Recommending Books for Purchase (Bulletin 38 - June 2019): Public Policy

Price: £ 80/-

All Fall Down traces the ways in which changes in financial structure and regulation eroded monetary control and led to historically high levels of debt relative to GDP in both developed and emerging economies. Rising stocks of debt drove the global financial system into crisis in 2008 when households, businesses, financial institutions and the public sector in some countries strained to generate sufficient income for debt service. The stagnation and fall in asset prices that followed began the process of unwinding that led to a run on the financial sector by the financial sector. This engaging examination describes critical developments that changed the structure of US financial markets as well as developments and innovations in US credit markets that created the context for crisis. It discusses the advent of dollar hegemony, the critical role of international reserves in generating credit, the emergence of the debt bubble in the 1980s and the mounting risks of debt in the new millennium. The author also proposes a systemic approach to monetary control, offering two new reform proposals. The analysis concludes that reforms are needed in order to support sustainable economic activity in the US and global economies. This volume will appeal to students and scholars of economics interested in international finance and banking, financial regulation and monetary policy implementation. It will also be of interest to business economists, lawyers, policymakers and journalists concerned with the effects of financial instability and involved in ongoing debates on financial and monetary reform.

Price: ₹ 2275/-

Investigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at the world's economic margins. Between 2012 and 2017, more than one billion people became new Internet users. Once, digital connectivity was confined to economically prosperous parts of the world; now Internet users make up a majority of the world's population. In this book, contributors from a range of disciplines and locations investigate the impact of increased digital connectivity on people and places at the world's economic margins. Does the advent of a digitalized economy mean that those in economic peripheries can transcend spatial, organizational, social, and political constraints--or do digital tools and techniques tend to reinforce existing inequalities? he contributors present a diverse set of case studies, reporting on digitalization in countries ranging from Chile to Kenya to the Philippines, and develop a broad range of theoretical positions. They consider, among other things, data-driven disintermediation, women's economic empowerment and gendered power relations, digital humanitarianism and philanthropic capitalism, the spread of innovation hubs, and two cases of the reversal of core and periphery in digital innovation. Contributors Niels Beerepoot, Ryan Burns, Jenna Burrell, Julie Yujie Chen, Peter Dannenberg, Uwe Deichmann, Jonathan Donner, Christopher Foster, Mark Graham, Nicolas Friederici, Hernan Galperin, Catrihel Greppi, Anita Gurumurthy, Isis Hjorth, Lilly Irani, Molly Jackman, Calestous Juma, Dorothea Kleine, Madlen Krone, Vili Lehdonvirta, Chris Locke, Silvia Masiero, Hannah McCarrick,Deepak K. Mishra, Bitange Ndemo, Jorien Oprins, Elisa Oreglia, Stefan Ouma, Robert Pepper, Jack Linchuan Qiu, Julian Stenmanns, Tim Unwin, Julia Verne, Timothy Waema

Price: € 69.99/-

This book applies a new analytical framework to the study of the evolution of large Internet companies such as Apple, Google, Microsoft, Facebook, Amazon and Samsung. It sheds light on the dynamics of business groups, which are approached as 'business ecosystems,' and introduces the concept of Epigenetic Economic Dynamics (EED), which is defined as the study of the epigenetic dynamics generated as a result of the adaptation of organizations to major changes in their respective environments. The book augments the existing literature on evolutionary economic thinking with findings from epigenetics, which are proving increasingly useful in analyzing the workings of large organizations. It also details the theoretical and conceptual nature of recent work based on evolutionary economics, mainly from the perspective of generalized Darwinism, resilience and related variety, and complements the work conducted on evolutionary economics by applying the analytical framework of EED. It makes it easier to forecast future dynamics on the Internet by proving that a sizable number of big business groups are veering from their initial paths to take unprecedented new directions as a result of competition pressure, and as such is a valuable resource for postgraduates and researchers as well as those involved in economics and innovation studies.    

Price: £ 82.95/-

Airports serve an essential role in domestic and international travel, facilitating the origination, termination, and connections of air flights. Airport services enhance regional, national, and global connections, increasing the mobility of people worldwide and enhancing local and regional economies. Although there is a large amount of literature that examines airline costs and productivity, consumer welfare from air travel, and the influence of economic regulation of airline services, there is much less literature that examines airports. This is important, as airport operations play a critical role in influencing airline travel. This volume examines the role that airports play in economic development and land values, the regulation and economic efficiency of airports, airport pricing and competition, and the role played by airports in influencing airline operations and networks.

Price: $ 130/-

What circumstances or behaviors turn poverty into a cycle that perpetuates across generations? The answer to this question carries especially important implications for the design and evaluation of policies and projects intended to reduce poverty. Yet a major challenge analysts and policymakers face in understanding poverty traps is the sheer number of mechanisms--not just financial, but also environmental, physical, and psychological--that may contribute to the persistence of poverty all over the world. The research in this volume explores the hypothesis that poverty is self-reinforcing because the equilibrium behaviors of the poor perpetuate low standards of living. Contributions explore the dynamic, complex processes by which households accumulate assets and increase their productivity and earnings potential, as well as the conditions under which some individuals, groups, and economies struggle to escape poverty. Investigating the full range of phenomena that combine to generate poverty traps--gleaned from behavioral, health, and resource economics as well as the sociology, psychology, and environmental literatures--chapters in this volume also  present new evidence that highlights both the insights and the limits of a poverty trap lens. The framework introduced in this volume provides a robust platform for studying well-being dynamics in developing economies.   

Price: ₹ 2099/-

The first comprehensive political science account of energy poverty, arguing that governments can improve energy access for their citizens through appropriate policy design. In today's industrialized world, almost everything we do consumes energy. While industrialized countries enjoy all the amenities of modern energy, more than a billion people in the developing world still lack energy access. Why is energy poverty persistent in some countries and not in others? Offering the first comprehensive political science account of energy poverty , Escaping the Energy Poverty Trap explores why governments have or have not been able to lead in providing modern energy to their least advantaged citizens. Focusing on access to modern cooking fuels and household electrification, the authors develop a new political-economic theory that introduces government interest, institutional capacity, and local accountability as key determinants of energy access. They draw on case studies from India, East Asia, Africa, and Latin America to offer the optimistic conclusion that governments can improve institutional capacity and local accountability through appropriate policy design. Energy poverty is a policy problem, the authors assert, and engaging with it as such offers new opportunities not only for ensuring equal energy access, but also for political, economic, and environmental development.

Price: $ 35/-

A detailed examination of the UN's Sustainable Development Goals and the shift in governance strategy they represent. In September 2015, the United Nations General Assembly adopted the Sustainable Development Goals as part of the 2030 Agenda for Sustainable Development. The Sustainable Development Goals built on and broadened the earlier Millennium Development Goals, but they also signaled a larger shift in governance strategies. The seventeen goals add detailed content to the concept of sustainable development, identify specific targets for each goal, and help frame a broader, more coherent, and transformative 2030 agenda. The Sustainable Development Goals aim to build a universal, integrated framework for action that reflects the economic, social, and planetary complexities of the twenty-first century. This book examines in detail the core characteristics of goal setting, asking when it is an appropriate governance strategy and how it differs from other approaches; analyzes the conditions under which a goal-oriented agenda can enable progress toward desired ends; and considers the practical challenges in implementation. Contributors Dora Almassy, Steinar Andresen, Noura Bakkour, Steven Bernstein, Frank Biermann, Thierry Giordano, Aarti Gupta, Joyeeta Gupta, Peter M. Haas, Masahiko Iguchi, Norichika Kanie, Rakhyun E. Kim  Marcel Kok, Kanako Morita, Måns Nilsson, László Pintér, Michelle Scobie, Noriko Shimizu, Casey Stevens, Arild Underdal, Tancrède Voituriez, Takahiro Yamada, Oran R. Young

Price: $ 35/-

In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream--and how the commercialization of the Internet was by no means a foregone conclusion at its outset. Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we know today. This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didn't--and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing innovative new services. How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet.

Price: £ 66.95/-

The complex and ever-evolving relationship between the public sector and civil society at large is high on the policy and political agenda for the transformation of administrative and socio-economic systems in most developed countries. In this context, citizen associations, private businesses and non-profit organizations play a crucial role as potential actors of collaborative governance arrangements for both the prioritization and direct provision of public interest services. These settings are increasingly seen as powerful policy tools by which States may not only address issues related to the expenditure constraints which, in the current public financial situation, contingently limit and condition the direct delivery of such services by public institutions. They are also viewed as an opportunity for a definitive shift from traditional models of public administration in the sense that policies may be better designed, articulated, and governed through a collaborative approach, while service provision could be enhanced in terms of proximity, representativeness and innovativeness.  This book assesses these cross-sectoral relations across the public sector from a variety of contexts. Chapters consider public service design, public governance systems, philanthropy, housing policies, performance management and a number of other issues across national and comparative settings.

Price: £ 72.95/-

The concept of hybridity, although well developed in various research areas, is relatively new in the management field, where "organisational hybridity" refers to organisations that combine managerial features, value systems and institutional logics of different sectors (market, state, civil society). Hybrid organisations have traditionally been compared with private, public and non-profit ones, by considering goal ambiguity, governance, organisational structures, personnel and purchasing processes, and work-related attitudes and values. This research has led to substantial evidence on relevant differences between hybrid and other organisations. Hybridisation has also become a permanent feature in today's welfare system. New Public Management and welfare state reforms of the mid 1990s contributed to the emergence of hybrid organisations, with neo-institutional theory also attributed to this phenomenon.  Considering the hybrid phenomenon as a whole, little is known about governance and controls, especially with regard to accountability mechanisms and issues such as the prevention of corruption. Even less is known when we consider the main variables of hybridity to be mixed ownership, competing institutional logics, multiplicity of funding arrangements, and public and private forms of financial and social control.  This book seeks to answer the unsolved questions related to hybrid organisations. It does so by adopting a multifaceted approach along its ten chapters, which focus on different national contexts, including the UK, Italy, Australia, and Sweden, as well as global organisations. The authors consider policy sectors including humanitarian aid, local transport, healthcare, and welfare services.

Price: £ 115/-

Despite global economic disparities, recent years have seen rapid technological changes in developing countries, as it is now common to see people across all levels of society with smartphones in their hands and computers in their homes. However, does access to Information Communication Technologies (ICTs) actually improve the day-to-day lives of low-income citizens? This book argues that access to the internet can help alleviate poverty, improve development outcomes, and is now vital for realizing many human rights. This book posits that good governance is essential to the realization of inclusive pro-poor development goals, and puts forward policy recommendations that aim to mitigate the complex digital divide by employing governance as the primary actor. In making his argument, the author provides a quantitative analysis of developing countries, conjoined with a targeted in-depth study of Mexico. This mixed method approach provides an intriguing case for how improvements in the quality of governance impacts both ICT penetration, and poverty alleviation. Overall, the book challenges the neoliberal deterministic perspective that the open market will "solve" technology diffusion, and argues instead that good governance is the lynchpin that creates conducive conditions for ICTs to make an impact on poverty alleviation. In fact, the digital divide should not be considered binary, rather it is a multifaceted problem where income, education, and language all need to be considered to address it effectively. This book will be useful for researchers/students of development, communication technologies, and comparative politics as well as for development practitioners and policy makers with an interest in how modern technology is impacting the poor in the developing world.

Price: € 99.95/-

What changes are occurring at the macro and the sectoral levels, how the labour market changes are taking place and what impact is felt on the low income households are some of the questions that the present volume focuses on. It begins by examining the sectoral composition of growth, revisiting the issues related to industry-services balance, and also brings out the spatial dimension of growth. On the one hand the industry does not seem to have played a major role in the context of employment generation as imported technology is by and large capital intensive in nature. On the other hand, the services-led growth is seen to have reduced the pace of poverty reduction.  Given the services-led growth the possible impact of trade in services on employment both in the formal and informal sectors have been worked out, indicating limited positive spill-over effects.  The labour market outcomes are brought out with great details suggesting that rapid economic growth in India could not result in productive employment generation on a large scale. The gender dimensions of employment are brought out to verify if reduction in labour market inequality can result in improving the position of women in other spheres encompassing the decision making process both within the household and outside the household. Issues relating to urbanisation and rural-urban migration are also covered to understand the dynamics of urban poverty and to bring out the challenges of population transfer given the spatial concentration of growth. The job search practices pursued by the low income households are often pursued in terms of informal networks. What problems are associated with such mechanisms in experiencing improvements in wellbeing levels are covered in the present volume. On the whole, the volume offers an explanation of limited poverty reduction in a situation of rapid economic growth on the basis of an inter-disciplinary framework though efforts are being made to keep the methodology quantitatively rigorous.

Price: $ 35/-

A rigorous, pathbreaking analysis demonstrating that a country's prosperity is directly related in the long run to the skills of its population. In this book Eric Hanushek and Ludger Woessmann make a simple, central claim, developed with rigorous theoretical and empirical support: knowledge is the key to a country's development. Of course, every country acknowledges the importance of developing human capital, but Hanushek and Woessmann argue that message has become distorted, with politicians and researchers concentrating not on valued skills but on proxies for them. The common focus is on school attainment, although time in school provides a very misleading picture of how skills enter into development. Hanushek and Woessmann contend that the cognitive skills of the population--which they term the "knowledge capital" of a nation--are essential to long-run prosperity. Hanushek and Woessmann subject their hypotheses about the relationship between cognitive skills (as consistently measured by international student assessments) and economic growth to a series of tests, including alternate specifications, different subsets of countries, and econometric analysis of causal interpretations. They find that their main results are remarkably robust, and equally applicable to developing and developed countries. They demonstrate, for example, that the "Latin American growth puzzle" and the "East Asian miracle" can be explained by these regions' knowledge capital. Turning to the policy implications of their argument, they call for an education system that develops effective accountability, promotes choice and competition, and provides direct rewards for good performance.

Price: £ 65/-

Present day knowledge about public sector reforms in Asia is quite scattered and seldom focuses on the challenges of leadership. This edited collection seeks to address this issue by presenting country cases that reflect the great diversity of the region.   Home to roughly one-third of the world's population, Asia-Pacific governments typically play leading roles in social and economic development, yet by measures of expenditures or civil servants per capita, most are among the smaller ones in the world. These regimes include democracies, one-party states and unstable systems; there is a broad range of cultural legacies including Confucian, Buddhist, and Western, and vastly different levels of economic development; the region includes some of the very least corrupt countries and those with high corruption levels; it includes the world's most populous country, as well as some of the smallest.   Public sector reforms are very relevant to these countries and their leaders. In Asia, a strong government is invaluable and public sector reforms are relevant to helping modern states meet their goals and performance. This collection explores what is known about these reforms with an eye towards helping leaders responsible for reforms. Clearly, there is very large variation; some Asia-Pacific countries are leading in public sector reforms, while others are not, and this book also seeks to further our understanding what leaders might need to do to be successful.

Price: € 29.99/-

This brand new text examines power and inequalities and how these are central to our understanding of how policies are made and implemented. It introduces the concepts and theoretical approaches that underpin the study of the policy process, reflects upon key developments and applies these the practice of policy formulation and implementation.

Price: £ 43.99/-

Managing Digital Governanceprovides public administrators with a comprehensive, integrated framework and specific techniques for making the most of digital innovation to advance public values. The book focuses on the core issues that public administrators face when using information and communication technologies (ICTs) to produce and deliver public service, and to facilitate democratic governance, including efficiency, effectiveness, transparency, and accountability. Offering insight into effectively managing growing complexity and fragmentation in digital technology, this book provides practical management strategies to address external and internal challenges of digital governance. External challenges include digital inclusiveness, open government, and citizen-centric government; internal ones include information and knowledge management, risk management for digital security and privacy, and performance management of information technologies. Unique in its firm grounding in public administration and management literature and its synergistic combination of theory and practice, Managing Digital Governance identifies future trends and ways to develop corresponding capacity while offering enduring lessons and time-tested digital governance management strategies. This book will serve as an invaluable resource for students, scholars, and practitioners in public administration, management, and governance who aspire to become leaders equipped to leverage digital technologies to advance public governance. nologies. Unique in its firm grounding in public administration and management literature and its synergistic combination of theory and practice, Managing Digital Governance identifies future trends and ways to develop corresponding capacity while offering enduring lessons and time-tested digital governance management strategies. This book will serve as an invaluable resource for students, scholars, and practitioners in public administration, management, and governance who aspire to become leaders equipped to leverage digital technologies to advance public governance.

Price: € 99.99/-

​ In India there is a high incidence of morbidity and malnutrition coupled with low standards of public health and expensive medical care. Despite several policy initiatives and many attempts to promote a healthy society, health remains an issue of concern. Policy-makers recognise that the country suffers unacceptably high levels of disease and premature death. A 2005 report from the National Commission on Macroeconomics and Health (NCMH) claims that private out-of-pocket (OOP) health expenditure often has a catastrophic effect on the consumption of basic goods and services for low-income households, forcing many below the poverty line and often blocking private intergenerational flows, severely affecting family members including the co-residing elderly, especially women. As poverty, malnutrition and enormous disparities are widespread, particularly in rural areas and urban slums, reliance on private health providers is fraught with serious economic consequences. Disease prevalence among these groups is particularly high. The market plays an increasingly important role in delivering health and diagnostic services. Infrastructural bottlenecks faced by central, state and local government health services force public health service users to access private medical care and incur very high out-of-pocket (OOP) expenses. All these issues are in direct contradiction to India's National Population Policy (2000) and National Health Policy (2002).   This book highlights some of these neglected issues, and focuses largely on private expenditure on drugs and medicines for the treatment of ailments both with and without hospitalisation. It examines private OOP health expenditures in rural and urban households after breaking them down into the various healthcare service components including drugs and medicines (which constitute about 75 to 80 percent of OOP health expenditure), and assesses the extent of capital sample households borrow to finance medical expenditure and the effect on their basic food and non-food consumption requirements.

Price: € 99.99/-

The book focuses on the state of education and on the levels of inequality among gender, rural-urban and social groups. Taking into account the various findings from existing literature on the qualitative and quantitative aspects of education, it uses empirical findings based on a revised methodology to draw new conclusions. This revised method was devised to define the size of population eligible for enrollment and was then employed to estimate the Gross Enrollment Rate (GER) and Gross Literacy Rate (GLR) at various completed education levels, using age-wise data from the Population Census, 2011. This methodology is based on the concept that among those eligible for enrollment/literacy, a few never get chance to enrol and others achieve various levels of literacy by remaining engaged in formal or informal education up to various ages. The book comes up with findings that have deep significance so far as policy making is concerned towards improving the state of education in India. There are fourteen hypotheses that the book proposes based on the study and each hypothesis is accompanied with policy suggestions. Interestingly, one of the hypotheses is that arbitrariness of government policies creates more problems and, as such, before proposing a policy change the government needs to put in more effort and time in planning and come up with carefully chalked out processes. In addition to being a valuable resource for researchers working in this area, the book has huge policy implications and think tanks working towards improving education in India.

Price: £ 27.99/-

Infrastructural investment is critical to economic growth, quality of life, poverty reduction, access to education, health care, and the achievement of many of the goals of a robust economy. But infrastructure is difficult for the public sector to get right. Public-private partnerships (PPPs) can help; they can provide more efficient procurement, focus on consumer satisfaction and lifecycle maintenance, and provide new sources of investment, in particular through limited recourse debt. But PPPs present challenges of their own. This book provides a practical guide to PPPs for policy makers and strategists, showing how governments can enable and encourage PPPs; providing a step-by-step analysis of the development of PPP projects; and explaining how financing works, what contractual structures look like, and how risk allocation works in practice. It includes specific discussion of each infrastructure sector, with a focus on the strategic and policy issues essential for successful development of infrastructure through PPPs. This second edition includes new sections on institutional frameworks, mechanisms for leveraging public financing, small scale PPP projects and more.

Price: € 69.99/-

Public management is undoubtedly an acknowledged area of management science, but with meager empirical research. This book takes this challenge and presents a rare analysis of public management from the perspective of 12 Prime Ministers of Poland who governed between 1989 and 2014. The author features the concepts, practice and challenges of public management by making use of direct interviews with the Prime Ministers according to the classical management functions of planning, organization, direction and controlling. The book also presents a theoretical inquiry which redefines public management by breaking away from the traditional paradigm of public management, and introducing a 'mega-organizational' understanding of the state within new institutional economics.

Price: $ 19.95/-

Students and professionals across a variety of disciplines need to write public policy in a manner that inspires action and genuine change. You may have amazing ideas about how to improve the world, but if you aren't able to communicate these ideas well, they simply won't become reality. In Public Policy Writing That Matters, communications specialist David Chrisinger argues that public policy writing is most persuasive when it tells clear, concrete stories about people doing things. Combining helpful hints and cautionary tales with writing exercises and excerpts from sample policy documents, Chrisinger teaches readers to craft concise, story-driven pieces that exceed the stylistic requirements and limitations of traditional policy writing. Too often, public policy writing is convoluted, opaque, and exclusive. Chrisinger, who teaches introductory policy writing courses around the country, offers a step-by-step guide for anyone interested in planning, organizing, developing, writing, and revising accessible public policy. From the most effective use of data visualization, the best way to write a sentence, and the ideal moment to add a compelling anecdote to advice on using facts to strengthen an argument, this little book, inspired by Strunk & White's classic style guide, will allow anyone crafting public policy to make a bigger impact. Aimed at helping students and professionals overcome their default impulses to merely "explain," this book reveals proven, classroom-tested tips for writing sophisticated policy that is also easy to understand. This practical, concise handbook will not only aid students throughout graduate school but will also remain a reference to consult throughout their professional careers. A vital tool for any policy writer or analyst, Public Policy Writing That Matters is a book for everyone passionate about using writing to effect real and lasting change.

Price: £ 40/-

During the last two decades, public procurement evolved in most of the world but is often carried out by government officials with little or no experience with procurement policies and procedures. As a result, substantial amounts of public funds are lost due to wrong selection of suppliers and contractors. While a large amount of literature exists on public procurement, it deals with different aspects such as commercial, environmental, legal, and technical aspects. In this new work, Khan provides an introduction to procurement and efficiency, bringing together these difficult and complex aspects of public procurement in a clear and succinct manner.  From his experience with the World Bank throughout Central and Eastern Europe, Balkans, Caucuses, and Central and South Asia, Khan has created a step-by-step manual for government officials, researchers, and students.

Price: £ 80/-

As the international economy globalises, there is a need for national infrastructure systems to adapt to form a global infrastructure system. This network of networks aids mobility between national systems as a means of supporting their territorial needs and preferences. This reflects a strategic approach to state infrastructuring as nations seek to utilise these physical systems to support and enhance their territoriality. Providing a thorough examination through the lens of economic infrastructure, the book addresses the forces of integration and fragmentation in global networks.This book explores the trend towards the development of regional infrastructure systems within the context of territorial strategy. Regional systems emerge out of states seeking to position themselves within the international system. Colin Turner identifies the diverse processes that are driving regional infrastructures, as well as examining the formal and informal patterns of integration that are shaping developments. This book is ideal for international political economy and regional development scholars who seek an advanced understanding of current regional infrastructure systems. It will also serve as a vital tool for practitioners who need to understand the implications for policy-making.

Price: £ 83.99/-

We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior economy is a model where behavior is the only goal of our actions, and where intrinsic motivation is the key to participation, engagement, and the satisfaction of multiple dimensions of value. Value Creation and the Internet of Things describes value delivery and consumption, and the mechanisms by which new value is captured and created, in enterprises dedicated to competing and prospering in this new environment. This book is significant in the context of the Internet of Things becoming mainstream, forcing organizations to re-examine their value creation methodologies in light of new consumer behavior and expectations. The Internet of Things will reframe the existence of the ones enriched by it. It will do so not because it can, but because our motivation will demand it. This is a book about reframing reality for new and incumbent organizations. The reality to reframe is not an imaginary one, but the immediate reality in which one operates: the behavior economy.