Recommending Books for Purchase (Bulletin 52a - January 2020): Business & Management - Innovation - Technology Management - OR & DT - Personnel Management - Springer-Readersworld

Price : € 99.99

This book analyses various models of value creation in projects and businesses by applying different forms of Artificial Intelligence in their products and services. First presenting the main concepts and ideas behind AI, Wodecki assesses different models of technology-based value creation based upon the analysis of over 400 case studies. This framework shows how AI may influence both value creation and competitive advantage (efficiency, creativity and flexibility) within a modern organization. Finally, a conceptual model is formulated to evaluate AI-supported in-company projects and new ventures and identify the key managerial and technical competencies required.

Price : € 109.99

This book is the first one that comprehensively discusses cyberspace sovereignty in China, reflecting China's clear attitude in the global Internet governance: respecting every nation's right to independently choose a development path, cyber management modes and Internet public policies and to participate in the international cyberspace governance on an equal footing. At present, the concept of cyberspace sovereignty is still very strange to many people, so it needs to be thoroughly analyzed. This book will not only help scientific and technical workers in the field of cyberspace security, law researchers and the public understand the development of cyberspace sovereignty at home and abroad, but also serve as reference basis for the relevant decision-making and management departments in their work.

Price : € 119.99

This book offers comprehensive examination of research on the relevance of individual behavior and technology to financial innovations. The chapters cover current topics in finance including integrated reporting, people finance, crowdfunding, and corporate networks. It provides readers with an organized starting point to explore individual behaviors and new technologies used in financial innovations. The explicit and growing speed of the spread of new technologies has hastened the emergence of innovation in the field of finance. Topics like the Internet of Things, semantic computing and big data finance are motivating the construction of financial tools that translate into new financial mechanisms. This book strives help readers better understand the dynamic of the changes in financial systems and the proliferation of financial products. Individual Behaviors and Technologies for Financial Innovations is organized in 16 chapters, organized in three parts. Part I has eight chapters that review the research on gender differences in attitudes about risk and propensity to purchase automobile insurance, financial literacy models for college students, wellness and attitude of university students in the use of credit cards, impact of programs income distribution and propensity to remain in employment, financial literacy and propensity to resort to informal financing channels, risk behavior in the use of credit cards by students. Part II reviews the research on financing for startups and SMEs, exploring funding through crowdfunding platform, operating credit unions, and using networks of friends to finance small businesses outside the domestic market. The four chapters of Part III describe contexts of financial innovation in listed companies, including society's demands on their behavior - we discuss motivations for companies to participate in corporate sustainability indexes, corporate performance through their profile of socially responsible investments, influence of networks of social relations in the formation of boards, and management of companies, and also the precariousness of financial decisions in large companies, as well as the role of the internet in corporate communication with the market.

Price : € 69.99

This book discusses a six-step transformation cycle in which the tasks of innovation management - ranked according to their relevance for companies - are placed in a systematic order. Presenting an in-depth discussion on innovation and transformation, the authors delve into strategic themes such as business models and strategic positioning, which are fundamental to the innovation process. It also describes the underlying processes and roles of innovation management, and the required organizational structures. Following process organization and organizational structure, the authors highlight how the appropriate human resource strategy should look and the manner of personnel selection or development to be implemented. The authors also provide tools and systems that are assigned to specific employees working with innovation management; these deal with innovation audit, knowledge management, idea management, financing and budgeting innovations, marketing and property rights. The book also sheds light on how the effectiveness of the innovation process can be monitored using indicator systems. This is a handy resource for managers looking for a structured strategy and how to implement it to achieve optimal innovation management and reap its benefits.

Price : € 37.99

This book helps decision makers grasp the importance, and applicability to business, of the new technologies and extended connectivity of systems that underlie what is becoming known as the Fourth Industrial Revolution: technologies and systems such as artificial intelligence, machine learning, 3D printing, the internet of things, virtual and augmented reality, big data and mobile networks.  The WEF, OECD and UN all agree that humanity is on the cusp of the Fourth Industrial Revolution. As intelligent systems become integrated into every aspect of our lives this revolution will induce cultural and societal change of a magnitude hitherto unforeseen. These technologies challenge the values, customer experience and business propositions that have been the mainstay of almost every business and organization in existence. By redefining and encapsulating new value structures with emerging intelligent technologies, new innovative models are being created, and brought to market. Understanding the potential and impact of these changes will be a fundamental leadership requirement over the coming years. Skilton and Hovsepian provide decision makers with practical, independent and authoritative guidance to help them prepare for the changes we are all likely to witness due to the rapid convergence of technological advances. In short, bite-sized, nuggets, with frameworks supported by a deep set of practical and up-to-the-minute case studies, they shine light on the new business models and enterprise architectures emerging as businesses seek to build strategies to thrive within this brave new world.

Price : € 109.99

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

Price : € 32.99

This book takes a pragmatic and hype-free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the core of the book is a framework, developed by the author, which describes in non-technical language the eight core capabilities of Artificial Intelligence (AI). Each of these capabilities, ranging from image recognition, through natural language processing, to prediction, is explained using real-life examples and how they can be applied in a business environment. It will include interviews with executives who have successfully implemented AI as well as CEOs from AI vendors and consultancies. AI is one of the most talked about technologies in business today. It has the ability to deliver step-change benefits to organisations and enables forward-thinking CEOs to rethink their business models or create completely new businesses. But most of the real value of AI is hidden behind marketing hyperbole, confusing terminology, inflated expectations and dire warnings of 'robot overlords'. Any business executive that wants to know how to exploit AI in their business today is left confused and frustrated. As an advisor in Artificial Intelligence, Andrew Burgess regularly comes face-to-face with business executives who are struggling to cut through the hype that surrounds AI. The knowledge and experience he has gained in advising them, as well as working as a strategic advisor to AI vendors and consultancies, has provided him with the skills to help business executives understand what AI is and how they can exploit its many benefits. Through the distilled knowledge included in this book business leaders will be able to take full advantage of this most disruptive of technologies and create substantial competitive advantage for their companies.                                           

Price : € 76.99

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

Price : € 114.99

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary  media context. Utilising Deleuze and Guattari's notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are  embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms  for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.

Price : € 89.99

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata.  The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

Price : € 49.99

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets' dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience. "This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners."                                  -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association "This book is a must-read for anyone interested in marketing to less-developed countries.  While the focus of the chapters is on India, the lessons learned can be generally applied.  The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book."                                                                    -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA.

Price : € 109.99

This book outlines the various elements involved in ethical decision-making for nonprofit leaders, and whose rights to prioritize when facing complex situations. Nonprofit board members and employees are often placed in difficult situations, with no single stakeholder and an allegiance to mission statements whose outcomes can be difficult to measure. While nonprofit charitable organizations are generally considered more trustworthy than their counterparts in the public or for-profit sector, when scandals and wrongdoings are uncovered, they must be dealt with in ethical ways.  Through a case study approach, this book delivers clear ethical decision-making frameworks and promotes robust reflection on how to arrive at different decision points and throw light on elements that are often ignored or assumed. Ultimately, it offers students, researchers, and managers a practical approach to the ambiguous question, what is the ethical way?

Price : € 109.99

This book is the eighth volume in a series entitled "Contemporary Logistics in China," authored by researchers from the Logistics Research Center at Nankai University. In the spirit of the seven preceding annual volumes, this book carries on the ideal of providing a systematic exposition on the logistics development in China for the English-speaking community at large. Specially, this volume captures China's logistics development at a crucial turning point. This present report consists of ten chapters, organized into three sections. The introductory section, consisting of three chapters, depicts the current development status of the logistics market, the logistics facilities and technology, and the regional logistics market. The second section addresses the logistics characteristics of four rapidly expanding industries in China--the third-party logistics, the highway logistics, the express logistics, and the multimodal transport. The final section, consisting of three chapters, discusses some hot logistics topics in China. Chapter 8 studies the capital operation in China's logistics industry. The next chapter deals with the development of intelligent logistics in China. The last chapter of this section presents the development of regional logistics along the Belt and Road routes. As with the previous volumes, the ultimate aim of this book is to present a timely portrait of the rapid growth of China's logistics market and the status quo of its logistics industry.  In so doing, the book offers an in-depth analysis of critical issues involved in the ongoing dynamic and multi-faceted development, and provides a valuable reference resource for interested readers in the academic and professional fields.

Price : € 109.99

This book gathers together invited presentations from the 12th International Congress on Logistics and SCM Systems (ICLS2017) held in Beijing, China, August 20-23, 2017. The focus of the ICLS2017 was environmental sustainability in logistics and supply chains, particularly in the Asia-Pacific region. It addressed a variety of themes in the domains of green logistics and supply chain management (SCM), including green logistics and environmental impact, green SCM and business performance, green operations and optimization, supply chain sustainability, carbon management in logistics, and green SCM and corporate social responsibility (CSR). The editors selected high-quality presentations from the highly successful symposium, and invited the presenters to prepare full chapters for this book in order to disseminate their findings and promote further research collaborations. This timely book sheds new light on the theories and practices associated with greening logistics and SCM in Asia.

Price : € 69.99

This essential guide brings supply chain theory to life. Intended for readers with a business interest in supply chain management, the book covers the key topics in eleven chapters, including planning, sourcing, making, delivering and returning, as well as strategy, people, finance, customer service and outsourcing. Each chapter starts with a brief summary and learning objectives that guide the reader through the text. This second edition also explores digital, sustainability and innovation impacts on today's global supply chains. The book is written in a clear and simple way, featuring a variety of figures, tables and recommendations for further reading. The respective chapters conclude with real-life case studies from different companies, illustrating best practices. In the course of their work, the authors have met professionals all over the world who are passionate about their business achievements. By including their vivid examples, the guide brings theory to life, enabling readers to understand and embrace the concepts and ideas presented. Colin Scott, Henriette Lundgren and Paul Thompson are experts in supply chain management and have worked with practitioners in businesses across the globe. Endorsement: This guide is a really useful reminder of what good practice is and how it should be applied within supply chain management. The book is relevant for students of supply chain management and professional practitioners alike. This book offers an invaluable guide to understanding the specific dynamics of your supply chain and the fundamentals underpinning it. It provides the framework for delivering a supply chain strategy based upon recognised best practice. Martin McCourt, CEO, Dyson Limited .

Price : € 54.99

This book explains the implementation of just in time (JIT) production in an industrial context, while also highlighting the application of various, vital lean production tools. Shifting the trade-off between productivity and quality, the book discusses the preparation stages needed before implementing a JIT system. After an introduction to lean manufacturing and JIT, it introduces readers to the fundamentals and practice of Kaizen, paying special attention to lean manufacturing tools. The book demonstrates how to use the 5S approach (with the stages of Seiri, Seiton, Seiso, Seiketsu and Shitsuke), Standardized Work, Single Minute Exchange of Die (SMED) and the Kanban system. In brief, the book provides an understanding of the processes associated with the application of these tools and highlights the benefits attained by companies that have implemented JIT systems. Throughout the book, a real-world case study is used to deepen readers' understanding of how lean manufacturing tools can be implemented. The book is ideally suited for executive courses in industrial engineering and management, but can also be used for upper undergraduate and graduate courses at universities.

Price : € 76.99

This textbook presents a coherent and robust structure for integrated risk management in the context of operations and finance. It explains how the operations-finance interface jointly optimizes material and financial flows under intricate risk exposures. The book covers financial flexibility, operational hedging, enterprise risk management (ERM), supply chain risk management (SCRM), integrated risk management (IRM), supply chain finance (SCF), and financial management of supply chain strategies. Both qualitative and quantitative approaches - including conceptualization, theory building, analytical modeling, and empirical research - are used to assess the value creation by integrating operations and finance.  "This book provides a comprehensive description of the interactions between finance and operations and of how managers can best make decisions in recognition of these effects." John R. Birge, University of Chicago "Supply chain finance is an emerging area where innovations can unlock great values to complement the advances in information and physical flows of supply chain." Hau L. Lee, Stanford University "This book provides an excellent overview of supply chain finance and its most recent advances." Jan A. Van Mieghem, Northwestern University "This book is indispensable for advanced students as well as practitioners when looking for a pedagogical sound and scientific rigorous approach to Supply Chain Finance." Ralf W. Seifert, IMD/EPFL "The book advances our knowledge on the interface between operations and finance and provides managerial guidelines for effective risk management in the supply chain." Xiande Zhao, CEIBS

Price : € 114.99

This book presents papers based on the presentations and discussions at the international workshop on Big Data Smart Transportation Analytics held July 16 and 17, 2016 at Tongji University in Shanghai and chaired by Professors Ukkusuri and Yang. The book is intended to explore a multidisciplinary perspective to big data science in urban transportation, motivated by three critical observations: The rapid advances in the observability of assets, platforms for matching supply and demand, thereby allowing sharing networks previously unimaginable. The nearly universal agreement that data from multiple sources, such as cell phones, social media, taxis and transit systems can allow an understanding of infrastructure systems that is critically important to both quality of life and successful economic competition at the global, national, regional, and local levels. There is presently a lack of unifying principles and methodologies that approach big data urban systems. The workshop brought together varied perspectives from engineering, computational scientists, state and central government, social scientists, physicists, and network science experts to develop a unifying set of research challenges and methodologies that are likely to impact infrastructure systems with a particular focus on transportation issues. The book deals with the emerging topic of data science for cities, a central topic in the last five years that is expected to become critical in academia, industry, and the government in the future. There is currently limited literature for researchers to know the opportunities and state of the art in this emerging area, so this book fills a gap by synthesizing the state of the art from various scholars and help identify new research directions for further study.

Price : € 59.99

This book brings home the message that meticulous integration management is the key to success in M&A transactions. Half of all M&A transactions are unsuccessful because many companies embarking on a merger neglect this key success factor. Based on 30 years of experience of corporate mergers and acquisitions as well as the subsequent implementation of growth strategies, the authors have developed a practical manual that helps managers optimize and streamline their growth strategy using persistent integration and transformation management. The book provides first-hand accounts of M&A transactions that the authors led or were involved in, assessing each case from an insider perspective and outlining the key success factors and pitfalls. It concludes with practical checklists including the most relevant topics for each individual step toward successful integration.

Price : € 64.99

This proactive guide brings the relationship between work life and mental well-being into sharp focus, surveying common challenges and outlining real-life solutions. The authors' approach posits managers as the chief mental health officers of their teams, offering both a science-based framework for taking stock of their own impact on the workplace and strategies for improvement. Areas for promoting mental wellness include reducing stress and stigma, building a safe climate for talking about mental health issues, recognizing at-risk employees, and embracing diversity and neurodiversity. Emphasizing key questions to which managers should be attuned, the book speaks to its readers--whether in corporate, nonprofit, start-up, or non-business organizations--as a friendly and trusted mentor.                                                                                                                                                                         Featured in the coverage: ·         Mind the mind: how am I doing, and how can I do better? ·         Dare to care: how are my people doing, and how might I help? ·         Building blocks for mental health: how do I manage my team? ·         Stress about stressors: what is constantly changing in the environment? ·         Changing my organization and beyond: how can I have a greater impact? Compassionate Management of Mental Health in the Modern Workplace holds timely relevance for managers, human resources staff, chief medical officers, development heads in professional service firms, union or employee organization leaders, legal and financial professionals, and others in leadership and coaching positions.  "Workplace mental health: Wow! A subject that frightens most managers. If they read this book, they will strengthen their own skills and transform their workplace and our society." Donna E. Shalala, Trustee Professor of Political Science and Health Policy, University of Miami; former U.S. Secretary of Health and Human Services "Mental health is an underappreciated, and oft-misunderstood challenge that is growing in the modern workplace. This book provides leaders with practical advice to address mental health challenges in their organization and improve productivity and wellbeing. This is a topic that can no longer be ignored by leaders in any field, and a book that will fundamentally change the way we think about and help improve mental health in the workplace."  Dominic Barton, Managing Director, McKinsey & Company  

Price : € 114.99

This book brings together a variety of international, cross-cultural case studies of management education programmes and discusses the results in light of the present higher social expectations on managerial behaviour. It presents both traditional and unusual approaches to management education, examining concept mapping, transformational learning theory, the practice-theory gap, cultural indoctrination and business students' increased concern with socio-ecological sustainability. It moves from restating the purpose of university business schools to discussing the construction of conducive learning environments on introductory courses and of communities of learning through 'harmonised teaching'. In addressing the social and ethical problems that will soon confront all managers, Meeting Expectations is a valuable resource for teachers, students and practitioners.

Price : € 37.99

This book is the second edition of Well-being: Productivity and Happiness at Work that shows how to improve well-being in organizations. As with its predecessor, this new edition is remarkably timely. It explores the latest findings in the research on wellbeing and offers practical guidelines to the reader on how to promote well-being, productivity and happiness at work High levels of well-being at work are good for the employee and the organization. It means lower sickness-absence levels, better retention and more satisfied customers. People with higher levels of well-being live longer, pursue happier lives and are easier to work with. This updated edition provides an extensive overview of resilience at work and how this affects wellbeing. It introduces new topics such as what organizations need to consider about wellbeing in the context of an ageing workforce. It provides new case studies that have been conducted in the last few years including a case study on health and wellbeing in the Civil Service.

Price : € 32.99

Get a 360-degree view of digital project management. Learn proven best practices from case studies and real-world scenarios. A variety of project management tools, templates, models, and frameworks are covered. This book provides an in-depth view of digital project management from initiation to execution to monitoring and maintenance. Covering end-to-end topics from pre-sales to post-production, the book explores project management from various dimensions. Each core concept is complemented by case studies and real-world scenarios. The Complete Guide to Digital Project Management provides valuable tools for your use such as: Frameworks: governance, quality, knowledge transfer, root cause analysis, digital product evaluation, digital consulting, estimation Templates: estimation, staffing, resource induction, RACI Models: governance, estimation, pricing, digital maturity continuous execution, earned value management and effort forecast Metrics: project management, quality What You'll Learn Study best practices and failure scenarios in digital projects, including common challenges, recurring problem themes, and leading indicators of project failures Explore an in-depth discussion of topics related to project quality and project governance Understand Agile and Scrum practices for Agile execution See how to apply Quality Management in digital projects, including a quality strategy, a quality framework, achieving quality in various project phases, and quality best practices Be able to use proven metrics and KPIs to track, monitor, and measure project performance Discover upcoming trends and innovations in digital project management Read more than 20 real-world scenarios in digital project management with proven best practices to handle the scenarios, and a chapter on a digital transformation case study Who This Book Is For Software project managers, software program managers, account managers, software architects, lead developers, and digital enthusiasts

Price : € 114.99

This book argues that the appropriate application of the principles and practices of corporate governance to organisational portfolio, program, and projects ('3P') governance brings about highly engaged, knowledgeable, and effective governance practices, which in turn substantially improves business case success. The book addresses all three layers of portfolio, program, and project within an integrated governance framework, and it answers the fundamental questions everyone involved in 3P governance must address: What governance structures (processes, functions, roles, responsibilities) need to be in place to ensure optimal portfolio investment outcomes? How do I know our portfolios, as structured, will deliver expected benefits and value? What should senior management be doing, acting in their portfolio governance roles, to deliver great portfolio outcomes? The book introduces and describes a number of important frameworks and models, designed not just for their practical application, but also to be easily comprehended by senior executives not comfortable with traditional 'project speak'.

Price : € 24.99

Discover solutions to common obstacles faced by project managers. Written as a business novel, the book is highly interactive, allowing readers to participate and consider options at each stage of a project. The book is based on years of experience, both through the author's research projects as well as his teaching lectures at business schools. The book tells the story of Emily Reed and her colleagues who are in charge of the management of a new tennis stadium project. The CEO of the company, Jacob Mitchell, is planning to install a new data-driven project management methodology as a decision support tool for all upcoming projects. He challenges Emily and her team to start a journey in exploring project data to fight against unexpected project obstacles. Data-driven project management is known in the academic literature as "dynamic scheduling" or "integrated project management and control." It is a project management methodology to plan, monitor, and control projects in progress in order to deliver them on time and within budget to the client. Its main focus is on the integration of three crucial aspects, as follows: Baseline Scheduling: Plan the project activities to create a project timetable with time and budget restrictions. Determine start and finish times of each project activity within the activity network and resource constraints. Know the expected timing of the work to be done as well as an expected impact on the project's time and budget objectives.  Schedule Risk Analysis: Analyze the risk of the baseline schedule and its impact on the project's time and budget. Use Monte Carlo simulations to assess the risk of the baseline schedule and to forecast the impact of time and budget deviations on the project objectives.  Project Control: Measure and analyze the project's performance data and take actions to bring the project on track. Monitor deviations from the expected project progress and control performance in order to facilitate the decision-making process in case corrective actions are needed to bring projects back on track. Both traditional Earned Value Management (EVM) and the novel Earned Schedule (ES) methods are used. What You'll Learn Implement a data-driven project management methodology (also known as "dynamic scheduling") which allows project managers to plan, monitor, and control projects while delivering them on time and within budget Study different project management tools and techniques, such as PERT/CPM, schedule risk analysis (SRA), resource buffering, and earned value management (EVM) Understand the three aspects of dynamic scheduling: baseline scheduling, schedule risk analysis, and project control Who This Book Is For Project managers looking to learn data-driven project management (or "dynamic scheduling") via a novel, demonstrating real-time simulations of how project managers can solve common project obstacles

Price : € 114.99

This book elaborates on the six pillars of a healthy and standardized real-estate brokerage industry: the generation, distribution and matching of information; the transaction system; circulation finance; mobile Internet; the supervision system; and professional brokers. With each of these pillars playing a role, they also mutually interact to constitute an integrated framework that regulates the brokerage industry. Presenting practicable, extensive and cutting-edge research that encompasses various areas of the industry and detailed case studies from around the globe, the book provides a number of suggestions that have already been adopted and have begun to take effect. It also explores the frontiers of the real-estate brokerage industry - the incorporation of the internet, the blurred boundary between online and offline service where brokerages are moving online, client acquisition is via the internet, and benchmark companies are focusing more on their trading service capacity, each building their own controllable trading environment.

Price : € 54.99

This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the "front line" where key business successes are prepared and put into practice. Sales managers and salespeople, but also professionals from production, technology, and marketing will benefit from the concise presentation of the relevant topics. Having read this book, you should have a good understanding of the key stages of the sales process from acquiring new clients (or selling to old ones) to closing the deal, and be familiar with the most typical sales performance issues described here. Moreover, in order to create a strong sales environment, you will know which qualities are needed both by sales leaders and ideal salespersons, and how to build a winning sales team and a high-quality sales organisation. Finally, by applying the principles of sales-centric business management, you will be readily equipped for immediate and lasting sales success.

Price : € 79.99

This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made - to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven "levers," which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book's wealth of examples and up-to-date insights.

Price : € 114.99

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to fulfill the triple-bottom lines, consumer demands for transparency, and social media and its advantages in achieving sustainability goals. Exploring the notion that luxury fashion brands are in a better position to pursue superior sustainability performance, it presents research that highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a valuable resource for academics and practitioners in the field of business, sustainability, and fashion.

Price : € 79.99

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers'' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments.  "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA "This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and economics to the airline industry. Student readers will find this systematic approach invaluable when placing aviation within the wider tourism context, drawing upon the disciplines of economics and marketing." Brian King, Professor of Tourism and Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong "The remarkable growth in international tourism over the last century has been directly influenced by technological, and operational innovations in the airline sector which continue to define the nature, scale and direction of tourist flows and consequential tourism development. Key factors in this relationship between tourism and the airline sector are marketing and economics, both of which are fundamental to the success of tourism in general and airlines in particular, not least given the increasing significance of low-cost airline operations. Hence, uniquely drawing together these three themes, this book provides a valuable introduction to the marketing and economics of tourism with a specific focus on airline operations, and should be considered essential reading for future managers in the tourism sector." Richard Sharpley, Professor of Tourism, School of Management, University of Central Lancashire, UK "The book''s unique positioning in terms of the importance of and the relationships between tourism marketing, tourism economics and airline product will create a distinct niche for the book in the travel literature." C. Michael Hall, Professor of Tourism, Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand "A very unique textbook that offers integrated lessons on marketing, economics, and airline services. College students of travel and tourism in many parts of the world will benefit from the author''s thoughtful writing style of simplicity and clarity." Liping A. Cai, Professor and Director, Purdue Tourism & Hospitality Research Center, Purdue University, West Lafayette, IN, USA "An interesting volume that provides a good coverage of airline transportation matters not always well considered in tourism books. Traditional strategic and operational issues, as well as the most recent developments and emerging trends are dealt with in a concise yet clear and rational way. Summaries, questions and topics for discussion in each chapter make it a useful basis for both taught courses or self-education." Rodolfo Baggio, Professor of Tourism and Social Dynamics, Bocconi University, Milan, Italy "This is a very useful introductory book that summarises a wealth of knowledge in an accessible format. It explains the relation between marketing and economics, and applies it to the business of airline management as well as the tourism industry overall." Xavier Font, Professor of Sustainability Marketing, School of Hospitality and Tourism Management, University of Surrey, UK and Visiting Professor, Hospitality Academy, NHTV Breda, Netherlands "This book addresses  the key principles of tourism marketing, economics and the airline industry. It  covers a wide range of theory at the same time as offering real-life case studies, and offers readers a comprehensive understanding of  how these important industries work, and the underpinning challenges that will shape their future. It is suitable for undergraduate students as well as travel professionals, and I would highly recommend it." Clare Weeden, Principal Lecturer in Tourism and Marketing at the School of Sport and Service Management, University of Brighton, UK "In the current environment a grasp of the basics of marketing to diverse consumers is very important. Customers are possessed of sophisticated knowledge driven by innovations in business as well from highly developed technological advances. This text will inform and update students and those planning a career in travel and tourism. Mark Camilleri has produced an accessible book, which identifies ways to accumulate and use new knowledge to be at the vanguard of marketing, which is both essential and timely." Peter Wiltshier, Senior Lecturer & Programme Leader for Travel & Tourism, College of Business, Law and Social Sciences, University of Derby, UK "This contemporary text provides an authoritative read on the dynamics, interactions and complexities of the modern travel and tourism industries with a necessary, and much welcomed, mixture of theory and practice suitable for undergraduate, graduate and professional markets."  Alan Fyall, Orange County Endowed Professor of Tourism Marketing, University of Central Florida, FL, USA

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Corporate governance, a subject that a few decades ago escaped the attention of all but a handful of academics and shareholders, has gradually become a central concern worldwide. This book contributes to the existing literature on the structure and effectiveness of corporate boards. It comprises three topics that address distinct research questions on board structure, the deployment of board resources to monitoring and advisory duties, and the use of equity-based incentives in the compensation packages of directors. Firstly, the book provides strong new evidence on the importance of corporate board functions in value creation. Secondly, it provides some evidence of the potential conflict between the two primary functions of corporate boards. The results indicate that while the board's advising quality weakens when the board is principally devoted to monitoring duties, the presence of advisory directors on the board does not have any impact on the effectiveness of board oversight, which offers a more complete view on the tradeoffs between the board's two major functions. Finally, the results suggest that the closer directors' compensation is tied to the firm's stock, the more consistent corporate acquisition decisions are with shareholder interests.