Scheduling Library Instructions and Recommendations
- Book early (two-week's minimum notice preferred)
- Library session timing is critical (i.e., students should be working on their assignment and focused on real outcomes)
- Shorter, more frequent sessions tend to be better than one very long session
- A copy of the project summaries may be submitted before the orientation
(i) Foundational
Students should be able to:
- articulate business research goal
- understand characteristics and availability of business information sources and content
- adjust research strategies based on search results
- apply assessment criteria to evaluate business information
- utilize proxy content (i.e., information that is closely related to, but not precisely matching, the ideal information sought during a query)
- properly attribute sources
(ii) Company Research
Students should be able to:
- locate, review, evaluate, and synthesize company-created content
- find and use government filings
- gather and utilize third party company reports such as MarketLine Company Profiles
Click here for the Company Research guide
(iii) Industry Research
Students should be able to:
- recognize that an industry's characteristics affect availability of information (e.g., emerging vs a traditional industry)
- locate and utilize third-party industry reports such as IBISWorld Industry Reports
- identify industry leaders and market share
- locate and review relevant trade associations
- search, evaluate, and use information from relevant trade journals/magazines
Click here for the Industry Research guide
(iv) Market Research
Students should be able to:
- identify appropriate target market populations
- locate demographic data
- estimate market size
- identify best channels for selling products or services
Click here for the Market Research guide
(v) Country Research
Students should be able to:
- Locate information on country.
- Identify and search databases pertaining to macroeconomic data.
- Export/imports, city-wise data etc
Click here for the Country Research guide
