking Book by Parul Agrawal; Rohan Chaubey
Call Number: 658.8 AGR
ISBN: 9781733095556
Publication Date: 2019-07-13

Description: There are two ways to learn anything: 1) by experimenting with things on our own or 2) by reading the accounts of specialists who have accomplished the results you want to gain. #1 is arduous and takes time. #2 gives us shortcuts to help us get results in a short span of time. The book that you are holding in your hands right now is for people who want to sprint on the second path. The Growth Hacking Book is an almanac for growth in today's hyper-competitive business world Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the "The Valley" try to shield from the public. But they are not secrets anymore. This book is for you if you want to learn about: The concept of Growth Hacking The best growth strategies from Growth Hackers for Growth Hackers The mindset, skillset and toolset for Growth Marketers Identifying and analyzing growth channels The future of Growth Marketing ...and more. The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics. It proves the maxim that says -- you don't choose a book; the book chooses you. Our Contributing Authors: Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V. Maddila Dennis Langlais Dillon Kivo Evita Ramparte Ishaan Shakunt Issac Thomas Kelisha Mills Lisa Robbins Manish Nepal Nitish Mathur Noam Kostucki Parul Agrawal Priya Kalra Rachit Khator Rahul Singh Rohan Chaubey Ruchi G. Kalra Saurabh Tiwari Shailendra Mishra S Shiva SriCharan Srish K. Agrawal Suneet Bhatt Tim Wasmundt Vivek Agrawal Yaagneshwaran Ganesh Our Contributing Companies: UpLead, StackBy, SocialAnimal, Venngage, SocialBee, Audiense

45

Mathematics and R Programming for Machine Learning by William B. Claster
Call Number: 006.31 CLA
ISBN: 9780367507855
Publication Date: 2020-10-08

Description: Based on the author's experience teaching data science for more than 10 years, Mathematics and R Programming for Machine Learningreveals how machine learning algorithms do their magic and explains how logic can be implemented in code. It is designed to give students an understanding of the logic behind machine learning algorithms as well as how to program these algorithms. Written for novice programmers, the book goes step-by-step to develop coding skills needed to implement algorithms in R. The text begins with simple implementations and fundamental concepts of logic, sets, and probability before moving to coverage of powerful deep learning algorithms. The first eight chapters deal with probability-based machine learning algorithms, and the last eight chapters deal with artificial neural network-based machine learning. The first half of the text does not require mathematical sophistication, although familiarity with probability and statistics is helpful. The second half is written for students who have taken one semester of calculus. The book guides students, who are novice R programmers, through algorithms and their application to improve the ability to code and confidence in programming R and tackling advance R programming challenges. Highlights of the book include: More than 400 exercises A strong emphasis on improving programming skills and guiding beginners on implementing full-fledged algorithms. Coverage of fundamental computer and mathematical concepts including logic, sets, and probability In-depth explanations of the heart of AI and machine learning as well as the mechanisms that underly machine learning algorithms

49

Testing Business Ideas by David J. Bland; Alexander Osterwalder
Call Number: 658.4034 BLA
ISBN: 9781119551447
Publication Date: 2019-11-12

Description: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

53

The Innovators by Walter Isaacson
Call Number: 004.0922 ISA
ISBN: 9781471138805
Publication Date: 2014-10-07

Description: Following his blockbuster biography of Steve Jobs, The Innovatorsis Walter Isaacson's story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and a guide to how innovation really works. What talents allowed certain inventors and entrepreneurs to turn their disruptive ideas into realities? What led to their creative leaps? Why did some succeed and others fail? In his exciting saga, Isaacson begins with Ada Lovelace, Lord Byron's daughter, who pioneered computer programming in the 1840s. He then explores the fascinating personalities that created our current digital revolution, such as Vannevar Bush, Alan Turing, John von Neumann, J.C.R. Licklider, Doug Engelbart, Robert Noyce, Bill Gates, Steve Wozniak, Steve Jobs, Tim Berners-Lee and Larry Page. This is the story of how their minds worked and what made them so creative. It's also a narrative of how their ability to collaborate and master the art of teamwork made them even more creative. For an era that seeks to foster innovation, creativity and teamwork, this book shows how they actually happen.

57

Ramrao : the story of India's farm crisis by Jaideep Hardikar.
Call Number: 338.13095492 HAR
ISBN: 9789354223013
Publication Date: 2021-08-18

Description:
One morning in 2014, Ramrao Panchleniwar, an ordinary cotton grower in Maharashtra's infamous Vidarbha region, consumed two bottles of pesticide in a bid to commit suicide. But he miraculously survived.

In Ramrao, rural journalist Jaideep Hardikar attempts to put a face to India's unending farm crisis with his story. He takes the reader on a journey of the everyday life of an Indian farmer, his daily struggles, his desperation to come out of his situation, his inability and many failings, the quagmire of issues he faces, and how he comes to a pass where he chooses to put an end to it all.

The result of years of committed reportage, this is an evocative read that rescues an ordinary life from obscurity and turns it into an essential biography for our times.

61

Black Box by Rakesh Basant
Call Number: 338.954 BAS
ISBN: 9780670090822
Publication Date: 2021-12-15

Description: What policies should India pursue for fostering innovation? Taking the perspective that all policies that influence technology-related choices of firms should be considered part of innovation policy, the book analyses the impact on innovation of various policies, including those related to industry, trade, R&D, foreign direct investment, intellectual property rights, start-ups and higher education. It brings together conceptual and empirical literature from diverse intellectual streams to analyse the linkages between innovation and public policy. Combining insights from the disciplines of economics and management, the book highlights the complexity of policy choices, identifies certain focus areas and argues for consistency across various policy instruments to create an appropriate environment for innovation in India.

65

Growth Hacker Marketing by Ryan Holiday
Call Number: 658.8 HOL
ISBN: 9781781254363
Publication Date: 2014-09-30

Description: A primer on the future of PR, marketing and advertising -- now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." --Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions--with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

69

Go Mobile by Jeanne Hopkins; Jamie Turner
Call Number: 658.872 HOP
ISBN: 9781118167786
Publication Date: 2012-01-11

Description: Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

2

You know the glory, not the story : 25 journeys towards Ikigai by Rahul Singh and Naresh Kumar Agarwal
Call Number: 158 SIN
ISBN: 9789811230431
Publication Date: 2021-10-14

Description: The Japanese word, Ikigai means 'reason for being'. Think of what you love, what you are good at, what you can be paid for, and what the world needs. When these come together, you get your Ikigai. However, Ikigai can be beyond these four components and doesn't have to include any or all of them. The moments each day where you live fully — engaging in a hobby or pursuit, learning, connecting with people, being useful, choosing empathy over apathy, and being in the present — and the small joys that inhabit those moments make your Ikigai. You can have more than one Ikigai and it can change with time. You already have your Ikigai and just need to discover it! The book unveils the life journeys of 25 teens that left India for the uncharted waters of Singapore in the 1990s and early 2000s. Each story started with engineering and took the person to one's calling — dance, filmmaking, entrepreneurship, mountaineering, philanthropy, research, and even monkhood. Did they find their Ikigai? Uncover the pages to find out!

6

Automated Machine Learning for Business by Kai R. Larsen; Daniel S. Becker
Call Number: 658.4030285631 LAR
ISBN: 9780190941666
Publication Date: 2021-06-10

Description: Teaches the machine learning process for business students and professionals using automated machine learning, a new development in data science that requires only a few weeks to learn instead of years of trainingThough the concept of computers learning to solve a problem may still conjure thoughts of futuristic artificial intelligence, the reality is that machine learning algorithms now exist within most major software, including Websites and even word processors. These algorithms are transforming societyin the most radical way since the Industrial Revolution, primarily through automating tasks such as deciding which users to advertise to, which machines are likely to break down, and which stock to buy and sell. While this work no longer always requires advanced technical expertise, it is crucialthat practitioners and students alike understand the world of machine learning.In this book, Kai R. Larsen and Daniel S. Becker teach the machine learning process using a new development in data science: automated machine learning (AutoML). AutoML, when implemented properly, makes machine learning accessible by removing the need for years of experience in the most arcaneaspects of data science, such as math, statistics, and computer science. Larsen and Becker demonstrate how anyone trained in the use of AutoML can use it to test their ideas and support the quality of those ideas during presentations to management and stakeholder groups. Because the requisiteinvestment is a few weeks rather than a few years of training, these tools will likely become a core component of undergraduate and graduate programs alike.With first-hand examples from the industry-leading DataRobot platform, Automated Machine Learning for Business provides a clear overview of the process and engages with essential tools for the future of data science.

10

Statistical Rethinking by Richard McElreath
Call Number: 519.542 MCE (C)
ISBN: 9780367139919
Publication Date: 2020-03-16

Description: Statistical Rethinking: A Bayesian Course with Examples in R and Stan builds your knowledge of and confidence in making inferences from data. Reflecting the need for scripting in today's model-based statistics, the book pushes you to perform step-by-step calculations that are usually automated. This unique computational approach ensures that you understand enough of the details to make reasonable choices and interpretations in your own modeling work. The text presents causal inference and generalized linear multilevel models from a simple Bayesian perspective that builds on information theory and maximum entropy. The core material ranges from the basics of regression to advanced multilevel models. It also presents measurement error, missing data, and Gaussian process models for spatial and phylogenetic confounding. The second edition emphasizes the directed acyclic graph (DAG) approach to causal inference, integrating DAGs into many examples. The new edition also contains new material on the design of prior distributions, splines, ordered categorical predictors, social relations models, cross-validation, importance sampling, instrumental variables, and Hamiltonian Monte Carlo. It ends with an entirely new chapter that goes beyond generalized linear modeling, showing how domain-specific scientific models can be built into statistical analyses. Features Integrates working code into the main text Illustrates concepts through worked data analysis examples Emphasizes understanding assumptions and how assumptions are reflected in code Offers more detailed explanations of the mathematics in optional sections Presents examples of using the dagitty R package to analyze causal graphs Provides the rethinking R package on the author's website and on GitHub

14

Innovative LibGuides Applications by Ryan L. Sittler (Editor); Aaron W. Dobbs (Editor)
Call Number: 025.04 SIT
ISBN: 9781442270541
Publication Date: 2016-10-07

Description: Innovative LibGuides Applications: Real World Examples shows both new and experienced users methods to utilize the platform in ways that they may not have previously considered. This includes topics such as website and learning management system integration, digital collections, data-drive decision-making, information literacy instruction, library administration, and a system-wide case study. Each chapter features ideas that you can implement immediately, or over time, as is appropriate to your own needs. Further, they are adaptable--tweak as you see fit Divided into sections, this book examines different uses and approaches to LibGuides: - Website and learning management system (LMS) integration: examine how LibGuides can be used as, or closely integrated with, the library website and/or your institutions' LMS. Various examples are provided that you may be able to adapt at your own organization. Not every solution worked as anticipated--our authors address this, as well. - Digital collections: Two alternate approaches are presented. One looks at exhibitions and their application as outreach tools. The other looks at creating a digital museum within LibGuides. These are "can't miss" chapters for those that wish to more deeply explore digital collections and LibGuides viability. - Data-drive decision-making: Learn how some institutions are mining and utilizing data collected within LibApps/LibGuides. In both cases, the data examined helped institutions to improve library services while articulating a clear purpose (and use) for each data point. - Information literacy: Explore two different methods for revamping your instruction program through utilization of the platform. - Library administration: Discover how internal and external processes may be augmented through the use of LibApps/LibGuides. - System-wide case study: See how a community college system in North Carolina has each implemented (or not) LibApps/LibGuides on their respective campuses. This section shows how different institutions may decide to use the platform in different ways--all while attempting to improve their own services. Upon completion of this authoritative LITA Guide, readers will come away with the knowledge and tools to maximize their LibGuides experience

18

Invisible Empire by Pranay Lal
Call Number: 616.0194 LAL
ISBN: 9780670095766
Publication Date: 2022-03-01

Description: Viruses are the world's most abundant life form, and now, when humanity is in the midst of a close encounter with their immense power, perhaps the most feared. But do we understand viruses? Possibly the most enigmatic of living things, they are sometimes not considered a life form at all. Everything about them is extreme, including the reactions they evoke. However, for every truism about viruses, the opposite is also often true. So complex and diverse is the world of viruses that it merits being labelled an empire unto itself. And whether we see them as alive or dead, as life-threatening or life-affirming, there is an ineluctable beauty, even a certain elegance, in the way viruses go about their lives-or so Pranay Lal tells us in Invisible Empire: The Natural History of Viruses. This is a book that defies categorisation. It brings together science, history and great storytelling to paint a fascinating picture of viruses as a major actor, not just in human civilisation but also in the human body. With rare photographs, paintings, illustrations and anecdotes, it is a magnificent and an extremely relevant book for our times, when we are attempting to understand viruses and examining their role in the lives of humans.

22

Emerging Market Multinationals in Europe by Louis Brennan (Editor); Caner Bakir (Editor)
Call Number: 338.8891724 BRE
ISBN: 9781032097817
Publication Date: 2016-07-07

Description: This book makes a timely and highly stimulating contribution to the discourse on emerging-market multinationals, (EMNCs), as Foreign Direct Investment (FDI) in Europe from emerging countries (especially from the　BRICs - Brazil, Russia, India, China) continues to grow in significance. Unsurprisingly, the emergence of　EMNCs from emerging economies raises a wide range of challenges and opportunities for scholars, business professionals, and policymakers alike. While explaining the sudden rise of these companies has become a major concern among scholars, we have very limited knowledge on drivers, motivations, strategies, and impact of these　EMNCs in Europe and their policy implications. This volume provides fresh insights into　EMNCs activities and their impact in Europe. The contributors argue that　EMNCs combine various country specific advantages, existing firm-specific advantages (exploitation), and/or new　FSAs (exploration) in their FDI, and that there is considerable heterogeneity across EMNCs, even those from the same southern economy. Highlighting the importance of considering this divergent　behaviour when implementing future European　FDI policies, this book will be of interest to students and scholars of European Politics, International Political Economy, International Business and European Integration.

26

Marketing in the Public Sector (paperback) by Nancy Lee; Philip Kotler
Call Number: 352.748 KOT
ISBN: 9780137060863
Publication Date: 2006-10-16

Description: Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types-from around the world-so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You'll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors-even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the "high-tech, high-touch" agency of the future-and deliver more value for every penny you spend.

30

Brand new start : fast-start your career with the power of personal branding by Mainak Dhar
Call Number: 658.827 DHA
ISBN: 9789390513048
Publication Date: 2021-01-18

Description: Studying in college or business school and wondering what it takes to land your dream job?
Early in your career and wondering how to set yourself up for success?
Feeling off-track after just a couple of years of working and wondering how to find an opportunity that fits you better?

If you find yourself nodding to any of these questions, then this is the book for you. Brand New Start teaches you that a lot of success at the start of your career hinges on how well you understand, articulate and present the most important brand you can work on.

You.

Combining the wisdom and experience of a CEO gained over two and a half decades in the corporate world with the accessible and engaging storytelling of a bestselling novelist, Brand New Start is a unique book. It will make you reflect, smile, rethink some things you've taken for granted, and ultimately equip you with practical advice on how to build a more authentic, more compelling and more differentiated personal brand as a cornerstone of your career success.

34

CEO Leadership by Thomas A. Cole
Call Number: 658.422 COL
ISBN: 9780226665160
Publication Date: 2019-11-20

Description: Corporate governance for public companies in the United States today is a fragile balance between shareholders, board members, and CEOs. Shareholders, who are focused on profits, put pressure on boards, who are accountable for operations and profitability. Boards, in turn, pressure CEOs, who must answer to the board while building their own larger vision and strategy for the future of the company. In order for this structure to be successful in the long term, it is imperative that boards and CEOs come to understand each other's roles and how best to work together. Drawing on four decades of experience advising boards and CEOs on how to do just that, Thomas A. Cole offers in CEO Leadership a straightforward and accessible guide to navigating corporate governance today. He explores the recurring question of whose benefit a corporation should be governed for, along with related matters of corporate social responsibility, and he explains the role of laws, market forces, and politics and their influence on the governance of public companies. For corporate directors, he provides a comprehensive examination of the roles, responsibilities, and accountability the role entails, while also offering guidance on how to be as effective as possible in addressing both routine corporate matters and special situations such as mergers and acquisitions, succession, and corporate crises. In addition, he offers practical suggestions for CEOs on leadership and their interactions with boards and shareholders. Cole also mounts a compelling case that a corporate culture that celebrates diversity and inclusion and has zero tolerance for sexual misconduct is critical to long-term business success. Filled with vignettes from Cole's many years of experience in the board room and C-suite, CEO Leadership is an invaluable resource for current and prospective directors, CEOs, and other senior officers of public companies as well as the next generation of corporate leaders and their business and financial advisors.

38

The Argumentative Turn in Policy Analysis and Planning by Frank Fischer (Editor); John Forester (Editor)
Call Number: 320.6 FIS
ISBN: 9780822313724
Publication Date: 1993-09-15

Description:
Public policy is made of language. Whether in written or oral form, argument is central to all parts of the policy process. As simple as this insight appears, its implications for policy analysis and planning are profound. Drawing from recent work on language and argumentation and referring to such theorists as Wittgenstein, Habermas, Toulmin, and Foucault, these essays explore the interplay of language, action, and power in both the practice and the theory of policy-making. The contributors, scholars of international renown who range across the theoretical spectrum, emphasize the political nature of the policy planner's work and stress the role of persuasive arguments in practical decision making. Recognizing the rhetorical, communicative character of policy and planning deliberations, they show that policy arguments are necessarily selective, both shaping and being shaped by relations of power. These essays reveal the practices of policy analysts and planners in powerful new ways--as matters of practical argumentation in complex, highly political environments. They also make an important contribution to contemporary debates over postempiricism in the social and policy sciences. Contributors. John S. Dryzek, William N. Dunn, Frank Fischer, John Forester, Maarten Hajer, Patsy Healey, Robert Hoppe, Bruce Jennings, Thomas J. Kaplan, Duncan MacRae, Jr., Martin Rein, Donald Schon, J. A. Throgmorton

42

High-Impact Tools for Teams by Stefano Mastrogiacomo; Alexander Osterwalder; Alan Smith (Designed by); Trish Papadakos (Designed by)
Call Number: 658.40220285 MAS
ISBN: 9781119602385
Publication Date: 2021-03-09

Description: Take advantage of a powerful visual management tool for teams as you work together and deliver great results. It's been used by thousands of teams for project success! 59% of U.S. workers say that communication is their team's biggest obstacle to success, followed by accountability at 29% (Atlassian). High-Impact Tools for Teams explains a simple, powerful tool that helps team leaders and members align and get clarity on exactly who is responsible for each part of the team's most important activities and projects. The tool is complemented by 4 trust add-ons that help teams build trust and increase psychological safety, so every member can be confident in sharing ideas or concerns about obstacles the team may face. It's a proven tool for project teams, based on years of research, and thousands of teams are already using the Team Alignment Map to run effective "get-to-action meetings", give projects a good start and de-silo organizations. Co-author Alex Osterwalder is the international best-selling author who co-created the Business Model Canvas, a strategic management tool used by 1 million+ industry leaders globally. Plan as a team and know who does what Uncover and proactively remove the most likely obstacles to any project Boost team member contributions Run more effective team meetings Get more successful projects With the guidance of High-Impact Tools for Teams, you can be better prepared as a team leader or team member to plan effectively, reduce risks, and collaborate with others. Your team will be accountable and ready to deliver results!

46

Econometric Models for Industrial Organization by Matthew Shum
Call Number: 338.6015195 SHU
ISBN: 9789813209008
Publication Date: 2017-02-15

Description: Economic Models for Industrial Organization focuses on the specification and estimation of econometric models for research in industrial organization. In recent decades, empirical work in industrial organization has moved towards dynamic and equilibrium models, involving econometric methods which have features distinct from those used in other areas of applied economics. These lecture notes, aimed for a first or second-year PhD course, motivate and explain these econometric methods, starting from simple models and building to models with the complexity observed in typical research papers. The covered topics include discrete-choice demand analysis, models of dynamic behavior and dynamic games, multiple equilibria in entry games and partial identification, and auction models.

50

Growth Hacking for Dummies by Anuj Adhiya
Call Number: 658.872 ADH
ISBN: 9781119612131
Publication Date: 2020-04-07

Description: Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast--with input from your whole organization--or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents--product managers, data analysts, programmers, creatives, and yes, marketers--to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you'll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers' evolving needs. Soup to nuts: get a full overview of the growth hacking process and tools Appliance of science: how to build and implement concept-testing models Coming together: pick up best practices for building a cross-disciplinary team Follow the data: find out what your customers really want You know you can't just stay still--start moving ahead by developing the growth hacking mindset that'll help you win big and leave the competition dead in the water!

54

Finance sense : finance for non-finance executives by Prasanna Chandra
Call Number: 658.15 CHA
ISBN: 9789352606245
Publication Date: 2017-01-01

Description: Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

58

Amazon unbound : Jeff Bezos and the invention of a global empire by Brad Stone
Call Number: 381.142 STO
ISBN: 9781398500976
Publication Date: 2021-01-01

Description: This New York Times bestseller is a “masterful” (The Washington Post), “juicy tour of the company [Jeff] Bezos built” (The New York Times Book Review), revealing the most important business story of our time by the bestselling author of The Everything Store.

Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to nearly two trillion dollars. It’s almost impossible to go a day without encountering the impact of Jeff Bezos’s Amazon, between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.

In Amazon Unbound, Brad Stone presents an “excellent” (The New York Times), deeply reported, vividly drawn portrait of how a retail upstart became of the most powerful and feared entities in the global economy. Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions, who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids.

Definitive, timely, and “engaging” (Jon Meacham, author of The Soul of America), Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.

62

Mastering Catastrophic Risk by Howard Kunreuther; Michael Useem
Call Number: 658.155 KUN
ISBN: 9780197549131
Publication Date: 2020-09-01

Description: A profound and insightful look at how company leaders prepare for and respond to shocks and crises that threaten their business.Successful firms strategically manage and are more accurate in their assessment of large-scale risks. Doing so is increasingly challenging given the pace of change, whether financial, technological, regulatory, or environmental. Mastering Catastrophic Risk provides real-world practical insightsinto how large companies are responding to this new reality and develops a framework for smarter thinking about events that can damage a business.As leading authorities on risk management, strategy, and company leadership, Howard Kunreuther and Michael Useem take us on a groundbreaking tour of firms' decision making process. They demonstrate how improving readiness for and resilience against future shocks is now an integral part of companystrategy. Using the "DISRUPT" model they have developed, they highlight the seven primary Drivers of disruption: Interdependencies increase exposure; Short-term focus results in limited vision; Regulations require change and constrain opportunities; Urbanization increases the costs of disasters;Probabilities of disasters have increased; and Transparency has enhanced public awareness of problems and impacts on firms' reputations. This updated paperback edition includes a new preface to address threats to business that have emerged or intensified in the past two years including existentialthreats like the coronavirus, self-inflicted calamities like the Wells Fargo customer account scandal, and natural disasters like the West Coast wildfires and hurricanes on the Atlantic.Some disruptions can be anticipated, while others arrive without warning. Their onset stresses decision makers, impairs company operations, and may even put the enterprise at risk. The bottom-line: business leaders and their governing boards face ever more challenging disruptions and must be evermore on guard. If your company is hit tomorrow, will it bounce back, or drown?

66

Growth hacking : innovative marketing tactics to grow faster and smarter by George Pain
Call Number: 658.8 PAI
ISBN: 9781922301062
Publication Date: 2017-10-12

Description: This book could be the answer you're looking for...

The emergence of Web and Mobile technologies have revolutionalized the way businesses are conducted. Those enterprises that have leveraged these technologies have made tremendous exponential growth. Google, Facebook, Uber, Dropbox, Twitter, Amazon, are just but a few examples of those enterprises that leveraged these technologies to reap big rewards.

This book is about sharing with you innovative marketing tactics to grow faster and smarter. The book does not assume your level of knowledge and understanding of what Growth Hacking is all about. Thus, it starts with a beginner's approach by introducing you to what growth hacking is all about and builds upon this foundation to guide you into a more detailed perspectives.

Knowledge without application is redundant. This book gives you practical hands-on techniques on how you should apply growth hacking to achieve great success. These techniques touch on all stages of your brand's funnel right from customer acquisition, customer activation, customer retention, revenue generation and referral. It further provides you with growth hacking strategy that you can employ using these techniques to grow faster and smarter.

Like any business enterprise, having the right people to run it is paramount. Growth hacking is not an exception. Yet, building a team for growth hacking require a uniquely different approach than what we are accustomed to in the traditional approach. This book not only presents you with different proven models of growth team but also helps you to identify the right hackers for your team. In this regard, it provides you with tips and qualities to look for in a hacker and the key competencies required.
Growth, like a vehicle moving on a highway, requires levers (Gears) to be able to move on (be they manual or automatic). The most critical elements of growth are its levers. Failure to identify levers simply means uncertain growth. This book helps you to identify critical levers for your brand and the relevant drivers that can propel it so that you can have a more predictable growth.
Attracting customers is a critical component of growth hacking. Yet, without a great first impression, this comes to naught. From this book, you will be able to learn the best ways to attract customers through a great first impression, appropriate acquisition hacks and right engagement. Follow-ups are great. Yet inappropriate follow-ups can turn-off your existing and potential customers. You will also learn follow-up hacks that can bring forth a great impact on your targets for greater growth. Customer retention is the most prized treasure of any marketing endeavor. Without it, you lose your customers faster than a leaking tank loses water. You will learn customer retention hacks that help to protect your growth reservoir.

Finally, you are running a business. You need to make money. This book provides you with proven monetization hacks that you can employ to guarantee you exponential income growth that not only rewards you for your smart innovation but also assures your business future.

70

A memory of light : book fourteen of the wheel of time® by Robert Jordan and Brandon Sanderson
Call Number: 813.54 JOR
ISBN: 9780356503950
Publication Date: 2014-01-01

Description: Now a major TV series on Prime Video

The final novel in the Wheel of Time series - one of the most influential and popular fantasy epics ever published.

'And it came to pass in those days, as it had come before and would come again, that the Dark lay heavy on the land and weighed down the hearts of men, and the green things failed, and hope died.' - Charal Drianaan te Calamon, The Cycle of the Dragon.

In the Field of Merrilor the rulers of the nations gather to join behind Rand al'Thor, or to stop him from his plan to break the seals on the Dark One's prison - which may be a sign of his madness, or the last hope of humankind. Egwene, the Amyrlin Seat, leans toward the former.

In Andor, the Trollocs seize Caemlyn.

In the wolf dream, Perrin Aybara battles Slayer.

Approaching Ebou Dar, Mat Cauthon plans to visit his wife Tuon, now Fortuona, Empress of the Seanchan.

All humanity is in peril - and the outcome will be decided in Shayol Ghul itself. The Wheel is turning, and the Age is coming to its end. The Last Battle will determine the fate of the world . . .

'Epic in every sense' Sunday Times

'With the Wheel of Time, Jordan has come to dominate the world that Tolkien began to reveal' New York Times

'[The] huge ambitious Wheel of Time series helped redefine the genre' George R. R. Martin

'A fantasy phenomenon' SFX

The Wheel of Time series:
Book 1: The Eye of the World
Book 2: The Great Hunt
Book 3: The Dragon Reborn
Book 4: The Shadow Rising
Book 5: The Fires of Heaven
Book 6: Lord of Chaos
Book 7: A Crown of Swords
Book 8: The Path of Daggers
Book 9: Winter's Heart
Book 10: Crossroads of Twilight
Book 11: Knife of Dreams
Book 12: The Gathering Storm
Book 13: Towers of Midnight
Book 14: A Memory of Light
Prequel: New Spring

Look out for the companion book: The World of Robert Jordan's The Wheel of Time

3

The overstory by Richard Powers
Call Number: 813.54 POW
ISBN: 9781784708245
Publication Date: 2019-04-11

Description: Brand New, Perfect Condition, allow 3-9 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. Box, and APO/FPO addresses allow 6-20 business days for Standard shipping. No expedited shipping. Choose expedited shipping for superfast delivery 4-8 business days . Over 3, 000, 000 happy customers. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries.

7

Tap by Anindya Ghose
Call Number: 381.142 GHO
ISBN: 9780262536059
Publication Date: 2018-09-11

Description: How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telef nica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior- people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge-a butler, not a stalker.Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

11

Culture Matters by Robert Hendershot (Editor); Steve Marsh (Editor)
Call Number: 327.73041 HEN (C)
ISBN: 9781526151421
Publication Date: 2020-10-07

Description: This book examines how intangible aspects of international relations - including identity, memory, representation, and symbolic perception - have helped to shape the development and contribute to the endurance of the Anglo-American special relationship. Challenging traditional interpretations of US-UK relations and breaking new ground with fresh analyses of cultural symbols, discourses, and ideologies, this volume fills important gaps in our collective understanding of the special relationship's operation and exposes new analytical spaces in which we can re-evaluate its strengths and weaknesses. Designed to breathe new life into old debates about the relationship's purported specialness, this book offers a multidisciplinary exploration of literary representations, screen representations, political representations, representations in memory, and the influence of cultural connections and constructs which have historically animated Anglo-American interaction.

15

Peak : how all of us can achieve extraordinary things by Anders Ericsson and Robert Pool
Call Number: 153.9 ERI
ISBN: 9780099598473
Publication Date: 2017-01-01

Description: ‘Anyone who wants to get better at anything should read Peak. Rest assured that the book is not mere theory. Ericsson’s research focuses on the real world, and he explains in detail, with examples, how all of us can apply the principles of great performance in our work or in any other part of our lives.’ — Fortune

Do you want to stand out at work, improve your athletic or musical performance, or help your child achieve academic goals?

Anders Ericsson has made a career studying chess champions, violin virtuosos, star athletes, and memory mavens. Peak distills three decades of myth-shattering research into a powerful learning strategy that is fundamentally different from the way people traditionally think about acquiring new abilities. Ericsson’s revolutionary methods will show you how to improve at almost any skill that matters to you, and that you don't have to be a genius to achieve extraordinary things.

'Remarkable...who among us doesn't want to learn how to get better at life?' Stephen J. Dubner, co-author of Freakonomics

'This book...could truly change the world' Joshua Foer, author of Moonwalking with Einstein

19

Becoming a Data Head by Alex J. Gutman; Jordan Goldmeier
Call Number: 006.312 GUT
ISBN: 9781119741749
Publication Date: 2021-05-11

Description: "Turn yourself into a Data Head. You'll become a more valuable employee and make your organization more successful." Thomas H. Davenport, Research Fellow, Author of Competing on Analytics, Big Data @ Work, and The AI Advantage You've heard the hype around data--now get the facts. In Becoming a Data Head: How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning, award-winning data scientists Alex Gutman and Jordan Goldmeier pull back the curtain on data science and give you the language and tools necessary to talk and think critically about it. You'll learn how to: Think statistically and understand the role variation plays in your life and decision making Speak intelligently and ask the right questions about the statistics and results you encounter in the workplace Understand what's really going on with machine learning, text analytics, deep learning, and artificial intelligence Avoid common pitfalls when working with and interpreting data Becoming a Data Head is a complete guide for data science in the workplace: covering everything from the personalities you'll work with to the math behind the algorithms. The authors have spent years in data trenches and sought to create a fun, approachable, and eminently readable book. Anyone can become a Data Head--an active participant in data science, statistics, and machine learning. Whether you're a business professional, engineer, executive, or aspiring data scientist, this book is for you.

23

Climate change by Mike Hulme
Call Number: 363.73874 HUL
ISBN: 9780367422035
Publication Date: 2022-01-01

Description: Written by a leading geographer of climate, this book offers a unique guide to students and general readers alike for making sense of this profound, far-reaching, and contested idea. It presents climate change as an idea with a past, a present, and a future.

In ten carefully crafted chapters, Climate Change offers a synoptic and inter-disciplinary understanding of the idea of climate change from its varied historical and cultural origins; to its construction more recently through scientific endeavour; to the multiple ways in which political, social, and cultural movements in today’s world seek to make sense of and act upon it; to the possible futures of climate, however it may be governed and imagined. The central claim of the book is that the full breadth and power of the idea of climate change can only be grasped from a vantage point that embraces the social sciences, humanities, and natural sciences. This vantage point is what the book offers, written from the perspective of a geographer whose career work on climate change has drawn across the full range of academic disciplines. The book highlights the work of leading geographers in relation to climate change; examples, illustrations, and case study boxes are drawn from different cultures around the world, and questions are posed for use in class discussions.

The book is written as a student text, suitable for disciplinary and inter-disciplinary undergraduate and graduate courses that embrace climate change from within social science and humanities disciplines. Science students studying climate change on inter-disciplinary programmes will also benefit from reading it, as too will the general reader looking for a fresh and distinctive account of climate change.

27

International Handbook on Ageing and Public Policy by Sarah Harper (As told to); Kate Hamblin (As told to); George Leeson (As told to); Jaco Hoffman (As told to); Kenneth Howse (As told to)
Call Number: 320.06 HAR
ISBN: 9781783474264
Publication Date: 2016-02-26

Description: With the collective knowledge of expert contributors in the field, The International Handbook on Ageing and Public Policyexplores the challenges arising from the ageing of populations across the globe. With an expansive look at the topic, this comprehensive Handbookexamines various national state approaches to welfare provisions for older people and highlights alternatives based around the voluntary and third-party sector, families and private initiatives. Each of these issues are broken down further and split into six comprehensive sections: - Context - Pensions - Health - Welfare - Case Studies - Policy Innovation and Civil Society Academics interested in policy challenges for mature societies will find this Handbooka highly relevant reference tool. It also offers an important message for policy makers and practitioners in the field of public policy. Contributors include: J. Atanackovic, D.E. Bloom, I. Bode, A. Börsch-Supan, I.L. Bourgeault, R. Canning, B.A. Carnes, L. Carter-Edwards, T. Chen, E. Collom, R. Edlin, A. Elissen, M. Eloundou-Enyegue, M. Erlinghagen, J. Field, V. Galasso, R. Gauld, K. Hank, S. Harper, J. Hoffman, R. Holzmann, K. Howse, J.H. Johnson Jr., M. Kaplan, M. Kautto, H.G. Koenig, D. Lain, R. Lee, G.W. Leeson, E. Le , Z. Li, P. Lloyd-Sherlock, B.L. Lowell, A. Lusardi, A. Mason, R. McKinnon, A.M. Parnell, P. Profeta, N. Redondo, M. Sánchez, C. Saraceno, K. Spencer-Suarez, M.Tenikue, V. Timonen, F.M. Torres-Gil, S. Vickerstaff, B. Vriehoef, J. Warburton, A. Webb, E. Westerhout

31

Comparative Development of India and China by Neena Sondhi (Editor); Ramakrushna Panigrahi (Editor); Miao Pang (Editor); Rajashri Chatterjee (Editor)
Call Number: 330.954051 SON
ISBN: 9789353886066
Publication Date: 2021-04-09

Description: The prodigious economic growth of India and China over the last three decades has ensured their rightful prominence in the global economic order. The two players opened up their respective economies to liberalization and market regulations, which led to a tectonic shift from agriculture-based economies to manufacturing and service-based economies. In this context, Comparative Development of India and China offers contemporary research on economic, technological, sectoral and sociocultural issues by highlighting the opportunities as well as vulnerabilities in the development of the two fastest growing nations in the world. It unveils the similarities of thought and practices, and explores the plethora of possibilities for collaborative effort that may serve to contribute to the prosperity and progress of both the countries. The perspectives presented by various Indian and Chinese scholars in this edited volume provide varied outlooks and insights on these two nations, albeit within a single thematic framework.

35

Money, Power, and the People by Christopher W. Shaw
Call Number: 332.10973 SHA
ISBN: 9780226636337
Publication Date: 2019-09-05

Description: Banks and bankers are hardly the most beloved institutions and people in this country. With its corruptive influence on politics and stranglehold on the American economy, Wall Street is held in high regard by few outside the financial sector. But the pitchforks raised against this behemoth are largely rhetorical: we rarely see riots in the streets or public demands for an equitable and democratic banking system that result in serious national changes. Yet the situation was vastly different a century ago, as Christopher W. Shaw shows. This book upends the conventional thinking that financial policy in the early twentieth century was set primarily by the needs and demands of bankers. Shaw shows that banking and politics were directly shaped by the literal and symbolic investments of the grassroots. This engagement remade financial institutions and the national economy, through populist pressure and the establishment of federal regulatory programs and agencies like the Farm Credit System and the Federal Deposit Insurance Corporation. Shaw reveals the surprising groundswell behind seemingly arcane legislation, as well as the power of the people to demand serious political repercussions for the banks that caused the Great Depression. One result of this sustained interest and pressure was legislation and regulation that brought on a long period of relative financial stability, with a reduced frequency of economic booms and busts. Ironically, this stability led to the decline of the very banking politics that brought it about. Giving voice to a broad swath of American figures, including workers, farmers, politicians, and bankers alike, Money, Power, and the People recasts our understanding of what might be possible in balancing the needs of the people with those of their financial institutions.

39

Mobile Marketing by Cindy Krum
Call Number: 658.872 KRU
ISBN: 9780789739766
Publication Date: 2010-02-25

Description: This book will provide readers with enough knowledge to guide their mobile marketing strategy, even if they don't have a prior deep understanding of all the technologies involved. It will focus on how mobile marketing can work with other marketing initiatives to provide an integrated, consistent marketing message, to build brand awareness and customer loyalty. The analysis and understanding presented will give marketers enough information to create innovative engagement strategies, allowing them to break ground and set the standards in this new marketing channel

43

Mining of Massive Data Sets by Jure Leskovec; Anand Rajaraman; Jeffrey David Ullman
Call Number: 006.312 LES
ISBN: 9781108476348
Publication Date: 2020-01-09

Description: Written by leading authorities in database and Web technologies, this book is essential reading for students and practitioners alike. The popularity of the Web and Internet commerce provides many extremely large datasets from which information can be gleaned by data mining. This book focuses on practical algorithms that have been used to solve key problems in data mining and can be applied successfully to even the largest datasets. It begins with a discussion of the MapReduce framework, an important tool for parallelizing algorithms automatically. The authors explain the tricks of locality-sensitive hashing and stream-processing algorithms for mining data that arrives too fast for exhaustive processing. Other chapters cover the PageRank idea and related tricks for organizing the Web, the problems of finding frequent itemsets, and clustering. This third edition includes new and extended coverage on decision trees, deep learning, and mining social-network graphs.

47

The African American Entrepreneur by W. Sherman Rogers
Call Number: 338.64208996073 ROG
ISBN: 9781440865602
Publication Date: 2019-10-25

Description: This second edition provides both a history of black entrepreneurship in America throughout all periods of American history and a roadmap that explains the steps that prospective entrepreneurs must take to achieve success in business. This second edition of The African American Entrepreneur explores the lower economic status of black Americans in light of America's legacy of slavery, segregation, and rampant discrimination against black Americans. The book examines the legal, historical, sociological, economic, and political factors that together help to explain the economic condition of black people in America, from their arrival in America to the present. In the process, it spotlights the many amazing breakthroughs made by black entrepreneurs even before the Civil War and Emancipation. Part One explores the history of African American entrepreneurs from slavery to the present; Part Two provides a primer and roadmap to success for aspiring entrepreneurs. Analyzes whether President Trump's legislative agenda is good for African Americans and African American businesses Provides an update on how the Great Recession of 2008 affected black businesses and black people in general Examines recent developments in black business in the areas of technology, music, social media/networking, and government contracting Revises all of the statistics in the book to reflect changes that have taken place since December 2009 Expands on areas of the book that provide solutions to the economic difficulties and other challenges faced by black people and black entrepreneurs in particular Provides a current economic assessment of the state of black people in America in light of current and projected political, economic, legal, and sociological factors as we approach the end of the first twenty years of the twenty-first century

51

Growth Hacking by Raymond Fong
Call Number: 658.8 FON
ISBN: 9781619616004
Publication Date: 2017-01-01

Description: In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP(TM), is an easy to understand growth marketing blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank.If you're looking for creative, cost-effective ways to grow and market your business, then ASP(TM) is the answer."A must read for any business owner that is serious about growing their business."- Hanna & Mark, Owners of Lollaland (Shark Tank Season 3)"A clear framework for top-line growth and a treasure trove of clever 'growth hacks'."- David Krippendorf, President of kSafe (Shark Tank Season 6)"Delivers on the promise to share those 'best kept secrets' and how to easily apply them to your small business." -Michele Kapustka, Owner of SENDaALL.com (Shark Tank Season 1)"Growth Hacking provides the marketing theory and actionable tactics you need to help your business be more successful."- Ira Kalb, Professor of Marketing, University of Southern California

55

Thick Big Data by Dariusz Jemielniak
Call Number: 300.285 JEM
ISBN: 9780198839712
Publication Date: 2020-05-07

Description:
The social sciences are becoming datafied.The questions once considered the domain of sociologists are now answered by data scientists operating on large datasets and breaking with methodological tradition, for better or worse. The traditional social sciences, such as sociology or anthropology, are under the double threat of becomingmarginalized or even irrelevant, both from new methods of research which require more computational skills and from increasing competition from the corporate world which gains an additional advantage based on data access.However, unlike data scientists, sociologists and anthropologists have a long history of doing qualitative research. The more quantified datasets we have, the more difficult it is to interpret them without adding layers of qualitative interpretation. Big Data therefore needs Thick Data. This bookpresents the available arsenal of new methods and tools for studying society both quantitatively and qualitatively, opening ground for the social sciences to take the lead in analysing digital behaviour. It shows that Big Data can and should be supplemented and interpreted through thick data as wellas cultural analysis. Thick Big Data is critically important for students and researchers in the social sciences to understand the possibilities of digital analysis, both in the quantitative and qualitative area, and to successfully build mixed-methods approaches.

59

How to avoid a climate disaster : the solutions we have and the breakthroughs we need by Bill Gates
Call Number: 363.7 GAT
ISBN: 9780241448304
Publication Date: 2021-02-23

Description: #1 NEW YORK TIMES BEST SELLER • In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical—and accessible—plan for how the world can get to zero greenhouse gas emissions in time to avoid a climate catastrophe.

Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's slide to certain environmental disaster. In this book, he not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal.

He gives us a clear-eyed description of the challenges we face. Drawing on his understanding of innovation and what it takes to get new ideas into the market, he describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions—suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise.

As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but if we follow the plan he sets out here, it is a goal firmly within our reach.

63

Dynamic Efficiency and Productivity Measurement by Elvira Silva; Spiro E. Stefanou; Alfons Oude Lansink
Call Number: 658.577 SIL
ISBN: 9780190919474
Publication Date: 2020-11-18

Description: A systematic treatment of dynamic decision making and performance measurement.Modern business environments are dynamic. Yet, the models used to make decisions and quantify success within them are stuck in the past. In a world where demands, resources, and technology are interconnected and evolving, measures of efficiency need to reflect that environment.In Dynamic Efficiency and Productivity Measurement, Elvira Silva, Spiro E. Stefanou, and Alfons Oude Lansink look at the business process from a dynamic perspective. Their systematic study covers dynamic production environments where current production decisions impact future productionpossibilities. By considering practical factors like adjustments over time, this book offers an important lens for contemporary microeconomic analysis. Silva, Stefanou, and Lansink develop the analytical foundations of dynamic production technology in both primal and dual representations, with anemphasis on directional distance functions. They cover concepts measuring the production structure (economies of scale, economies of scope, capacity utilization) and performance (allocative, scale and technical inefficiency, productivity) in a methodological and comprehensive way.Through a unified approach, Dynamic Efficiency and Productivity Measurement offers a guide to how firms maximize potential in changing environments and an invaluable contribution to applied microeconomics.

67

Master Growth Hacking by Apurva Chamaria
Call Number: 658.04 CHA
ISBN: 9780670090570
Publication Date: 2018-07-10

Description: How did Hotmail amass 30 million active members before getting acquired? How did Netflix build a user base of over 125 million worldwide? How did Facebook acquire more than 2 billion users? The answer is simple: Growth hacking. Growth hacking is a combination of coding, data intelligence and marketing. It doesn't take a lot of investment-just a whole lot of creativity, smart data analysis and agility. It has now emerged as the preferred term for growth used by start-ups and entrepreneurs in India and across the world-the new mantra they swear by, but don't want you to learn about. Full of riveting stories, Master Growth Hacking lets you learn from the pioneers of the field in India. The book includes interviews with the founders of Zomato, IndiaMART, ShopClues, UrbanClap, Paisabazaar, Furlenco, FusionCharts, WittyFeed, UpGrad and a lot more. For further details, visit: www.mastergrowthhacking.com

4

Power, press and politics : half a century of journalism and politics by Alok Mehta
Call Number: 070.40954 MEH
ISBN: 9789389867718
Publication Date: 2021-04-18

Description: How was god-man Chandraswami exposed despite the tantric guru's close association with prominent leaders and media barons?
How did Alok Mehta expose the Fodder Scam in 1990 that eventually led to the arrest of Lalu Prasad Yadav?
How did editors and investigative correspondents reveal murky arms deals, such as the Bofors scandal?
Is 'paid news' the new normal in Indian media? How did this game of corruption start?
What were the political pressures on senior editors like Vinod Mehta and Kuldip Nayar that led to their resignation?

Power, Press and Politics is a groundbreaking, insider account of the workings of the Indian media-both print and electronic, and English, Hindi and regional publications-from acclaimed journalist and Padma Shri awardee Alok Mehta. Deriving from his experience spanning across 50 years, Mehta brings to life these incidents and cases as he had been right in the eye of these storms. Starting his career from a news agency and a Hindi daily, Mehta had worked with leading media houses, such as The Times of India, Hindustan Times, Outlook Group, Dainik Bhaskar and Naidunia, sharing a close association with some of the finest editors and journalists of the country.

Citing various landmark cases and judgements, Mehta throws light on the delicate balance between the media and judiciary, both of which are crucial to the health of our democracy. Having helmed the Editors Guild of India, he has had the privileged access to various significant reports, which have been included in this splendidly researched work. A powerful commentary on the Indian media, this is a must-read for media students, institutions and anyone who wishes to understand the working and challenges of the media.

8

Impact of COVID-19, reforms and poor governance on labour rights in India by K. R. Shyam Sundar
Call Number: 331.0954 SHY
ISBN: 9788194843078
Publication Date: 2021-09-21

Description: Covid-19 has unimaginably disrupted the lives and livelihoods in the Society. Industry and commerce incurred huge losses. Millions of formal and informal workers suffered multiple deprivations in the labour market. Unemployment soared high and employment rates declined considerably during the peak of the Covid-19 period. Ironically, this period also witnessed substantial changes in the labour laws at regional levels and the passage of three Labour Codes at the national level. Thus, the world of work in India has experienced the severest crisis. The essays in this book critically examine the government's important policies and labour regulations during this period.

12

Laboratory Experiments in the Social Sciences by Murray Webster (Editor); Jane Sell (Editor)
Call Number: 300.724 WEB (C)
ISBN: 9780124046818
Publication Date: 2014-07-08

Description: While there are many books available on statistical analysis of data from experiments, there is significantly less available on the design, development, and actual conduct of the experiments. Laboratory Experiments in the Social Sciences summarizes how to design and conduct scientifically sound experiments, be they from surveys, interviews, observations, or experimental methods. The book encompasses how to collect reliable data, the appropriate uses of different methods, and how to avoid or resolve common problems in experimental research. Case study examples illustrate how multiple methods can be used to answer the same research questions and what kinds of outcome would result from each methodology. Sound data begins with effective data collection. This book will assist students and professionals alike in sociology, marketing, political science, anthropology, economics, and psychology.

16

Joy on Demand by Chade-Meng Tan
Call Number: 152.42 TAN
ISBN: 9780062378859
Publication Date: 2016-05-31

Description: Instant New York Times and USA Today Bestseller Joy is the root of happiness. Joy is a sustainable state that fuels our creativity and inspiration for innovation. It strengthens our ability to attract friends and to get along with people. Learning to cultivate joy is the fundamental secret to success. In this long-awaited follow-up to the New York Times bestselling Search Inside Yourself, Chade-Meng Tan shows us how anyone, no matter where they are, can access this source of happiness. Meng writes, "If you have been unhappy, or you are happy and aspire to be even happier, know that your happiness set point can be upgraded. I know because I did it, I have seen many others do it, and scientific studies have measured it. Of course, Buddhist monks and other contemplative people have been doing it for thousands of years, but it's not something in the water in the Himalayas, it's something you can do too, wherever you are. I think the main problem is most people aren't aware that it is even possible. Or, if we've heard of it, many of us think it is unattainable so we don't even try. We don't know it's something that every single one of us can learn." The path to joy on demand is through mindfulness, but it doesn't have to be a lot of work, take a lot of time, or require you to abandon all your possessions and live in a hut on a remote island. In Joy on Demand, Chade-Meng Tan reveals the innate contentment that we all possess, and how to tap into this natural, infinite capacity for joy. The best part is that the benefits extend to every aspect of life--our brains work better, our bodies function better, we achieve greater success at work, and we find ourselves highly attractive to the people around us. The more we exercise this skill, the more familiar we become with joy, the more we effortlessly gravitate toward it, and in so doing create a sustainable sense of wonder and contentment that can carry us throughout our entire life. (Holding for applause.)

20

Historical Organization Studies by Mairi MacLean (Editor); Stewart R. Clegg (Editor); Roy Suddaby (Editor); Charles Harvey (Editor)
Call Number: 006.312 GUT
ISBN: 9780367471224
Publication Date: 2020-11-29

Description: We are now entering a new phase in the establishment of historical organization studies as a distinctive methodological paradigm within the broad field of organization studies. This book serves both as a landmark in the development of the field and as a key reference tool for researchers and students. For two decades, organization theorists have emphasized the need for more and better research recognizing the importance of the past in shaping the present and future. By historicising organizational research, the contexts and forces bearing upon organizations will be more fully recognized and analyses of organizational dynamics improved. But how, precisely, might a traditionally empirically-oriented discipline such as history be incorporated into a theoretically-oriented discipline such as organization studies? This book evaluates the current state of play, advances it and identifies the possibilities the new emergent field offers for the future. In addition to providing important reference to the subject for researchers, the book can be used to introduce management and organizational history to a student audience at both undergraduate and postgraduate levels. The book is a valuable source for wider reading, providing rich reference material in tutorials across organizational studies, or as recommended or required reading on courses with a connection to business or management history.

24

R Markdown Cookbook by Yihui Xie; Christophe Dervieux; Emily Riederer
Call Number: 006.74 XIE
ISBN: 9780367563837
Publication Date: 2020-10-21

Description: This new book written by the developers of R Markdown is an essential reference that will help users learn and make full use of the software. Those new to R Markdown will appreciate the short, practical examples that address the most common issues users encounter. Frequent users will also benefit from the wide ranging tips and tricks that expose 'hidden' features, support customization and demonstrate the many new and varied applications of the software. After reading this book users will learn how to: Enhance your R Markdown content with diagrams, citations, and dynamically generated text Streamline your workflow with child documents, code chunk references, and caching Control the formatting and layout with Pandoc markdown syntax or by writing custom HTML and LaTeX templates Utilize chunk options and hooks to fine-tune how your code is processed Switch between different language engineers to seamlessly incorporate python, D3, and more into your analysis

28

New spring : a wheel of time novel by Robert Jordan
Call Number: 813 JOR
ISBN: 9780356504759
Publication Date: 2014-01-01

Description: The city of Canluum lies close to the scarred and desolate wastes of the Blight, a walled haven from the dangers away to the north, and a refuge from the ill works of those who serve the Dark One. Or so it is said. The city that greets Al'Lan Mandragoran, exiled king of Malkier and the finest swordsman of his generation, is instead one that is rife with rumour and the whisperings of Shadowspawn. Proof, should he have required it, that the Dark One grows powerful once more and that his minions are at work throughout the lands. And yet it is within Canluum's walls that Lan will meet a woman who will shape his destiny. Moiraine is a young and powerful Aes Sedai who has journeyed to the city in search of a bondsman. She requires aid in a desperate quest to prove the truth of a vague and largely discredited prophecy - one that speaks of a means to turn back the shadow, and of a child who may be the dragon reborn.

32

Momentum Effect, The (paperback) by J. C. Larreche
Call Number: 658.406 LAR
ISBN: 9780137067213
Publication Date: 2008-03-26

Description: A few rare companies have discovered the secret to sustained high growth: momentum. They've learned how to create the conditions that lead to exceptional organic growth--which feeds on itself, continually accelerating the business forward. In The Momentum Effect, J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You'll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six months...five years...even decades. *Pioneer or die: drive momentum and harness its stunning power How momentum-powered firms create 80% more shareholder value *Understand the drivers of momentum strategy Craft power offers, mobilize for growth, and more *Master the Momentum Process: design and execution Eight specific steps to implement a long-term winning momentum strategy *Climb the five-step Momentum Leadership Ladder How leaders can systematically generate and direct momentum "This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!" -Sir Richard Branson "J.C. Larreche's book, The Momentum Effect, is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating. --W. Chan Kim & Renée Mauborgne, Authors of Blue Ocean Strategy "How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential." --Dr. Daniel Vasella, Chairman & CEO, Novartis AG, Basel/Switzerland

36

International economics : theory and policy by Paul R. Krugman, Maurice Obstfeld and Marc Melitz
Call Number: 337 KRU
ISBN: 9781292214870
Publication Date: 2018-12-06

Description: About this edition
ISBN:9781292214948, 1292214945
Page count:808
Published:6 December 2017
Format:Ebook
Publisher:Pearson Education
Language:English
Author:Paul R. Krugman, Maurice Obstfeld, Marc Melitz
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International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the two main topic areas of the discipline. For both international trade and international finance, an intuitive introduction to theory is followed by detailed coverage of policy applications. With this new 11th Edition, the author team of Nobel Prize-winning economist Paul Krugman, renowned researcher Maurice Obstfeld, and Marc Melitz of Harvard University continues to set the standard for International Economics courses.

40

Game Theory by Steven Tadelis
Call Number: 519.3 TAD
ISBN: 9780691129082
Publication Date: 2013-01-06

Description: The definitive introduction to game theory This comprehensive textbook introduces readers to the principal ideas and applications of game theory, in a style that combines rigor with accessibility. Steven Tadelis begins with a concise description of rational decision making, and goes on to discuss strategic and extensive form games with complete information, Bayesian games, and extensive form games with imperfect information. He covers a host of topics, including multistage and repeated games, bargaining theory, auctions, rent-seeking games, mechanism design, signaling games, reputation building, and information transmission games. Unlike other books on game theory, this one begins with the idea of rationality and explores its implications for multiperson decision problems through concepts like dominated strategies and rationalizability. Only then does it present the subject of Nash equilibrium and its derivatives. Game Theory is the ideal textbook for advanced undergraduate and beginning graduate students. Throughout, concepts and methods are explained using real-world examples backed by precise analytic material. The book features many important applications to economics and political science, as well as numerous exercises that focus on how to formalize informal situations and then analyze them. Introduces the core ideas and applications of game theory Covers static and dynamic games, with complete and incomplete information Features a variety of examples, applications, and exercises Topics include repeated games, bargaining, auctions, signaling, reputation, and information transmission Ideal for advanced undergraduate and beginning graduate students Complete solutions available to teachers and selected solutions available to students

44

The Invincible Company by Alan Smith; Frederic Etiemble; Alexander Osterwalder; Yves Pigneur
Call Number: 658.4012 OST
ISBN: 9781119523963
Publication Date: 2020-04-14

Description: The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world's most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools--such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map--enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

48

Sustainable Consumption by Lucie Middlemiss
Call Number: 339.47 MID
ISBN: 9781138645660
Publication Date: 2018-06-13

Description: Sustainable Consumption: Key Issues provides a concise introduction to the field of sustainable consumption, outlining the contribution of the key disciplines in this multi-disciplinary area, and detailing the way in which both the problem and the potential for solutions are understood. Divided into three parts, the book begins by introducing the concept of sustainable consumption, outlining the environmental impacts of current consumption trends, and placing these impacts in social context. The central section looks at six contrasting explanations of sustainable consumption in the public domain, detailing the stories that are told about why people act in the way they do. This section also explores the theory and evidence around each of these stories, linking them to a range of disciplines and approaches in the social sciences. The final section takes a broader look at the solutions proposed by sustainable consumption scholars and practitioners, outlining the visions of the future that are put forward to counteract damage to environment and society. Each chapter highlights key authors and real-world examples to encourage students to broaden their understanding of the topic and to think critically about how their daily lives intersect with environmental and ethical issues. Exploring the ways in which critical thinking and an understanding of sustainable consumption can be used in daily life as well as in professional practice, this book is essential reading for students, academics, professionals and policy-makers with an interest in this growing field.

52

Social media and mobile marketing by Puneet Singh Bhatia
Call Number: 658.872 BHA
ISBN: 9788126578078
Publication Date: 2019-01-01

Description: Social media and Mobile marketing exemplify two extreme pivots of any human behaviour. While the first marketing form (social media) establishes the desire of an individual to connect to the largest (like-minded) human audience possible, the second form (mobile marketing) reflects that person’s inner-most need to view the world through a most personalized and private lens.

Social Media and Mobile Marketing (SMMM) is a 2-in-1 volume that aims to establish key concepts and underlying frameworks for the two most important and emerging digital marketing application areas: social media and mobile marketing. The first part of the textbook develops the basics of social media marketing outlining key social media actors and actions. SMMM establishes an easy to follow SOCIAL Media Marketing Framework to showcase the six key stages of social media platform implementations. The second part of the book outlines the evolution of mobile marketing and how marketers can establish and extend influence from web to mobile platform through a structured MOBILE Media Marketing Framework.

56

An economist at home and abroad : a personal journey by Shankar Acharya
Call Number: 330.0924 ACH
ISBN: 9789354227394
Publication Date: 2021-08-23

Description: Economist, author, government adviser, banker and columnist, Dr Shankar Acharya has led a richly varied professional and personal life spanning continents. An alumnus of Highgate School (London), Oxford and Harvard, Dr Acharya worked at the World Bank for a decade before joining the Ministry of Finance as economic adviser where he crafted finance minister V.P. Singh's path-breaking long-term fiscal policy, which ushered in the MODVAT. After a brief deputation overseas in 1991-92 he returned as the country's longest-serving chief economic adviser to ministers Manmohan Singh, P. Chidambaram and Yashwant Sinha. Since 2001, he has undertaken a variety of assignments, which include his twelve-year long chairmanship of Kotak Mahindra Bank, stints as a member of the Twelfth Finance Commission and the National Security Advisory Board and columnist for a leading economic daily. In May 2020, he was one of the first people to predict the deep economic recession in India following the onset of COVID-19 and the ensuing lockdown.

Written with warmth and a rare honesty, An Economist at Home and Abroad presents the engaging journey of one of the most accomplished policy economists of our times whose views on contentious issues are often the definitive opinion.

60

The deficit myth : modern monetary theory and how to build a better economy by Stephanie Kelton
Call Number: 339.530973 KEL
ISBN: 9781529352566
Publication Date: 2021-03-09

Description: A New York Times Bestseller

The leading thinker and most visible public advocate of modern monetary theory -- the freshest and most important idea about economics in decades -- delivers a radically different, bold, new understanding for how to build a just and prosperous society.

Stephanie Kelton's brilliant exploration of modern monetary theory (MMT) dramatically changes our understanding of how we can best deal with crucial issues ranging from poverty and inequality to creating jobs, expanding health care coverage, climate change, and building resilient infrastructure. Any ambitious proposal, however, inevitably runs into the buzz saw of how to find the money to pay for it, rooted in myths about deficits that are hobbling us as a country.

Kelton busts through the myths that prevent us from taking action: that the federal government should budget like a household, that deficits will harm the next generation, crowd out private investment, and undermine long-term growth, and that entitlements are propelling us toward a grave fiscal crisis.

MMT, as Kelton shows, shifts the terrain from narrow budgetary questions to one of broader economic and social benefits. With its important new ways of understanding money, taxes, and the critical role of deficit spending, MMT redefines how to responsibly use our resources so that we can maximize our potential as a society. MMT gives us the power to imagine a new politics and a new economy and move from a narrative of scarcity to one of opportunity.

64

Hacking Growth by Sean Ellis; Morgan Brown
Call Number: 658 ELL
ISBN: 9780753545379
Publication Date: 2017-04-25

Description: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

68

Engineering to Ikigai : 25 journeys towards purpose by Naresh Agarwal and Rahul Singh
Call Number: 658.3 AGA
ISBN: 9789390508341
Publication Date: 2021-01-01

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