Bloomberg

Resource Type:  Online,   Company Name:  Bloomberg Data Services Pvt Ltd., Access:  “Bloomberg Anywhere” can be accessed remotely, please write to Ms. Aishwarya Krishna (email: aishwarya.krishna@iimb.ac.in) to get the access. (Installation Based), Browser Support: IE, Chrome, Mozilla & Safari

Bloomberg has data on more than 5 million bonds, equities, commodities, currencies & funds. It covers most every publicly traded company in the world and has profiles on more than a million people. Navigation in Bloomberg is different from most other databases you use. Bloomberg is a decentralized command driven system. The commands are represented by codes.  

Gartner Research

Resource Type:  Online,   Company Name:  Gartner india Pvt. Ltd., Access: Campus wide multiuser. (Access with your IIMB email ID and Password),  Browser Support: IE, Chrome, Mozilla & Safari

This database gives information about research and analysis on the global IT Industry. Core IT Research: Magic Quadrants, Vendor Ratings, Hype Cycles, and other foundational research on more than 700 topics to help IT and business technology decision makers. Core Research covers a broad set of cross-industry technology topics and helps clients expand knowledge, build competencies, obtain objective viewpoints, and validate decisions to drive business value through technology.

Data Coverage:
• Technology products, services, and trends
• Global IT industry perspectives
• IT management and organizations
• IT strategies and governance
• Business-IT issues
• Real-world case studies

eMarketer

Resource Type:  Online,   Company Name:  eMarketer, Inc., Access: Campus Wide multiuser,  Browser Support: IE, Chrome, Mozilla & Safari

eMarketer is an independent market research company that provides insights and trends related to digital marketing, media, and commerce. It provides updated data statistics and analysis on the Internet, e-business, online marketing, media, and emerging technologies. It also includes analyst reports, daily research articles, and e-business and online statistics. Charts, tables, statistics & articles can be downloaded in PDF, PPT, and Excel format.

Subject Terms:
1 ) Monthly technology
2 ) Program Advertising
3 ) Retail
4 ) Retailer eCommerce sale
5 ) Big data
6 ) Omnichannel Retailing
7 ) Digital Video Advertising
8 ) Programmatic Ad spending
9 ) Digital Advertising
10) Consumer Behaviour