Print Books New Arrivals 2020: Feb

Print Books New Arrivals February 2020

1

Four Walls and a Roof by Reinier de Graaf
Call Number: 720 GRA
ISBN: 9780674976108
Publication Date: 2017-09-25
Description: Architecture, we like to believe, is an elevated art form that shapes the world as it pleases. Four Walls and a Roof challenges this notion, presenting a candid account of what it is really like to work as an architect. Drawing on his own tragicomic experiences in the field, Reinier de Graaf reveals the world of contemporary architecture in vivid snapshots: from suburban New York to the rubble of northern Iraq, from the corridors of wealth in London, Moscow, and Dubai to garbage-strewn wastelands that represent the demolished hopes of postwar social housing. We meet oligarchs determined to translate ambitions into concrete and steel, developers for whom architecture is mere investment, and the layers of politicians, bureaucrats, consultants, and mysterious hangers-on who lie between any architectural idea and the chance of its execution. Four Walls and a Roof tells the story of a profession buffeted by external forces that determine--at least as much as individual inspiration--what architects design. Perhaps the most important myth debunked is success itself. To achieve anything, architects must serve the powers they strive to critique, finding themselves in a perpetual conflict of interest. Together, architects, developers, politicians, and consultants form an improvised world of contest and compromise that none alone can control.

5

Tax by Design by Institute for Fiscal Studies (IFS) (Editor); James A. Mirrlees (Editor)
Call Number: 336.200941 MIR
ISBN: 9780198816386
Publication Date: 2018-02-21
Description: Tax by Design identifies what makes a good tax system for an open developed economy in the 21st century and suggests how the UK tax system could be reformed to move in that direction. The recommendations stress the importance of neutrality and transparency in tax design. It draws on the expertevidence from the commissioned chapters and commentaries in Dimensions of Tax Design. It also acknowledges the growing importance of globalised markets and multinational corporations as well as the challenges created by changing population demographics, the growth of new technologies, and thebroadened objectives of policy makers.The Commission's work was directed by:Timothy BesleyRichard BlundellMalcolm GammieJames PoterbaThe Commission's editorial team:Stuart AdamStephen BondRobert ChotePaul JohnsonGareth Myles.

9

Engage! by Sunil Maheshwari
Call Number: 658.314 MAH
ISBN: 9789353282714
Publication Date: 2019-04-30
Description: The salient organizational development challenge in modern times is that of building a highly engaged workforce that is committed, productive and innovative. Employees wish to give their very best at work. Organizations also make every effort to provide an atmosphere where people can do their best. However, despite intensive efforts from both sides, engagement still remains elusive. This book emphasizes the role that the employee and the institution need to play, in order to make people engagement possible. It spells out a novel engagement paradigm that starts from the fundamentals i.e. the intrinsic nature of the human being and the basic nature of organizational work in modern society. The text goes on to identify an appreciative culture and a holistic structure as the two foundational pillars that support people engagement in organizations. The engagement capabilities that are required for fulfilling the responsibilities at each organizational level are then articulated in great detail. Through numerous originally developed process frameworks, accompanied by several comprehensive organizational case studies drawn from across the world, the book illustrates how people engagement actually happens in practice. The goal is to show how organizational vitality may be seamlessly created alongside individual fulfillment.

13

Operations Management for Business Excellence by David Gardiner; Hendrik Reefke
Call Number: 658.5 GAR
ISBN: 9780367135980
Publication Date: 2019-11-13
Description: All businesses strive for excellence in today's technology-based environment in which customers want solutions at the touch of a button. This highly regarded textbook provides in-depth coverage of the principles of operations and supply chain management and explains how to design, implement, and maintain processes for sustainable competitive advantage. This text offers a unique combination of theory and practice with a strategic, results-driven approach. Now in its fourth edition, Operations Management for Business Excellence has been updated to reflect major advances and future trends in supply chain management. A new chapter on advanced supply chain concepts covers novel logistics technology, information systems, customer proximity, sustainability, and the use of multiple sales channels. As a platform for discussion, the exploration of future trends includes self-driving vehicles, automation and robotics, and omnichannel retailing. Features include: A host of international case studies and examples to demonstrate how theory translates to practice, including Airbus, Hewlett Packard, Puma, and Toyota. A consistent structure to aid learning and retention: Each chapter begins with a detailed set of learning objectives and finishes with a chapter summary, a set of discussion questions and a list of key terms. Fully comprehensive with an emphasis on the practical, this textbook should be core reading for advanced undergraduate and postgraduate students of operations management and supply chain management. It would also appeal to executives who desire an understanding of how to achieve and maintain 'excellence' in business. Online resources include lecture slides, a glossary, test questions, downloadable figures, and a bonus chapter on project management.

17

Incentives by Donald E. Campbell
Call Number: 302.13 CAM
ISBN: 9781107610330
Publication Date: 2018-02-22
Description: When incentives work well, individuals prosper. When incentives are poor, the pursuit of self-interest is self-defeating. This book is wholly devoted to the topical subject of incentives from individual, collective, and institutional standpoints. This third edition is fully updated and expanded, including a new section on the 2007-08 financial crisis and a new chapter on networks as well as specific applications of school placement for students, search engine ad auctions, pollution permits, and more. Using worked examples and lucid general theory in its analysis, and seasoned with references to current and past events, Incentives: Motivation and the Economics of Information examines: the performance of agents hired to carry out specific tasks, from taxi drivers to CEOs; the performance of institutions, from voting schemes to medical panels deciding who gets kidney transplants; a wide range of market transactions, from auctions to labor markets to the entire economy. Suitable for advanced undergraduate and graduate students studying incentives as part of courses in microeconomics, economic theory, managerial economics, political economy, and related areas of social science.

2

Kellogg on Branding in a Hyper-Connected World by Alice M. Tybout (Editor-In-Chief); Tim Calkins (Editor-In-Chief)
Call Number: 658.827 TYB
ISBN: 9781119533184
Publication Date: 2019-03-19
Description: World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today's consumer, today's competition, and the wealth of media at your disposal. In-depth discussion highlights the field's ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world's most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand--and steering it in the right direction--is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today's challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.

6

Master Universal Economics by Armen Albert Alchian; William Richard Allen (Foreword by); Jerry L. Jordan
Call Number: 330 ALC
ISBN: 9780865979062
Publication Date: 2018-06-01
Description: Universal Economics is a new work that bears a strong resemblance to its two predecessors, University Economics (1964, 1967, 1972) and Exchange and Production (1969, 1977, 1983). Collaborating again, Professors Alchian and Allen have written a fresh presentation of the analytical tools employed in the economic way of thinking. More than any other principles textbook, Universal Economics develops the critical importance of property rights to the existence and success of market economies. The authors explain the interconnection between goods prices and productive-asset prices and how market-determined interest rates bring about the allocation of resources toward the satisfaction of consumption demands versus saving/investment priorities. They show how the crucial role of prices in a market economy cannot be well understood without a firm grasp of the role of money in a modern world. The Alchian and Allen application of information and search-cost analysis to the subject of money, price determination, and inflation is unique in the teaching of economic principles. No one has ever done price theory better than Alchian -- that is, no one has ever excelled Alchians ability to explain the reason, role, and nuances of prices, of competition, and of property rights. And only a precious few -- I can count them on my fingers -- have a claim for being considered to have done price theory as well as he did it. -- Donald Boudreaux, George Mason University. Armen A. Alchian (19142013), one of the twentieth centurys great teachers of economic science, taught at UCLA from 1958 to 1984. Founder of the UCLA tradition in economics, he has become recognized as one of the most influential voices in the areas of market structure, property rights, and the theory of the firm. William R. Allen taught at Washington University prior to joining the UCLA faculty in 1952. Along with research primarily in international economics and the history of economic theory, he has concentrated on teaching economics. Universal Economics is his third textbook collaboration with Armen Alchian. Jerry L. Jordan wrote his doctoral dissertation under the direction of Armen Alchian. He was Dean of the School of Management at the University of New Mexico, a member of President Reagans Council of Economic Advisors and of the U.S. Gold Commission, Director of Research of the Federal Reserve Bank of Saint Louis, and President and CEO of the Federal Reserve Bank of Cleveland.

10

Walk the Talk by Anjali Hazarika
Call Number: 331.481658 HAZ
ISBN: 9789386446916
Publication Date: 2019-01-17
Description: 2nd prize in the DMA-NTPC Management Book Awards, 2018.Shortlisted for Management Book of the Year Awards 2019 by Chartered Management Institute, UK. If we recognize that economic growth requires the efficient allocation of resources, then how can half of the world's population be prevented from making a full contribution? We acknowledge that women are different, yet fail to realize their potential as equals. We accept that women need to be empowered, yet debate who should take the lead and who the stakeholders are. This book grows directly out of the personal challenges the author grappled with, the conversations she has had with women in a variety of settings, and the constructive debates with corporate representatives and policy planners on how the process of change should be initiated. It asserts that the responsibility of enhancing gender diversity at the workplace does not lie entirely with the companies, although much work needs to be done by them, but with several stakeholders--the government, NGOs, men, and women themselves--all of whom need to work together to bring about an equitable environment for women at the workplace. When these stakeholders operate in isolation they are less effective; they add greater value when networked. This book is a must-read for those who would like to walk the talk and suggests how together we can ensure equity with effectiveness. It provides ideas and agenda for action to create an ecosystem of empowerment.

14

Statistical Methods for Rates and Proportions by Joseph L. Fleiss; Bruce Levin; Myunghee Cho Paik
Call Number: 519.538 FLE (C)
ISBN: 9780471526292
Publication Date: 2003-09-25
Description: * Includes a new chapter on logistic regression. * Discusses the design and analysis of random trials. * Explores the latest applications of sample size tables. * Contains a new section on binomial distribution.

18

Psychology of the Digital Age by John R. Suler
Call Number: 302.231 SUL
ISBN: 9781107569942
Publication Date: 2015-11-12
Description: Based on two decades of participant-observation field research in diverse online environments, this engaging book offers insights for improving lifestyles and enhancing wellbeing in the digital age. John R. Suler, a founder of the field of cyberpsychology, explains its fundamental principles across a wide variety of topics, including online identity management, disinhibition, communication via text and photographs, intimacy and misunderstandings in online relationships, conflicting attitudes toward social media, addiction, deviant behavior, virtual reality, artificial intelligence, and media overload. He provides a new framework, the 'Eight Dimensions of Cyberpsychology Architecture', which researchers, students, and general readers interested in cyberpsychology can apply as a valuable tool for creating and understanding different digital realms. Psychology of the Digital Age focuses on the individual, shedding new light on our conscious as well as subconscious reactions to online experiences and our intrinsic human need to self-actualize.

3

The Ownership of Enterprise by Henry Hansmann
Call Number: 338.70973 HAN
ISBN: 9780674001718
Publication Date: 2000-03-15
Description: The investor-owned corporation is the conventional form for structuring large-scale enterprise in market economies. But it is not the only one. Even in the United States, noncapitalist firms play a vital role in many sectors. Employee-owned firms have long been prominent in the service professions--law, accounting, investment banking, medicine--and are becoming increasingly important in other industries. The buyout of United Airlines by its employees is the most conspicuous recent instance. Farmer-owned produce cooperatives dominate the market for most basic agricultural commodities. Consumer-owned utilities provide electricity to one out of eight households. Key firms such as MasterCard, Associated Press, and Ace Hardware are service and supply cooperatives owned by local businesses. Occupant-owned condominiums and cooperatives are rapidly displacing investor-owned rental housing. Mutual companies owned by their policyholders sell half of all life insurance and one-quarter of all property and liability insurance. And nonprofit firms, which have no owners at all, account for 90 percent of all nongovernmental schools and colleges, two-thirds of all hospitals, half of all day-care centers, and one-quarter of all nursing homes. Henry Hansmann explores the reasons for this diverse pattern of ownership. He explains why different industries and different national economies exhibit different distributions of ownership forms. The key to the success of a particular form, he shows, depends on the balance between the costs of contracting in the market and the costs of ownership. And he examines how this balance is affected by history and by the legal and regulatory framework within which firms are organized. With noncapitalist firms now playing an expanding role in the former socialist countries of Eastern Europe and Asia as well as in the developed market economies of the West, The Ownership of Enterprise will be an important book for business people, policymakers, and scholars.

7

Venture Capitalists at Work by Tarang Shah; Sheetal Shah
Call Number: 332.04154 SHA
ISBN: 9781430238379
Publication Date: 2011-11-17
Description: "This is probably the single most valuable resource for the entrepreneurs aspiring to build successful companies"--Ron Conway, Special Adviser, SV Angel, and investor in Facebook, Google, Twitter, Foursquare, PayPal, Zappos "I highly recommend Venture Capitalists at Work. This book captures the personalities and approaches of a number of leading VC practitioners and displays the heart and soul of the venture capital process, by offering an exclusive window into the voice of the practitioners."--Gus Tai, Trinity Ventures "Venture Capitalists at Work is a foundational pillar in an entrepreneur's understanding and resources. This is a first in terms of the level of detail, quality of discussion, and value to the entrepreneur."--George Zachary, Charles River Ventures and Investor in Twitter Venture Capitalists at Work: How VCs Identify and Build Billion-Dollar Successes offers unparalleled insights into the funding and management of companies like YouTube, Zappos, Twitter, Starent, Facebook, and Groupon. The venture capitalists profiled--among the best in the business--also reveal how they identify promising markets, products, and entrepreneurs. Author Tarang Shah, a venture capital professional himself, interviews rising VC stars, Internet and software investment pioneers, and venture investment thought leaders. You'll learn firsthand what criteria venture capitalists use to make investments, how they structure deals, the many ways they help the companies they fund, avoidable mistakes they see all too often, the role of luck in a success, and why so many startups fail. Venture Capitalists at Work also contains interviews with those on the receiving end of venture money--entrepreneurs in high-profile startups that went on to achieve great success. Whether you're an entrepreneur, an aspiring VC, an M&A professional, or an ambitious student, the knowledge you will gain from Venture Capitalists at Work could provide a significant shortcut to success. Other books in the Apress At Work Series: Coders at Work, Seibel, 978-1-4302-1948-4 CIOs at Work, Yourdon, 978-1-4302-3554-5 CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4 Founders at Work, Livingston, 978-1-4302-1078-8 European Founders at Work, Santos, 978-1-4302-3906-2 Women Leaders at Work, Ghaffari, 978-1-4302-3729-7 Advertisers at Work, Tuten, 978-1-4302-3828-7 Gamers at Work, Ramsay. 978-1-4302-3351-0

11

Brainfluence by Roger Dooley
Call Number: 658.80019 DOO
ISBN: 9781118113363
Publication Date: 2011-11-22
Description: Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

15

Social Entrepreneurship in India by Madhukar Shukla
Call Number: 361.70681 SHU
ISBN: 9789353882372
Publication Date: 2020-03-16
Description: While the phrase 'Social Entrepreneurship' sounds oxymoronic, it certainly is not an unfamiliar concept in the Indian market and society. India is a hub of social entrepreneurship and has a long history of doing business for social causes. The business giants like Amul, Aravind Eyecare, Lijjat, Sulabh Shauchalay, etc. have been solving social problems through entrepreneurial strategies since ages. Inspired by tech giants like Uber or Paytm, aspiring entrepreneurs are looking for problems that can be solved through new business ideas. The emergence of social entrepreneurship as an identifiable sector and as a discipline/field of study has become a social phenomenon. The book starts with tracing the historical roots and the milestone which have led to the recent emergence of social entrepreneurship as a recognized sector of practice and study. Rather than fitting 'social entrepreneurs' in a box, it identifies the qualities and patterns of successful social entrepreneurs, both as a person and how they function. Sifting through these diverse approaches to solve social problems, it proposes five broad but distinct types of Indian social entrepreneurs. It describes how social entrepreneurs, like any other entrepreneur, identify opportunities and gaps in the 'market', develop innovative solutions to address those problems, and use entrepreneurial strategies to build and scale their ventures.It also discuss the key problems of access to basic social goods (e.g., education, healthcare, credit, etc.) by the poor segment of Indian society, the challenges in servicing this segment and successful entrepreneurial models which social entrepreneurs use to impact their lives. As scaling the impact is an essential requirement for the social entrepreneurs to make a difference in the society and lives of people, the book also discusses three different ways in which social entrepreneurs scale, and the prerequisites and challenges in scaling.

19

Rural India Perspective 2017 by Nabard (Editor)
Call Number: 307.14120954 P17
ISBN: 9780199491469
Publication Date: 2019-02-13
Description: India's growth story is set to take a significant turn with the Government of India announcing its mission of "Doubling of Farmers' Income by 2022". The Indian government expects significant increases in the income of farmers through enhancement in agricultural production and productivity,reduction in cost of cultivation, crop diversification, promotion of allied and off-farm activities, efficient value chain management, and marketing of produce through electronic National Agriculture Market (e-NAM). Issues facing India's rural economy are thus going to come under sharp focus.NABARD's Rural India Perspective 2017 provides a comprehensive view of these issues, and prescribes policy interventions to address them. The volume is a compilation of insightful essays written by eminent researchers, practitioners, and experts in the field of Indian agriculture and ruraldevelopment.It recommends carrying out innovations all along the agricultural value chains in order to make agriculture more profitable, productive, and sustainable. This, however, would entail massive investments in various fields such as irrigation, high-value agriculture, dairy, poultry, and ruralinfrastructure.

4

Getting New Things Done by David Obstfeld
Call Number: 658.4036 OBS
ISBN: 9780804760508
Publication Date: 2017-07-25
Description: Our networks--and how we work them--create vital ties that bind. Organizations recognize and reward this fact by leaning ever more heavily on collaboration, particularly when it comes to getting new things done. This book offers a framework that explains how innovators use network processes to broker knowledge and mobilize action. How well they do so directly influences the outcome of attempts to innovate, especially when a project is not tied to prescribed organizational routines. An entrepreneur launches a business. A company rolls out a new product line. Two firms form a partnership. These instances and many more like them dot today's business landscape. And yet, we understand little about the social dimension of these undertakings. Disentangling brokerage from network structure and building on his theoretical work regarding tertius iungens, David Obstfeld explains how actors with diverse interests, expertise, and skills leverage their personal and intellectual connections to create new ventures and products with extraordinary results.

8

Dare to Lead by Anil K. Khandelwal
Call Number: 332.10954 KHA
ISBN: 9788132111016
Publication Date: 2013-04-09
Description: Dare to Lead is the fascinating story of how Anil K. Khandelwal transformed Bank of Baroda (BOB) from being just another public sector bank into one of the most valuable brands in Indian banking. This is the story of the leadership challenges, management solutions and personal and professional excitement the author experienced in transforming the 97-year-old bank into a modern, tech-savvy, customer-centric bank. This book is an excellent blueprint for undertaking transformation in large, geographically dispersed public sector enterprises. It describes how a large-sized bank was transformed on all parameters with clear vision, execution discipline, customer centricity and people engagement. The author emphasizes that large-scale transformation can be undertaken successfully only if the CEO shows courage to change the status quo and mobilize the human effort within the organization. The story of BOB′s transformation has captured international attention and finds its mention in Harvard Business Review, Human Resource Development International and the book The India Way by the Wharton School faculty.

12

The Buying Brain by A. K. Pradeep
Call Number: 658.8342 PRA
ISBN: 9780470601778
Publication Date: 2010-08-09
Description: If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconsciousmind. As a result, the world's largest and most sophisticatedcompanies are applying the latest advances in neuroscience tocreate brands, products, package designs, marketing campaigns,store environments, and much more, that are designed to appealdirectly and powerfully to our brains. The Buying Brain offers an in-depth exploration of howcutting-edge neuroscience is having an impact on how we make, buy,sell, and enjoy everything, and also probes deeper questions on howthis new knowledge can enhance customers' lives. The BuyingBrain gives you the key to ? Brain-friendly product concepts, design, prototypes, andformulation ? Highly effective packaging, pricing, advertising, andin-store marketing ? Building stronger brands that attract deeper consumerloyalty A highly readable guide to some of today's most amazingscientific findings, The Buying Brain is your guide to theultimate business frontier - the human brain.

16

Organizational Culture Change by Marcella Bremer
Call Number: 658.4063 BRE
ISBN: 9789081982511
Publication Date: 2012-12-14
Description: Culture, leadership and the ability to change determine organizational performance... But 75% of organizational change programs fail - being too conceptual, organization-wide and command-and-control like. That's why change consultant Marcella Bremer developed this pragmatic approach to organizational culture, change and leadership. The starting point is the validated Organizational Culture Assessment Instrument based on the Competing Values Framework by professors Kim Cameron and Robert Quinn. Next, Bremer shows how to engage people in OCAI-workshops or Change Circles. In peer groups of 10 coworkers they develop a change plan for their teams that is also personal and focused on specific behaviors. These Change Circles of 10 use the mechanism of "Copy, Coach and Correct" within groups to help organization members to implement the change and develop those behaviors that will make a difference. This book is a pragmatic user's guide to organizational culture change. Learn the best practices from a change consultant and unleash your organization, too!

20

Leadership by Peter G. Northouse
Call Number: 303.34 NOR
ISBN: 9781452203409
Publication Date: 2012-02-02
Description: Adopted at more than 1,000 colleges and universities worldwide, the market-leading text owes its success to the unique way in which it combines an academically robust account of the major theories and models of leadership with an accessible style and practical exercises that help students apply what they learn. Each chapter of Peter Northouse's Leadership: Theory and Practice follows a consistent format, allowing students to contrast the various theories, and three case studies in each chapter provide practical examples of each theory or trait discussed. The Sixth Edition adds an important new chapter on Servant Leadership. The Sixth Edition is also available as an interactive eBook (ISBN 9781452226378). Take a demo of Chapter 11: Authentic Leader.