The Soft Edge by Rich KarlgaardISBN: 9781118829424
Publication Date: 2014-04-07
The simple premise of this book by Karlgaard, a successful entrepreneur and publisher of Forbes magazine, is that businesses that are successful in today's challenging global environment must integrate a "soft edge" into their usual "hard edge" business practices. The author identifies five soft edge variables: Trust, Smarts, Teamwork, Taste, and Story. The book is divided into seven chapters. Chapter 1 introduces the soft edge and explains how it, combined with the hard edge and a "strategic base," can create a "triangle of long-term company success"; chapter 2 discusses how the hard edge and soft edge are often made to oppose each other in competition for resources, rather than balance in an approach that secures enduring organizational health. Chapters 3-7, in turn, explain the five soft edge variables and show how their application can help one gain "an organizational edge." The book concludes by offering additional examples that show how the integration of hard edge and soft edge variables can help organizations achieve long-term success and lessen internal conflict. Included are a foreword by Tom Peters (Re-imagine!, CH, Jun.'04, 41-6010) and an afterword by Clayton Christensen (The Innovator's Prescription, CH, Aug.'09, 46-6915; The Innovator's Solution, CH, May'14, 51-5108).